It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new w
It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new w
About the Book The Last Musketeer explores the questions: What was the true ending of the Musketeers? Did they all perish with the king and queen? This story takes the last two Musketeers through their perilous escape from Europe and into America. In this story, the last Musketeer has not only thrived in America but also has a place in American history. It is a new perspective on what happened to King Louie, Queen Marie-Antoinette, and the Musketeers who bravely tried to defend them. This story explores the life of the last Musketeer: how he lived, prospered, and loved. It is a unique and one of kind possibility as to the end of the last of the brave men who stood for God, king, and country. “All for one and one for all.” About the Author Roland L. Chamberlain was born in Westbrook, Maine. He currently resides in El Mirage, Arizona. He has a passion for history and believes the adage that, “If you forget history, you are doomed to repeat its mistakes.” Chamberlain enjoys drawing landscapes and people and reading science fiction. His wife assists him in both her research and her support of him. His two sons are his sample audience who provide him with excellent feedback.
This general history of modern Africa has been revised and updated to take full account of the fresh perspectives on African history brought about by the end of the Cold War.
These two volumes constitute the refereed proceedings of the Third Asian Conference on Computer Vision, ACCV'98, held in Hong Kong, China, in January 1998. The volumes present together a total of 58 revised full papers and 112 revised posters selected from over 300 submissions. The papers are organized in topical sections on biometry, physics-based vision, color vision, robot vision and navigation, OCR and applications, low-level processing, active vision, face and hand posture recognition, segmentation and grouping, computer vision and virtual reality, motion analysis, and object recognition and modeling.
Behaviour management training of trainee and qualified teachers has been a national priority for some time. This second edition addresses the point that this training and practice should be evidence-based. The importance of adopting a research-based approach is a specific requirement of the guidelines on teacher training and central to this book. The training materials in this book give examples of how to put the research into practice, which in turn makes the text more useful for self-development, trainers in schools and university education departments. Moreover, these materials are supported with case studies showing how they have been used successfully in schools throughout the UK.
A study of yam domestication practices among smallholders has provided an insight into how farmers exploit wild plant genetic resources so as to adapt them to agriculture. This book describes the domestication operations leading to Dioscorea rotundata yams in Africa. The biodiversity of these yams and of their wild relatives is investigated, and the authors put forward hypotheses to explain the phenotypic changes resulting from smallholder practices. These hypotheses could be possible lines of research for breeders.
This book begins by looking at the peoples of Africa at the turn of the eighteenth and nineteenth centuries, and goes on to study the commercial and ideological penetration of Africa by the outside world. The partition and colonisation of Africa by the European powers are discussed, and there is comprehensive discussion of the colonial rule between 1885 and 1960. The last third of the book is concerned with the history of independent Africa during the last years of the twentieth century. The new edition covers events up to the middle of 2003, and takes account of the fresh perspectives brought about by the end of the Cold War and the new global situation following the events of September 11, 2001. It is also concerned with the demographic trends, with the ravages of diseases such as AIDS and malaria, and with the conflicts waged by warlords.
This volume demonstrates the wide range of echinoderm research, from molecular genetics to palaeontology, in progress today. It features 45 papers on: biochemical and molecular studies; environmental monitoring; functional biology; palaeontology; development, growth and regeneration; and reproduction.
Orbital Symmetry: A Problem-Solving Approach was born of the necessity to present to students Woodward and Hoffmann's approach to pericyclic reactions. Hence the tone is introductory, and the book is addressed primarily to an audience of advanced undergraduate and beginning graduate students. The text seeks to familiarize the readers with several of the more often encountered methods of analyzing pericyclic reactions, and these methods should enable the analysis of virtually all of them. Problem solving is the foundation of the approach. Both the introductory and theory sections include problems to prepare the reader for the more extensive chapters of problems that follow. All problems (except those in Chapter VII) are answered in the text and are fully referenced where appropriate. Many of the problems require the use of molecular models if they are to be appreciated. Prentice-Hall's ""Framework Molecular Models"" and Benjamin's ""Maruzen Models"" are best suited for the construction of the highly strained molecules often encountered in the problems, and their use is recommended.
