Kings County, sprawling across the San Joaquin Valley south of the Kings River and encompassing the bulk of the historic Tulare Lake bed, is an agricultural wonder with ranches, dairy farms, vineyards, and multiple other field and orchard crops. Created in 1893 from Tulare County and expanded in 1909 from elements of Fresno County, Kings County has grown in the last century from a forgotten corner of California into a major agricultural-economic force.
Kauto Star, Nijinsky, Arkle, Desert Orchid, Frankel, Red Rum ... how do you rank the best British and Irish horses from both Flat racing and jumping? How do you compare a fleet-footed sprinter with the robust staying power of a steeplechaser? Robin Oakley's highly personal list will provoke debate among racing fans everywhere. A lifelong devotee of racing and well known as the Turf correspondent for the Spectator, former BBC Political Editor Robin Oakley has made his selection not just on statistics but on the 'fun factor', giving prominence to horses who seized the public's imagination. He brings the legendary names of past and present vividly to life with a wealth of fascinating stories behind their victories. Illuminated by archive photographs that illustrate the athleticism, character and courage of the horses, Britain and Ireland's Top 100 Racehorses of All Time is the perfect gift for any fan of racing and its colourful history.
Hanford, in the south San Joaquin Valley near the junction of the San Joaquin and Kings Rivers, has grown from its origin as a railroad stop to a modern city and business center while maintaining its agricultural tradition through ranches, dairy farms, vineyards, and other crops. Created by the Southern Pacific Railroad and named for paymaster James Madison Hanford, the town was incorporated in 1891 and named the seat of Kings County two years later. With a penchant for preservation and an appreciation for history, Hanford's residents enjoy living in one of California's true hidden gems.
William Hutchison Murray (1913 - 1996) was one of Scotland's most distinguished climbers in the years before and after the Second World War. As a prisoner of war in Italy he wrote his first classic book, Mountaineering in Scotland, on rough toilet paper which was confiscated and destroyed by the Gestapo. The rewritten version was published in 1947 and followed by the, now, equally famous, Undiscovered Scotland. In 1951 he was depute leader to Eric Shipton on the Everest Reconnaissance Expedition, which discovered the eventual successful route which would be climbed by Hilary and Tensing. From the 1960s onwards he was heavily involved in conservation campaigns and his book, Highland Landscape, commissioned by the National Trust for Scotland, identified areas of outstanding beauty that should be protected. It proved to be extremely influential. In 1966 he was awarded an OBE as he pursued a life of service, as is well illustrated by the various posts he held: Commissioner for the Countryside Commission for Scotland (1968-1980); President of the Scottish Mountaineering Club (1962-1964) and of the Ramblers Association Scotland (1966-82); Chairman of Scottish Countryside Activities Council (1967-82); Vice-President of the Alpine Club (1971-72); President of Mountaineering Council of Scotland (1972-75). He was a prolific author but a proper understanding of his life and work requires that we appreciate that his driving force was a quest to achieve inner purification that would lead him to oneness with Truth and Beauty. For many years the climber, author and teacher, Robin Lloyd-Jones (above) has been researching the life and work of Bill Murray and working steadily on this biography. It is not only a triumph of fine writing and interest, but a worthy accolade for this great man.
Originally published in 1980 and here re-issued with an updated preface, this book deals with the role of the horse in the societies of West Africa during the pre-colonial period. It traces the history of its introduction and its diffusion within West Africa, and examines the problems of maintaining horses in such a harsh environment. The use of horses in warfare in analysed but the non-military aspects of the West African horse culture are also discussed, principally the use of horses as tokens of status and wealth. The book includes a review of the decline of the West African horse culture in the 20th century, reflecting the passing of a political system based on warfare and slavery.
