Ron Packard's Books

The Waste-Free World

How the Circular Economy Will Take Less, Make More, and Save the Planet

By: Ron Gonen

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The Waste-Free World

How the Circular Economy Will Take Less, Make More, and Save the Planet

By: Ron Gonen

The next revolution in business will provide for a sustainable future, from founder, CEO and circular economy expert Ron Gonen Our take-make-waste economy has cost consumers and taxpayers billions while cheating us out of a habitable planet. But it doesn’t have to be this way. The Waste-Free World makes a persuasive, forward-looking case for a circular economic model, a “closed-loop” system that wastes no natural resources. Entrepreneur, CEO and sustainability expert Ron Gonen argues that circularity is not only crucial for the planet but holds immense business opportunity. As the founder of an investment firm focused on the circular economy, Gonen reveals brilliant innovations emerging worldwide— “smart” packaging, robotics that optimize recycling, nutrient rich fabrics, technologies that convert food waste into energy for your home, and many more. Drawing on his experience in technology, business, and city government and interviews with leading entrepreneurs and top companies, he introduces a vital and growing movement. The Waste-Free World invites us all to take part in a sustainable and prosperous future where companies foster innovation, investors recognize long term value creation, and consumers can align their values with the products they buy.

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289

Publisher

Penguin Group

Published Date

ISBN 10

0593853903

ISBN 13

9780593853900

Winning the Right Game

How to Disrupt, Defend, and Deliver in a Changing World

By: Ron Adner

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Winning the Right Game

How to Disrupt, Defend, and Deliver in a Changing World

By: Ron Adner

How to succeed in an era of ecosystem-based disruption: strategies and tools for offense, defense, timing, and leadership in a changing competitive landscape. The basis of competition is changing. Are you prepared? Rivalry is shifting from well-defined industries to broader ecosystems: automobiles to mobility platforms; banking to fintech; television broadcasting to video streaming. Your competitors are coming from new directions and pursuing different goals from those of your familiar rivals. In this world, succeeding with the old rules can mean losing the new game. Winning the Right Game introduces the concepts, tools, and frameworks necessary to confront the threat of ecosystem disruption and to develop the strategies that will let your organization play ecosystem offense. To succeed in this world, you need to change your perspective on competition, growth, and leadership. In this book, strategy expert Ron Adner offers a new way of thinking, illustrating breakthrough ideas with compelling cases. How did a strategy of ecosystem defense save Wayfair and Spotify from being crushed by giants Amazon and Apple? How did Oprah Winfrey redraw industry boundaries to transition from television host to multimedia mogul? How did a shift to an alignment mindset enable Microsoft's cloud-based revival? Each was rooted in a new approach to competitors, partners, and timing that you can apply to your own organization. For today's leaders the difference between success and failure is no longer simply winning, but rather being sure that you are winning the right game.

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279

Publisher

MIT Press

Published Date

ISBN 10

0262546000

ISBN 13

9780262546003

Wisconsin Supper Clubs

An Old Fashioned Experience

By: Ron Faiola

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Wisconsin Supper Clubs

An Old Fashioned Experience

By: Ron Faiola

Supper clubs guru Ron Faiola is back with updated chronicles and beautiful new photographs from the clubs that captured the attention of readers in Wisconsin Supper Clubs, and also features several new venues shaking up this midwestern tradition. Wisconsin Supper Clubs, Second Edition is a resource for and about supper clubs throughout Wisconsin that includes charming photographs of the unique supper club interiors, proprietors, and customers, as well as fascinating archival materials. Also recorded in this book are the regional specialties served at these clubs, ranging from popovers and fried pickles in the northern part of the state to Shrimp de Jonghe in the south. One Northwoods supper club even features fry bread, a traditional Native American dish uncommon to most restaurants. In this updated second edition, Faiola revisits many of the clubs across the Dairy State that starred in his first edition, recording their struggles and triumphs in the years following widespread pandemic shutdowns. New to this edition are fifteen extra clubs that have entered the scene in the past decade, striving to be a part of this custom that is hugely popular with Wisconsin locals and regularly frequented by all midwestern foodies in the know. The "supper club experience" is a tradition embodied by many long-standing restaurants scattered throughout the small towns of Wisconsin. It is based around a bygone idea that going out to dinner should be an experience that lasts an entire evening, emphasizing food made from scratch, slow-paced dining, and family-run businesses. Combine this with stately dark-panel decor, complimentary relish trays, and the best brandy Old Fashioned sweet you'll ever have, and you have barely scratched the surface of the Wisconsin supper club's appeal.

