Ronald J. Baker's Books

Pricing on Purpose

Creating and Capturing Value

By: Ronald J. Baker

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Pricing on Purpose

Creating and Capturing Value

By: Ronald J. Baker

Pricing on Purpose explores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in business literature. Pricing is the opportunity for a business to capture the value of what it provides to the customer, and deserves as much attention as promotion, product and place in the marketing strategy of any business. This book calls attention to the market share fallacy, explains the difference between cost-plus pricing and value pricing, and provides best-practice pricing examples. It presents the theory of value—long established in the economics profession—and how any business can use various pricing strategies to communicate and capture the value of their products and services.

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402

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470893648

ISBN 13

9780470893647

Mind Over Matter

Why Intellectual Capital is the Chief Source of Wealth

By: Ronald J. Baker

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Mind Over Matter

Why Intellectual Capital is the Chief Source of Wealth

By: Ronald J. Baker

Praise for Mind Over Matter Why Intellectual capital is tHe Chief Source of Wealth "Ron Baker has written another great book on the thoughts and theories on intellectual capital.As usual, he has an awesome depth of content, knowledge, and thought. A great read." --Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com, and coauthor, The Strategy and Tactics of Pricing and Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table "At a time when the virtues that made America great--individualism, hard work, and free trade--are openly debated by well-meaning politicians, Ron Baker gives us Mind Over Matter. It is a story detailing the triumph of human spirit, imagination, and creativity. Ron tells us what the 'knowledge economy' really means. He gives a prescription for transforming human and intellectual capital into the foundation for sustainable prosperity. Mind Over Matter is a provocative book deserving of a thoughtful read. It is a timeless message to be treasured for generations." --Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc., www.revenueanalytics.com "Ron Baker is an absolute master at challenging the 'physical fallacy,' e.g., the basis on which we assign value to businesses by focusing on tangible rather than intangible assets. This book builds on his previous books and helps the reader understand how critical intellectual capital is to the key to success in the twenty-first century. Ron pulls from the greatest business thinkers and economists,?from Drucker to Karl Sveiby as well as current company success stories to fund his rich gold mine of proof. The biggest benefit of the book is to change the paradigm of those who are the passive keepers of the 'books.' This is a must-read for anybody who wants to flourish in the age of intellectual capital." --Sheila Kessler, PhD, President, Competitive Edge, www.CompetitiveEdge.com "This book helps us understand some of the origins and sources that have led Ron Baker to the many contributions he has made to our understanding of good practice in running professional businesses." --David Maister, author and leading consultant to professional firmswww.davidmaister.com "Reading Ron Baker's book was the only delightful incident that robbed my sleep on the flight to Frankfurt today. It was sheer pleasure--I must have entertained or annoyed fellow passengers with repeated nodding and several exclamations. Baker has a terrific style that captures my mind while he entertains and educates by showing lines of connection between authors, incidents, and theories that I have never seen before. He hardly uses the 'You have to do this and that' approach, which I despise in most business books. I sum it up in two words: outstanding stuff!" --Friedrich Blase, Kerma Partners, www.kermapartners.com "This is a wonderful read for anyone who wants to explore the power of constructive thinking. In Mind Over Matter, Ron examines the power of creative thought over the conventional wisdom that you must make a tangible product for wealth to be created. The opening chapter sets a wonderful stage for the book, which develops the power of the new business equation and the underlying theory of the various types of intellectual capital. This is a must-read book for every business leader." --Peter Byers, Chartered Accountant, Byers & Co. Ltd, New Zealand "Peter Drucker coined the term knowledge worker a half century ago. We are all still only beginning to fully comprehend the implications. In Mind Over Matter, Ron Baker has switched on a beacon for us to follow. If we have the courage to embrace the concepts Ron posits, perhaps it will be less than another half century before we begin to reap the rewards as individuals and as

