Robin T. Pettitt's Books

Recruiting and Retaining Party Activists

Political Management at the Grassroots

By: Robin T. Pettitt

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Recruiting and Retaining Party Activists

Political Management at the Grassroots

By: Robin T. Pettitt

This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door campaigning is widely regarded as being a key element in a successful election campaign. However, for door-to-door campaigning to work, a large number of volunteer activists are required. The question then is: How can parties identify, recruit and retain such volunteer activists? Based on interviews with highly experienced campaigners, original party documents, the wider campaigning and volunteering literature, numerous informal conversations and the author’s own experience of local campaigning over a 20 year period, this book provides an answer to that question. It shows how potential activists are identified, encouraged to become active and supported through their initial encounter with local campaigning. The author also shows how local parties can encourage activists to remain active by creating a ‘retention enhancing campaigning environment’ and what that involves.

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Page Count

107

Publisher

Springer Nature

Published Date

ISBN 10

3030478424

ISBN 13

9783030478421

Contemporary Party Politics

By: Robin T Pettitt

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Contemporary Party Politics

By: Robin T Pettitt

A systematic and comprehensive introduction to contemporary party politics in democratic states and evaluation of whether, and to what extent, parties are - as is often claimed - in crisis or decline.

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Page Count

233

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

113741264X

ISBN 13

9781137412645

Political Marketing

Principles and Applications

By: Jennifer Lees-Marshment,Brian Conley,Edward Elder,Robin Pettitt,Vincent Raynauld,André Turcotte

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Political Marketing

Principles and Applications

By: Jennifer Lees-Marshment,Brian Conley,Edward Elder,Robin Pettitt,Vincent Raynauld,André Turcotte

Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: Fully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit; A new employability section on political marketing in the workplace; Extensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments. Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.

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Page Count

583

Publisher

Routledge

Published Date

ISBN 10

1351136887

ISBN 13

9781351136884

Contemporary Party Politics

By: Robin T Pettitt

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Contemporary Party Politics

By: Robin T Pettitt

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N/A

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Solve jigsaw puzzle

Age

Page Count

233

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

113741264X

ISBN 13

9781137412645

Recruiting and Retaining Party Activists

Political Management at the Grassroots

By: Robin T. Pettitt

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Recruiting and Retaining Party Activists

Political Management at the Grassroots

By: Robin T. Pettitt

Average ratings

N/A

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Solve jigsaw puzzle

Age

Page Count

107

Publisher

Springer Nature

Published Date

ISBN 10

3030478424

ISBN 13

9783030478421

Book's by Robin T. Pettitt

Recruiting and Retaining Party Activists

Recruiting and Retaining Party Activists

Contemporary Party Politics

Contemporary Party Politics

Political Marketing

Political Marketing

Contemporary Party Politics

Contemporary Party Politics

Recruiting and Retaining Party Activists

Recruiting and Retaining Party Activists

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