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467

Publisher

Agate Publishing

Published Date

ISBN 10

1572848804

ISBN 13

9781572848801

The Depths of Courage

American Submariners at War with Japan, 1941-1945

By: Flint Whitlock,Ron Smith

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The Depths of Courage

American Submariners at War with Japan, 1941-1945

By: Flint Whitlock,Ron Smith

Chosen by WWII History magazine as one of the Best Books of the Year. In the dark days after Pearl Harbor, the small, illequipped arm of the Navy known as Submarine Force would stand between the shattered U.S. Pacific Fleet and the might of the Japanese Navy. Unfortunately, the spirit and courage of the Submarine Force is being forgotten as the veterans of that force pass into history. To preserve their heroic tales of war beneath the sea, critically acclaimed author and military historian Flint Whitlock, in collaboration with decorated World War II submarine veteran Ron Smith, set out on a journey of more than two years to interview submariners and to record their accounts before the memories of their endeavors are lost forever. These are their stories.

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452

Publisher

Penguin

Published Date

ISBN 10

0425223701

ISBN 13

9780425223703

Outsourcing America

The True Cost of Shipping Jobs Overseas and What Can Be Done About It

By: Ron Hira,Anil Hira

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Outsourcing America

The True Cost of Shipping Jobs Overseas and What Can Be Done About It

By: Ron Hira,Anil Hira

One of the most controversial topics in the news is the outsourcing of American jobs to other countries. Outsourced jobs have extended well beyond the manufacturing sector to include white-collar professionals, particularly in information technology, financial services, and customer service. Outsourcing America reveals just how much outsourcing is taking place, what its impact has been and will continue to be, and what can be done about the loss of jobs. More than an exposé, Outsourcing America shows how offshoring is part of the historical economic shift toward globalism and free trade, and demonstrates its impact on individual lives and communities. In addition, the book now features a new chapter on immigration policies and outsourcing, and advice on how individuals can avoid becoming victims of outsourcing. The authors discuss policies that countries like India and China use to attract U.S. industries, and they offer frank recommendations that business and political leaders must consider in order to confront this crisis—and bring more high-paying jobs back to the U.S.A.

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290

Publisher

AMACOM Div American Mgmt Assn

Published Date

ISBN 10

0814416284

ISBN 13

9780814416280

2011 Collector Car Price Guide

By: Ron Kowalke

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2011 Collector Car Price Guide

By: Ron Kowalke

The Authority for Collector Car Pricing With 760 pages priced at your fingertips, 2011 Collector Car Price Guide is the ultimate resource for car hobbyists. Whether you're looking to find a price on a blue ribbon show car, or a beater station wagon, you can find out what it's worth, and what people are paying for it, in the most comprehensive guide on the market. • More than 250,000 accurate price listings for cars of all eras • Exclusive 1 to 6 condition grading places values on all conditions, from show car to parts car • Covers every mass-produced U.S. car • Domestic cars, light trucks, and selected imported cars and trucks • Explanation of 1 through 6 condition rating system

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2366

Publisher

Penguin

Published Date

ISBN 10

1440215138

ISBN 13

9781440215131

The Dancing Bear

My Eighteen Years in the Trenches of the AFL and NFL

By: Ron McDole,Rob Morris

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The Dancing Bear

My Eighteen Years in the Trenches of the AFL and NFL

By: Ron McDole,Rob Morris

From the early sixties to the late seventies, defensive end Ron McDole experienced football’s golden age from inside his old‐school, two‐bar helmet. During an eighteen‐year pro career, McDole—nicknamed “The Dancing Bear”—played in over 250 games, including two AFL Championships with the Buffalo Bills and one NFL Championship with the Washington Redskins. A cagey and deceptively agile athlete, McDole wreaked havoc on football’s best offenses as part of a Bills defensive line that held opponents without a rushing touchdown for seventeen straight games. His twelve interceptions remain a pro record for defensive ends. Traded by the Bills in 1970, he was given new life in Washington as one of the most famous members of George Allen’s game‐smart veterans known as “The Over‐the‐Hill Gang.” Through it all, McDole was known and loved by teammates and foes alike for his knowledge and skill on the field and his ability to have fun off it. In The Dancing Bear McDole the storyteller traces his life from his humble beginnings in Toledo, Ohio, to his four years at the University of Nebraska, his marriage to high school sweetheart Paula, and his long, accomplished professional career. He recounts the days when a pro football player needed an off‐season job to pay the bills and teams had to drive around in buses to find a city park in which to practice. The old AFL and NFL blitz back to life through McDole’s straightforward stories of time when the game was played more for love and glory than for money.

