The Latest Edition Of The #1 Bestselling Trend Series Shared Online More Than 1 Million Times! The Non-Obvious series of books is an annual trend report on the top 15 trends likely to affect business and consumer behaviour in the upcoming year. The book has been a Wall Street Journal bestseller, the research has been viewed and shared online more by more than a million readers and the report has been a multi-year #1 best seller online.
This entertainingly irreverent book from Wall Street Journal bestselling author and occasional Georgetown University professor Rohit Bhargava filled is with brutally honest secrets of success no one has ever dared to tell you. For anyone sick of hearing you should do what you love, take more risks and make mistakes, this empowering book is like a desperately needed pair of noise-canceling headphones for uselessly obvious advice. Instead, Always Eat Left Handed offers a real world, no-nonsense playbook for getting ahead in school, work and life by doing exactly the opposite of what most people tell you. Starting, of course, with eating left handed.
How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.
Wall Street Journal Best Seller (2015 Edition) Gold Medal: Non-Fiction Book Awards (2018 Edition) Winner: IPPY Book Awards Silver Medal (2018 Edition) Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection: Gary's Book Club at CES (2017 Edition) #1 AMAZON OVERALL BUSINESS BEST SELLER (2015 Edition) What secrets can a 400-year-old Turkish cymbal maker and an Icelandic hot tub etiquette video teach you about the power of storytelling? How do Michelin-ranked food stalls in Singapore and the decline of Swiss watches force all luxury brands to rethink their business models? What insights can the world's quietest place and a clothing dye produced by former tobacco farmers reveal about serving enlightened consumers? The answers to these questions may not be all that obvious. And that's exactly the point. For the past eight years, innovation expert Rohit Bhargava and his team have predicted 15 "Non-Obvious" trends each year. In this book, get a sneak peek at the proven methods exclusively taught to thousands of executives at leading brands, organizations and governments to develop unexpected solutions to critical problems. The power of non-obvious thinking can help you see what others miss, grow your business and make a bigger impact in the world. In this all-new eighth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. In total, the Non-Obvious 2018 Edition features 15 all-new trends across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also features a detailed section with a review and rating for more than 100 previously predicted trends - with longevity ratings for each. As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.
WALL STREET JOURNAL BESTSELLER, WINNER OF 9 INTERNATIONAL BOOK AWARDS! The highly anticipated 10th edition of the groundbreaking innovation book Non-Obvious - featuring ten all new trend predictions for winning the future. Introducing a book about what it really takes to predict the future, by getting better at understanding the accelerating present. What can the quirky rules of Icelandic hot tub etiquette and the unexpected celebrity of a Michelin-ranked food stall in Singapore teach you about the future of business and culture? The answer may not be all that obvious, and that's exactly the point. For the past decade, innovation expert and marketing professor Rohit Bhargava and his intrepid team of trend curators have produced one of the most widely read annual trend forecasts in the world: the Non-Obvious Trend Report. Whether you are among one of the more than 1 million readers of a previous edition of this report or not, this completely updated new edition features an unprecedented look behind the scenes at the author's award-winning "Haystack Method" for identifying the ideas and insights others miss by learning to collect ideas the way most people collect frequent flier miles. You don't need to be a futurist or innovation expert in order to learn to think like one. In this book you'll not only learn how to use the Haystack Method yourself, but also read insights about how to leverage the ten forecasted megatrends to grow your own business or propel your career. The key to winning the future lies in better understanding the present. This book is an essential guide to becoming a non-obvious thinker and using the art of trend curation to get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today. List of awards for previous editions: Winner: Eric Hoffer Business Book of the Year Winner: Axiom Award Silver Medal (Business Theory) Winner: INDIE Gold Medal (Business Business Book) Finalist: Leonard L. Berry Marketing Book Award Winner: IPPY Silver Medal (Best Business Book) Finalist: International Book Award (Best Business Book) Official Selection: Gary's Book Club at CES Winner: Non-Fiction Book Award (Gold Medal) Winner: Pinnacle Best Business Book Award
What are the principles to succeed in life? This book reminds us of everything we have learned from our parents, teachers, and the community in which we are living. It is not necessary that you learn something new through this book. Just like we eat good food and take a healthy drink for good health, doing exercise for a healthy body. Similarly, it is very important to stay positive to keep the mind and soul healthy. This book contains motivational life mantras for people of all ages. It can also be treated as a pocket guide that instantly inspires and motivates us whenever we are feeling low in any circumstances. People can read this short book while travelling, going to work, having a tea or coffee break, or before going to bed to self-motivate themselves from the fast, stressful, and demotivating lifestyle. Through this self-healing book, you will also come to know about a child who wants to know about the nuances of life. He asks his elders such questions which are not easy to answer always. Later the child learned life lessons from one of his Guruji and started following in his life too to lead an ideal life. This book is equipped with various poems and quotes in between to spark motivation and help the readers to expand the horizon of their thoughts, awareness, and emotions. Further to add, it also gives examples of some of those personalities who have not only helped to improve society but from whom we can inspire ourselves and begin to contribute to our society, to people and the environment. In this way, we can guide the next generation, so that they too feel involved in their social responsibilities.
