This latest installment in the Psychology of Popular Culture series turns its focus to superheroes. Superheroes have survived and fascinated for more than 70 years in no small part due to their psychological depth. In The Psychology of Superheroes, almost two dozen psychologists get into the heads of today's most popular and intriguing superheroes. Why do superheroes choose to be superheroes? Where does Spider-Man's altruism come from, and what does it mean? Why is there so much prejudice against the X-Men, and how could they have responded to it, other than the way they did? Why are super-villains so aggressive? The Psychology of Superheroes answers these questions, exploring the inner workings our heroes usually only share with their therapists.
Master the basics of rehab patient care with Pierson and Fairchild's Principles & Techniques of Patient Care, 6th Edition. This proven text not only provides clear "how-to" information on everything from positioning and draping to patient transfers and ambulation activities, but it also includes easy-to-understand rationales explaining the "why" behind these proven techniques. This new edition has been thoroughly updated to reflect the most current accepted patient care standards, principles, and techniques. Plus, additional video clips and expanded learning resources will help ensure you have a solid mastery of patient care in the rehabilitation setting. - Content based on the World Health Organization's ICF model (International Classification of Functioning, Disability, and Health) — the model currently endorsed by the APTA and AOTA — ensures you are referencing information that stems from the most current theories and practice guidelines of physical and occupational therapy. - Procedures boxes with clear written instructions are accompanied by full-color illustrations on performing a variety of proven techniques and patient care tasks such as proper lifting techniques, patient transfers, basic wound care, and assessment of vital signs. - Insights into the rationales and physiological principles explain why specific techniques and procedures are used. - More than 800 full color photographs clearly demonstrate proper performance of techniques and procedures used in the assessment and management of patients in the rehabilitation setting. - Guidelines, principles, and precautions boxes throughout the text offer additional tips for optimal assessment and management of patients in the rehabilitation setting. - Self-study and problem solving (case study) activities conclude each chapter to help you understand important concepts and improve your decision-making and problem solving skills. - Video clips on companion Evolve website demonstrate the techniques and procedures described in the text. - Content on professionalism and the concept of professional values and ethics reinforce existing workplace guidelines and how to apply those guidelines to your patient interactions. - Online user resources on the companion Evolve website feature video clips and additional activities for you to hone your skills. (What additional activities?) - NEW! Procedures index lists all of the procedures covered in the text to help you quickly locate procedure descriptions while working in the clinical setting. - NEW! Additional video clips demonstrate patient transfers, ambulation with aids, donning and doffing PPE, and maneuvering a wheelchair. - NEW! Video clip table of contents lists over 30 video clips in the front matter of the text.
This is a very brief book that distills the essence of the findings from psychological research to help you improve your relationship with your body. It is part of the "Self-Knowledge is Power" Series
Written for students studying intercultural communication for the first time, this textbook gives a thorough introduction to inter- and cross-cultural concepts with a focus on practical application and social action. Provides a thorough introduction to inter- and cross-cultural concepts for beginning students with a focus on practical application and social action Defines “communication” broadly using authors from a variety of sub disciplines and incorporating scientific, humanistic, and critical theory Constructs a complex version of culture using examples from around the world that represent a variety of differences, including age, sex, race, religion, and sexual orientation Promotes civic engagement with cues toward individual intercultural effectiveness and giving back to the community in socially relevant ways Weaves pedagogy throughout the text with student-centered examples, text boxes, applications, critical thinking questions, a glossary of key terms, and online resources for students and instructors Online resources for students and instructors available upon publication at www.wiley.com/go/baldwin
As a palliative medicine physician, you struggle every day to make your patients as comfortable as possible in the face of physically and psychologically devastating circumstances. This new reference equips you with all of today's best international approaches for meeting these complex and multifaceted challenges. In print and online, it brings you the world's most comprehensive, state-of-the-art coverage of your field. You'll find the answers to the most difficult questions you face every day...so you can provide every patient with the relief they need. Equips you to provide today's most effective palliation for terminal malignant diseases • end-stage renal, cardiovascular, respiratory, and liver disorders • progressive neurological conditions • and HIV/AIDS. Covers your complete range of clinical challenges with in-depth discussions of patient evaluation and outcome assessment • ethical issues • communication • cultural and psychosocial issues • research in palliative medicine • principles of drug use • symptom control • nutrition • disease-modifying palliation • rehabilitation • and special interventions. Helps you implement unparalleled expertise and global best practices with advice from a matchless international author team. Provides in-depth guidance on meeting the specific needs of pediatric and geriatric patients. Assists you in skillfully navigating professional issues in palliative medicine such as education and training • administration • and the role of allied health professionals. Includes just enough pathophysiology so you can understand the "whys" of effective decision making, as well as the "how tos." Offers a user-friendly, full-color layout for ease of reference, including color-coded topic areas, mini chapter outlines, decision trees, and treatment algorithms. Comes with access to the complete contents of the book online, for convenient, rapid consultation from any computer.
This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship. Drawing on research from sport studies, marketing and public health, the book presents a brief history of advertising and marketing in sport, including the importance of tobacco in the development of sport sponsorship, before exploring key aspects of the contemporary relationship between sport and corporate sponsors, including mega-events, digital technologies and brand engagement. It offers an in-depth case study of sponsorship in the English Premier League – one of the world’s most successful sporting properties – before considering how sport might be better regulated, now and in the future, to better protect the interests of fans and other stakeholders from a health perspective. The book features a number of insightful images showcasing sport sponsorship in connection with tobacco, mega-events, alcohol, junk food and drink, and gambling over the years. Addressing a topical and hugely important issue, this is important reading for students, researchers, practitioners and policy makers with an interest in sport business and management, the ethics of sport, physical activity and health, event studies, marketing or public health.
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