Roger von Oech's Books

A Whack on the Side of the Head

By: Roger Von Oech,Von Oech

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A Whack on the Side of the Head

By: Roger Von Oech,Von Oech

Describes mental locks that discourage the capacity for creative thought & suggests challenging & enjoyable techniques for breaking free of them.

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Page Count

248

Publisher

M J F Books

Published Date

ISBN 10

1567314570

ISBN 13

9781567314571

The Creative Contrarian

20 "Wise Fool" Strategies to Boost Creativity and Curb Groupthink

By: Roger von Oech

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The Creative Contrarian

20 "Wise Fool" Strategies to Boost Creativity and Curb Groupthink

By: Roger von Oech

Tackle your thorniest problems using the Wise Fool’s savvy Strategies! The Wise Fool is the archetypal contrarian known for his creativity, irreverence, and humor. He looks at life in unorthodox ways and pushes back against the status quo. Throughout history, powerful decision-makers (Egyptian pharaohs, Chinese emperors, Persian sultans, and European kings) consulted Wise Fools to question the assumptions that kept them mired in stale and obsolete solutions. In The Creative Contrarian, best-selling author (A Whack on the Side of the Head), speaker, and toy designer (Ball of Whacks) Dr. Roger von Oech provides readers with a fully-illustrated “Wise Fool Guide” to challenge established procedures and engage in creative thinking. Roger shows how to gain the confidence to speak up in “groupthink” situations — and boldly present a different perspective. From laughing at your most beloved ideas to test their validity to adding constraints to problems to reveal new solutions, he offers a framework for creativity that works in business, design, education, and anywhere new ideas are required — and appreciated! Employing a wealth of stories and examples, The Creative Contrarian presents 20 Wise Fool Strategies: Some offer ideas to enhance your creativity (“Reverse Your Perspective,” “Look for Ambiguity,” and “Kiss a Favorite Idea Goodbye”) Some provide tips on how to break away from the herd (“Buck the Crowd,” “Flex Your Risk Muscle,” and “Seek Other Right Answers”) And still others convey prudent warnings in an unpredictable world (“Exercise Humility,” “Imagine Unintended Outcomes,” and “Develop a Thick Skin”) Together, these jewels of insight will help you see things from the Wise Fool’s perspective! As the Wise Fool puts it: “Nothing is more dangerous than an idea when it’s the only one you have”; and “Every ‘right’ idea eventually becomes the ‘wrong’ one.” The Creative Contrarian: 20 “Wise Fool” Strategies to Boost Creativity and Curb Group think is an indispensable resource for anyone seeking fresh solutions to common problems at the office, in the classroom, or at home.

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Page Count

208

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119844703

ISBN 13

9781119844709

The Creative Contrarian

20 "Wise Fool" Strategies to Boost Creativity and Curb Groupthink

By: Roger von Oech

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The Creative Contrarian

20 "Wise Fool" Strategies to Boost Creativity and Curb Groupthink

By: Roger von Oech

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Page Count

208

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119844703

ISBN 13

9781119844709

Expect the Unexpected Or You Won't Find It

A Creativity Tool Based on the Ancient Wisdom of Heraclitus

By: Roger von Oech

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Expect the Unexpected Or You Won't Find It

A Creativity Tool Based on the Ancient Wisdom of Heraclitus

By: Roger von Oech

The bestselling author of ""A Whack on the Side of the Head"" now interprets the aphorisms of Heraclitus as springboards to creativity.

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Page Count

212

Publisher

Berrett-Koehler Publishers

Published Date

ISBN 10

1576752275

ISBN 13

9781576752272

A Whack on the Side of the Head

How You Can Be More Creative

By: Roger von Oech

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A Whack on the Side of the Head

How You Can Be More Creative

By: Roger von Oech

The hugely bestselling creativity classic with “lasting appeal,” A Whack on the Side of the Head is now available in an updated and revised edition, inspiring readers to unlock their creative thinking with thought-provoking examples, famous historical anecdotes, mind-bending puzzles, and so much more (New York Times)! For more than four decades, A Whack on the Side of the Head has been a consistent leader in stimulating creativity and innovation. Translated into over twenty languages, Roger von Oech’s bestselling classic is back—and better than ever! Completely revised, enlarged, and supercharged with new ideas, this definitive edition offers more stories and exercises to bring its famous innovation boosters to a new generation. Learn how to overcome the ten biggest mental locks and unleash your full creative potential. Use the four roles of the creative process—Explorer, Artist, Judge, and Warrior—to generate and apply new ideas. Exploit the power of discontinuity, constraints, and “playing the Wise Fool” to find the “second right answer”!

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Page Count

289

Publisher

Grand Central Publishing

Published Date

ISBN 10

153876721X

ISBN 13

9781538767214

Accidental Manager

By: Roger Collis

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Accidental Manager

By: Roger Collis

Pungent;' 'pithy;' 'irreverent;' - just some of the epithets used to describe this collection of tales from the corporate jungle, taken from Roger Collis's decades of experience in international marketing and as a magazine columnist specializing in travel journalism. The book contains 134 short easy-to-read columns, great for just dipping in to.

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Page Count

438

Publisher

eBook Partnership

Published Date

ISBN 10

1783012951

ISBN 13

9781783012954

Expect the Unexpected Or You Won't Find It

A Creativity Tool Based on the Ancient Wisdom of Heraclitus

By: Roger von Oech

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Expect the Unexpected Or You Won't Find It

A Creativity Tool Based on the Ancient Wisdom of Heraclitus

By: Roger von Oech

The bestselling author of ""A Whack on the Side of the Head"" now interprets the aphorisms of Heraclitus as springboards to creativity.

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Page Count

212

Publisher

Berrett-Koehler Publishers

Published Date

ISBN 10

1576752275

ISBN 13

9781576752272

AMA Handbook For Managing Business To Business Marketing Communications

By: J. Nicholas DeBonis,Roger S. Peterson

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AMA Handbook For Managing Business To Business Marketing Communications

By: J. Nicholas DeBonis,Roger S. Peterson

That's what is special about this book: it provides the framework that will enable the marketing professional to get everyone in the organization to buy into integrated communications objectives and programs. Who is this book for? Marketing Practitioners: You'll get some new ideas and perspectives to plug into your current programs. "Nonmarketing" marketers: If you've recently been thrown into the "deep water" of marcom, just start reading. This book could be your life preserver.

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Page Count

406

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0844235954

ISBN 13

9780844235950

Book's by Roger von Oech

A Whack on the Side of the Head

A Whack on the Side of the Head

The Creative Contrarian

The Creative Contrarian

The Creative Contrarian

The Creative Contrarian

Expect the Unexpected Or You Won't Find It

Expect the Unexpected Or You Won't Find It

A Whack on the Side of the Head

A Whack on the Side of the Head

Accidental Manager

Accidental Manager

Expect the Unexpected Or You Won't Find It

Expect the Unexpected Or You Won't Find It

AMA Handbook For Managing Business To Business Marketing Communications

AMA Handbook For Managing Business To Business Marketing Communications

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