Roger Horberry's Books

Sounds Good on Paper

How to Bring Business Language to Life

By: Roger Horberry

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Sounds Good on Paper

How to Bring Business Language to Life

By: Roger Horberry

Career experts have noted the enormous competitive advantage of employees who excel at written communication. This book, written by one of London's top copywriters, is a fun guide to using fifty of the most powerful and persuasive figures of speech to add freshness and flavor to everything from the most routine business communication to marketing copy which has an immediate and memorable impact. Figures of speech with their double meaning wordplay can add a level of style and impact and pump up your powers of persuasion.

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Page Count

194

Publisher

A&C Black

Published Date

ISBN 10

1408122316

ISBN 13

9781408122310

Sounds Good on Paper

How to Bring Business Language to Life

By: Roger Horberry

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Sounds Good on Paper

How to Bring Business Language to Life

By: Roger Horberry

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Page Count

194

Publisher

A&C Black

Published Date

ISBN 10

1408122316

ISBN 13

9781408122310

Read Me

10 Lessons for Writing Great Copy

By: Gyles Lingwood,Roger Horberry

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10 Lessons for Writing Great Copy

By: Gyles Lingwood,Roger Horberry

If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

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Page Count

394

Publisher

Laurence King Publishing

Published Date

ISBN 10

1780676794

ISBN 13

9781780676791

Safety and Health for Engineers

By: Roger L. Brauer

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Safety and Health for Engineers

By: Roger L. Brauer

SAFETY AND HEALTH FOR ENGINEERS A comprehensive resource for making products, facilities, processes, and operations safe for workers, users, and the public Ensuring the health and safety of individuals in the workplace is vital on an interpersonal level but is also crucial to limiting the liability of companies in the event of an onsite injury. The Bureau of Labor Statistics reported over 4,700 fatal work injuries in the United States in 2020, most frequently in transportation-related incidents. The same year, approximately 2.7 million workplace injuries and illnesses were reported by private industry employers. According to the National Safety Council, the cost in lost wages, productivity, medical and administrative costs is close to 1.2 trillion dollars in the US alone. It is imperative—by law and ethics—for engineers and safety and health professionals to drive down these statistics by creating a safe workplace and safe products, as well as maintaining a safe environment. Safety and Health for Engineers is considered the gold standard for engineers in all specialties, teaching an understanding of many components necessary to achieve safe workplaces, products, facilities, and methods to secure safety for workers, users, and the public. Each chapter offers information relevant to help safety professionals and engineers in the achievement of the first canon of professional ethics: to protect the health, safety, and welfare of the public. The textbook examines the fundamentals of safety, legal aspects, hazard recognition and control, the human element, and techniques to manage safety decisions. In doing so, it covers the primary safety essentials necessary for certification examinations for practitioners. Readers of the fourth edition of Safety and Health for Engineers readers will also find: Updates to all chapters, informed by research and references gathered since the last publication The most up-to-date information on current policy, certifications, regulations, agency standards, and the impact of new technologies, such as wearable technology, automation in transportation, and artificial intelligence New international information, including U.S. and foreign standards agencies, professional societies, and other organizations worldwide Expanded sections with real-world applications, exercises, and 164 case studies An extensive list of references to help readers find more detail on chapter contents A solution manual available to qualified instructors Safety and Health for Engineers is an ideal textbook for courses in safety engineering around the world in undergraduate or graduate studies, or in professional development learning. It also is a useful reference for professionals in engineering, safety, health, and associated fields who are preparing for credentialing examinations in safety and health.

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Age

Page Count

678

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119802318

ISBN 13

9781119802310

Read Me

10 Lessons for Writing Great Copy

By: Gyles Lingwood,Roger Horberry

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10 Lessons for Writing Great Copy

By: Gyles Lingwood,Roger Horberry

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Page Count

393

Publisher

Laurence King Publishing

Published Date

ISBN 10

1780676808

ISBN 13

9781780676807

Brilliant Copywriting

How to craft the most interesting and effective copy imaginable

By: Roger Horberry

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Brilliant Copywriting

How to craft the most interesting and effective copy imaginable

By: Roger Horberry

If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.

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Age

Page Count

162

Publisher

Pearson UK

Published Date

ISBN 10

0273742221

ISBN 13

9780273742227

Book's by Roger Horberry

Sounds Good on Paper

Sounds Good on Paper

Sounds Good on Paper

Sounds Good on Paper

Read Me

Read Me

Safety and Health for Engineers

Safety and Health for Engineers

Read Me

Read Me

Brilliant Copywriting

Brilliant Copywriting

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