Finklestein noticed that many small business owners don't understand marketing; therefore they don't know whom to trust with their money. This book is intended to provide valuable marketing information and sound advice using practical and proven techniques for success.
This text aims to explode two notions that are commonplace in American cultural histories of the 19th century: that the spread of literature was a simple force for the democratization of taste, and that there was a body of 19th-century literature that reflected "a nation of readers.
**Selected for Doody's Core Titles® 2024 in Endocrinology/Metabolic Disease**Diagnosis and Treatment of Osteoporosis: A Case-Based Approach is a practical guide that will be useful to a wide range of practicing and in-training clinicians, including physicians, nurse practitioners and physician assistants. With its clinical case and scenario-based approach, readers can quickly decide which clinical problem to address such as the management of osteoporosis of a particular clinical problem (Atypical femoral shaft fractures, Glucocorticoids and bone health, etc.). Each chapter is self-contained with a list of objectives at the beginning and a presentation of clinical cases that encourages self-learning to non-specialized clinical staff. This book is easily accessible to non-specialists, allowing any healthcare provider to learn how to diagnose and manage osteoporosis in the context of their practice. - Includes key points at the end of each chapter to provide a succinct summary of each clinical issue - Provides multiple-choice questions as an interesting way of testing one's knowledge on the particular issue discussed in the chapter - Presents tables and diagrams to elucidate the knowledge outlined in the chapter - Devotes a section to therapeutics and an analysis of the results of pivotal and key studies listed in a comparable visual format
Film noir is a particularly American stylistic phenomenon (although named by French film critics) that permeated nearly every major, minor and independent Hollywood studio production from 1940 through the early 1960s. The author examines the best noir film from each studio and includes each studio's history, a meticulous plot outline and information on the careers of each studio's star roster. He also comments on producers, directors, screenwriters, camera men, composers, art and set directors and presents stills that represent the noir style. The book also has a discussion of independent productions and the second best film noirs of major and minor studios.
Psychology Around Us, Fourth Canadian Edition offers students a wealth of tools and content in a structured learning environment that is designed to draw students in and hold their interest in the subject. Psychology Around Us is available with WileyPLUS, giving instructors the freedom and flexibility to tailor curated content and easily customize their course with their own material. It provides today's digital students with a wide array of media content — videos, interactive graphics, animations, adaptive practice — integrated at the learning objective level to provide students with a clear and engaging path through the material. Psychology Around Us is filled with interesting research and abundant opportunities to apply concepts in a real-life context. Students will become energized by the material as they realize that Psychology is "all around us.
This is Ronald Stone’s fifth book on his mentor and friend Reinhold Niebuhr. For the first time he analyzes all of Niebuhr’s writings on race to correct the academic work of critics of Niebuhr who have ignored Niebuhr’s creation of institutions fighting white supremacy in the South and who commented on Niebuhr while not reading his complete works. It also publishes the text of his work as chairman of the mayor’s committee on race in the strife-torn Detroit of 1926. Stone argues that Niebuhr’s work in total provides a complex theory for white and Black leaders to overcome white supremacy. Niebuhr combines idealism and realism in the bulk of his work, which is summarized in the two words of his well-known social theory: Christian Realism. Both words need to be recognized to understand the depth of Niebuhr’s synthesis. As early as 1932, Niebuhr recognized the need for minorities to use economic power and Gandhian nonviolent strategies to overcome color or caste discrimination. As late as the year of his death in 1971 he recommended to the Bicentennial Commission, as one of three national priorities, the overcoming of the racial discrimination that threatened American democracy. Racism as sin is central to his theology, and the breaking of white supremacy is essential to his hundreds of essays and editorials against racial discrimination and to democratic theory. As editor of Social Action in 1968 Stone published “The Fate of the Negro in a Self-Righteous Nation,” widely regarded as Niebuhr’s best essay on the subject and marking Niebuhr’s late analysis and his development between the two commission reports of 1926 and 1968. Another relatively unknown source of Niebuhr on racism is the seminar he taught from 1966 to 1968. It is reconstructed by Stone from the class notes of the seminar in which he served as class assistant. To complete the circle, James Cone asked Stone to lecture in his seminar the last three years he offered the seminar on Reinhold Niebuhr.