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe. Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out. In Part One, you'll be introduced to the key components to building a personality and learn how to: Recognize the greatest myth that most marketers blindly follow, and how to get past it Use the “UAT Filter” to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing Create your company's “marketing backstory” using techniques pioneered by Hollywood screenwriters Harness the influence of “accidental spokespeople” and use it to your advantage Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed Pinpoint and capitalize on the moments where personality can make a difference Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more. Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.
This is the Small Business Marketing advice book you've been Googling for. Like having coffee with an expert, this book shares irreverent tips and secrets from WSJ bestselling author and marketing guru Rohit Bhargava on how to promote your business without a huge budget. This book is like a high energy masterclass and brainstorming session all in one - with actionable tips to transform your marketing approach within hours.
How do you pack a small suitcase to optimize your luggage and still be ready for any occasion? What are the insider secrets of the travel industry that only elite business travelers know? How can you keep strong relationships with friends and family no matter how often you travel? Life on the road can be glamorous, fulfilling, lonely and hectic all at once. Professionals who spend their careers on the road routinely create their own lifehacks to survive. What if you could sit down for a coffee with them all at once and get their best advice? That, of course, would be impossible ... but this book is the next best thing. As a professional speaker, consultant and longtime road warrior since his early 20s, Rohit Bhargava has logged nearly two million miles traveling to over 50 countries for work. In this book, he takes everything he has learned and combines it with the most useful tips from dozens of fellow travelers to create the ultimate guide to traveling for work. Whether you are currently a frequent business traveler or getting ready to take your first business trip, the advice in this book will help to conquer your next journey (and every one after that!) like seasoned road warrior.
In difficult circumstances, we often ask ourselves, why did this happened to me? why didn’t it happen like that? At that time, we did not even think that perhaps something good could hidden in that. When the time become favorable, all such thoughts suddenly disappear. We are so busy in our lives that we never thank GOD at that time. In life, favorable and unfavorable time will come and go like that. We have to face all these life situations with patience and by maintaining courage. Life will continue to be like this, it never stops. ‘One life many shades’ is a story about a family that gets displaced due to cyclone that hit Odisha in 1999. They faced many challenging situations in their life while maintaining self-belief and courage. The author describes many shades of life in the form of a story. He says that life is a combination of ups and downs and nothing is stable in life. If time always remains the same then we do not understand the importance of the good and the bad deeds. Therefore, both good and bad times come and go in each one of our life. Further, he adds that difficult times do not come to weaken us but makes all of us stronger. We should face challenges by being positive with the hope that good things will happen with us. I hope that this book will help you in being optimistic about life along with a good story. Rohit Bhargava, the author of Life Mantras – The Gateway of Success, Rise in Love was born in Varanasi (Uttar Pradesh, India) and brought up in NCR region (India). He loves to write poems, short stories and motivational quotes. Professionally, he works for a global corporation as Senior Manager (Financial Planning and Analysis). He strongly believes that writing is not only a creative way to express one’s feelings, but also a creative way to expand one’s horizon of thoughts. In a book titled ‘One Life Many Shades, in the form of a story he tells about the ups and downs of life which we all have go through in life. As the story progresses, readers feel connected to it. Through this book, the author is giving the message to his readers that happiness and sorrow will come and go in life, we should not lose hope and should keep enjoying all the shades of life.