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350

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470198818

ISBN 13

9780470198810

Implementing Value Pricing

A Radical Business Model for Professional Firms

By: Ronald J. Baker

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Implementing Value Pricing

A Radical Business Model for Professional Firms

By: Ronald J. Baker

Praise for IMPLEMENTING VALUE PRICING A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies everything. This is a must-have and a terrific book." Reed K. Holden founder and CEO, Holden Advisors, Corp., Associate Professor, Columbia University www.holdenadvisors.com "We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer he's a mover and a shaker on a mission. This is the End of Time! Brilliant." Paul Dunn Chairman, B1G1® www.b1g1.com "Implementing Value Pricing is a powerful blend of theory, strategy, and tactics. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. I have applied the knowledge I've gained from his body of work, and the benefits to me and to my customers have been immediate, significant, and ongoing." Brent Uren Principal, Valuation & Business Modeling Ernst & Young® www.ey.com "Ron Baker is a revolutionary. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. The hallmark of a manifesto is an unyielding sense of purpose and a call to action. Let the revolution begin." Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc. Author, Revenue Management: Hard-Core Tactics for Market Domination

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John Wiley & Sons

Published Date

ISBN 10

047092957X

ISBN 13

9780470929575

Measure What Matters to Customers

Using Key Predictive Indicators (KPIs)

By: Ronald J. Baker

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Measure What Matters to Customers

Using Key Predictive Indicators (KPIs)

By: Ronald J. Baker

Measure What Matters to Customers reveals how to capitalize on Key Predictive Indicators (KPIs), the innovative measures that define the success of your enterprise as your customers do. If you want to increase your company's profits by working smarter, this is the book for you.

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Page Count

210

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470056274

ISBN 13

9780470056271

Walker's Mammals of the World

By: Ronald M. Nowak

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Walker's Mammals of the World

By: Ronald M. Nowak

Gives an historical account of the world's mammals since 3,000 B.C., and then provides detailed information about every mammal on earth, divided by genus.

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Page Count

932

Publisher

JHU Press

Published Date

ISBN 10

0801857899

ISBN 13

9780801857898

Transplantation of the Liver

By: Ronald W. Busuttil,Goran B. Klintmalm

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Transplantation of the Liver

By: Ronald W. Busuttil,Goran B. Klintmalm

Drs. Busuttil and Klintmalm present Transplantation of the Liver, 3rd Edition, which has been thoroughly revised to offer you the latest protocols, surgical approaches, and techniques used in this challenging procedure. Encompassing today's expert knowledge in the field, this medical reference book is an ideal single source for authoritative, up-to-date guidance on every imaginable aspect of liver transplantation. Consult this title on your favorite e-reader, conduct rapid searches, and adjust font sizes for optimal readability. Access valuable pearls, pitfalls, and insights from Dr. Ronald Busuttil and Dr. Goran Klintmalm, two of the world's preeminent experts in liver surgery. Understand today's full range of transplantation techniques with complete step-by-step descriptions of each, and access the background information and management options for each hepatic disease entity. Take advantage of detailed discussions of everything from pathophysiology and patient and donor selection, to transplantation anesthesia and operative procedures; immunosuppression; postoperative care; and ethical issues. Overcome your toughest challenges in liver transplantation. Many new and thoroughly revised chapters include: Deceased Organ Donation after Cardiac and Brain Death; Liver Transplantation for Non-Alcoholic Steatohepatitis; Extended Criteria Donors; Best Techniques for Biliary and Vascular Reconstruction in Living Donor Transplantation; Small for Size Syndrome; Dual Grafts for Transplantation; Arterial Reconstructions-Pitfalls; Transition of Pediatric Patients to Adulthood; Immunosuppressive Biologic Agents; Long Term Toxicity of Immunosuppressive Therapy; Stem Cell and Liver Regeneration; and Extracorporeal Perfusion for Resuscitation of Marginal Grafts. Stay current in your field and optimize patient outcomes with coverage of the most recent advances in living donor transplantation, pediatric transplantation, and gene and stem cell therapy. Access the latest information on anti-rejection/immunosuppressive drugs, as well as comprehensive discussions of each drug or combination of drugs used to suppress immune system. Effortlessly search the entire text online at Expert Consult.