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244

Publisher

University of Nebraska Press

Published Date

ISBN 10

1496212649

ISBN 13

9781496212641

Bummy Davis vs. Murder, Inc.

The Rise and Fall of the Jewish Mafia and an Ill-Fated Prizefighter

By: Ron Ross

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Bummy Davis vs. Murder, Inc.

The Rise and Fall of the Jewish Mafia and an Ill-Fated Prizefighter

By: Ron Ross

A tough kid with a heart of gold, Al "Bummy" Davis grew up in the streets of Brownsville, New York on the fringes of the Jewish mob during the 20's and 30's-thanks to his older brother, a feared racketeer. But as much as he resisted the underworld of Murder, Inc. by becoming a championship fighter and a Brownsville hero, he never did escape the Jewish Mob's shadow. Though he repeatedly stood up to mob kingpins, Bummy suffered a spectacular fall from grace as a result of a smear campaign by the press. Ron Ross' Bummy Davis vs. Murder, Inc. is not just about one Jewish boxer, his meteoric rise to fame, and victimization by the press. Bummy's life was intertwined with the Great Depression, the survival of the Brooklyn Jewish immigrant population during Prohibition, and the inevitable offshoot of Prohibition-Murder Inc., one of American history's most notorious band of killers. Ron Ross portrays an important historical time period, an enigmatic Jewish subculture, and the surprising juxtaposition of a generation of Jews and their talent for boxing. Bummy Davis vs. Murder, Inc. features a cast of colorful villains whom you'll love to hate, a boxing legend who was the unwitting pawn of fate, and the human drama of the boxing world. With his vivid, street-smart Damon Runyonesque writing style, Ron Ross redeems a tragic hero who fought the pull of one of the most brutal groups of killers to grace the twentieth century.

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436

Publisher

Macmillan

Published Date

ISBN 10

1429979992

ISBN 13

9781429979993

2013 Collector Car Price Guide

By: Ron Kowalke

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2013 Collector Car Price Guide

By: Ron Kowalke

The Authority for Collector Car Pricing With 784 pages of pricing at your fingertips, 2013 Collector Car Price Guide is the ultimate resource for car hobbyists. Whether youâ€™re looking to find a price on a blue ribbon show car, or a beater station wagon, you can find out what itâ€™s worth, and what people are paying for it, in the most comprehensive price guide on the market.Inlcudes: • More than 250,000 accurate price listings from 1901 to 2005 • Exclusive 1 to 6 condition grading places values in all conditions, from show car to parts car • covers every mass-produced U.S. car • Domestic cars, light trucks, and select imported cars and trucks

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1625

Publisher

Penguin

Published Date

ISBN 10

144023020X

ISBN 13

9781440230202

Heads, You Win!

How the Best Companies Think--and How You Can Use Their Examples to Develop Critical Thinking Within Your Own Organization

By: Quinn Spitzer,Ron Evans

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Heads, You Win!

How the Best Companies Think--and How You Can Use Their Examples to Develop Critical Thinking Within Your Own Organization

By: Quinn Spitzer,Ron Evans

For anyone curious about where the fault lies in great corporate mistakes (such as New Coke and AT&T's acquisition of NCR), "Heads You Win" provides on-target answers.

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308

Publisher

Simon and Schuster

Published Date

ISBN 10

0684838753

ISBN 13

9780684838755

Community Capitalism

Lessons from Kalamazoo and Beyond

By: Ron Kitchens

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Community Capitalism

Lessons from Kalamazoo and Beyond

By: Ron Kitchens

Perhaps you thought it was fantasy. Perhaps you thought it was a ruse. Perhaps you thought it was the actions of an immature heart and love that had yet to be "educated" by reality. Wrong! Actually your first answer was right. Now you have to be unschooled and learn love all over again, and you might want to start here at that foundation of love. But you forgot, after all it only lasted a couple of seconds, a couple of days and then that place that those eyes took you disappeared like a mirage. You no longer have what it takes to graduate to love's stage seven. Don't worry, Illuminations will take you back. If infatuation is oft the cornerstone with which we set the foundation of love, why do we throw away that foundation when we build the school of our convictions as to what love is? But remember when we thought a love was perfect and we thought that love was supreme? Remember when we thought love would find ourselves in a perfect plot and we could reside there forever? Remember when love was the most beautiful thing in existence and so was our love? Might I ask, what is wrong with that? And if there is nothing wrong with that, why isn't it considered right? If the school of love in which the world learns fails, and we are unable to graduate to love's better vision. If indeed, we fail to take our love to a higher grade, perhaps we aught to find a better school. Love instinctively knows better, and the new foundation upon which love will be reschooled goes back to our original convictions when we thought love was perfect, that love was supreme, that love would deliver and that love is perfect. There is a reason for that original conviction and it is because, love is.

