Ronald Brand's Books

Events as a Strategic Marketing Tool, 2nd Edition

By: Dorothé Gerritsen,Ronald van Olderen

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Events as a Strategic Marketing Tool, 2nd Edition

By: Dorothé Gerritsen,Ronald van Olderen

Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals.

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258

Publisher

CABI

Published Date

ISBN 10

1789242304

ISBN 13

9781789242300

Leadership

Succeeding in the Private, Public, and Not-for-profit Sectors

By: Ronald R. Sims,Scott A. Quatro

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Leadership

Succeeding in the Private, Public, and Not-for-profit Sectors

By: Ronald R. Sims,Scott A. Quatro

The contributors to this wide-ranging volume seek to define exactly what leadership is or should be, and how to effectively develop it. Guided by an unusual framework that looks at leadership across different sectors and functions, they examine what they view as the major leadership challenges in highly visible for-profit, not-for-profit, and government organizations throughout the world. Their insights will prove equally useful as a general survey of leadership problems for executive policy makers, and for undergraduate and graduate students in the specific fields examined in the text.

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496

Publisher

Routledge

Published Date

ISBN 10

1317466276

ISBN 13

9781317466277

Competitive Strategy Analysis In The Food System

By: Ronald W Cotterill

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Competitive Strategy Analysis In The Food System

By: Ronald W Cotterill

This book analyzes the implications of the trend toward increased seller concentration due to mergers and leveraged buyouts that have helped increase food firm stock prices 900" during the 1980s. It is an essential reading for industrial organization economists and agricultural marketing economists.

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Page Count

410

Publisher

CRC Press

Published Date

ISBN 10

0429723083

ISBN 13

9780429723087

Corporate Reputation

Managing Opportunities and Threats

By: Ronald J. Burke,Graeme Martin

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Corporate Reputation

Managing Opportunities and Threats

By: Ronald J. Burke,Graeme Martin

Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.

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355

Publisher

CRC Press

Published Date

ISBN 10

1317159462

ISBN 13

9781317159469

Handbook of Marketing Research Methodologies for Hospitality and Tourism

By: Ronald A. Nykiel

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Handbook of Marketing Research Methodologies for Hospitality and Tourism

By: Ronald A. Nykiel

The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.

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383

Publisher

Psychology Press

Published Date

ISBN 10

0789034263

ISBN 13

9780789034267

Competitive Strategy Analysis For Agricultural Marketing Cooperatives

By: Ronald W Cotterill

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Competitive Strategy Analysis For Agricultural Marketing Cooperatives

By: Ronald W Cotterill

This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.

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245

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CRC Press

Published Date

ISBN 10

0429700407

ISBN 13

9780429700408

The Definitive Guide to Marketing Analytics and Metrics (Collection)

By: Cesar Brea,Rajkumar Venkatesan,Paul Farris,Ronald T. Wilcox,Neil Bendle,Phillip Pfeifer,David Reibstein

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The Definitive Guide to Marketing Analytics and Metrics (Collection)

By: Cesar Brea,Rajkumar Venkatesan,Paul Farris,Ronald T. Wilcox,Neil Bendle,Phillip Pfeifer,David Reibstein

A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative Books help you measure, analyze, and optimize every marketing investment you'll ever make Measuring and optimize your marketing investments is more crucial than ever. But, with an explosion in channels and complexity, it's also more challenging than ever. Fortunately, marketing metrics and analytics have taken giant leaps forward in recent years: techniques now exist for accurately quantifying performance and applying what you learn to improve it. In this unique 3 Book package, world-class experts present these new approaches, and show how to profit from them. In Marketing and Sales Analytics, leading consultant Cesar A. Breaexamines the experiences of 15 leaders who've built high-value analytics capabilities in multiple industries. Then, building on what they've learned, he presents a complete blueprint for succeeding with marketing analytics. You'll learn how to evaluate "ecosystemic" conditions for success, frame the right questions, and organize your people, data, and operating infrastructure to answer them. Brea helps you overcome key challenges ranging from governance to overcoming hidden biases. Along the way, he also offers specific guidance on crucial decisions such as "buy vs. build?", "centralize or decentralize?", and "hire generalists or specialists?" Next, in Cutting Edge Marketing Analytics, three pioneering experts introduce today's most valuable marketing analytics methods and tools, and offer a best-practice methodology for successful implementation. They augment this knowledge with hands on case studies, guiding you through solving key problems in resource allocation, segmentation, pricing, campaign management, firm valuation, and digital marketing strategy. All case studies are accompanied by real data used by the protagonists to make decisions. As you practice, you'll gain a deeper understanding of the value of marketing analytics, learn to integrate quantitative analysis with managerial sensibilities, master core statistical tools, and discover how to avoid crucial pitfalls. Finally, in the award-winning Marketing Metrics, Second Edition, Paul W. Farris and his colleagues show how to choose the right metrics for every marketing challenge. You'll learn how to use dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You'll discover high-value metrics for promotional strategy, advertising, distribution, customer perceptions, market share, competitors' power, margins, pricing, products and portfolios, customer profitability, sales forces, channels, and more. This extensively updated edition introduces innovative metrics ranging from Net Promoter to social media and brand equity measurement, and shows how to build comprehensive models to optimize every marketing decision you make. If you need to measure and improve marketing performance, this 3-book package will be your most valuable resource. From world-renowned business sustainability experts Cesar A. Brea, Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein