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1572

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1455753831

ISBN 13

9781455753833

The Firm of the Future

A Guide for Accountants, Lawyers, and Other Professional Services

By: Paul Dunn,Ronald J. Baker

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The Firm of the Future

A Guide for Accountants, Lawyers, and Other Professional Services

By: Paul Dunn,Ronald J. Baker

Provides accountants in small and medium sized firms the tool to expand services beyond attest and compliance functions. Shows how to transition to other professional services that clients value. Provides a pro-forma business plan for mapping a three to five year plan for the transition to a successful practice. Positions consulting as an extension to traditional services, not just an alternative. Includes many real world examples of accountants who have made a successful transition to new services, discussing the challenges and the results achieved. Focuses on quality of life issues and how to get there.

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478

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471456187

ISBN 13

9780471456186

Time's Up!

The Subscription Business Model for Professional Firms

By: Paul Dunn,Ronald J. Baker

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Time's Up!

The Subscription Business Model for Professional Firms

By: Paul Dunn,Ronald J. Baker

Put values—and value—over volume with a professional services subscription model Professional firms are built on relationships. But you wouldn't know it by observing their predominant business model — a model centered on selling transactions and inputs, not outcomes that deepen and strengthen relationships. Time’s Up! offers you a guide to building a more valuable firm, one where relationships and lifetime customer value are at the center of how you create and capture value. You’ll learn how to: Create customer lifetime values that far exceed acquisition and retention costs Move customer relationships to the center of your firm Leverage the collective knowledge of your customers Elevate customers from where they are to their desired future by providing transformations, where the customer is the product. Only uncommon offerings command uncommon prices. Time’s Up! introduces you to a revolutionary new business model that transforms your firm, your teams and your results with the customer right at the center of the process.

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406

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119893526

ISBN 13

9781119893523

Instructional Course Lectures: Volume 73

By: Ronald A. Navarro,Carolyn M. Hettrich

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Instructional Course Lectures: Volume 73

By: Ronald A. Navarro,Carolyn M. Hettrich

Developed in partnership with the American Academy of Orthopaedic Surgeons (AAOS) and edited by Ronald A. Navarro, MD, FAAOS, FAOA (editor) and Carolyn M. Hettrich, MD, MPH, FAAOS (assistant editor), Instructional Course Lectures, Volume 73 offers current, clinically relevant information across a broad spectrum of orthopaedic topics. These lectures were written by the orthopaedic surgeons who presented at the 2023 AAOS Annual Meeting. This all-new volume covers topics such as: • From Platelet-Rich Plasma to Mesenchymal Stem Cells: Cartilage Regeneration With Orthobiologics • Patient Reported Outcome Measures – How to Get the Most Out of Them and Mitigate Health Care Disparities • Leveraging Artificial Intelligence and Digital Health to Address Health-Related Social Needs and Optimize Risk-Based Value in Orthopaedic Surgery • Peri-articular Injection and Peripheral Nerve Blocks With Standard Agents • Management of Acute Diabetic Ankle Fractures • And many more

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2058

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1975220927

ISBN 13

9781975220921

Concepts of Athletic Training

By: Ronald P. Pfeiffer,Brent C. Mangus,Cynthia Trowbridge

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Concepts of Athletic Training

By: Ronald P. Pfeiffer,Brent C. Mangus,Cynthia Trowbridge

Heavily revised and updated with the latest data from the field, the Seventh Edition of Concepts of Athletic Training focuses on the care and management of sport and activity related injuries while presenting key concepts in a comprehensive, logically sequential manner that will assist future professionals in making the correct decisions when confronted with an activity-related injury or illness in their scope of practice. New to the Seventh Edition: - An extensively revised and rewritten Chapter 3, The Law of Sports Injury, includes new material on the ethics of sports-injury care and the role of the athletic trainer in risk assessment and liability - Chapter 4, Sports-Injury Prevention, provides new material on training benefits of anaerobic fitness - Chapter 7, Emergency Plan and Initial Injury Evaluation, includes an expanded section on the assessment of the injured athlete's physical exam that urges coaches to collect as much information about the injury, as well as the health history of the athlete. - Chapter 13, Injuries to the Thorax and Abdomen, contains new sections on muscle strains and cardiac defects Key Features include: - New and revised What if? scenarios encourage students to work on critical decsion-making skills, alone or in a group setting with role-playing activities - Time Out boxes provide additional information related to the text, such as NATA Athletic Helmet Removal Guidelines, how to recognize the signs of concusiion, and first aid for epilepsy - Athletic Trainers Speak Out boxes feature a different athletic trainer in every chapter who discusses an element of athlete care and injury prevention - Anatomy Reviews introduce body parts to students unfamiliar with human anatomy and acts as a refresher for those students with some anatomy background