In The Sonic Episteme Robin James examines how twenty-first-century conceptions of sound as acoustic resonance shape notions of the social world, personhood, and materiality in ways that support white supremacist capitalist patriarchy. Drawing on fields ranging from philosophy and sound studies to black feminist studies and musicology, James shows how what she calls the sonic episteme—a set of sound-based rules that qualitatively structure social practices in much the same way that neoliberalism uses statistics—employs a politics of exception to maintain hegemonic neoliberal and biopolitical projects. Where James sees the normcore averageness of Taylor Swift and Spandau Ballet as contributing to the sonic episteme's marginalization of nonnormative conceptions of gender, race, and personhood, the black feminist political ontologies she identifies in Beyoncé's and Rihanna's music challenge such marginalization. In using sound to theorize political ontology, subjectivity, and power, James argues for the further articulation of sonic practices that avoid contributing to the systemic relations of domination that biopolitical neoliberalism creates and polices.
Cullman County was established in 1877 in large part from the west side of Blount and the east side of Winston counties. Today, the few old cemeteries which existed in those counties in the early days are found within the borders of Cullman. The cemetery listings in this four volume set were conducted by the author beginning in 2003 and ending in early 2006. An attempt was made to personally visit every cemetery in Cullman County and record information from each readable monument. Volume 4 of this series covers alphabetically cemeteries M through Z, beginning with the Mt. Zion United Methodist Church Cemetery and concluding with the Zion Grove Cemetery. The volumes are filled with photos of many of the old cemetery sites and notes describing the company and unit of most of the old Civil War era veterans. This set of books is vital to any serious student of Cullman County genealogy and history.
In this collections of essays Robin Frame concentrates upon two themes: the place of the Lordship of Ireland within the Plantagenet state; an the interaction of settler society and English government in the culturally hybrid frontier world of later medieval Ireland itself. As a prelude of both these themes, "Ireland and Britain, 1170-1450" begins with a discussion of why 'the first English conquest of Ireland' has been viewed as a 'failure'. The first group of essays addresses such topics as the changing character of the aristocratic networks that bound Ireland to Britain; the impact of the Scottish invasion led by Edward and Robert Bruce in the early fourteenth century; the identity of the 'English' political community that emerged in Ireland by the reign of Edward III; and the case for a broadly conceived English history, incorporating rather than excluding the English of Ireland. The subsequent group explore the character of Irish warfare, the adaptation of English institutions to a marcher environment; the exercise of power by regional magnates; and the complex practical interactions between royal government and Gaelic Irish leaders.
In Law and the Imagination in Medieval Wales, Robin Chapman Stacey explores the idea of law as a form of political fiction: a body of literature that blurs the lines generally drawn between the legal and literary genres. She argues that for jurists of thirteenth-century Wales, legal writing was an intensely imaginative genre, one acutely responsive to nationalist concerns and capable of reproducing them in sophisticated symbolic form. She identifies narrative devices and tropes running throughout successive revisions of legal texts that frame the body as an analogy for unity and for the court, that equate maleness with authority and just rule and femaleness with its opposite, and that employ descriptions of internal and external landscapes as metaphors for safety and peril, respectively. Historians disagree about the context in which the lawbooks of medieval Wales should be read and interpreted. Some accept the claim that they originated in a council called by the tenth-century king Hywel Dda, while others see them less as a repository of ancient custom than as the Welsh response to the general resurgence in law taking place in western Europe. Stacey builds on the latter approach to argue that whatever their origins, the lawbooks functioned in the thirteenth century as a critical venue for political commentary and debate on a wide range of subjects, including the threat posed to native independence and identity by the encroaching English; concerns about violence and disunity among the native Welsh; abusive behavior on the part of native officials; unwelcome changes in native practice concerning marriage, divorce, and inheritance; and fears about the increasing political and economic role of women.
Ezra Pound (1885-1972) is widely remembered not only as one of the most influential voices in twentieth-century literary modernism, but also for his notorious anti-Semitic writings and radio broadcasts that supported Mussolini's Italian Fascist regime. His ideological turn from poetics and aestheticism to extremist economics and politics has long been an area of controversy within literary studies.One Must Not Go Altogether with the Tidecollects the letters between Pound and London publisher Stanley Nott (1887-1978) to open a door to Pound's thinking and publications during the 1930s. Nott, who publishedJefferson and/or Mussolini(1935), was an interested and encouraging interlocutor for a poet seeking re-invention as an economist and political commentator - someone who sustained Pound as he swam against the tide. Pound's close involvement with his publisher illuminates an important episode in literary modernism as well as For The study of print culture in the interwar period. This edition of the letters retains Pound's idiosyncratic epistolary idiom and analyzes letter-writing as a genre critical to Pound's intellectual and cultural project, capturing Pound as a collaborator at work.