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130

Publisher

AuthorHouse

Published Date

ISBN 10

1434381730

ISBN 13

9781434381736

Working Detroit

By: Steve Babson,David Elsila,John Revitte,Ron Alpern

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Working Detroit

By: Steve Babson,David Elsila,John Revitte,Ron Alpern

The book concludes with an examination of the present day crisis facing the labor movement.

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268

Publisher

Wayne State University Press

Published Date

ISBN 10

0814345093

ISBN 13

9780814345092

Electromagnetics Explained

A Handbook for Wireless/ RF, EMC, and High-Speed Electronics

By: Ron Schmitt

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Electromagnetics Explained

A Handbook for Wireless/ RF, EMC, and High-Speed Electronics

By: Ron Schmitt

Approx.410 pagesApprox.410 pages

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377

Publisher

Elsevier

Published Date

ISBN 10

0080505236

ISBN 13

9780080505237

Titan

The Life of John D. Rockefeller, Sr.

By: Ron Chernow

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Titan

The Life of John D. Rockefeller, Sr.

By: Ron Chernow

National Book Critics Circle Award Finalist From the acclaimed, award-winning author of Alexander Hamilton: here is the essential, endlessly engrossing biography of John D. Rockefeller, Sr.—the Jekyll-and-Hyde of American capitalism. In the course of his nearly 98 years, Rockefeller was known as both a rapacious robber baron, whose Standard Oil Company rode roughshod over an industry, and a philanthropist who donated money lavishly to universities and medical centers. He was the terror of his competitors, the bogeyman of reformers, the delight of caricaturists—and an utter enigma. Drawing on unprecedented access to Rockefeller’s private papers, Chernow reconstructs his subjects’ troubled origins (his father was a swindler and a bigamist) and his single-minded pursuit of wealth. But he also uncovers the profound religiosity that drove him “to give all I could”; his devotion to his father; and the wry sense of humor that made him the country’s most colorful codger. Titan is a magnificent biography—balanced, revelatory, elegantly written.

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834

Publisher

Vintage

Published Date

ISBN 10

0307429776

ISBN 13

9780307429773

Sheet Metal Handbook

How to Form and Shape Sheet Metal for Competition, Custom and Restoration Use

By: Ron Fournier

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Sheet Metal Handbook

How to Form and Shape Sheet Metal for Competition, Custom and Restoration Use

By: Ron Fournier

Imagine transforming a flat sheet of aluminum alloy into an attractive hood scoop. Or designing and making your own aluminum wheel tubs, floorpan and dashboard for your street machine. How about learning to design and build your own body panels, manifolds, brackets and fuel tanks? These are just a few of the many tips and techniques shared by master metal craftsman Ron Fournier. Author of HP's award-winning Metal Fabricator's Handbook, Fournier packs decades of experience designing and shaping sheet metal components for Indy cars, drag race cars, road racers, street rods and street machines into 144 pages. You'll find tips on: · Setting up your own shop · Selecting and using basic hand tools · Proper use of English wheels, beaders, rollers, brakes and power hammers · Pattern design and proper sheet metal selection · Basic metal shaping techniques · The art of hammer forming · Proper riveting techniques · And finally, tips on restoring original sheet metal Whether you're restoring a '32 Ford, constructing a race car, building a show-winning street rod or street machine, or perhaps developing your skills for work in the metal industry, you'll find the information in this book invaluable, and a perfect addition to any home automotive library.

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Page Count

150

Publisher

Penguin

Published Date

ISBN 10

0895867575

ISBN 13

9780895867575

Rawhide Kid

Slap Leather Premiere

By: Ron Zimmerman

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Rawhide Kid

Slap Leather Premiere

By: Ron Zimmerman

In RAWHIDE KID, "Howard Stern Show" writer Ron Zimmerman and legendary Western comics artist John Severin take aim at the lovable red-headed Western scamp we know as "The Rawhide Kid". What happens when the Rawhide Kid rides into one of those beleaguered Western towns on the edge of nowhere, looking better than any cowboy has a right to? What happens when a gang of desperadoes ride into the same town with the intent of lootin' and pillagin'? What ensues proves that no one handles a hot rod like the Rawhide Kid.