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Page Count

452

Publisher

Jones & Bartlett Publishers

Published Date

ISBN 10

1284022153

ISBN 13

9781284022155

Miller's Anesthesia E-Book

By: Ronald D. Miller,Lars I. Eriksson,Lee A Fleisher,Jeanine P. Wiener-Kronish,Neal H Cohen,William L. Young

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Miller's Anesthesia E-Book

By: Ronald D. Miller,Lars I. Eriksson,Lee A Fleisher,Jeanine P. Wiener-Kronish,Neal H Cohen,William L. Young

From fundamental principles to advanced subspecialty procedures, Miller’s Anesthesia covers the full scope of contemporary anesthesia practice. This go-to medical reference book offers masterful guidance on the technical, scientific, and clinical challenges you face each day, in addition to providing the most up-to-date information available for effective board preparation. Consult this title on your favorite e-reader, conduct rapid searches, and adjust font sizes for optimal readability. Address the unique needs of pediatric patients with guidance from an entire section on pediatric anesthesia. View more than 1,500 full-color illustrations for enhanced visual clarity. Access step-by-step instructions for patient management, as well as an in-depth analysis of ancillary responsibilities and problems. Quickly reference important concepts with ‘Key Points’ boxes integrated into every chapter. Stay current on today's most recent anesthetic drugs and guidelines/protocols for anesthetic practice and patient safety, and access expanded coverage on new techniques such as TEE and other monitoring procedures. Take advantage of the unique, international perspectives of prominent anesthesiologists from all over the world, including the UK, Australia, India, Brazil, and Germany. Remain at the forefront of new developments in anesthesia with coverage of hot topics including Non-OR Anesthesia; Role of the Anesthesiologist in Disasters; Sleep Medicine in Anesthesia; Perioperative and Anesthesia-related Neurotoxicity; Anesthetic Implications of Complementary and Alternative Medicine; and Robotics. Study brand-new chapters on Perioperative Fluid Management; Extracorporeal Support Therapies; Anesthesia for Organ Donation/Procurement; and Malignant Hyperthermia and other Genetic Disorders.

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4094

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323280110

ISBN 13

9780323280112

Targeted Treatment of the Rheumatic Diseases E-Book

By: Michael H. Weisman,Michael E. Weinblatt,James S. Louie,Ronald Van Vollenhoven

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Targeted Treatment of the Rheumatic Diseases E-Book

By: Michael H. Weisman,Michael E. Weinblatt,James S. Louie,Ronald Van Vollenhoven

Targeted Treatment of the Rheumatic Diseases takes a patient management approach to treating adult and pediatric patients with rheumatic diseases. Michael H. Weisman, Michael Weinblatt, James S Louie, and Ronald Van Vollenhoven offer their unique insights into choosing the correct pharmacological and non-pharmacological therapies for your patients. Chapters cover the full breadth of rheumatic diseases, rheumatoid arthritis, lupus, connective tissue diseases, osteoporosis, regional pain disorders, and fibromyalgia. The full-color design presents detailed clinical photographs and treatment algorithms for visual guidance and easy reference. You’ll have all you need to provide your patients with the most effective treatment from this unique resource. Focuses on patient management instead of disease management so that you can tailor treatment plans according to each patient’s needs. Covers the treatment of pediatric patients as well as adults so that you can properly address the particular needs of any patient you see. Features the guidance and specific recommendations of experts from United States and Europe for a state-of-the-art approach to the variety of treatments currently in use. Displays the clinical manifestations of rheumatic diseases in full color, along with treatment algorithms for easy at-a-glance reference.