In the aftermath of the 9/11 attacks, concerns that terrorists might utilise vessels to transport weaponry, terrorist operatives and/or to finance their activities prompted several international legal developments. This book evaluates the extent to which the international maritime security measures developed following the 9/11 attacks would be likely to prevent the utilisation of vessels to facilitate terrorist activities. It considers the likely effectiveness of the International Ship and Port Facility Security Code for improving vessel and port security, and the 2005 Protocol to the Convention for the Suppression of Unlawful Acts Against Maritime Navigation in facilitating the interdiction of suspected terrorist vessels. It also explains how the US-led Proliferation Security Initiative - a cooperative effort through which participant governments agree to prevent the illicit transfers of Weapons of Mass Destruction and related materials – has provoked debate about the legality of vessel interdictions under the United Nations Convention on the Law of the Sea (the LOSC). After exploring alternative interpretations of the LOSC, and states’ self-defence rights under Article 51 of the Charter of the United Nations, it formulates suggested guidelines for the unilateral interdiction of suspected terrorist support vessels in exceptional circumstances. The book also discusses the relevant recommendations by the OECD’s Financial Action Taskforce for preventing the financing of terrorism, and the national maritime security legislation for preventing the maritime facilitation of terrorist activities in the United Kingdom and in Australia. The book concludes by emphasising the importance of the continual active implementation of ship, port facility and supply chain security measures, and of further enhancing international cooperation to facilitate vessel interdictions. It will be of interest to those working in the areas of Law and Terrorism, Law of the Sea, Maritime Law and Insurance and International Law.
The third edition explores global issues at the heart of sociological discussion, with an updated focus on globalism, social media, migration, and more The first, pioneering editions of Global Sociology put global issues at the heart of sociological discussion. Much has changed in the world since then; recessions, revolutions, social media, and new migration networks have developed as causes and symptoms of an increasingly global society. This new edition is fully updated to explore just how these global issues can help us to understand sociology in our world today. Making clear connections between everyday experiences and global processes at each step, the third edition carefully guides readers through essential and cutting-edge topics in the discipline, from family and feminism to environment and economy. Features such as biography boxes on key thinkers in the field, a thorough glossary, and review questions introduce and reinforce the book’s core ideas. With clear writing and infectious enthusiasm for its topic, Global Sociology remains the authority on global issues in sociology for students at a variety of skill levels.
The study emphasizes the crucial role that Wharton's contact with Europe had on her writing, and the significance intellectually and politically of her relationship with Morton Fullerton and her reading of his books on politics. It locates Wharton in her period, surrounded as she was by discourses which called for political and social change, change which an outlook that Peel calls "American Toryism" made her reluctant to embrace. Her love of motorcars and her excitement about other technological developments such as aeroplanes was inspired by a feeling of exclusivity and not the democratization of culture, which she feared and condemned. France, England, Italy, and America formed the quartet of countries that contained the best and worst of culture, and Peel emphasizes how ironical it was that a writer whose ideological beliefs endorsed the importance of home, roots, and tradition should have spent so much of her life as a restless, apparently rootless traveler."--BOOK JACKET.
Number theory is the branch of mathematics primarily concerned with the counting numbers, especially primes. It dates back to the ancient Greeks, but today it has great practical importance in cryptography, from credit card security to national defence. This book introduces the main areas of number theory, and some of its most interesting problems.
When Megan bids on her grandfather's painting,the last thing she expects is to be outbid by Michael Kirk, her first love. He left town years ago leaving her reputation&â&€”and her heart&â&€”in tatters. She must keep her grandfather's final legacy in her family, but Michael claims to need it for his career. He also claims to want Megan back in his life, and her betraying heart doesn't mind the idea...but does Michael want her or the painting?
