In Marketing Research, 11th Edition, authors Carl McDaniel & Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Marketing Research, 11th Edition features new trends, features and cases throughought, with updated chapters featuring new examples of companies and research firms, from Ilycaffe, the famous Italian coffee brand, Twitter, ESPN, Ford and General Motors. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.
Marketing Research: Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business decisions. Offering a practitioner's perspective, thisfully-updated edition covers both marketing research theory and practice to provide students with a comprehensive understanding of the subject. A unique applications-based approach—grounded in the authors' 50 years' combined experience in the marketing research industry—features real data, real people, and real research to prepare students for designing, conducting, analyzing, and integrating marketing research in their future business careers. Already a standard text in marketing research courses, the twelfth edition contains thoroughly revised content that reflects the latest trends, practices, and research in the field. Numerous examples of companies and research firms, such as Twitter, ESPN, Ford, and General Motors, are featured throughout the text to illustrate how marketing research is gathered and used in the real world. Detailed yet accessible chapters examine topics including marketing intelligence, problem definition and exploratory research, big data and data analytics, online and social media marketing research, questionnaire design, statistical testing, and managing marketing research studies and teams.
This book seamlessly integrates Internet and technology issues and methods--all while preserving the clarity and managerial approach that McDaniel and Gates are known for.
*Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it's practiced in today's top firms. *Focus on the research user - continues to present marketing research through the eyes of a manager using, or purchasing marketing research information. *Chapter-Opening Vignettes discuss prominent companies/products. *Marketing Research Across the Organization features present a series of questions and scenarios that require students to consider the impact of marketing research on basic business activities related to finance, production, human resources, and so forth. *Real-life Ethical Dilemmas - such as protecting the anonymity of children online and allowing researchers to interview children at school for cash. *Marketing research War Stories - short, amusing anecdotes about the trials and tribulations of conducting marketing research. * SPSS Exercises - at the end of the quantitative chapters give students easy to follow, hands-on experience with this professional level statistical package. * The latest version of SPSS is included in every new copy of the text. * Perseus WebResearcher - a tool (an optional component) for Internet survey creation and the ability to host surveys created on the Perseus website.
The insider's guide to charitable organizations for donors and their advisors Do you know when to use a private foundation, a donor-advised fund, or a charitable remainder trust or other charitable vehicle? Do you know the different tax benefits, limitations, and control rules for each alternative? Do you have an appropriate investment policy for your endowed charities? Do you have a rubric for avoiding fraud? Do you know what to look for to make sure that your charitable donations don't do the opposite of what you intend? In Managing Foundations and Charitable Trusts, Roger D. Silk and James W. Lintott provide a comprehensive guide for charitable donors and their advisers. Additional topics include: Foundation Governance When to seek additional professional help When and how to turn a CRT interest into cash Key tax issues Creating a legacy Why tax planning is so difficult, and how to approach it Straightforward and authoritative, Managing Foundations and Charitable Trusts is a handy, easy-to-read guide that all donors and their advisors will want to keep on hand.
The Ultimate Major League Baseball book series brings you the Detroit Tigers: Michigan’s favorite sports team. A book that chronicles the history of the Detroit Tiger major-league baseball franchise. Relive the past through yearly reviews that recap each season month by month, including information on hitting, pitching, and defense. There are player and pitcher of the year selections, break out boxes for decade hitting and pitching leaders. Each decade has player and pitcher of the decade selections, with all-decade teams and pitching staffs presented. The new analytical evaluations Most Effective Hitter (MEH) and Most Effective Pitcher (MEP) are introduced. They compare position players and pitchers from all eras based upon fourteen areas of on-the-field performance for each. MEH evaluates the offensive proficiency of a player or team. You will see where your favorite Tiger ranks for the Top-150 All-Time, the Top five All-Time Teams, and the Top-10 by position. MEP weighs pitching proficiency for a player or team, with the lists of Top-50 All-Time Starters and Top-50 All-Time Relievers revealed for the first time. The Yearly and decade hitting and pitching leaders from 1901 through 2021 are included. The top-100 all-time leaders in over one hundred hitting and fifty pitching categories are listed. From Cobb to Cabrera, it is all there, as the Detroit Tigers: Michigan’s favorite sports team book would be a valuable addition to any library. Whether a casual fan or a savvy baseball enthusiast, the reader will enjoy hours learning more about the Detroit Tiger franchise.
They were college kids and young soldiers who wanted to fly, and they knew little about Vietnam other than what they read in the newspapers before going there. But Ia Drang, Kontum, Bong Son, Pleiku, Dak To, and dozens of other places soon became their trials by fire as they flew the grunts into and out of hot LZs and exposed themselves to some of the most intense combat of the war. Their mission was to fly into isolated jungle hilltops and muddy rice fields often without knowing what they'd face. Consequently, the crewmen who flew the helicopters and manned the door guns suffered some of the highest percentages of dead and wounded in the history of American warfare.
This book, from the previously unpublished manuscript in the National Library of Ireland, is a valuable and deeply detailed edition of the diary kept by Casement during his journey into the South American rainforests. He had been sent by the British government to report on atrocities against tribal people while being forced to collect rubber in the Putumayo region in the north-west Amazon. Genocide among the Amazon Indians has continued, but external investigations of this kind have been rare. The way in which Roger Casement carried out his work is still relevant to all kinds of humanitarian and whistle-blowing activities. It is also a key text charting Casement's transition from observer to anti-imperial revolutionary and Irish independence leader, culminating in his execution by the British government in August 1916 after the Easter Rising.
This book is a volume in the Penn Press Anniversary Collection. To mark its 125th anniversary in 2015, the University of Pennsylvania Press rereleased more than 1,100 titles from Penn Press's distinguished backlist from 1899-1999 that had fallen out of print. Spanning an entire century, the Anniversary Collection offers peer-reviewed scholarship in a wide range of subject areas.
The aim of this study is to describe the traditional Biblical and patristic Amharic commentary material of the Ethiopian Orthodox Church, and to present in translation a sufficient sample of the Amharic, and also the Geez, commentary material, that its character can be clearly seen. Accordingly, the study is divided into three parts - a general introduction, an annotated translation of a Geez commentary, and an annotated translation of an Amharic commentary. The book chosen for parts II and III is the Apocalypse of John.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.