This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulation New sections on e-commerce and its impact on customer relationships New case studies and vignettes A new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures. Financial Services Marketing 2e will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
A novelist who has a gift for conveying the charm of the ordinary' Irish Independent on Number One bestselling author Roisin Meaney As opening night nears for a local amateur production, the cast begin to realise that the real drama is taking place off-stage -- and in life there's no such thing as a dress rehearsal ... When Edward Bull agreed to direct the amateur production of Death by Dying, he thought it would take his mind off his wife's recent affair. He was soon to discover, however, that all the real drama was taking place off-stage ... Maria, trapped in a loveless marriage to an older man, makes an appalling discovery. If pushed, she knows she will do whatever it takes to protect her vulnerable son, Pat. But will she find the strength to do the one thing that would save them both? Her sister Ellen, scarred after a tragic motorbike accident, seeks comfort where she can find it. Will she finally come to terms with what happened . . . and, perhaps, open her heart to love again? Handsome, charming Robert glides through life. When Caroline threatens to take his sons away from him, however, he realises that everything he ever wanted was right under his nose. But is it too late? As the weeks pass, the cast members of Death by Dying are brought together and their lives intertwine. And, as opening night draws near, they learn that in life there's no such thing as a dress rehearsal.
This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention. This fully updated and revised second edition features: A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulation New sections on e-commerce and its impact on customer relationships New case studies and vignettes A new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures. Financial Services Marketing 2e will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
Roisin Meaney is a skilful storyteller' Sheila O'Flanagan A warm, spell-binding tale of friendship, love and second chances from this Number One bestselling author. Behind the brightly coloured doors of Miller's Avenue live people with very complicated lives... When Yvonne in number 7 joins an online dating website, she's looking for something more than friendship but after a series of disastrous encounters, decides to shut down her account. Is she shutting out her only chance of finding love? While next door Dan, still reeling from his wife's desertion, signs up for a cookery course. As his lemon souffle rises, so does his interest in someone close to home ... Further along, Kathryn is struggling to keep her marriage together despite the best efforts of her interfering mother-in-law. As tension grows between the two women, Kathryn wonders if Grainne will finally succeed, as she realises that she may never give her husband Justin what he wants. As the drama unfolds along Millers Avenue, the inhabitants learn that the things you most yearn for can often be found on your own doorstep.
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