Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
A candid and personal insight into the life and work of the philosopher and writer Roger Scruton, by his intellectual biographer Mark Dooley. This book reveals what life was like for Roger Scruton growing up in High Wycombe, how he survived Cambridge and how he came to hold his conservative outlook. It tells of Scruton's rise to prominence while writing for The Times and sheds light on his campaign on behalf of underground dissidents in Eastern Europe. Ranging across topics as diverse as the current state of British philosophy, music, religion, and illuminating what lay behind Scruton's abandonment of academia for his new life on a Wiltshire farm, Conversations with Roger Scruton is an intimate portrait of a writer who has felt philosophy as a vocation and whose defence of unfashionable causes has brought him a wide readership in Britain and around the world.
In 2016, $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts. Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy. Red tape and over-complicated licenses have contributed to China’s GDP exceeding India’s by $82 trillion over the span of just three decades. If you’re a business leader, these statistics should give you nightmares. According to science-based marketing and business expert Roger Dooley, they illustrate the real and growing threat of “friction,” which he defines as the unnecessary expenditure of time, effort, or money in performing a task. In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you’ll be able to establish positive habits and eliminate negative ones—all with the end result of building a company that’s the envy of your industry. Friction takes you step-by-step through the process of: •Empowering frank conversations•Guiding individual and team behaviors•Getting ahead of friction •Optimizing the customer experience •Building a frictionless corporate culture Combining scientific research with real-life examples of leaders who have conquered business friction, Dooley teaches you how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change. If you’re in a leadership position, now is the time to declare war on friction—before your competitors do. Stamp out ridiculous rules, pointless procedures, and meaningless meetings. Become a relentless advocate for the customer and for minimizing customer effort. Lubricate every point of friction and make your company run like a well-oiled machine. Friction provides the know-how you need to lead your company to industry dominance.
In 2016, $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts. Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy. Red tape and over-complicated licenses have contributed to China’s GDP exceeding India’s by $82 trillion over the span of just three decades. If you’re a business leader, these statistics should give you nightmares. According to science-based marketing and business expert Roger Dooley, they illustrate the real and growing threat of “friction,” which he defines as the unnecessary expenditure of time, effort, or money in performing a task. In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you’ll be able to establish positive habits and eliminate negative ones—all with the end result of building a company that’s the envy of your industry. Friction takes you step-by-step through the process of: •Empowering frank conversations•Guiding individual and team behaviors•Getting ahead of friction •Optimizing the customer experience •Building a frictionless corporate culture Combining scientific research with real-life examples of leaders who have conquered business friction, Dooley teaches you how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change. If you’re in a leadership position, now is the time to declare war on friction—before your competitors do. Stamp out ridiculous rules, pointless procedures, and meaningless meetings. Become a relentless advocate for the customer and for minimizing customer effort. Lubricate every point of friction and make your company run like a well-oiled machine. Friction provides the know-how you need to lead your company to industry dominance.
His moral courage shines through from the start.' - Sunday Telegraph The definitive edition of the late Sir Roger Scruton's philosophical and political essays and reviews, now collected in one volume. The philosopher Roger Scruton was the leading conservative thinker of the post-war years. In this book are assembled the very best of his essays and commentaries, arranged thematically. The selection has been made and edited by Mark Dooley, Scruton's literary executor. Throughout this collection, Scruton proves himself to be at his most scintillating and controversial. He writes with passion and conviction about such varied topics as feminism, racism, fascism, Tony Blair and Donald Trump, as well as subjects like global warming, music and architecture. He takes aim at those who defy conservative common sense in favour of liberal falsehoods. This book shows Scruton at his most brilliant and demonstrates how his influence will remain strong and enduring.
Dooleys Pub: A Collection of Erotic Short Stories was written as an intertwined collection of erotic love stories about common sexual events. This book is not intended to be pornography. It is written to allow the reader to experience the complex buildup that must precede a sexual event to understand the needs and sensitivities of a partner and to feel a true sense of fulfilment and satisfaction when you are done. The author has interjected clinical thoughts related to the overreaching concept of morality as it relates to human sexuality. The clinical examples take the reader through acts of same-sex and opposite-sex relationships. The reader should feel as though he or she has experienced the events. The enduring message from this series of stories is to go slow, have patience, and respect your partner. The rewards for you and your companion are magnitudes greater than rushing to a fast conclusion. If you need to get there in a hurry, take the interstate. If you want to enjoy the journey, take the back roads; there is much more to see, to do, and to have such as memorable experiences. The art of lovemaking is taking the back roads.
This handbook covers over 330 species of the most visible and colourful creatures to be found in and around the reefs of the Caribbean, the Bahamas and Florida.
Perhaps no topic is more heated, and the sources more tendentious, than that of Civil War prisons and the treatment of prisoners of war (POWs). Partisans of each side, then and now, have vilified the other for maltreatment of their POWs, while seeking to excuse their own distressing record of prisoner of war camp mismanagement, brutality, and incompetence. It is only recently that historians have turned their attention to this contentious topic in an attempt to sort the wheat of truth from the chaff of partisan rancor. Roger Pickenpaugh has previously studied a Union prison camp in careful detail (Camp Chase) and now turns his attention to the Union record in its entirety, to investigate variations between camps and overall prison policy and to determine as nearly as possible what actually happened in the admittedly over-crowded, under-supplied, and poorly-administered camps. He also attempts to determine what conditions resulted from conscious government policy or were the product of local officials and situations. A companion to Pickenpaugh's Captives in Blue.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.