Preface Corporations that achieve high customer retention and high customer profitability aim for: The right product (or service), to the right customer, at the right price, at the right time, through the right channel, to satisfy the customer's need or desire. Information Technology—in the form of sophisticated databases fed by electronic commerce, point-of-sale devices, ATMs, and other customer touch points—is changing the roles of marketing and managing customers. Information and knowledge bases abound and are being leveraged to drive new profitability and manage changing relationships with customers. The creation of knowledge bases, sometimes called data warehouses or Info-Structures, provides profitable opportunities for business managers to define and analyze their customers' behavior to develop and better manage short- and long-term relationships. Relationship Technology will become the new norm for the use of information and customer knowledge bases to forge more meaningful relationships. This will be accomplished through advanced technology, processes centered on the customers and channels, as well as methodologies and software combined to affect the behaviors of organizations (internally) and their customers/channels (externally). We are quickly moving from Information Technology to Relationship Technology. The positive effect will be astounding and highly profitable for those that also foster CRM. At the turn of the century, merchants and bankers knew their customers; they lived in the same neighborhoods and understood the individual shopping and banking needs of each of their customers. They practiced the purest form of Customer Relationship Management (CRM). With mass merchandising and franchising, customer relationships became distant. As the new millennium begins, companies are beginning to leverage IT to return to the CRM principles of the neighborhood store and bank. The customer should be the primary focus for most organizations. Yet customer information in a form suitable for marketing or management purposes either is not available, or becomes available long after a market opportunity passes, therefore CRM opportunities are lost. Understanding customers today is accomplished by maintaining and acting on historical and very detailed data, obtained from numerous computing and point-of-contact devices. The data is merged, enriched, and transformed into meaningful information in a specialized database. In a world of powerful computers, personal software applications, and easy-to-use analytical end-user software tools, managers have the power to segment and directly address marketing opportunities through well managed processes and marketing strategies. This book is written for business executives and managers interested in gaining advantage by using advanced customer information and marketing process techniques. Managers charged with managing and enhancing relationships with their customers will find this book a profitable guide for many years. Many of today's managers are also charged with cutting the cost of sales to increase profitability. All managers need to identify and focus on those customers who are the most profitable, while, possibly, withdrawing from supporting customers who are unprofitable. The goal of this book is to help you: identify actions to categorize and address your customers much more effectively through the use of information and technology, define the benefits of knowing customers more intimately, and show how you can use information to increase turnover/revenues, satisfaction, and profitability. The level of detailed information that companies can build about a single customer now enables them to market through knowledge-based relationships. By defining processes and providing activities, this book will accelerate your CRM "learning curve," and provide an effective framework that will enable your organization to tap into the best practices and experiences of CRM-driven companies (in Chapter 14). In Chapter 6, you will have the opportunity to learn how to (in less than 100 days) start or advance, your customer database or data warehouse environment. This book also provides a wider managerial perspective on the implications of obtaining better information about the whole business. The customer-centric knowledge-based info-structure changes the way that companies do business, and it is likely to alter the structure of the organization, the way it is staffed, and, even, how its management and employees behave. Organizational changes affect the way the marketing department works and the way that it is perceived within the organization. Effective communications with prospects, customers, alliance partners, competitors, the media, and through individualized feedback mechanisms creates a whole new image for marketing and new opportunities for marketing successes. Chapter 14 provides examples of companies that have transformed their marketing principles into CRM practices and are engaging more and more customers in long-term satisfaction and higher per-customer profitability. In the title of this book and throughout its pages I have used the phrase "Relationship Technologies" to describe the increasingly sophisticated data warehousing and business intelligence technologies that are helping companies create lasting customer relationships, therefore improving business performance. I want to acknowledge that this phrase was created and protected by NCR Corporation and I use this trademark throughout this book with the company's permission. Special thanks and credit for developing the Relationship Technologies concept goes to Dr. Stephen Emmott of NCR's acclaimed Knowledge Lab in London. As time marches on, there is an ever-increasing velocity with which we communicate, interact, position, and involve our selves and our customers in relationships. To increase your Return on Investment (ROI), the right information and relationship technologies are critical for effective Customer Relationship Management. It is now possible to: know who your customers are and who your best customers are stimulate what they buy or know what they won't buy time when and how they buy learn customers' preferences and make them loyal customers define characteristics that make up a great/profitable customer model channels are best to address a customer's needs predict what they may or will buy in the future keep your best customers for many years This book features many companies using CRM, decision-support, marketing databases, and data-warehousing techniques to achieve a positive ROI, using customer-centric knowledge-bases. Success begins with understanding the scope and processes involved in true CRM and then initiating appropriate actions to create and move forward into the future. Walking the talk differentiates the perennial ongoing winners. Reinvestment in success generates growth and opportunity. Success is in our ability to learn from the past, adopt new ideas and actions in the present, and to challenge the future. Respectfully, Ronald S. Swift Dallas, Texas June 2000
