Ronald J. Faber's Books

Advertising, Promotion, and New Media

By: Marla R. Stafford,Ronald J. Faber

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Advertising, Promotion, and New Media

By: Marla R. Stafford,Ronald J. Faber

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.

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Page Count

393

Publisher

Routledge

Published Date

ISBN 10

1317477561

ISBN 13

9781317477563

Williams Textbook of Endocrinology E-Book

By: Shlomo Melmed,Ronald Koenig,Clifford J. Rosen,Richard J. Auchus,Allison B. Goldfine

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Williams Textbook of Endocrinology E-Book

By: Shlomo Melmed,Ronald Koenig,Clifford J. Rosen,Richard J. Auchus,Allison B. Goldfine

Expertly bridging the gap between basic science and clinical information, Williams Textbook of Endocrinology, 14th Edition, brings together an outstanding collection of world-renowned authors to provide authoritative discussions of the full spectrum of adult and pediatric endocrine system disorders. New chapters and significant revisions throughout keep you up to date with recent advances in medications, therapies, clinical trials, and more. This essential reference is a must-have resource for endocrinologists, endocrine surgeons, gynecologists, internists, pediatricians, and other clinicians who need current, comprehensive coverage of this multifaceted field. - Up to date with recent advances in medications, therapies, and clinical trials. - Provides state-of-the-art coverage of diabetes, metabolic syndrome, metabolic bones disorders, obesity, thyroid disease, testicular disorders, newly defined adrenal disorders and much more - all designed to help you provide optimal care to every patient. - Contains new chapters on Global Burden of Endocrine Disease, Navigation of Endocrine Guidelines, and Transgender Endocrinology. - Includes significant updates to the Diabetes section, including a new chapter on Physiology of Insulin Secretion and greater coverage of Type 2 Diabetes. - Presents current information in a highly illustrated, user-friendly format for quick reference. - Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices.

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Page Count

2239

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323711545

ISBN 13

9780323711548

Atlas of the Messier Objects

Highlights of the Deep Sky

By: Ronald Stoyan,Stefan Binnewies,Susanne Friedrich

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Atlas of the Messier Objects

Highlights of the Deep Sky

By: Ronald Stoyan,Stefan Binnewies,Susanne Friedrich

The 110 star clusters, nebulae and galaxies of Messier's catalog are among the most popular of all the deep sky objects and are beautiful targets for amateur observers of all abilities. This stunning new atlas presents a complete and lively account of all of the Messier objects. Details for each object given include a thoroughly-researched history of its discovery, historical observations and anecdotes, the latest scientific data detailing its astrophysical findings, and clear observational descriptions from naked eye through to large telescopes. In addition, this atlas has some of the world's finest color astrophotos, inverted and labelled photos pointing to hidden details and neighboring objects, as well as historical sketches alongside new deep sky drawings. Quite simply, this is the most far-reaching and beautiful reference on the Messier objects there has ever been, and one that no observer should be without!

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Page Count

1157

Publisher

Cambridge University Press

Published Date

ISBN 10

1139473115

ISBN 13

9781139473118

Travel Medicine, An Issue of Infectious Disease Clinics

By: Alimuddin Zumla,Ronald H. Behrens,Ziad Memish

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Travel Medicine, An Issue of Infectious Disease Clinics

By: Alimuddin Zumla,Ronald H. Behrens,Ziad Memish

It is extremely important that physicians be aware of the wide spectrum of tropical, infectious and parasitic diseases their patients may have been exposed to while traveling abroad. This volume of the ID Clinics is edited by 3 internationally renowned infectious disease physicians and provides an authoritative and comprehensive treatise on Travel Medicine.

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Page Count

281

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1455747181

ISBN 13

9781455747184

Book's by Ronald J. Faber

Advertising, Promotion, and New Media

Advertising, Promotion, and New Media

Williams Textbook of Endocrinology E-Book

Williams Textbook of Endocrinology E-Book

Atlas of the Messier Objects

Atlas of the Messier Objects

Travel Medicine, An Issue of Infectious Disease Clinics

Travel Medicine, An Issue of Infectious Disease Clinics

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