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Page Count

127

Publisher

Marvel Entertainment

Published Date

ISBN 10

1302506862

ISBN 13

9781302506865

In the Forest of the Night

By: Ron Faust

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In the Forest of the Night

By: Ron Faust

Trapped in a jail cell in a troubled Central American republic, Martin Springer, an idealistic U.S. volunteer doctor, faces execution. His “crime”: having witnessed the massacre of an entire village by government forces. His beautiful and determined wife, Katherine, arrives in the country with money in hand to try and save him, but she too is arrested. Her crime: Resisting the advances of General Vaca, the sadistic head of the secret police. Her punishment: imprisonment and degradation in a low-class brothel. When word of his wife’s plight reaches Springer, somehow he must escape from his dungeon cell, find his wife and rescue her, and kill her tormentors—and in the process shed some of his humanitarianism and take on some of the brutality of his captors.

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310

Publisher

Turner Publishing Company

Published Date

ISBN 10

1620454378

ISBN 13

9781620454374

Collector Car Price Guide

By: Ron Kowalke

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Collector Car Price Guide

By: Ron Kowalke

With this respected price guide, collector car buyers will make purchases with confidence! Presented in a convenient 6 x 9 format that is easy-to-read, easy-to-use, and easy-to-store, this totally updated and expanded edition contains the answers to questions old cars enthusiasts are asking today.Respected old cars expert Ron Kowalke has researched and gathered more than 250,000 prices for collectible cars, light trucks, and imported cars in production from 1901 to 1998. The exclusive and highly acclaimed 1-to-6 condition rating scale developed and made famous by Old Cars Price Guide is used throughout this comprehensive guide, providing collectors with the most accurate condition grading and pricing available.·Over 200 photos make identification of old cars quick and easy·Includes light trucks and import cars·More than 250,000 current values!

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772

Published Date

ISBN 10

089689150X

ISBN 13

9780896891500

Collecting Historical Autographs

What to Buy, What to Pay, and How to Spot Fakes

By: Ron Keurajian

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Collecting Historical Autographs

What to Buy, What to Pay, and How to Spot Fakes

By: Ron Keurajian

Collecting autographs is a time-honored avocation that has exploded in popularity in recent years, creating a new industry with millions of autographed items for sale online. Coveted signatures include those of United States presidents, Civil War officers, World War II heroes, classical music composers and baseball stars. It has been estimated that 90 percent of historical autographs on the market today are forgeries. This book is a definitive guide to signature authentication for experts and beginners alike. Numerous illustrations of both genuine and forged signatures are included, from Ty Cobb to Abraham Lincoln to Isaac Newton to Neil Armstrong. Detailed descriptions of common forgeries are given, enabling collectors to make direct comparisons.

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Page Count

416

Publisher

McFarland

Published Date

ISBN 10

1476624283

ISBN 13

9781476624280

Best Entry-level Jobs

By: Ron Lieber

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Best Entry-level Jobs

By: Ron Lieber

Are you worried about finding yourself in an entry-level job that fills your day with chores like changing the toner cartridge on the Xerox machine? Let's face it, your first job out of college can be a rude awakening. But take heart: it doesn't have to be that way. Best Entry-Level Jobs reveals where the best first job opportunities in the country are and what you need to do to get one of them. We give you an inside look of hiring procedures, salaries, benefits, and where entry-level hires usually work. We've interviewed hundreds of people who currently hold the entry-level jobs featured within these pages, and they share with you their experiences and opinions about: - Getting hired - Salaries - Job responsibilities - On-the-job training - Co-workers and corporate culture - Opportunities for advancement

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292

Publisher

The Princeton Review

Published Date

ISBN 10

0375764143

ISBN 13

9780375764141

Into the Value Zone

Gaining and Sustaining Competitive Advantage

By: Ron Wood

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Into the Value Zone

Gaining and Sustaining Competitive Advantage

By: Ron Wood

Into the Value Zone provides business leaders with an uncomplicated approach to evaluate their own company and the competition. Professor Ron Wood explains strategies that will help managers to create and execute initiatives that achieve sustainable results with enduring value for their clients and to manage their company's assets with efficiency. Professor Wood outlines a concise business model for managers that highlights market trends, uncovers the impact of new technologies, and enables them to see their company's placement against the competition in The Big Picture. Book jacket.

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224

Publisher

University Press of America

Published Date

ISBN 10

0761840206

ISBN 13

9780761840206

Affiliation in the Workplace

Value Creation in the New Organization

By: Ron Elsdon

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Affiliation in the Workplace

Value Creation in the New Organization

By: Ron Elsdon

This book draws on studies that quantify the link between individual development and organizational value creation. Strengthening this link is key to building a strong sense of affiliation and a more productive workforce. The author provides frameworks for characterizing the workforce, listening to the organization, using inclusion as a key differentiator, and applying mathematical modeling techniques to explore and quantify related areas. We are entering an era when it makes sense to move away from mere retention strategies of control and toward more mutually beneficial strategies of affiliation. This trend can be traced to the recognition of the knowledge worker's influence and the value of human capital in today's economy. To succeed in this emerging work world, organizational leaders and human resource professionals must create new relationships with individuals built around the concept of affiliation. This will mean changed roles and behaviors that respect mutual interests, and will require a culture of inclusion expressed internally through workforce diversity, externally through workforce partnerships, at a community level through philanthropy, and globally through the pursuit of a greater good.

