Roman G. Hiebing's Books

The One-Day Marketing Plan

Organizing and Completing a Plan that Works

By: Roman G. Hiebing,Scott W. Cooper

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The One-Day Marketing Plan

Organizing and Completing a Plan that Works

By: Roman G. Hiebing,Scott W. Cooper

The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.

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Page Count

347

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071458522

ISBN 13

9780071458528

The One-Day Marketing Plan

Organizing and Completing a Plan that Works

By: Roman Hiebing,Scott Cooper

Write a review Read reviews Take a Quiz Solve Book Puzzle

The One-Day Marketing Plan

Organizing and Completing a Plan that Works

By: Roman Hiebing,Scott Cooper

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Page Count

344

Publisher

McGraw-Hill Education

Published Date

ISBN 10

0071395229

ISBN 13

9780071395229

The 1-day Marketing Plan

Organizing and Completing the Plan that Works

By: Roman G. Hiebing,Scott W. Cooper

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The 1-day Marketing Plan

Organizing and Completing the Plan that Works

By: Roman G. Hiebing,Scott W. Cooper

Identify opportunities and create a thoughtful, "real world" marketing plan that will help your business grow. Hiebing and Cooper break down the planning process into 10 basic, but critical steps that provide the means to organize and complete a plan that will help you attain your marketing objectives. Extensive worksheets, model formats, and time-saving tips and methods are readily adaptable to your own marketing plans.

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Page Count

260

Publisher

N T C Business Books

Published Date

ISBN 10

0844233587

ISBN 13

9780844233581

The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

By: Roman Hiebing,Scott Cooper,Steve Wehrenberg

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The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

By: Roman Hiebing,Scott Cooper,Steve Wehrenberg

The planning guide marketers have relied on for two decades—updated and expanded For more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop proven objectives, strategies, and tactics that deliver the bottom line. Separating the plan into 10 market-proven, manageable components, The Successful Marketing Plan explains how to: Find the data you need to develop your plan Identify growth target markets Set realistic sales objectives Position your products through a strong branding program Condense your plan into a workable calendar of activities Arrive at a realistic budget and payback schedule Evaluate and test the plan’s effectiveness The authors of The Successful Marketing Plan have made extensive revisions to more than 50 percent of the book’s content—from a new planning model to a more user-friendly business review section to a complete revision of the strategy chapters including a new message strategy chapter. Plus, the book contains completely updated chapters on advertising, media content, and interactive communications, in addition to updates in information sources, planning charts, and the Idea Starters appendix, which has more than 1,000 tactical ideas tied to specific objectives. Great marketing begins with a great marketing plan. Use The Successful Marketing Plan to build a focused “real-world” marketing plan that will enable your company to thrive and grow in today’s cost-conscious, winner-take-all competitive arena.

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Page Count

605

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071745572

ISBN 13

9780071745574

Book's by Roman G. Hiebing

The One-Day Marketing Plan

The One-Day Marketing Plan

The One-Day Marketing Plan

The One-Day Marketing Plan

The 1-day Marketing Plan

The 1-day Marketing Plan

The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

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