Anglo-American Attitudes is a pioneering study of Anglo-American connections in their widest sense. Previous studies of Anglo-American relations have focused narrowly on official government-to-government contacts rather than on other kinds of less formal links. This book redresses that imbalance by examining not only diplomatic relations, but also a wide variety of social, economic, intellectual and cultural connections. It is also the first study which examines Anglo-American relations over not just the few decades of the ’special relationship', but over the whole period since the American Revolution. The book opens up many new themes and perspectives which illuminate the evolution of bilateral relations, mutual perceptions and the comparative development of both nations. Anglo-American Attitudes will be invaluable not only for students of British and American history, but also for anyone who wants to understand the complex nature of an association which has played a key role in the evolution of the modern world.
This masterpiece of scholarship and compression, the second edition of The African Experience, covers the entire span of human history across the African continent, from the earliest emergence of hominids in eastern and southern Africa up to the present day. Drawing on more than forty years of teaching and research, Professor Oliver arranges the book thematically, beginning with the human colonization of the different regions of Africa, the origins of food production, and the formation of African languages.The achievements of Ancient Egypt are placed in context with the developments in the rest of the continent, and the spread of Judaism, Christianity, and Islam - "peoples of the book." The tradition of urban settlement is traced, especially in western Africa, as well as the emergence of large and complex societies formed by the interaction of pastoralists and cultivators in eastern and southern Africa.The extent and nature of slavery in Africa is fully discussed, together with the external slave trade and the caravan trade in precolonial times. This leads to an analysis of the strengths and weaknesses of African political systems and why, from the early nineteenth century onwards, these systems were unable to withstand political pressure from abroad and the ensuing colonization. The colonial partition of Africa saw the rapid amalgamation of small units, through which considerable modernization was achieved at the expense of the indigenous structures and through the exploitation of the African peoples. Later chapters describe the birth of modern African nation-states, at a time of widespread belief in state planning - now being questioned as the political elites of black Africa begin to review their single-party systems. This new edition sees a number of revisions, including a new chapter on the 1990s, when the end of the Cold War left Africa free at last to try to solve its own problems.
In considering the geology of Western Gondwana, this text covers: the Pan-African-Brasiliano cratons; the Pan-African-Brasiliano fold belts; and amosaic of Pan-African-Brasiliano mini-cratons and mino-fold belts: Northeast Brazil and the Central-Western portion of Africa.
Distinguishing between differentiating factors and non differentiating factors lies at the root of successful performance management, and ties it closely to the strategy. In this new, strategic approach to performance management, Roland Siebelink argues that the mission of the proactive strategist, performance manager or project portfolio manager is to take away resources from non differentiating areas that just allow the business to play, and to reinvest resources in differentiating areas that allow the business to win. Proactive performance managers can help increase the performance of business units by helping business unit management think through their business model and their priorities. Performance managers are well placed to ensure that a strategy is explicitly defined and that it makes explicit choices. This ensures that the right strategy leads to the right measurements, the right projects and ultimately the right results to build sustainable superiority. to
The issue of behaviour has, and always will be, a main dilemma facing schools. Encouraging positive relationships whilst preventing disruption, and motivating students to learn, raises concerns for any teacher. This fully updated second edition of Teaching without Disruption in the Primary School offers a comprehensive and constructive approach to developing effective behaviour management. Packed full of tasks, case studies, and research-based guidance, this extremely practical book reflects high quality behaviour management training and is crucially informed by empirical evidence on exactly what works in classrooms and schools. Containing two brand new chapters - one on the importance of theory in developing effective behaviour management, and the other detailing a toolkit for constructing effective classroom management plans - the book presents a model for developing: effective behaviour management at the individual pupil, classroom and whole school level professional social skills, assertiveness and coping strategies understanding of how teachers’ thinking and behaviour can unwittingly affect pupil behaviour a roadmap for establishing and maintaining authority pupils’ self-control and social competence using a cognitive-behavioural approach an appreciation of the value of adopting a research-based approach to behaviour management. Roland Chaplain has used this programme to successfully teach behaviour management techniques to thousands of PGCE trainees at the University of Cambridge, UK. Underpinned by contemporary educational, psychological and neuroscientific research, this book offers a progressively focused behaviour management model which will appeal to all teachers and teacher trainees, as well as to those who train them.