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278

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313011567

ISBN 13

9780313011566

Persuasive Signs

The Semiotics of Advertising

By: Ron Beasley,Marcel Danesi

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Persuasive Signs

The Semiotics of Advertising

By: Ron Beasley,Marcel Danesi

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

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209

Publisher

Walter de Gruyter

Published Date

ISBN 10

3110888009

ISBN 13

9783110888003

Introduction to Industrial and Organizational Psychology

By: Ron Riggio

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Introduction to Industrial and Organizational Psychology

By: Ron Riggio

Demonstrates the connection between psychological theory and application in the field of Industrial / Organizational Psychology. Introduction to Industrial / Organizational Psychology is a student-centered, real-world driven program designed and written with the student in mind, giving examples and illustrations relevant to their world of work. The sixth edition continues to be accessible to students while maintaining a comprehensive coverage of the classical and new topics.With more student-oriented features, instructors will find this the most thoroughly referenced I/O psychology and student accessible text on the market. Learning Goals Upon completing this book, readers will be able to: * Connect psychological theory in the field of industrial/organizational psychology and apply the concepts to their everyday world of work * Be familiar with "classic" theories and research along with the latest developments and innovations in the field * Understand the overview of the world of work.

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553

Publisher

Routledge

Published Date

ISBN 10

1317351207

ISBN 13

9781317351207

A Wild Surge of Guilty Passion

A Novel

By: Ron Hansen

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A Wild Surge of Guilty Passion

A Novel

By: Ron Hansen

A tale based on a true story from 1920s Manhattan follows the affair between voluptuous Ruth Snyder and undergarment salesman Judd Gray, whose plot to kill Ruth's husband triggers an explosive police investigation.

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288

Publisher

Simon and Schuster

Published Date

ISBN 10

1451617569

ISBN 13

9781451617566

Partnership Marketing

How to Grow Your Business and Transform Your Brand Through Smart Collaboration

By: Ron Kunitzky

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Partnership Marketing

How to Grow Your Business and Transform Your Brand Through Smart Collaboration

By: Ron Kunitzky

Google, Microsoft, Apple, Starbucks, and Wal-Mart are "category killers." Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level. Developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance. Whether you're an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget, Partnership Marketing is a practical in-depth guide to this core business concept. A powerful strategy in good times, partnership marketing is an excellent way to gain competitive advantage and grow your business even in tough, recessionary economic conditions. As marketing resources are being slashed everywhere, coupled with employee lay-offs and cutbacks to existing programs, partnership marketing is a creative way to do more with less. Partnership Marketing provides the complete how-to of collaborating successfully with other organizations, including: how to align PM objectives to your resources; how to assess what you have to offer a partner-brand and how to leverage your core strengths; how to search for the right partner-brand; how to assess the pros and cons of partnering with other brands; and much more.

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268

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470678712

ISBN 13

9780470678718

Groucho Marx, King of the Jungle

A Mystery Featuring Groucho Marx

By: Ron Goulart

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Groucho Marx, King of the Jungle

A Mystery Featuring Groucho Marx

By: Ron Goulart

Frank's wife, Jane, is only a few weeks away from having their baby and the amateur detective team has promised to lay off on the sleuthing. But when a stuntwoman who has gone missing is suspected of the murder, Jane insists they take up the case to clear the young woman's name.

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230

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Macmillan

Published Date

ISBN 10

031232216X

ISBN 13

9780312322168

Corporate Performance Management

By: David Wade,Ron Recardo

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Corporate Performance Management

By: David Wade,Ron Recardo

Business experts, business economists, and organizational psychologists agree that a specific business strategy must be chosen for a corporation to excel. Beyond the strategy, companies must have a performance measurement system that ties every aspect of the organization - from the boardroom to the factory floor - to the strategy. In their book 'Corporate Performance Management', noted authors David Wade and Ron Recardo show companies how to craft a strategic focus and create sound business strategy by using a unique and pragmatic performance-measurement system. Concepts in the book are illustrated by 'real world' case studies. It provides tools and techniques to show how to apply the concepts within an organization. David Wade is the director of performance measurement for Aetna, Inc., and the author of several business-related books and articles. Ron Recardo is the founder and managing partner of The Catalyst Consulting Group, L.L.C. The author of several articles and books, he is a frequent speaker at meetings of professional associations, trade groups, and senior executives.