Logically organized with comprehensive coverage, this newly revised third edition prepares you to choose the right orthopedic tests, accurately assess any patient, and arrive at a clear diagnosis. Trusted for both its depth of coverage and its accessible, accurate information, it features gamuts, clinical pearls, and cross-reference tables for quick and easy reference. Now in brilliant full color, with all new photos of every test, it's even more visually appealing, and illustrates common conditions and procedural tests more effectively than ever before. This edition offers a fresh look at testing for orthopedic conditions, with detailed text that explains the key moves of each test, its alternate names, and the appropriate reporting statement. Extensive cross-referencing ensures that you can easily find the right test for efficient and effective practice, and protocol charts guide you through the examination process step by step. - Chapters are logically organized by region, and tests within each chapter are arranged alphabetically, so you can find the information you need in seconds! - Each test begins with a brief discussion of basic anatomy, then moves into a description of the actual procedure and ends with next-step directives. - Critical Thinking questions at the end of each chapter help you apply what you've learned to clinical practice. - Orthopedic Gamuts provide summaries of key points in a concise list – numerous gamuts within each chapter help you master material quickly and easily. - Clinical Pearls share the author's knowledge gained through years of clinical experience, helping you avoid common misdiagnoses. - Cross-reference tables offer at-a-glance guidance on which tests should be used to diagnose particular diseases, for maximum accuracy and efficiency in practice. - Each chapter begins with an index of tests for easy reference, and axioms that remind you of elemental information, such as how painful certain maneuvers may be or the extent of some body parts' range. - Contains a chapter on malingering (non-organically-based complaints), helping you investigate and determine the root cause of complaint, whether due to injury, for psychological reasons, or an attempt to feign injury for various purposes, such as for improper receipt of worker's compensation. - Companion DVD contains video footage of Dr. Evans performing and explaining each assessment test in the book. - Full-color photographs demonstrate how to perform 237 orthopedic tests! - At the Viewbox feature contains high-quality radiographs that depict various pathologies, as well as musculature and other anatomy that can't be shown photographically.
Targeted Treatment of the Rheumatic Diseases takes a patient management approach to treating adult and pediatric patients with rheumatic diseases. Michael H. Weisman, Michael Weinblatt, James S Louie, and Ronald Van Vollenhoven offer their unique insights into choosing the correct pharmacological and non-pharmacological therapies for your patients. Chapters cover the full breadth of rheumatic diseases, rheumatoid arthritis, lupus, connective tissue diseases, osteoporosis, regional pain disorders, and fibromyalgia. The full-color design presents detailed clinical photographs and treatment algorithms for visual guidance and easy reference. You’ll have all you need to provide your patients with the most effective treatment from this unique resource. Focuses on patient management instead of disease management so that you can tailor treatment plans according to each patient’s needs. Covers the treatment of pediatric patients as well as adults so that you can properly address the particular needs of any patient you see. Features the guidance and specific recommendations of experts from United States and Europe for a state-of-the-art approach to the variety of treatments currently in use. Displays the clinical manifestations of rheumatic diseases in full color, along with treatment algorithms for easy at-a-glance reference.
Finklestein noticed that many small business owners don't understand marketing; therefore they don't know whom to trust with their money. This book is intended to provide valuable marketing information and sound advice using practical and proven techniques for success.
His clients call him the Small Business Success Expert because of his passion for their success. "Ron Finklestein's new book, Celebrating Success! Fourteen Ways to Create a Successful Company (Second Edition), should be required reading for all business owners and managers. If more business people read this excellent book, there would be far fewer business failures, more satisfied customers and higher revenues and profits." Dr. Tony Alessandra, Author of The Platinum Rule and Charisma Here's Ron's 10 rules for Small Business Success 1. Understand that you as the business owner are responsible for everything that happens in your business. You cannot delegate that responsibility. 2. The attitude of the business owner is reflected in the employees working in the business. If you don't like the attitude you see in your employees, look in the mirror. 3. Personal growth and business growth are not the same, but they are closely related. When you stop growing as a person you stop growing your business. 4. Know that you don't know everything. It is not possible. When you come to that realization, investing in trusted advisors makes so much sense. 5. Life is short. Enjoy what you do and others will see that and be attracted to you. If you don't like what you do, do something else. 6. Give others credit for their contribution to your success. 7. Know that your success is tied directly to how well you motivate, manage, inspire, sell and encourage people. 8. If you can't measure it how do you know it works? Measure everything. 9. You must understand how the business you are creating will help you create the life you want. There can be no misunderstanding. True success lies in creating a businessthat is consistent with and supports the life you want to create. 10. Develop a passion for your work and have fun!
Written to give individuals and owners of small business a roadmap to improve their individual and corporate performance. A consolidation years of business and technology experience from a variety of experts to provide a proven roadmap for success. A roadmap created by studying what other small companies did to be successful. Appling these principles in your business you will achieve more success, create more balance in your life, and increase your prosperity while creating the life you truly want.
Discover how your behavioral style will help or hinder your business growth. Follow the platinum rule: Do unto others as THEY would have you do unto them.
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