In the last 20 years, Ron Popeil's incredible inventions--including Veg-o-Matic, Pocket Fisherman, and the Inside the Shell Egg Scrambler--have grossed over $300 million in sales. This book tells his amazing rags-to-riches story. But wait, there's more! Ron also gives invaluable advice to budding entrepreneurs on how to profit in the home shopping business or any business venture. Photos.
Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.
The author expresses the frustrations, tribulations and joys of being a husband, father, and a Christian. He'll have you laughing with his slightly skewed perception of life's little perks and quirks.
From the Veg-O-Matic to the Pocket Fisherman, from the upmarket Pasta Machine to the down-&-dirty Ronco Power Scrubber, Popeil has supplied one-of-a-kind products that nobody can live without. Here he discloses the secrets of his unparalleled success: how demonstrating his products at state & county fairs prepared him for the home shopping revolution, which made his wares a fixture in every household with a TV, & how he single-handedly developed his incredibly wide range of consumer products & the ideal medium for selling them: telemarketing. This practical book for imaginative inventors shows you how you can discover, successfully market, & turn a profit on your own million-dollar idea! Illustrated.
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