FREE MARKETING: A social media primer to assist marketers effectively plan and implement FREE tactics and best practices in social media-- like Twitter, Facebook, MySpace, Digg, Squidoo, LinkedIn, Yahoo, Wordpress and others! Over 500 tactics provided to help you get maximum results and ROI.
The Thumbnail Media Planner is an annual directory of market and media research and media costs. It includes estimated cost per points for network and spot television and radio, as well as media rates for ads in newspapers, magazines, various forms of internet advertising, outdoor, direct mail and others. New for 2013 is a rate card for display ads on the internet-- for social media sites, networks & exchanges, and ads on portals like AOL. The Planner also includes market and media data for several key growth markets-- Boomers, African Americans, Asians, and Hispanics. The Planner also provides information on the media market outlook for each major category of media. Table of Contents: Market Facts Television Radio Magazines Newspapers Digital Media Other Media Top 100 Market Planner Emerging Markets Appendix
NEED UP TO DATE MEDIA RESEARCH & AD RATES DATA? The Thumbnail Media Planner is a real world, succinct reference of marketing, media reseach, and media cost data. The 2011 Thumbnail Media Planner has been fully updated and significantly expanded with a larger page size, 20% more pages and much new content. Published annually since 2003, the Thumbnail Media Planner is intended for marketing and advertising professionals, including media planners and buyers; ad managers; media sales people; entrepreneurs; academics (faculty and students), venture capitalists; and anyone else who needs media information. Buyers come from large and small companies from all over the country and the world. The Thumbnail Media Planner covers all major media, national and local: Television, radio, magazines, newspapers, digital, out of home direct mail, and non traditional media. In addition, a Top 100 Planner (spreadsheet) is included which provides demographics and media costs by DMA. For each major medium, the Planner provides the latest information on reach potential, media usage, demographics, new research and developments on measurement and effectiveness, the media market outlook, and specific cost forecasts by medium. New in 2011: The Multicultural Marketing and Media section addresses the African American, Asian American, and Hispanic markets.
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