Robin Birn's Books

The Effective Use of Market Research

How to Drive and Focus Better Business Decisions

By: Robin Birn

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The Effective Use of Market Research

How to Drive and Focus Better Business Decisions

By: Robin Birn

More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies. This latest edition of Effective Use of Market Research explains how to develop representative samples, data protection legislation and the professional ethics incorporated in the MRS Code of Conduct.

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Page Count

239

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749445823

ISBN 13

9780749445829

Marketing in Publishing

By: Robin Birn,Patrick Forsyth

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Marketing in Publishing

By: Robin Birn,Patrick Forsyth

Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process. Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing. Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies.

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Page Count

174

Publisher

Routledge

Published Date

ISBN 10

1134746652

ISBN 13

9781134746651

Forging a Singaporean Statehood: 1965-1995

The Contribution of Japan

By: Robin Ramcharan

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Forging a Singaporean Statehood: 1965-1995

The Contribution of Japan

By: Robin Ramcharan

This work takes an in-depth look at the muli-faceted contemporary relationship between Singapore and Japan since the end of World War II. It is the story of a relationship between an economic superpower, Japan, and an enterprising city-state whose leaders have sought to emulate not only Japan's economic success but several key facets of Japanese society as well. No other country surpasses Singapore in its public admiration of Japan. How is it possible for a multi-ethnic Singapore to emulate a relatively homogeneous Japan? What features of economic and political motives behind the attempt to emulate Japan? These and other questions are adressed in this work, which will be of interest to scholars of the international relations and security of East and Southeast Asia.

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Page Count

396

Publisher

BRILL

Published Date

ISBN 10

900448132X

ISBN 13

9789004481329

Dragon Rampant

By: Robin Hyde

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Dragon Rampant

By: Robin Hyde

Follow this distinguished author down the rabbit hole as she discovers the barbaric realities of the Japanese occupation of China in the late 1930s. A war that would eventually merge with World War Two is painted with the lyrical prose that only Robin Hyde could deliver. Hyde is a lone female journalist desperately evading the Japanese censors to send her accounts to Woman To-Day. She was the very first female journalist to visit these parts of China during this time. She encounters death, poverty, sickness and brutality as well as pockets of kindness on her journey. Experience this once in a lifetime adventure with Robin Hyde as your guide into the unknown and exotic. A treasure to read.

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Page Count

286

Publisher

Lulu.com

Published Date

ISBN 10

1365909514

ISBN 13

9781365909511

The Holocaust

Critical Historical Approaches

By: Donald Bloxham,Tony Kushner,Antony Robin Jeremy Kushner

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The Holocaust

Critical Historical Approaches

By: Donald Bloxham,Tony Kushner,Antony Robin Jeremy Kushner

Despite the massive literature on the Holocaust, our understanding of it has traditionally been influenced by rather unsophisticated early perspectives and silence. This book summarizes and criticizes the existing scholarship on the subject and suggests new ways by which we can approach its study. It addresses the use of victim testimony and asks important questions: What function does recording the past serve for the victim? What do historians want from it? Are these two perspectives incompatible? It also examines the perpetrators of the Holocaust, and compares them to those responsible for other acts of genocide and ethnic cleansing in the early years of the twentieth century. In addition, it looks at the bystanders--examining the complexity and ambiguity at the heart of contemporary reaction.

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Page Count

260

Publisher

Manchester University Press

Published Date

ISBN 10

0719037794

ISBN 13

9780719037795

The Northern Ireland experience of conflict and agreement

A model for export?

By: Robin Wilson

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The Northern Ireland experience of conflict and agreement

A model for export?

By: Robin Wilson

The Northern Ireland Experience of Conflict and Agreement presents a salutary warning to the international community against the fashionable view that there is an ‘Irish model’ which can be exported to cauterise ethnic troubles around the globe. The book draws on extensive archive research in London and Dublin on the 1970s power-sharing experiment, and on interviews with senior officials and political figures from the two capitals—as well as reconciliation practitioners—about the negotiation and chequered implementation of the Belfast agreement. It shows how stereotyped conceptions of the problem as a product of ‘ancient hatreds’, allied to solutions based on Realpolitik, have failed to transform Northern Ireland from a fragile peace, following the exhaustion of protracted paramilitary campaigns, to genuine reconciliation. The book concludes with practical proposals for constitutional reforms which would favour genuine power-sharing—rather than merely sharing power out—and set Northern Ireland on the road to the ‘normal’, civic society its long-suffering residents desire. It will be essential reading not only for academics and postgraduates interested in ethnic conflict but also for policy-makers who confront it in practice.