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1465

Publisher

FT Press

Published Date

ISBN 10

0133994775

ISBN 13

9780133994773

Commodity Advertising

The Economics and Measurement of Generic Programs

By: Olan D. Forker,Ronald W. Ward

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Commodity Advertising

The Economics and Measurement of Generic Programs

By: Olan D. Forker,Ronald W. Ward

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.

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322

Publisher

Lexington Books

Published Date

ISBN 10

002910405X

ISBN 13

9780029104057

49 Marketing Secrets (That Work) to Grow Sales

By: Ronald Finklestein

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49 Marketing Secrets (That Work) to Grow Sales

By: Ronald Finklestein

Finklestein noticed that many small business owners don't understand marketing; therefore they don't know whom to trust with their money. This book is intended to provide valuable marketing information and sound advice using practical and proven techniques for success.

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318

Publisher

Morgan James Publishing

Published Date

ISBN 10

1600372481

ISBN 13

9781600372483

Marketing Your Business

A Guide to Developing a Strategic Marketing Plan

By: Robert E Stevens,David L Loudon,Ronald A Nykiel

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Marketing Your Business

A Guide to Developing a Strategic Marketing Plan

By: Robert E Stevens,David L Loudon,Ronald A Nykiel

Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of “marketing intelligence” and professional marketing associations.This single volume provides a step-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you’ll find inside and lists additional resources to draw upon. With Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, you will explore: the process of selecting the right strategy by defining your business strategy, assessing the most relevant focal points, and choosing the marketing strategy that will work best for you the arsenal of current marketing weaponry--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, legal issues, and more! the nature of strategic marketing plans-competitive and environmental assessments, mission statements, slogans, budgeting, goals and objectives, etc. key checklists and 13 sample work forms that will help you formulate your plan and much more! Ideal for use by educators and students as well as businesspeople, Marketing Your Business brings together everything you need to know to develop an effective strategic marketing plan and put it into action!

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328

Publisher

Routledge

Published Date

ISBN 10

1135186642

ISBN 13

9781135186647

Purchasing Behavior and Personal Attributes

By: William F. Massy,Ronald E. Frank,Thomas Lodahl

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Purchasing Behavior and Personal Attributes

By: William F. Massy,Ronald E. Frank,Thomas Lodahl

This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.

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192

Publisher

University of Pennsylvania Press

Published Date

ISBN 10

1512817856

ISBN 13

9781512817850

Marketing Analytics

Essential Tools for Data-Driven Decisions

By: Rajkumar Venkatesan,Paul W. Farris,Ronald T. Wilcox

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Marketing Analytics

Essential Tools for Data-Driven Decisions

By: Rajkumar Venkatesan,Paul W. Farris,Ronald T. Wilcox

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

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278

Publisher

University of Virginia Press

Published Date

ISBN 10

081394516X

ISBN 13

9780813945163

The 18 Immutable Laws of Corporate Reputation

Creating, Protecting, and Repairing Your Most Valu

By: Ronald J. Alsop

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The 18 Immutable Laws of Corporate Reputation

