Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
This text is a user-friendly introduction to the semiotic study of advertising. It is intended for advertisers and marketers interested in the use of semiotics as a tool in their field. It can also be used as a basic textbook in semiotic analysis and in media courses. But even the general reader can find much to ponder here, as the authors constantly show how advertising has become, today; a major component of cultural meaning-making. Both authors five in Toronto, Ontario.
A biography of beloved pastor Ron Dunn (1936 - 2001) that powerfully illustrates his strong faith and the grace of God, with special remembrances from Christian leaders, excerpts from Dunn's books and sermons, and more.
Since 1819 over 3,000 souls found their personal “eternity at the end of a rope” in Texas. Some earned their way. Others were the victim of mistaken identity, or an act of vigilante justice. Deserved or not, when the hangman’s knot is pulled up tight and the black cap snugged down over your head it is too late to plead your case. This remarkable story begins in 1819 with the first legal hanging in Texas. By 1835 accounts of lynching dotted the records. Although by 1923 legal execution by hanging was discontinued in favor of the electric chair, vigilante justice remained a favorite pastime for some. The accounts of violence are numbing. The cultural and racial implications are profound, and offer a far more accurate, unbiased insight into the tally of African-American and Hispanic victims of mob violence in the Lone Star State than has ever been presented. Many of these deeds were nothing short of morbid theater, worthy of another era. This book is backed up by years of research and thousands of primary source documents. Includes Index and Bibliography.
Lawlessness in Texas did not end with the close of the cowboy era. It just evolved, swapping horses and pistols for cars and semiautomatics. From Patrolman "Newt" Stewart, killed by a group of servicemen in February 1900, to Whitesboro chief of police William Thomas "Will" Miller, run down by a vehicle in the line of duty in 1940, Ron DeLord and Cliff Caldwell present a comprehensive chronicle of the brave--and some not so brave--peace officers who laid down their lives in the service of the State of Texas in the first half of the twentieth century.
The first wave of the Millennial Generation—born between 1980 and 2001—is entering the work force, and employers are facing some of the biggest management challenges they’ve ever encountered. They are trying to integrate the most demanding and most coddled generation in history into a workplace shaped by the driven baby-boom generation. Like them or not, the millennials are America future work force. They are actually a larger group than the boomers—92 million vs. 78 million. The millennials are truly trophy kids, the pride and joy of their parents who remain closely connected even as their children head off to college and enter the work force. Millennials are a complex generation, with some conflicting characteristics. Although they’re hard working and achievement oriented, most millennials don’t excel at leadership and independent problem solving. They want the freedom and flexibility of a virtual office, but they also want rules and responsibilities to be spelled out explicitly. “It’s all about me,” might seem to be the mantra of this demanding bunch of young people, yet they also tend to be very civic-minded and philanthropic. This book will let readers meet the millennials and learn how this remarkable generation promises to stir up the workplace and perhaps the world. It provides a rich portrait of the millennials, told through the eyes of millennials themselves and from the perspectives of their parents, educators, psychologists, recruiters, and corporate managers. Clearly, the millennials represent a new breed of student, worker, and global citizen, and this book explores in depth their most salient attributes, particularly as they are playing out in the workplace. It also describes how companies are changing tactics to recruit millennials in the Internet age and looks at some of this generation’s dream jobs.
The Death of Meriwether Lewis And Other Plays Another brilliant collection of plays from Ron Larson, The Death of Meriwether Lewis and Other Plays includes three never before published works by the author: The Death of Meriwether Lewis, The Death of George Wythe, and Crowds and Madness: Patrick Henry and His Family. Following his critically acclaimed publication of A Tragedy At Hillsville, fans won't be disappointed with these historical plays which continue Larson's unique and vivid portrayal of the rich history of early Virginia and some of the larger-than-life personalities who helped to define it.
We would all prefer to maintain some level of control and avoid suffering at all costs. That's one main reason we work out, take vitamins, and check our heart rate -- in hopes of not having to suffer in the future. But the Bible clearly teaches that no one is exempt from suffering and sickness. In Will God Heal Me? the late pastor and author Ron Dunn waded through the misconceptions about human suffering to illuminate the unequivocal love, sovereignty, and goodness of God. This new edition of his acclaimed work introduces his teaching to the next generation that will surely benefit from this biblical insight.
Handbook for Preclears is the legendary self-processing manual that marks the transition from the subject of Dianetics to Scientology. Here are the breakthroughs that revealed the phenomenon of the LIFE CONTINUUM -- a mechanism by which every individual takes on the disabilities of the deceased or departed, until they are no longer living their own life. Here, then, are the answers to getting rid of all those parts of you that aren't really YOU. The book includes: - Expansive essays providing the most complete description of The Ideal State of Man - The Human Mind, how it operates and its underlying purpose - The Control Center, the awareness of awareness unit of the mind, and how it is CAUSE of the body and environment - The Fifteen Acts of self-processing that move an individual from EFFECT to CAUSE -- processes so powerful that this book is now known as the book of miracles This workbook edition of Handbook for Preclears has been specifically designed for ease of use in processing, with space provided to answer processing questions and resulting in a permanent and complete record of one's own case for use in future processing. In self-processing, Handbook for Preclears is used in conjunction with Self Analysis.
Intelligently delivered, this book captures the aura that is Alabama football while painting each page with the state's prep-pigskin history. Highlights the state's college and high school football traditions.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.