It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new w
Considering the interrelations between sight, touch, and imagination, this book surveys classical, late antique, and medieval theories of vision to elaborate on how various spheres of the Byzantine world categorized and comprehended sensation and perception. Revisiting scholarly assumptions about the tactility of sight in the Byzantine world, it demonstrates how the haptic language associated with vision referred to the cognitive actions of the viewer as they grasped sensory data in the mind in order to comprehend and produce working imaginations of objects for thought and memory. At stake is how the affordances and limitations of the senses came to delineate and cultivate the manner in which art and rhetoric was understood as mediating the realities they wished to convey. This would similarly come to contour how Byzantine religious culture could also go about accessing the sacred, the image serving as a site of desire for the mediated representation of the Divine.
Alfie Jolly is 59 and unhappy with his life. More specifically, with his birthdays. You see, none of them have been any good and with his sixtieth on its way, Alfie can’t help but think he’s been wronged. Spur of the moment, Alfie decides he wants to return/recycle all of his old birthdays. The only trick now is to find out how.
‘Once upon a time many, many moons ago there was a girl named Penny who imagined she was a fairytale dragonfly princess who could fly, and this is her far-fetched fairy story.’ Set in 1978 in the small village of Pleasington in Lancashire, Penny Farthing spends her days riding her pink penny farthing and speaking to the man in the moon. An imaginative, sparky young girl, Penny decides to enter herself into the prestigious Pleasington’s penny farthing race, alongside members of the Pleasington Penny Farthing Preservation Society. With the help of the man in the moon, Penny hopes to win the race and be the best penny farthing rider around! Penny Farthing and the Man in the Moon is a unique fairytale for children aged 9 and over as it encompasses issues surrounding autism and dyslexia, something which the protagonist, Penny, is diagnosed with. This story will appeal to children who enjoy light-hearted fairy stories, but also to parents looking for a story with hidden depths.
The analysis of biblical rhetoric has been developed only in the last 250 years. The first half of this book outlines the history of the method known as rhetorical analysis in biblical studies, illustrated by numerous texts. The work of Lowth (who focused on 'parallelism'), Bengel (who drew attention to 'chiasmus'), Jebb and Boys (the method's real founders at the turn of the ninteenth century) and Lund (the chief exponent in the mid-twentieth century) are all discussed, as is the current full blooming of rhetorical analysis. The second half of the book is a systematic account of the method, testing it on Psalms 113 and 146, on the first two chapters of Amos, and many other texts, especially from Luke. Translated by Luc Racaut.
At a time when the economic troubles and bailouts of Greece and other European economies are casting significant doubt on the future viability of the Eurozone and the EU, it is crucial to examine the origins of the political will and leadership that is necessary to move the integration process forward. This book makes a significant conceptual and empirical contribution by elucidating the extent to which the integration process hinges not on institutions and norms, but on the relations among leaders. Vogt conducts a comparative diplomatic history of three critical junctures in the process of European integration: the creation of the Common Market (1955–1957), British accession (1969–1973), and the introduction of the Euro (1989–1993). He illustrates how personal diplomacy, leadership constellations, and the dynamics among leaders enable breakthroughs or inhibit accords. He also reveals how the EU’s system of top-level decision-making that privileges institutionalised summitry has operated in the past and suggests – in a separate chapter – why it has come to atrophy and prove more dysfunctional of late.
If you are interested in the Newfoundland breed, this guide is for you! Whether you are already the proud owner of this great dog or you want to find out more about this lovable breed with a great affinity for water before you buy it, you will find everything you need to know here. You will learn among other things, - where the Newfoundland dog comes from and how it has developed, - on which criteria you should absolutely pay attention with the acquisition, - how to make the first time in your new home as comfortable as possible for your new family member, - how to raise your Newfoundland ideally, - which diet is suitable for this breed, - how to take preventive care of your dog so that he enjoys a holistic health, - how to behave properly in an emergency, - what types of employment are appropriate for the breed, - and much more This book provides practical guidance to help you manage everyday life with your Newfoundland and help him live a happy and healthy life. The contents of the book are: - The Newfoundland dog breed - Education of a Newfoundland - Health and nutrition - The dog care - Character, training and much more - Many illustrations Have fun reading.
A source of practical information relating to the powers, rights and duties of personal representatives responsible for handling an estate. It adopts a problem-solving approach, taking the reader through the stages of obtaining a grant of probate, with advice on all administrative aspects.
Borderland Birds includes almost 100 birds that I have encountered along the southern border from Arizona to the Gulf. Many are “specialty birds, species that cannot be found elsewhere in the U.S. Examples include chachalaca, red-billed pigeon, hook-billed kite, aplomado falcon, ferruginous pygmy-owl, elegant trogon, blue-throated and lucifer hummingbirds, Mexican and green jays, Audubon’s and Altamira orioles, pyrrhuloxia, varied bunting, and Colima and rufous-capped warblers. All of the birds are illustrated with photographs by Greg Lasley, Kelly Bryan, Bob Behrstock, and Martin Reid.
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