Creating, Protecting, and Repairing Your Most Valu

By: Ronald J. Alsop

A veteran Wall Street Journal editor and authority on branding, marketing and reputation provides the 18 crucial rules for companies to follow in developing and protecting their reputation, which can be their most valuable asset or their worst nightmare. A must read book for senior executives, consultants, advertising, public relations, and marketing professionals. From Enron and WorldCom to the Catholic Church and Major League Baseball, reputation crises have never been more widespread. Now Ronald J. Alsop, a veteran Wall Street Journal authority on branding and reputation management, explains the dangers—and gives organizations the eighteen crucial laws to follow in developing and protecting their reputations. Consider this example of a simple decision made by a low-ranking employee: When rescue workers at the site of the World Trade Center disaster sought bottled water from a nearby Starbucks outlet, they complained that an employee charged them for it. In a matter of hours, the Internet had picked up the story and Starbucks' carefully cultivated worldwide reputation was quickly besmirched. This is just one instance among many of how the business world, ever more global and competitive, has become increasingly difficult to navigate. Studies have demonstrated the powerful impact of reputation on profits and stock prices, and yet less than half of all companies have a formal system for measuring reputation. Clearly, companies in every industry—from Dow Chemical to Disney to DaimlerChrystler—have much more to learn. It is still the rare company that realizes the full value of its reputation: how corporate reputation can enhance business in good times, become a protective halo in turbulent times, and be destroyed in an instant by people at the lowest or highest levels of the corporate ladder. Mr. Alsop provides eighteen thoroughly documented lessons based on years of experience covering every aspect of corporate reputation, with a clear distillation of the complex principles at the heart of a reputation. He explains: • How to protect your reputation when the inevitable crisis hits • How to cope with the many hazards in cyberspace • How to create a reputation for vision and industry leadership • How to establish a culture of ethical behavior • How to measure and monitor your ever-changing public image • How to make employees your reputation champions • How to decide when it's time to change your name The result is a book that is important not only for business executives, consultants, and advertising, public relations, and marketing professionals but also for anyone eager to learn more about the companies they work for, buy from, and invest in.

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482

Publisher

Simon and Schuster

Published Date

ISBN 10

1439122687

ISBN 13

9781439122686

Imaginative Management Control

By: Ronald Ogden

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Imaginative Management Control

By: Ronald Ogden

Originally published in 1970. Drawing on his knowledge of business methods in Europe, America and Asia, Ronald Ogden examines the necessity for control in a business and the ways in which it should be exercised in order to obtain the most effective and profitable results. He shows that control can be exercised through carefully planned objectives which must, in their turn, be broken down into clearly defined targets. Realistic planning is discussed, and the author considers the effective implementation of plans by means of various techniques such as budgeting, costing, staff control, operational research, and network planning. The study will be of interest not only to managers but also to students of management concerned with modern business techniques and with the functions and responsibilities of management and control.

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251

Publisher

Routledge

Published Date

ISBN 10

1351260634

ISBN 13

9781351260633

Emissary of the Doomed

Bargaining for Lives in the Holocaust

By: Ronald Florence

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Emissary of the Doomed

Bargaining for Lives in the Holocaust

By: Ronald Florence

The official little known WWII story of a desperate attempt to save Hungary's Jewish population When Nazi troops invaded in March 1944, Hungary contained the largest intact Jewish population in Europe. Until then, stories of Auschwitz and other "resettlement camps" were still treated as unconfirmed rumors inside Hungary and among the Allied powers. With the arrival of Adolf Eichmann-and reports from the first escapees from Auschwitz confirming the most horrifying rumors about the camps-the 850,000 Jews of Hungary faced annihilation. Emissary of the Doomed is the riveting and heartbreaking account of the heroic attempt to save Hungary's Jewish population. Learning that Eichmann and Himmler were willing to bargain for the lives of as many as one million Jews, Joel Brand and the Jewish rescue committee in Budapest took up the German offer and embarked on a desperate race across Europe and the Middle East to persuade the reluctant Allies to trade funds and matériel for Jewish lives. Against the backdrop of the Normandy invasion, the Soviet advance across Eastern Europe, and the American advances up the Italian peninsula, Brand and his colleagues tried to stop the final push of the Nazis to destroy the Jews of Europe. This untold chapter will appeal to all readers of World War II literature.

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346

Publisher

Penguin

Published Date

ISBN 10

1101189843

ISBN 13

9781101189849

Dynamic Probabilistic Systems, Volume I

Markov Models

By: Ronald A. Howard

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Dynamic Probabilistic Systems, Volume I

Markov Models

By: Ronald A. Howard

This book is an integrated work published in two volumes. The first volume treats the basic Markov process and its variants; the second, semi-Markov and decision processes. Its intent is to equip readers to formulate, analyze, and evaluate simple and advanced Markov models of systems, ranging from genetics and space engineering to marketing. More than a collection of techniques, it constitutes a guide to the consistent application of the fundamental principles of probability and linear system theory. Author Ronald A. Howard, Professor of Management Science and Engineering at Stanford University, begins with the basic Markov model, proceeding to systems analyses of linear processes and Markov processes, transient Markov processes and Markov process statistics, and statistics and inference. Subsequent chapters explore recurrent events and random walks, Markovian population models, and time-varying Markov processes. Volume I concludes with a pair of helpful indexes.