Simplified and Illustrated Breast Pathology is a concise and highly illustrated guide to breast pathology and pathological terminology, authored by Professor Rohit Bhargava from the University of Pittsburgh School of Medicine. The book is divided into nine chapters, explaining uncommon pathology reports with the help of over 300 full colour, annotated clinical images. Topics include understanding specimen processing and examination after biopsy or tissue excision, definitions of diagnostic terms, reporting on large specimens (lumpectomies and mastectomies), breast tumour morphologic types, use of stains, prognostic marker testing and molecular testing in breast cancer, and neoadjuvant therapy. The final chapter addresses frequently asked questions in breast pathology, making Simplified and Illustrated Breast Pathology an ideal guide for breast care providers seeking practical, day-to-day advice. Key Points Concise and highly illustrated guide to breast pathology Authored by US based expert in pathology 303 full colour clinical images
In difficult circumstances, we often ask ourselves, why did this happened to me? why didn’t it happen like that? At that time, we did not even think that perhaps something good could hidden in that. When the time become favorable, all such thoughts suddenly disappear. We are so busy in our lives that we never thank GOD at that time. In life, favorable and unfavorable time will come and go like that. We have to face all these life situations with patience and by maintaining courage. Life will continue to be like this, it never stops. ‘One life many shades’ is a story about a family that gets displaced due to cyclone that hit Odisha in 1999. They faced many challenging situations in their life while maintaining self-belief and courage. The author describes many shades of life in the form of a story. He says that life is a combination of ups and downs and nothing is stable in life. If time always remains the same then we do not understand the importance of the good and the bad deeds. Therefore, both good and bad times come and go in each one of our life. Further, he adds that difficult times do not come to weaken us but makes all of us stronger. We should face challenges by being positive with the hope that good things will happen with us. I hope that this book will help you in being optimistic about life along with a good story. Rohit Bhargava, the author of Life Mantras – The Gateway of Success, Rise in Love was born in Varanasi (Uttar Pradesh, India) and brought up in NCR region (India). He loves to write poems, short stories and motivational quotes. Professionally, he works for a global corporation as Senior Manager (Financial Planning and Analysis). He strongly believes that writing is not only a creative way to express one’s feelings, but also a creative way to expand one’s horizon of thoughts. In a book titled ‘One Life Many Shades, in the form of a story he tells about the ups and downs of life which we all have go through in life. As the story progresses, readers feel connected to it. Through this book, the author is giving the message to his readers that happiness and sorrow will come and go in life, we should not lose hope and should keep enjoying all the shades of life.
How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.
What are the principles to succeed in life? This book reminds us of everything we have learned from our parents, teachers, and the community in which we are living. It is not necessary that you learn something new through this book. Just like we eat good food and take a healthy drink for good health, doing exercise for a healthy body. Similarly, it is very important to stay positive to keep the mind and soul healthy. This book contains motivational life mantras for people of all ages. It can also be treated as a pocket guide that instantly inspires and motivates us whenever we are feeling low in any circumstances. People can read this short book while travelling, going to work, having a tea or coffee break, or before going to bed to self-motivate themselves from the fast, stressful, and demotivating lifestyle. Through this self-healing book, you will also come to know about a child who wants to know about the nuances of life. He asks his elders such questions which are not easy to answer always. Later the child learned life lessons from one of his Guruji and started following in his life too to lead an ideal life. This book is equipped with various poems and quotes in between to spark motivation and help the readers to expand the horizon of their thoughts, awareness, and emotions. Further to add, it also gives examples of some of those personalities who have not only helped to improve society but from whom we can inspire ourselves and begin to contribute to our society, to people and the environment. In this way, we can guide the next generation, so that they too feel involved in their social responsibilities.
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