Drawing on Ragas and Culp’s prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations.
Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.
A moving memoir of the beloved fortieth president of the United States, by his son. February 6, 2011, is the one hundredth anniversary of Ronald Reagan's birth. To mark the occasion, Ron Reagan has written My Father at 100, an intimate look at the life of his father-one of the most popular presidents in American history-told from the perspective of someone who knew Ronald Reagan better than any adviser, friend, or colleague. As he grew up under his father's watchful gaze, he observed the very qualities that made the future president a powerful leader. Yet for all of their shared experiences of horseback rides and touch football games, there was much that Ron never knew about his father's past, and in My Father at 100, he sets out to understand this beloved, if often enigmatic, figure who turned his early tribulations into a stunning political career. Since his death in 2004, President Reagan has been a galvanizing force that personifies the values of an older America and represents an important era in national history. Ron Reagan traces the sources of these values in his father's early years and offers a heartfelt portrait of a man and his country-and his personal memories of the president he knew as "Dad.
The son of Ronald and Nancy Reagan presents an intimate assessment of his father's life that features his childhood observations of the qualities that rendered the future 40th President a powerful leader, in an account that also traces the author's effort to learn more about his father's past. 200,000 first printing.
Ron Eckert has been a practicing visual artist for over four decades. A self described quiet and self contained artist, Eckert has explored, extensively the mediums of painting and printmaking. Reflective of his upbringing and environment, Vancouver, he has sought to define and seek linkages to a variety of relationships - between himself and his environments and visual relationships between media and technology and how they manifest themselves throughout his work.
Drawing on Ragas and Culp’s prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations.
What lessons do we learn from the Battle of Gettysburg? What are the leadership principles that emerge out of contest that transcends time and space? Abraham Lincoln in his Gettysburg Address said, “that from these honored dead we take increased devotion to the cause for which they gave the last full measure of devotion.” This book deals with leadership principles that apply across different venues of leadership including; Church leadership, government, military and business. The Battle of Gettysburg is the largest battle ever fought on American soil. Gettysburg was a pivotal battle that shaped the outcome of the war and reshaped American culture. What can our forefathers teach us across the dusty pages of history that help us as a modern culture today? For the clear eye there are many lessons to learn from history. A failure to learn these lessons means that we will only repeat our mistakes of the past.
Beloved by his soldiers and respected by his enemies, Robert E. Lee is undoubtedly the most popular general in American history to fight on the losing side. This book takes an in-depth look at this southern gentleman as a strategist and a tactician, covering all of his most important victories and defeats. Although courted by Lincoln, Robert E. Lee could not fight against his native Virginia and joined the Confederacy. After assuming command of the Army of Northern Virginia, Lee ran off a string of shocking victories that left the North reeling. However, on two separate occasions, Lee led invasions into the North and both ended in defeat, first at Antietam and then at Gettysburg. Encompassing the huge body of research surrounding General Lee and presenting it with numerous photographs and newly commissioned artwork, this book provides a complete understanding of Lee as a battlefield commander.
This useful, how-to book features a collection of useful shell scripts that solve problems and help UNIX and Linux users customize their computing environment.
The American Civil War saw a massive development in the use of field fortifications, the result of the practical application of antebellum West-Point teaching, and the deadly impact of rifled infantry weapons and artillery. Both the Federal and Confederate armies began to develop far more sophisticated systems of field fortification, and the larger field works and fortifications surrounding Washington, DC and Richmond, VA were redesigned and rebuilt several times. This volume explores the role of land and field fortifications in the eastern and overland campaigns of the Civil War between 1861 and 1865. Particular attention is devoted to the nine-month siege of Petersburg, where daily life within the redoubts, lunettes, redans, bomb-proofs, trenches and rifle pits is vividly described.
When African American first baseman George "Boomer" Scott made his debut in the major leagues in 1966, he took the field for the Boston Red Sox--the last major league team to field a black ballplayer, only seven years before. An eight-time Gold Glove Award winner, a three-time All-Star, and an important member of the Red Sox 1967 Impossible Dream American League Champions, Scott stroked 271 "taters"--a term he coined for home runs that has been memorialized in baseball lexicon. Yet throughout his career, the outspoken player faced an ongoing struggle to gain racial acceptance. This detailed biography chronicles Scott's youth in violently racist Mississippi, his impressive 14-year professional career, and the challenges he faced off the field. Based on hundreds of hours of interviews with the former slugger, this work celebrates one of Boston's legends and reveals the barriers that still existed for black ball players years after Jackie Robinson paved the way.
For Football addicts, the sport is more than just a game. It’s a fantasy team, a legend, a total family fiasco. Football, The Players, The Records, The Superbowls, celebrates years of the sport, covering the entire history of the national pastime, background on teams, player profiles, facts and legends. Cover will have a leatherette flexibound that is made to look like and feel like an actual football. Interior will be imbedded with facts, stats, player profiles, history of the sport, teams, and more.
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