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188

Publisher

Routledge

Published Date

ISBN 10

1136413898

ISBN 13

9781136413896

The Kremlin Wolf

By: Ron Gordon

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The Kremlin Wolf

By: Ron Gordon

The Taliban and ISIS insurgencies in the Middle East conflict zones threaten to spread worldwide fear, enveloping Russia, America, and NATO forces. An unassuming antihero contractor is drawn into this conflagration of atrocities with a tough NATO soldier, Anje, mutilated by terrorists intent on spreading fear to the very nations combating the fanatical insurgents, destroying the ancient fabric of surrounding Middle East nations to subjugate and to impose a lifestyle of fanatical Islamic sharia laws.

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363

Publisher

Xlibris Corporation

Published Date

ISBN 10

1524561126

ISBN 13

9781524561123

Starvation Flats

By: Ron Churchman

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Starvation Flats

By: Ron Churchman

It was the era of the Great Depression, the dustbowl years, the years of prohibition, and a time when a new generation of ruthless outlaws emerged and ran rampant in our country. It was a time in our history when the “ends” justified the “means” in the minds of many Americans. It was a time of harshness. In the summer of 1926, Rufus Jackson Coleman loaded his wife, two boys, and all his worldly possessions into a worn-out covered wagon and left the rundown farmhouse near Rhome, Texas. The long drought had left him no choice but to leave, and the unsettled feeling in his gut was born from the knowledge that he really didn’t know where they were going. He just had to get his family away from this God-forsaken area before they all starved to death. Nobody looked back as they pulled away from the barren waste of the front yard. There were no fond memories to savor, and the desolation would not be missed. It was barely sunup but the wind had already begun to stir the choking dust. The distant cawing of a half-starved crow brought an end to the sights and sounds of a once-hopeful expectation gone bad. Rufus turned his wagon to the northeast, toward the Oklahoma border.

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202

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Author House

Published Date

ISBN 10

145206685X

ISBN 13

9781452066851

The Complete Idiot's Guide to Great Customer Service

By: Ron Karr

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The Complete Idiot's Guide to Great Customer Service

By: Ron Karr

You're no idiot, of course. You skillfully manage your kids' temper tantrums, diplomatically handle office politics, and even pleasantly deal with your friends' bickering. But when it comes to handling customer service, you feel utterly lost. It's time to make great customer service an indispensable part of your daily operation! The Complete Idiot's Guide® to Great Customer Service teaches you how to create the "Service Difference"—service that genuinely pleases your customers and sets your organization apart from the pack.

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366

Publisher

Penguin

Published Date

ISBN 10

1101198532

ISBN 13

9781101198537

Son of Hamas: A Gripping Account of Terror, Betrayal, Political Unthinkable Choices

By: Mosab Hassan Yousef,Ron Brackin

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Son of Hamas: A Gripping Account of Terror, Betrayal, Political Unthinkable Choices

By: Mosab Hassan Yousef,Ron Brackin

The shocking true story of a Hamas insider who rejected his violent destiny—and is now risking everything to expose closely guarded secrets and show the world a way to peace. Son of Hamas is now available with an all-new chapter about events since the book’s release such as the revelation of Mosab’s Israeli intelligence handler’s true identity, and Homeland Security’s effort to deport the author. Since he was a small boy, Mosab Hassan Yousef has had an inside view of the deadly terrorist group Hamas. The oldest son of Sheikh Hassan Yousef, a founding member of Hamas and its most popular leader, young Mosab assisted his father for years in his political activities while being groomed to assume his legacy, politics, status . . . and power. But everything changed when Mosab turned away from terror and violence, and embraced instead the teachings of another famous Middle East leader. In Son of Hamas, Mosab reveals new information about the world’s most dangerous terrorist organization and unveils the truth about his own role, his agonizing separation from family and homeland, the dangerous decision to make his newfound faith public, and his belief that the Christian mandate to “love your enemies” is the only way to peace in the Middle East.

