This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach, designed for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
First Published in 2011. This book grew out of a project initiated by Resources for the Future to search for selective interventions into the development process that in turn might speed the course of fertility decline in developing countries. The result is a volume the authors hope will find wide use, not only by researchers and serious students of population problems, but also by administrators and policy makers.
This is a short, focused introduction to MATLAB, a comprehensive software system for mathematical and technical computing. It contains concise explanations of essential MATLAB commands, as well as easily understood instructions for using MATLAB's programming features, graphical capabilities, simulation models, and rich desktop interface. Written for MATLAB 7, it can also be used with earlier (and later) versions of MATLAB. This book teaches how to graph functions, solve equations, manipulate images, and much more. It contains explicit instructions for using MATLAB's companion software, Simulink, which allows graphical models to be built for dynamical systems. MATLAB's new "publish" feature is discussed, which allows mathematical computations to be combined with text and graphics, to produce polished, integrated, interactive documents. For the beginner it explains everything needed to start using MATLAB, while experienced users making the switch to MATLAB 7 from an earlier version will also find much useful information here.
First published in 1991. Historically, phospholipid binding antibodies were important in the study of syphilis. During the 1980s there was a resurgence of new interest in these antibodies due to reported associations with recurrent thrombosis, fetal loss, and other clinical disorders. Because of the variety of reported clinical associations and their occurrence in systemic autoimmune disorders, these antibodies have become important in many medical fields, such as clinical immunology, rheumatology, hematology, and obstetrics and gynecology. Phospholipid-Binding Antibodies provides in-depth reviews by specialists in these clinical areas and covers topics including the biochemistry of phospholipids, their role in coagulation, phospholipid immunology, and lupus anticoagulant and antiphospholipid antibodies by solid phase immunoassays. Other topics include thrombosis and fetal loss, as well as the role of phospholipid binding antibodies in these disorders. Antiphospholipid Syndrome and its reported clinical associations is also discussed.
Ronald Kessler’s explosive bestseller, The FBI, brought down FBI Director William S. Sessions. Now, in this unparalleled work of investigative journalism, Kessler reveals the inner world of the CIA. Based on extensive research and hundreds of interviews, including several with former Directors of Central Intelligence, Inside the CIA is the first in-depth, unbiased account of the Agency’s core operations, its abject failures, and its resounding successes. Kessler reveals how: -CIA analysts botched the job of foreseeing the Soviet economy’s collapse -The Agency spies on every country in the world except Great Britain, Australia, and Canada -The CIA undertakes covert action to influence or overthrow foreign governments or political parties -The Agency trains its officers to break the laws of other countries Inside the CIA is an extraordinary guide to the world’s most successful house of spies.
Leaders around the globe have long turned to the armed forces as a "school for the nation." Debates over who serves continue to arouse passion today because the military's participation policies are seen as shaping politics beyond the military, specifically the politics of identity and citizenship. Yet how and when do these policies transform patterns of citizenship? Military service, Ronald R. Krebs argues, can play a critical role in bolstering minorities' efforts to grasp full and unfettered rights. Minority groups have at times effectively contrasted their people's battlefield sacrifices to the reality of inequity, compelling state leaders to concede to their claims. At the same time, military service can shape when, for what, and how minorities have engaged in political activism in the quest for meaningful citizenship. Employing a range of rich primary materials, Krebs shows how the military's participation policies shaped Arab citizens' struggles for first-class citizenship in Israel from independence to the mid-1980s and African Americans' quest for civil rights, from World War I to the Korean War. Fighting for Rights helps us make sense of contemporary debates over gays in the military and over the virtues and dangers of liberal and communitarian visions for society. It suggests that rhetoric is more than just a weapon of the weak, that it is essential to political exchange, and that politics rests on a dual foundation of rationality and culture.
A newly revised and updated edition of the ultimate resource for nonprofit managers If you're a nonprofit manager, you probably spend a good deal of your time tracking down hard-to-find answers to complicated questions. The Nonprofit Manager's Resource Directory, Second Edition provides instant answers to all your questions concerning nonprofit-oriented product and service providers, Internet sites, funding sources, publications, support and advocacy groups, and much more. If you need help finding volunteers, understanding new legislation, or writing grant proposals, help has arrived. This new, updated edition features expanded coverage of important issues and even more answers to all your nonprofit questions. Revised to keep vital information up to the minute, The Nonprofit Manager's Resource Directory, Second Edition: * Contains more than 2,000 detailed listings of both nonprofit and for-profit resources, products, and services * Supplies complete details on everything from assistance and support groups to software vendors and Internet servers, management consultants to list marketers * Provides information on all kinds of free and low-cost products available to nonprofits * Features an entirely new section on international issues * Plus: 10 bonus sections available only on CD-ROM The Nonprofit Manager's Resource Directory, Second Edition has the information you need to keep your nonprofit alive and well in these challenging times. Topics include: * Accountability and Ethics * Assessment and Evaluation * Financial Management * General Management * Governance * Human Resource Management * Information Technology * International Third Sector * Leadership * Legal Issues * Marketing and Communications * Nonprofit Sector Overview * Organizational Dynamics and Design * Philanthropy * Professional Development * Resource Development * Social Entrepreneurship * Strategic Planning * Volunteerism
In recent years, the study of difference equations has acquired a new significance, due in large part to their use in the formulation and analysis of discrete-time systems, the numerical integration of differential equations by finite-difference schemes, and the study of deterministic chaos. The second edition of Difference Equations: Theory and Applications provides a thorough listing of all major theorems along with proofs. The text treats the case of first-order difference equations in detail, using both analytical and geometrical methods. Both ordinary and partial difference equations are considered, along with a variety of special nonlinear forms for which exact solutions can be determined. Numerous worked examples and problems allow readers to fully understand the material in the text. They also give possible generalization of the theorems and application models. The text's expanded coverage of application helps readers appreciate the benefits of using difference equations in the modeling and analysis of "realistic" problems from a broad range of fields. The second edition presents, analyzes, and discusses a large number of applications from the mathematical, biological, physical, and social sciences. Discussions on perturbation methods and difference equation models of differential equation models of differential equations represent contributions by the author to the research literature. Reference to original literature show how the elementary models of the book can be extended to more realistic situations. Difference Equations, Second Edition gives readers a background in discrete mathematics that many workers in science-oriented industries need as part of their general scientific knowledge. With its minimal mathematical background requirements of general algebra and calculus, this unique volume will be used extensively by students and professional in science and technology, in areas such as applied mathematics, control theory, population science, economics, and electronic circuits, especially discrete signal processing.