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503

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1437719767

ISBN 13

9781437719765

Basics of Anesthesia E-Book

By: Manuel Pardo,Ronald D. Miller

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Basics of Anesthesia E-Book

By: Manuel Pardo,Ronald D. Miller

The undisputed leading text in its market, Basics of Anesthesia, 7th Edition, provides comprehensive coverage of both basic science and clinical topics in anesthesiology. Drs. Manuel C. Pardo, Jr. and Ronald D. Miller, in conjunction with many new contributors, have ensured that all chapters are thoroughly up to date and reflect the latest advances in today’s practice. Unparalleled authorship, concise text, easy-to-read chapters, and a user-friendly format make this text the #1 primer on the scope and practice of anesthesiology. Presents the combined expertise of two of the most prolific and renowned anesthesia experts worldwide, along with more than 80 expert contributing authors. Uses a concise, at-a-glance format to cover both the basic science and essential clinical aspects of the field, including pathophysiology, pharmacology, regional anesthesia, anesthetic management, and special problems and patient groups. Features high-quality images that offer a detailed visual understanding of regional anesthesiology and much more. Includes new topics and chapters on Neurotoxicity of Anesthesia, Palliative Care, Sleep Medicine, Perioperative Surgical Home, Trauma, and Natural/Human-Induced Disasters. Expert ConsultTM eBook version included with purchase. This enhanced eBook experience allows you to search all of the text, figures, and references from the book on a variety of devices.

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940

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323508901

ISBN 13

9780323508902

Essentials of Igneous and Metamorphic Petrology

By: B. Ronald Frost,Carol D. Frost

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Essentials of Igneous and Metamorphic Petrology

By: B. Ronald Frost,Carol D. Frost

All geoscience students need to understand the origins, environments and basic processes that produce igneous and metamorphic rocks. This concise textbook, written specifically for one-semester undergraduate courses, provides students with the key information they need to understand these processes. Topics are organized around the types of rocks to expect in a given tectonic environment, rather than around rock classifications: this is much more interesting and engaging for students, as it applies petrology to real geologic environments. This textbook includes over 250 illustrations and photos, and is supplemented by additional color photomicrographs made freely available online. Application boxes throughout the text encourage students to consider how petrology connects to wider aspects of geology, including economic geology, geologic hazards and geophysics. End-of-chapter exercises allow students to apply the concepts they have learnt and practice interpreting petrologic data.

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Page Count

321

Publisher

Cambridge University Press

Published Date

ISBN 10

1107512271

ISBN 13

9781107512276

Ethanol and the Liver

Mechanisms and Management

By: David Sherman,Ronald Ross Watson

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Ethanol and the Liver

Mechanisms and Management

By: David Sherman,Ronald Ross Watson

Distilling the available knowledge on ethanol-induced liver damage and directly complementing the available bio-medical literature, Ethanol and the Liver covers pathogenic and clinical aspects of alcoholic liver disease. Providing broader coverage of the subject than any available monograph, the editors and their panel of experts relate basic scien

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Page Count

695

Publisher

CRC Press

Published Date

ISBN 10

1420024272

ISBN 13

9781420024272

Walker's Bats of the World

By: Ronald M. Nowak

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Walker's Bats of the World

By: Ronald M. Nowak

Valuable guide for general readers and an important reference for professionals.

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298

Publisher

JHU Press

Published Date

ISBN 10

0801849861

ISBN 13

9780801849862

The Antiphospholipid Syndrome

By: Ronald A. Asherson

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The Antiphospholipid Syndrome

By: Ronald A. Asherson

Written by the foremost researchers in the field, this book gathers together in a single source the many important clinical associations of antiphospholipid antibodies. Antibody-related clotting mechanisms and their relationship to conditions such as recurrent strokes, chorea, multi infarct dementias, a variety of spinal syndromes, Addison's Disease, recurrent miscarriages, and many more are discussed in depth. The importance of these antibodies in 'Primary,' 'Secondary,' and 'Catastrophic' Antiphospholipid Syndrome is highlighted. Each chapter is devoted to a specific internal system and the clinical effects this syndrome has on that system. This authoritative book is an essential addition to medical libraries as well as an invaluable reference for general physicians, internists, rheumatologists, neurologists, cardiologists, nephrologists, endocrinologists, gastroenterologists, pulmonologists, dermatologists, and obstetricians.

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Page Count

357

Publisher

CRC Press

Published Date

ISBN 10

1351085573

ISBN 13

9781351085571

Book's by Ronald J. Baker

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