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307

Publisher

Jaico Publishing House

Published Date

ISBN 10

8119792467

ISBN 13

9788119792467

Mercedes McCambridge

A Biography and Career Record

By: Ron Lackmann

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Mercedes McCambridge

A Biography and Career Record

By: Ron Lackmann

American actress Mercedes McCambridge is an Academy Award-winning star of radio, television, film, and the stage, active in all four entertainment mediums between 1936 and 1991. Publicly, she was active in politics, a lecturer at several colleges, and an important activist in the fight against alcoholism; privately, she suffered from divorces, miscarriages, suicide attempts, the death of her only child, and a hard-won battle with her own alcoholism. From roles on such radio shows as Lights Out! at 19 to her starring role in Neil Simon's play Lost in Yonkers at 75, this biography both reveals her personal life and career and gives insight into an important period of show business history. Part I is a full biography from McCambridge's birth in Illinois in 1916 to her 1998 appearance at the Academy Awards. Part II gives McCambridge's radio, television, film, and theatre performances, each entry listing the name of the show, name of the character, dates, other performers, directors, and an indication of which were sustained short- or long-running roles and which single performances on a radio or television series. Research is drawn from books, periodicals, and personal interviews with McCambridge's peers.

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190

Publisher

McFarland

Published Date

ISBN 10

0786483822

ISBN 13

9780786483822

European Armaments Collaboration

By: Ron Matthews

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European Armaments Collaboration

By: Ron Matthews

First published in 1992. The changing strategic environment of the 1990s has been characterised by events such as the Middle-East conflagration and super-power disarmament which represent the two opposing ends of the present security spectrum. The framing of appropriate defence policies now depends on increased NATO industrial defence restructuring and cooperation, especially within Europe. This book identifies, explains and analyses the key issues involved in Europe's defence-industrial reorganisation progress. It tackles head-on controversial issues such as: divergences between practice and policy in NATO US-European positions; the high costs of collaborative ventures; competition vs concentration and the complexities of adopting an European defence consensus within NATO. At a time when the diminution of NATO's defence-industrial base goes hand-in-hand with product reorientation and specialization, this book provides concise, critical and contemporary assessment of European and NA TO collaborative issues.

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213

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Routledge

Published Date

ISBN 10

1134574517

ISBN 13

9781134574513

Innovation Happens Elsewhere

Open Source as Business Strategy

By: Ron Goldman,Richard P. Gabriel

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Innovation Happens Elsewhere

Open Source as Business Strategy

By: Ron Goldman,Richard P. Gabriel

It's a plain fact: regardless of how smart, creative, and innovative your organization is, there are more smart, creative, and innovative people outside your organization than inside. Open source offers the possibility of bringing more innovation into your business by building a creative community that reaches beyond the barriers of the business. The key is developing a web-driven community where new types of collaboration and creativity can flourish. Since 1998 Ron Goldman and Richard Gabriel have been helping groups at Sun Microsystems understand open source and advising them on how to build successful communities around open source projects. In this book the authors present lessons learned from their own experiences with open source, as well as those from other well-known projects such as Linux, Apache, and Mozilla.* Winner of 2006 Jolt Productivity Award for General Books* Describes how open source development works and offers persuasive reasons for using it to help achieve business goals.* Shows how to use open source in day-to-day work, discusses the various licenses in use, and describes what makes for a successful project.* Written in an engaging style for executives, managers, and engineers that addresses the human and business issues involved in open source development as well as its history, philosophy, and future

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427

Publisher

Morgan Kaufmann

Published Date

ISBN 10

0080534678

ISBN 13

9780080534671

North, South, East, West by Water

By: Ron Greiner

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North, South, East, West by Water

By: Ron Greiner

Ron Greiner first developed his love for boating while growing up on a Minnesota lake. It was then that he began dreaming of traveling the length of the Mississippi by boat. In this travelogue that details his sixteen-thousand mile journey across waterways in thirty-three states and two Canadian provinces, Greiner shares the fascinating story of how, over a period of fourteen years, he managed to successfully boat from East to West from New York City to the Pacific Coast and North to South from Lake Winnepeg to the Gulf of Mexico, interacting with people along the way.

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299

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Archway Publishing

Published Date

ISBN 10

1480809799

ISBN 13

9781480809796

Scanning for the SOHO - Small Office and Home Office

By: Ron Matteson

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Scanning for the SOHO - Small Office and Home Office

By: Ron Matteson

Every small office and home office needs a scanner and the knowledge to use it effectively. This book gives you the knowledge. Learn how to optimize the use of a scanner - set size, resolution and document type Learn how to edit scanned images - enhance, resize, sharpen and improve color Learn how to scan various kinds of inputs - text, line art, photos, halftones, slides and negatives Learn how to optimize your scan for print, copy, fax, email and web pages Learn how to convert your documents to computer-editable text with OCR Learn how to work with and change file formats - TIFF, JPEG, GIF, PSD Learn how to send faxes using the scanner, a standalone fax machine, a multi-function device or using the PC

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