Clinical Skills: an introduction for nursing and healthcare covers the essential clinical skills required by nurses. It offers an ideal introduction to clinical skills for adult nursing students, and it will also be useful for student nurses in other fields of practice, for trainee nursing associates and for other healthcare students who need to carry out clinical procedures when caring for people in a healthcare environment. Written in an engaging and accessible style, the book will help students to: develop their proficiency in carrying out the nursing procedures required to qualify as a Registered Nurse understand when and how to provide nursing intervention and support to people in their care broaden and deepen their knowledge through the use of realistic scenarios apply their knowledge in a person-centred and compassionate way reflect on their own values and learning experiences to enhance their nursing practice improve their nursing skills by using the ‘hints for practice’ and ‘alerts’ The clear, reader-friendly presentation will help students develop the underpinning knowledge and understanding of the clinical skills they will need throughout their healthcare career. Pre-publication reviews “I found the chapters very accessible and easy to read which was refreshing as a lot of textbooks can be quite overwhelming in content and language.” Former nursing student, Edge Hill University “It is very useful that all the procedures are broken down into steps. This gives the reader a clear guideline and good direction on where to begin.” Former nursing student, University of Cumbria “This book is brilliant in so many ways... the step-by-step instruction were so useful and have really helped me to consolidate my learning. I will be recommending it to fellow students.” Adult nursing student, University of East Anglia “The patient scenarios are one of my favourite aspects of the book, especially the continuity of particular case studies throughout the book. This is going to be an excellent addition to bookshelves and a fantastic reference.” Newly Qualified Nurse, ex-Sheffield Hallam University
Blount County was carved out of the territory ceded to the State by the Creek Indians following their defeat at the Battle of Horseshoe Bend. The earliest settlers began streaming into the former wilderness as early as 1817. Blount was originally a large county, but over the decades pieces were taken to make up other adjoining counties such as Jefferson, Marshall, Etowah, and Cullman. Every cemetery within the contemporary boundaries of Blount was visited by the author and each readable tombstone was copied to develop the contents of this three volume series. Most of the cemeteries were read in 2002. Volume 3 covers alphabetically P through Z, beginning with the Pine Bluff Missionary Baptist Church Cemetery and concluding with the Zion Hill Primitive Baptist Church Cemetery. Several cemeteries from adjoining counties are also included. This book is vital to any serious student of Blount County genealogy and history.
How many possible sudoku puzzles are there? In the lottery, what is the chance that two winning balls have consecutive numbers? Who invented Pascal's triangle? (it was not Pascal) Combinatorics, the branch of mathematics concerned with selecting, arranging, and listing or counting collections of objects, works to answer all these questions. Dating back some 3000 years, and initially consisting mainly of the study of permutations and combinations, its scope has broadened to include topics such as graph theory, partitions of numbers, block designs, design of codes, and latin squares. In this Very Short Introduction Robin Wilson gives an overview of the field and its applications in mathematics and computer theory, considering problems from the shortest routes covering certain stops to the minimum number of colours needed to colour a map with different colours for neighbouring countries. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
From Idols to Icons tells the fascinating history of the dramatic shift in Christian attitudes toward sacred images from the third through the early seventh century. From attacks on the cult images of polytheism to the emergence of Christian narrative iconography to the appearance of portrait type representations of holy figures, this book examines the primary theological critiques as well as defenses of holy images in light of the surviving material evidence for early Christian visual art. Against the assumption that fourth- and fifth-century Christians simply forgot or ignored their predecessors' censure and reverted to more alluring pagan practices, Robin M. Jensen contends that each stage of this profound change was uniquely Christian. Through a careful consideration of the cult of saints' remains, devotional portraits, and pilgrimage to sacred sites, Jensen shows how the Christian devotion to holy images came to be rooted in their evolving conviction that the divinity was accessible in and through visible objects. Even the briefest glance at a museum's holdings or an introductory textbook demonstrates how profoundly influential this belief would be on the course of Western art for the next fifteen hundred years"--
Offering an accessible and thorough introduction to economics, this text offers real-world examples to bring theory to life. Students and lecturers will benefit from the vast array of supplements, including a companion website with extra material and resources
Seeks to answer the question of how varied cultural forms--in this case, curricula, multicultural literature, and popular films--educate the public ideologically. Interrogates the relationship between the political economy of globalization and the new human rights imperialism and the cultural politics that educate the public into complicity with it through such narratives as family, war, politics, privatization, and innocence. [Introduction].