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Page Count

610

Publisher

Courier Corporation

Published Date

ISBN 10

0486140679

ISBN 13

9780486140674

Fundamentals of Forecasting Using Excel

By: Kenneth D. Lawrence,Ronald K. Klimberg,Sheila M. Lawrence

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Fundamentals of Forecasting Using Excel

By: Kenneth D. Lawrence,Ronald K. Klimberg,Sheila M. Lawrence

Forecasting is an integral part of almost all business enterprises. This book provides readers with the tools to analyze their data, develop forecasting models and present the results in Excel. Progressing from data collection, data presentation, to a step-by-step development of the forecasting techniques, this essential text covers techniques that include but not limited to time series-moving average, exponential smoothing, trending, simple and multiple regression, and Box-Jenkins. And unlike other products of its kind that require either high-priced statistical software or Excel add-ins, this book does not require such software. It can be used both as a primary text and as a supplementary text. Highlights the use of Excel screen shots, data tables, and graphs. Features Full Scale Use of Excel in Forecasting without the Use of Specialized Forecast Packages Includes Excel templates. Emphasizes the practical application of forecasting. Provides coverage of Special Forecasting, including New Product Forecasting, Network Models Forecasting, Links to Input/Output Modeling, and Combination of Forecasting.

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Page Count

212

Publisher

Industrial Press Inc.

Published Date

ISBN 10

083113335X

ISBN 13

9780831133351

Microeconomics

By: David Besanko,Ronald Braeutigam

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Microeconomics

By: David Besanko,Ronald Braeutigam

Business professionals that struggle to understand key concepts in economics and how they are applied in the field rely on Microeconomics. The fourth edition makes the material accessible while helping them build their problem-solving skills. It includes numerous new practice problems and exercises that arm them with a deeper understanding. Learning by Doing exercises explore the theories while boosting overall math skills. Graphs are included throughout the mathematical discussions to reinforce the material. In addition, the balanced approach of rigorous economics gives business professionals a more practical resource.

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821

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470563583

ISBN 13

9780470563588

The Branding of America

From Levi Strauss to Chrysler, from Westinghouse to Gillette, the Forgotten Fathers of America's Best-known Brand Names

By: Ronald Hambleton

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The Branding of America

From Levi Strauss to Chrysler, from Westinghouse to Gillette, the Forgotten Fathers of America's Best-known Brand Names

By: Ronald Hambleton

From Levi Strauss to Chrysler, from Westinghouse to Gillette, the forgotten founders of America's best-known brand names.

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224

Publisher

Country Roads Press

Published Date

ISBN 10

0899092217

ISBN 13

9780899092218

Business

By: Ricky W. Griffin,Ronald J. Ebert

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Business

By: Ricky W. Griffin,Ronald J. Ebert

Includes ahead of title page a supplement entitled: Focus on business, and, Answers to questions from chapter ends.

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886

Published Date

ISBN 10

013094517X

ISBN 13

9780130945174

Marketing Management

By: Philip Kotler,Margaret H. Cunningham,Ronald E. Turner

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Marketing Management

By: Philip Kotler,Margaret H. Cunningham,Ronald E. Turner

Appropriate for graduate and undergraduate courses in Marketing Management. An international marketing classic, the tenth edition of Marketing Management highlights the most current trends and developments in global marketing from a Canadian perspective. The text prepares students for a decision-making role in organizations through the managerial orientation of its approach. All the concepts and tools for analyzing any market and/or environment are covered, as well as the principles for measuring and forecasting marketing, and techniques used for marketing segmentation, targeting, and positioning. Key themes developed in the tenth edition include Marketing for the 21st Century (looking to the future; trends in marketing and business; changes in the marketplace); E-commerce and the Internet (uses of technology; marketing on the web; using the web); Customer-driven marketing (focus on the customer: customer lifetime value, customer retention, delivering superior value, customer satisfaction); and Marketing around the globe (trends, problems in global marketing).

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Page Count

808

Publisher

Prentice Hall

Published Date

ISBN 10

0130144290

ISBN 13

9780130144294

Advertising

A Framework

By: W. Ronald Lane,Thomas Russell

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Advertising

A Framework

By: W. Ronald Lane,Thomas Russell

Read all about the world of our four-legged friends with the Pebble Dogs set. From Dachshunds to Dalmatians, young readers will learn about the unique traits and basic care of different kinds of dogs. Fun photographs and interesting facts bring these favo

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404

Published Date

ISBN 10

0130852201

ISBN 13

9780130852205

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