Long considered the essential guide to Joyce's famously difficult work, Roland McHugh's Annotations to "Finnegans Wake" provides both novice readers and seasoned Joyceans with a wealth of information in an easy-to-use format uniquely suited to this densely layered text. Each page of the Annotations corresponds directly with a page of the standard Viking/Penguin edition of Finnegans Wake and contains line-by-line notes following the placement of the passages to which they refer. The reader can thus look directly from text to notes and back again, with no need to consult separate glossaries or other listings. McHugh's richly detailed notes distill decades of scholarship, explicating foreign words, unusual English connotations and colloquial expressions, place names, historical events, song titles and quotations, parodies of other texts, and Joyce's diverse literary and popular sources. The third edition has added material reflecting fifteen years of research, including significant new insights from Joyce's compositional notebooks (the "Buffalo Notebooks"), now being edited for the first time.
The essential guide to Joyce’s famously difficult book. Roland McHugh’s classic Annotations to Finnegans Wake provides both novice readers and seasoned Joyceans with a wealth of information in an easy-to-use format uniquely suited to this densely layered text. Each page of the Annotations corresponds directly to a page of the standard Viking/Penguin edition of Finnegans Wake and contains line-by-line notes following the placement of the passages to which they refer, enabling readers to look directly from text to notes and back again, with no need to consult separate glossaries or other listings. McHugh’s richly detailed annotations distill decades of scholarship, explicating foreign words, unusual English connotations and colloquial expressions, place names, historical events, song titles and quotations, parodies of other texts, and Joyce’s diverse literary and popular sources. This thoroughly updated fourth edition draws heavily on Internet resources and keyword searches. For the first time, McHugh provides readers with a synopsis of the action of Finnegans Wake. He also expands his examination of possible textual corruption and adds hundreds of new glosses to help scholars, students, and general readers untangle the dense thicket of allusions that crowds every sentence of Joyce’s nearly inscrutable masterpiece.
This book is a study of the measurement and understanding of time in seventeenth-century Europe, particularly in France. Close readings of literary representations of time in Moliere, Mme de Sevigne, and Mmd de Lafayette are contextualized with historical studies of court life under Louis XIV, the restructuring of the early modern French postal system, and the emergencce of new practices of periodical publication, respectively. An epistemological backdrop for these historical and literary studies is provided by an introductory analysis of developments in the science of time measurement under Louis XIV. A concluding section places questions of human temporality in the contemporary context of global environmental concerns.
Volume Two of this retrospective bibliography is both a continuation and an expansion of Volume One (1984). It contains references to Canadian medical-historical literature published between 1984 and 1998, and also includes much additional material published prior to 1984. Finally, it substantially enlarges the content of French-language material. Every effort has been made to be as inclusive as possible of articles, theses, book chapters and books, both in English and in French, relating to the history of medicine. No single electronic source can replace this bibliography. The contents are divided into three sections. The first is a listing of material expressly biographical. Section two lists material under a wide variety of subject headings related to medicine, and the third is a complete listing of the authors who have contributed these articles. Simply organized and easy to use, this bibliography will be of value to historians, archivists, librarians, and anyone interested in the history of medicine.
The transition from socialism to capitalism in former socialist economies has transformed the economic structure. This book provides an overview of research on the issues raised by the shift from collective to private ownership.
In an age where organisations handle significant volumes of data on a daily basis, it is vital that effective information management systems are put in place to manage them and use them to their full potential. Managing Information and Statistics provides the information needed for a sound understanding of the concepts that underpin this key area that is now a feature of every aspect of organisational life. The first part deals with information systems generally, whilst the second looks at how numerical data can be used to develop strategy. Topics addressed include how to utilise information systems for planning and organisation, and storing data; how to design, develop and implement an information systems; data security and human resources information system; how to exploit statistics to sample, forecast and make informed decisions. Fully revised and restructured to cater for CIPD students taking the Managing Information for Competitive Advantage module, as part of the Leadership and Management standards, Managing Information and Statistics is also essential reading for HR and business practitioners looking to further their professional development and manage effectively, as well as students studying information management as part of wider HR and business degrees. This fully revised edition includes case studies, examples, chapter objectives, exercises, chapter conclusions and further reading suggestions to aid student learning, as well as new chapters on Knowledge Management and the E-organisation. With a strategic approach and accessible style, this is your step-by-step guide to developing, managing and utilising information and statistics in a business context.
Focusing on narratives about female knights-errant (xia) along thematic lines in Chinese literacy history, this text provides an overview of the narrative subgenre, the literary representation of gender and the particularities of the Chinese knight-errantry narrative.
Poetics of the Pretext is an original study of the French poet Lautréamont (1846-1870). It analyses closely the texts, pretexts and intertexts of this innovative poet.
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