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239

Publisher

Manchester University Press

Published Date

ISBN 10

1526131013

ISBN 13

9781526131010

Newspaper Clippings from the Colbert County, Alabama Leighton News 1908 - 1914

By: Robin Sterling

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Newspaper Clippings from the Colbert County, Alabama Leighton News 1908 - 1914

By: Robin Sterling

The Leighton News was first established by Fred W. McCormack in 1890 as a small 5x8 sheet. It soon expanded to a traditional size but later suspended publication because the profit margin was too slim. No issues from that time were available for review. After a while, McCormack kept a promise to the people of Leighton and renewed publication of the News in 1894. Each issue was examined column by column with a view for capturing items of a genealogical interest such as reports of births, marriages, deaths, and obituaries. In addition, other clippings were transcribed having to do with the history of Colbert and Lawrence County, as well as the rest of the surrounding Tennessee Valley area."--Publisher's description

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Page Count

434

Publisher

Lulu.com

Published Date

ISBN 10

1387224603

ISBN 13

9781387224609

The Effective Use of Market Research

How to Drive and Focus Better Business Decisions

By: Robin Birn

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The Effective Use of Market Research

How to Drive and Focus Better Business Decisions

By: Robin Birn

The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result.

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Page Count

244

Publisher

Kogan Page Publishers

Published Date

ISBN 10

074944200X

ISBN 13

9780749442002

Marketing in Publishing

By: Robin Birn,Patrick Forsyth

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Marketing in Publishing

By: Robin Birn,Patrick Forsyth

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Page Count

171

Publisher

Routledge

Published Date

ISBN 10

1134746660

ISBN 13

9781134746668

Using Market Research to Grow Your Business

How Management Obtain the Information They Need

By: Robin Birn

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Using Market Research to Grow Your Business

How Management Obtain the Information They Need

By: Robin Birn

A guide to making good decisions and to getting the information you really need to manage successfully. It covers techniques for: identifying the right information; collecting the information; presenting marketing; internal marketing; and monitoring results and feedback.

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Page Count

181

Publisher

Financial Times Management

Published Date

ISBN 10

0273605070

ISBN 13

9780273605072

A Handbook of Market Research Techniques

By: Robin Birn,Paul N. Hague,Phyllis Vangelder

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A Handbook of Market Research Techniques

By: Robin Birn,Paul N. Hague,Phyllis Vangelder

The increasing globalization of industry and commerce and the ensuing competitiveness means that companies, both large and small, must take a more sophisticated approach to appraising their existing markets and developing new ones; market research is the first vital step in that process.

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532

Published Date

ISBN 10

0749402008

ISBN 13

9780749402006

Fool's Errand

The Tawny Man Trilogy Book 1

By: Robin Hobb

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Fool's Errand

The Tawny Man Trilogy Book 1

By: Robin Hobb

“Hobb’s fans won’t be disappointed with this latest installment. Fool’s Errand lives up to the legacy of the Farseer trilogy.”—Monroe News-Star Fitz and the Fool are reunited in the first book in the Tawny Man Trilogy—“a stay-up-until-2:00 a.m.-to-finish type of book” (Publishers Weekly, starred review). For fifteen years, FitzChivalry Farseer has lived in self-imposed exile, assumed to be dead by almost all who once cared about him. But now, into his isolated life, visitors begin to arrive: Fitz’s mentor from his assassin days; a hedge-witch who foresees the return of a long-lost love; and the Fool, the former White Prophet, who beckons Fitz to fulfill his destiny. Then comes the summons he cannot ignore. Prince Dutiful, the young heir to the Farseer throne, has vanished. Fitz, possessed of magical skills both royal and profane, is the only one who can retrieve him in time for his betrothal ceremony, thus sparing the Six Duchies profound political embarrassment . . . or worse. But even Fitz does not suspect the web of treachery that awaits him—or how his loyalties will be tested to the breaking point.

