Sports Myths uses economic principles to bust fifteen college and professional urban legends that continuously rear their heads, but that fall apart under analytical scrutiny.
Why would a Japanese millionaire want to buy the Seattle Mariners baseball team, when he has admitted that he has never played in or even seen a baseball game? Cash is the answer: major league baseball, like professional football, basketball, and hockey, is now big business with the potential to bring millions of dollars in profits to owners. Not very long ago, however, buying a sports franchise was a hazardous investment risked only by die-hard fans wealthy enough to lose parts of fortunes made in other businesses. What forces have changed team ownership from sports-fan folly to big-business savvy? Why has The Wall Street Journal become popular reading in pro sports locker rooms? And why are sports pages now dominated by economic clashes between owners and players, cities with franchises and cities without them, leagues and players' unions, and team lawyers and players' lawyers? In answering these questions, James Quirk and Rodney Fort have written the most complete book on the business and economics of professional sports, past and present. Pay Dirt offers a wealth of information and analysis on the reserve clause, salary determination, competitive balance in sports leagues, the market for franchises, tax sheltering, arenas and stadiums, and rival leagues. The authors present an abundance of historical material, much of it new, including team ownership histories and data on attendance, TV revenue, stadium and arena contracts, and revenues and costs. League histories, team statistics, stories about players and owners, and sports lore of all kinds embellish the work. Quirk and Fort are writing for anyone interested in sports in the 1990s: players, players' agents, general managers, sportswriters, and, most of all, sports fans.
What can possibly account for the strange state of affairs in professional sports today? There are billionaire owners and millionaire players, but both groups are constantly squabbling over money. Many pro teams appear to be virtual "cash machines," generating astronomical annual revenues, but their owners seem willing to uproot them and move to any city willing to promise increased profits. At the same time, mayors continue to cook up "sweetheart deals" that lavish benefits on wealthy teams while imposing crushing financial hardships on cities that are already strapped with debt. To fans today, professional sports teams often look more like professional extortionists. In Hard Ball, James Quirk and Rodney Fort take on a daunting challenge: explaining exactly how things have gotten to this point and proposing a way out. Both authors are professional economists who specialize in the economics of sports. Their previous book, Pay Dirt: The Business of Professional Team Sports, is widely acknowledged as the Bible of sports economics. Here, however, they are writing for sports fans who are trying to make sense out of the perplexing world of pro team sports. It is not money, in itself, that is the cause of today's problems, they assert. In fact, the real problem stems from one simple fact: pro sports are monopolies that are fully sanctioned by the U.S. government. Eliminate the monopolies, say Quirk and Fort, and all problems can be solved. If the monopolies are allowed to persist, so will today's woes. The authors discuss all four major pro team sports: baseball, football, basketball, and hockey. Hard Ball is filled with anecdotes, case studies, and factual information that are brought together here for the first time. Quirk and Fort devote chapters to the main protagonists in the pro sports saga--media, unions, players, owners, politicians, and leagues--before they offer their own prescription for correcting the ills that afflict sports today. The result is an engaging and persuasive book that is sure to be widely read, cited, and debated. It is essential reading for every fan.
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