UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.
Media Buying & Planning in the 21st Century is the companion workbook to the textbook of the same name. Its 176 pages contain questions, problems and exercises, and student cases. Each chapter of the workbook corresponds to a chapter in the textbook. (Professors may also choose to ask students to complete all or selected questions or use the workbook for class discussion.)Why a workbook? The best way to learn media media planning concepts is by "doing" In the workbook, students answer questions that measure their understanding of key concepts. For each chapter,the workbook includes; REVIEW QUESTIONSEach chapter includes questions that requires a degree of understanding for students to complete. By referring back to the text (if needed) in order to complete questions we believe greater learning will take place. EXERCISESThe workbook also contains many exercises which require students do demonstrate how to solve problems. For example, an exercise may involve calculating data about audiences, costs, impact levels in order to determine the best media options (given assumptions). Students are usually queried as to "why" they answered as they did.MEDIA EVALUATIONS & PLANSThere are several real world exercises which require students to complete real world media evaluations of the type that clients often send over to the agency. The workbook also includes a case study which may be used to develop a full media plan.MEDAIMThe workbook also provides access to an online model for media mix analysis. For example, the student might ask, "At a given budget (budget input provided by student), what would the the resulting reach and frequency and effective frequency be for different combinations of media.
The Thumbnail Media Planner is an annual directory of market and media research and media costs. It includes estimated cost per points for network and spot television and radio, as well as media rates for ads in newspapers, magazines, various forms of internet advertising, outdoor, direct mail and others. New for 2013 is a rate card for display ads on the internet-- for social media sites, networks & exchanges, and ads on portals like AOL. The Planner also includes market and media data for several key growth markets-- Boomers, African Americans, Asians, and Hispanics. The Planner also provides information on the media market outlook for each major category of media. Table of Contents: Market Facts Television Radio Magazines Newspapers Digital Media Other Media Top 100 Market Planner Emerging Markets Appendix
Need media costs? Ad rates? Advertising prices? Media rates? Need to develop a media plan? The only media marketing reference of its kind for the U.S. market, the Thumbnail Media Planner is the advertiser's media marketing guide containing an overview of advertising media audiences and costs for 2013. With 130 pages of media planning content, the planner contains data about the U.S. market, media costs, local market media rates, and advertising prices for all major media: television advertising rates, radio advertising raes, magazine advertising rates, online advertising costs, newspaper advertising rates, even non traditional media. In addition, this media marketing guide provides a marketing and media overview of several emerging markets-- Baby Boomers, Hispanic market, African American market, and Asian American market. The Media Planner provides forecasts of the media market (supply/demand/advertiser trends) and resulting 2013 costs for all major media types.-- This media planning guide also provides a media/marketing overview of emerging markets including Boomers, Hispanic, African American, and Asian. Users of the Planner include business executives from large corporations as well as smaller companies, advertising and communications agencies, entrepreneurs, venture capitalists, and others in U.S. & foreign countries.
GET MORE BANG FOR YOUR MEDIA BUCK! Discover the secrets of Guerrilla Media Buying, an "unconventional" system of planning and buying media-- that relies on time, energy and imagination-- rather than a big fat marketing budget. Learn how to increase media impact, while spending 50% LESS. Learn about alternatives to advertising. Select the most cost effective options. Learn how to deal with media reps and negotiate media buys at a fraction of the cost. See 91 creative, low cost media ideas. Learn about "under the radar buying techniques"...and more! Guerrilla Media Buying, can defeat Goliath in business!
NEED UP TO DATE MEDIA RESEARCH & AD RATES DATA? The Thumbnail Media Planner is a real world, succinct reference of marketing, media reseach, and media cost data. The 2011 Thumbnail Media Planner has been fully updated and significantly expanded with a larger page size, 20% more pages and much new content. Published annually since 2003, the Thumbnail Media Planner is intended for marketing and advertising professionals, including media planners and buyers; ad managers; media sales people; entrepreneurs; academics (faculty and students), venture capitalists; and anyone else who needs media information. Buyers come from large and small companies from all over the country and the world. The Thumbnail Media Planner covers all major media, national and local: Television, radio, magazines, newspapers, digital, out of home direct mail, and non traditional media. In addition, a Top 100 Planner (spreadsheet) is included which provides demographics and media costs by DMA. For each major medium, the Planner provides the latest information on reach potential, media usage, demographics, new research and developments on measurement and effectiveness, the media market outlook, and specific cost forecasts by medium. New in 2011: The Multicultural Marketing and Media section addresses the African American, Asian American, and Hispanic markets.
I LOVE EATING ADVENTURES, DO YOU? Bored by eating the same old thing? Want something really different? Introducing a new kind of cookbook: Unique International Recipes. It contains about 500 unique recipes from 14 different regions of the world: from Africa to the Middle East and Caribbean to France, Germany, Israel, and more. Learn how to make real Russian Borscht and German Sauerbraten and Lumpia (Philippines). Make French sauces and Indian somosas and Moroccan date cake or chicken. Bear steaks (Greece) Try any one of several Irish stews, some of which include healthy portions of Guinness! Samosas and baked eggs from India. I'll pass on the monkey meat (Philippines), but I might like to try some tasty (sounding) stir fried kangaroo strips from Australia. And coconut pie from Madagascar! Hundreds more unique and delicious recipe ideas await you in this amazing cook book of different international recipes!
FREE MARKETING: A social media primer to assist marketers effectively plan and implement FREE tactics and best practices in social media-- like Twitter, Facebook, MySpace, Digg, Squidoo, LinkedIn, Yahoo, Wordpress and others! Over 500 tactics provided to help you get maximum results and ROI.
I LOVE EATING ADVENTURES, DO YOU? Bored by eating the same old thing? Want something really different? Introducing a new kind of cookbook: Unique International Recipes. It contains about 500 unique recipes from 14 different regions of the world: from Africa to the Middle East and Caribbean to France, Germany, Israel, and more. Learn how to make real Russian Borscht and German Sauerbraten and Lumpia (Philippines). Make French sauces and Indian somosas and Moroccan date cake or chicken. Bear steaks (Greece) Try any one of several Irish stews, some of which include healthy portions of Guinness! Samosas and baked eggs from India. I'll pass on the monkey meat (Philippines), but I might like to try some tasty (sounding) stir fried kangaroo strips from Australia. And coconut pie from Madagascar! Hundreds more unique and delicious recipe ideas await you in this amazing cook book of different international recipes!
FREE MARKETING: A social media primer to assist marketers effectively plan and implement FREE tactics and best practices in social media-- like Twitter, Facebook, MySpace, Digg, Squidoo, LinkedIn, Yahoo, Wordpress and others! Over 500 tactics provided to help you get maximum results and ROI.
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