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Page Count

690

Publisher

Spectra

Published Date

ISBN 10

0553897047

ISBN 13

9780553897043

Dragon Keeper

By: Robin Hobb

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Dragon Keeper

By: Robin Hobb

Dragon Keeper returns fans to Hobb's best-loved world, full of dragons, magical ships and unforgettable characters. Guided by the great blue dragon Tintaglia, they came from the sea: a Tangle of serpents fighting their way up the Rain Wilds River, the first to make the perilous journey to the cocooning grounds in generations. Many have died along the way. With its acid waters and impenetrable forest, it is a hard place for any to survive. People are changed by the Rain Wilds, subtly or otherwise. One such is Thymara. Born with black claws and other aberrations, she should have been exposed at birth. But her father saved her and her mother has never forgiven him. Like everyone else, Thymara is fascinated by the return of dragons: it is as if they symbolise the return of hope to their war-torn world. Leftrin, captain of the liveship Tarman, also has an interest in the hatching; as does Bingtown newlywed, Alise Finbok, who has made it her life's work to study all there is to know of dragons. But the creatures which emerge from the cocoons are a travesty of the powerful, shining dragons of old. Stunted and deformed, they cannot fly; some seem witless and bestial. Soon, they become a danger and a burden to the Rain Wilders: something must be done. The dragons claim an ancestral memory of a fabled Elderling city far upriver: perhaps there the dragons will find their true home. But Kelsingra appears on no maps and they cannot get there on their own: a band of dragon keepers, hunters and chroniclers must attend them. To be a dragon keeper is a dangerous job: their charges are vicious and unpredictable, and there are many unknown perils on the journey to a city which may not even exist.

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Page Count

560

Publisher

Voyager

Published Date

ISBN 10

0008154392

ISBN 13

9780008154394

The Golden Fool

By: Robin Hobb

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The Golden Fool

By: Robin Hobb

Fitz has succeeded in rescuing Prince Dutiful from the clutches of the Piebald rebels, and has returned with him to Buckkeep castle. With Dutiful safe again, Queen Kettricken can proceed with plans to marry him to the Outislander princess, Elliania.

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Page Count

599

Published Date

ISBN 10

0002247275

ISBN 13

9780002247276

Golden Fool

By: Robin Hobb

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Golden Fool

By: Robin Hobb

With Prince Dutiful safely back in the Farseer fold, FitzChivalry finds himself thrust back into his old life at Buckkeep, once more the secret spy behind the walls--only this time not just as Chade's apprentice.

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532

Publisher

Spectra

Published Date

ISBN 10

0553801511

ISBN 13

9780553801514

My Song to My Son

By: Barbara Farrell-Moshier Brown

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My Song to My Son

By: Barbara Farrell-Moshier Brown

A song for my son, was written for you change the name and see what kids do. Imaginations are far and few have fun with them also becomes fun for you With learning or play sing kids a song it makes fun for the day. If you rock them to sleep or comfort a fall sooth a baby's belly, a song will cure it all.

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Christian Faith Publishing, Incorporated

Published Date

ISBN 10

1098072480

ISBN 13

9781098072483

Assassin's Apprentice

The Farseer Trilogy Book 1

By: Robin Hobb

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Assassin's Apprentice

The Farseer Trilogy Book 1

By: Robin Hobb

“Fantasy as it ought to be written . . . Robin Hobb’s books are diamonds in a sea of zircons.”—George R. R. Martin Young Fitz is the bastard son of the noble Prince Chivalry, raised in the shadow of the royal court by his father’s gruff stableman. He is treated as an outcast by all the royalty except the devious King Shrewd, who has him secretly tutored in the arts of the assassin. For in Fitz’s blood runs the magic Skill—and the darker knowledge of a child raised with the stable hounds and rejected by his family. As barbarous raiders ravage the coasts, Fitz is growing to manhood. Soon he will face his first dangerous, soul-shattering mission. And though some regard him as a threat to the throne, he may just be the key to the survival of the kingdom. Praise for Robin Hobb and Assassin’s Apprentice “A gleaming debut in the crowded field of epic fantasies . . . a delightful take on the powers and politics behind the throne.”—Publishers Weekly “This is the kind of book you fall into, and start reading slower as you get to the end, because you don’t want it to be over.”—Steven Brust

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Page Count

464

Publisher

Spectra

Published Date

ISBN 10

055357339X

ISBN 13

9780553573398

The Inheritance

By: Robin Hobb,Megan Lindholm

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The Inheritance

By: Robin Hobb,Megan Lindholm

From "New York Times"-bestselling master storyteller Robin Hobb--a.k.a. MeganLindholm--comes a new collection of short stories.

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HarperCollins UK

Published Date

ISBN 10

0007273770

ISBN 13

9780007273775

Fool's Fate

By: Robin Hobb

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Fool's Fate

By: Robin Hobb

The acclaimed Tawny Man trilogy from the heralded writer of epic fantasy comes to its thrilling conclusion as the fate of FitzChivalry Farseer is finally revealed.

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Page Count

648

Publisher

Spectra

Published Date

ISBN 10

0553801546

ISBN 13

9780553801545

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