The second volume of a series devoted to reorganizing and simplifying proof of the classification of the finite simple groups. In a single chapter, it lays the groundwork for the forthcoming analysis of finite simple groups, beginning with the theory of components, layers, and the generalized Fitting subgroup, which has been developed largely since Gorenstein's basic 1968 text and is now central to understanding the structure of finite groups. Suitable as an auxiliary text for a graduate course in group theory. Member prices are $35 for individual and $47 for institutions. Annotation copyright by Book News, Inc., Portland, OR
Expertly bridging the gap between basic science and clinical information, Williams Textbook of Endocrinology, 14th Edition, brings together an outstanding collection of world-renowned authors to provide authoritative discussions of the full spectrum of adult and pediatric endocrine system disorders. New chapters and significant revisions throughout keep you up to date with recent advances in medications, therapies, clinical trials, and more. This essential reference is a must-have resource for endocrinologists, endocrine surgeons, gynecologists, internists, pediatricians, and other clinicians who need current, comprehensive coverage of this multifaceted field. - Up to date with recent advances in medications, therapies, and clinical trials. - Provides state-of-the-art coverage of diabetes, metabolic syndrome, metabolic bones disorders, obesity, thyroid disease, testicular disorders, newly defined adrenal disorders and much more - all designed to help you provide optimal care to every patient. - Contains new chapters on Global Burden of Endocrine Disease, Navigation of Endocrine Guidelines, and Transgender Endocrinology. - Includes significant updates to the Diabetes section, including a new chapter on Physiology of Insulin Secretion and greater coverage of Type 2 Diabetes. - Presents current information in a highly illustrated, user-friendly format for quick reference. - Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices.
In this urbane and witty book, Ronald de Sousa disputes the widespread notion that reason and emotion are natural antagonists. He argues that emotions are a kind of perception, that their roots in the paradigm scenarios in which they are learned give them an essentially dramatic structure, and that they have a crucial role to-play in rational beliefs, desires, and decisions by breaking the deadlocks of pure reason.The book's twelve chapters take up the following topics: alternative models of mind and emotion; the relation between evolutionary, physiological, and social factors in emotions; a taxonomy of objects of emotions; assessments of emotions for correctness and rationality; the regulation by emotions of logical and practical reasoning; emotion and time; the mechanism of emotional self-deception; the ethics of laughter; and the roles of emotions in the conduct of life. There is also an illustrative interlude, in the form of a lively dialogue about the ideology of love, jealousy, and sexual exclusiveness. A Bradford Book.
No institution is as critically important to America's security. No American institution is as controversial. And, after the White House, Congress, and the Supreme Court, no institution is as powerful. Yet until now, no book has presented the full story of the FBI from its beginnings in 1908 to the present... The Bureau The Secret History of the FBI Based on exclusive interviews-including the first interview with Robert Mueller since his nomination as director-The Bureau reveals why the FBI was unprepared for the attacks of September 11 and how the FBI is combating terrorism today. The book answers such questions as: Why did the FBI know nothing useful about al-Qaeda before September 11? What is really behind the FBI's more aggressive investigative approaches that have raised civil liberties concerns? What does the FBI think of improvements in airline security? How safe does the FBI think America really is? An Award-winning investigative reporter and New York Times bestselling author of Inside the White House, Ronald Kessler answers these questions and presents the definitive history of the Federal Bureau of Investigation. The Bureau reveals startling new information-from J. Edgar Hoover's blackmailing of Congress to the investigation of the September 11th attacks.
This second edition provides a broad range of methods and concepts required for the analysis and solution of equations which arise in the modeling of phenomena in the natural, engineering, and applied mathematical sciences. It may be used productively by both undergraduate and graduate students, as well as others who wish to learn, understand, and apply these techniques. Detailed discussions are also given for several topics that are not usually included in standard textbooks at this level of presentation: qualitative methods for differential equations, dimensionalization and scaling, elements of asymptotics, difference equations and several perturbation procedures. Further, this second edition includes several new topics covering functional equations, the Lambert-W function, nonstandard sets of periodic functions, and the method of dominant balance. Each chapter contains a large number of worked examples and provides references to the appropriate books and literature.
All-inclusive opto electronics guide A valuable "must-have" tool for electronic and optical engineers, this Handbook is the only single-volume, tell-it-all guide to the use of optical devices and light in electronics systems. Developed by a towering figure in the field, this manual familiarizes you with UV, VUV and X-Ray lasers; visible, solid-state, semiconductor and infrared gas lasers; FEL and ultrashort laser pulses; visible and infrared optical materials; infrared and imaging detectors; optical fibers and fiber optic sensors; holography; laser spectroscopy and photochemistry; high resolution lithography for optoelectronics; and much more. In this up-to-the-minute edition you'll find new chapters on optical communications, electro-optic devices, and high intensity optical fields, in addition to extensively updated material throughout, and abundant charts, diagrams and data tables.
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