Paul Krugman is one of the leading economic thinkers of our time. The examples he uses in this book include international experiences, so will appeal to a European audience and give students a more realistic view of how economics works in the real world.
Economics: European Edition is the ideal text for introductory economics, bringing together an international scope of real world examples and economic theory. The text is supported by a number of features to enhance student understanding as well as supplements to consolidate the learning process.
The second edition of this popular text has been extensively revised and updated to provide students with a comprehensive overview of Microeconomics. Internationally renowned author Paul Krugman and experienced Microeconomics Lecturer Robin Wells use real world examples to explain economic ideas, making them easy to understand.
Cullman County was established in 1877 in large part from the west side of Blount and the east side of Winston counties. Today, the few old cemeteries which existed in those counties in the early days are found within the borders of Cullman. The cemetery listings in this four volume set were conducted by the author beginning in 2003 and ending in early 2006. An attempt was made to personally visit every cemetery in Cullman County and record information from each readable monument. Volume 2 of this series covers alphabetically cemeteries E through G, beginning with the East Battleground Missionary Baptist Church Cemetery and concluding with the Garden City Cemetery. It also includes the large Cullman City Cemetery. The volumes are filled with photos of many of the old cemetery sites and notes describing the company and unit of most of the old Civil War era veterans. This set of books is vital to any serious student of Cullman County genealogy and history.
There are a host of books on dieting, nutrition, cooking, and all other areas related to food, yet books targeted to teens tend to emphasize weight and the dangers of unhealthy eating. Food Choices: The Ultimate Teen Guide provides teens with a new look at food and eating. In this book, author Robin Brancato chooses not to dwell on food-related pathologies like anorexia, bulimia, or obesity. Instead, she guides teens into a greater knowledge and enjoyment of food and healthy eating. This book discusses numerous topics related to food and eating, including the biological and chemical reasons we prefer certain foods and the eating habits that are unique to teens today. This book also covers the latest medical research, the vast amount of literature on weight loss and dieting, and the cultural influences that affect what food we eat. Throughout, teens are presented with the best tips on how to develop healthy eating habits for a lifetime of enjoying food.
Mary Gordon Duffee wrote: "When the drums beat, and the bugles called for men to march to the front, I tell you old Blount responded nobly, and sent hundreds of her gallant sons to march, fight, suffer and die for the flag that now lies furled forever." This series of books attempts to identify all the Confederate soldiers who enlisted in organizations from the Blount County area, along with those who moved to Blount County after the Civil War. Whole company rosters are captured and entire service records, pension applications, birth dates, spouses and marriage dates, newspaper clippings and obituaries, and dozens of pictures are contained in these volumes. This is the first time ever all this information has been available in a single reference book. Volume 3 contains information on soldiers who enlisted in other Alabama organizations and those who moved to Blount County after the Civil War. These books are vital to any serious student of Blount County, Alabama genealogy and history.
Summary Spark GraphX in Action starts out with an overview of Apache Spark and the GraphX graph processing API. This example-based tutorial then teaches you how to configure GraphX and how to use it interactively. Along the way, you'll collect practical techniques for enhancing applications and applying machine learning algorithms to graph data. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the Technology GraphX is a powerful graph processing API for the Apache Spark analytics engine that lets you draw insights from large datasets. GraphX gives you unprecedented speed and capacity for running massively parallel and machine learning algorithms. About the Book Spark GraphX in Action begins with the big picture of what graphs can be used for. This example-based tutorial teaches you how to use GraphX interactively. You'll start with a crystal-clear introduction to building big data graphs from regular data, and then explore the problems and possibilities of implementing graph algorithms and architecting graph processing pipelines. Along the way, you'll collect practical techniques for enhancing applications and applying machine learning algorithms to graph data. What's Inside Understanding graph technology Using the GraphX API Developing algorithms for big graphs Machine learning with graphs Graph visualization About the Reader Readers should be comfortable writing code. Experience with Apache Spark and Scala is not required. About the Authors Michael Malak has worked on Spark applications for Fortune 500 companies since early 2013. Robin East has worked as a consultant to large organizations for over 15 years and is a data scientist at Worldpay. Table of Contents PART 1 SPARK AND GRAPHS Two important technologies: Spark and graphs GraphX quick start Some fundamentals PART 2 CONNECTING VERTICES GraphX Basics Built-in algorithms Other useful graph algorithms Machine learning PART 3 OVER THE ARC The missing algorithms Performance and monitoring Other languages and tools
The cemeteries of Winston County contain the ancestors of the descendants who populate the county. They contain the remains of the earliest settlers, Civil War soldiers, early county officials and politicians, merchants, tradesmen, farmers, and their familes. Without their successful efforts to carve an existence out of the Winston County wildnerness, the rest of us would not be here. Much of the history of the county was written on the old tombstones found across the county. Volume I of this two volume series alphabetically covers Winston County Cemeteries A through L beginning with the Addison Church of God Cemetery and ending with the Liberty Grove Missionary Baptist Church Cemetery. The book contains dozens of pictures of the cemeteries plus hundreds of annotations which include sites of unmarked graves mentioned in newspaper accounts plus the company and unit of every known Civil War era soldier, both Union and Confederate. The book concludes with a full name index.
In this book, Robin Gill argues that moral passion and rational ethical deliberation are not enemies, and that moral passion often lurks behind many apparently rational ethical commitments. He also contends that though moral passion is a key component of truly selfless moral action, without rational ethical deliberation it can also be extremely dangerous. Gill maintains that a reanalysis of moral passion is overdue. He inspects the gap between the 'purely rational' accounts of ethics provided by some moral philosophers and the normative positions that they espouse and/or the moral actions that they pursue. He also contends that Christian ethicists have not been adept at identifying their own implicit moral passion or at explaining why it is that doctrinal positions generate passionately held moral conclusions. Using a range of disciplines, including cognitive science and moral psychology, alongside the more usual disciplines of moral philosophy and religious ethics, Gill also makes links with moral passion in other world faith traditions.
Introduces environmental ethics, exploring the values involved in issues such as pollution, habitat loss, and climate change, and considering the different groups involved, including the attitudes of the world's religions to environmental stewardship
Environmental ethics is a relatively new branch of philosophy, which studies the values and principles involved in combatting environmental problems such as pollution, loss of species and habitats, and climate change. As our environment faces evermore threats from human activities these core issues are becoming increasingly important. In this Very Short Introduction Robin Attfield traces the origins of environmental ethics as a discipline, and considers how it defends the independent value of living creatures, and the need to make decisions informed by the needs and interests of future generations. Exploring the diverse approaches to ethical decisions and judgements, he highlights the importance of making processes of production and consumption sustainable and of addressing human population levels, together with policies for preserving species, sub-species, and their habitats. Along the way Attfield discusses different movements such as Deep Ecology, Social Ecology, the Environmental Justice movement and the Green movement, and also considers the attitudes to the environment of the world's religions, including the approach from the major religions and the contributions of the indigenous religions of Asia, Africa and North America. Analysing the current threat of climate change, and proposals for climate engineering, he demonstrates how responsibility for the environment ultimately lies with us all, from states and corporations to individuals, and emphasises how concerted action is required to manage our environment ethically and sustainably. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment. Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising. "While the blank piece of paper is exciting, it can also be a very scary place. Robin Landa has created a valuable tool for jump-starting the creative process across all platforms. This book is a must-read for beginners and seasoned veterans." -- Paul Renner, EVP Group Creative Director, Arnold Worldwide, Boston "This is still the quintessential, step-by-step textbook for anyone interested in learning or teaching the fundamentals of advertising." -- Alan Rado, IADT/Harrington College of Design "The most enlightening textbook on advertising I've ever seen. A must-read for any student of the ad biz." -- Drew Neisser, CEO, Renegade "So perfect for a creative strategist, transformational world. Very few books get it right about the evolution of creative. This one does, from strategy to storytelling to multiple media solutions. And it's still all about doing beautiful work." -- Deborah Morrison, Chambers Distinguished Professor of Advertising, University of Oregon
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