Robert Zacks's Books

Phishing for Phools

The Economics of Manipulation and Deception

By: George A. Akerlof,Robert J. Shiller

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Phishing for Phools

The Economics of Manipulation and Deception

By: George A. Akerlof,Robert J. Shiller

Why the free-market system encourages so much trickery even as it creates so much good Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently filled with tricks and traps and will "phish" us as "phools." Phishing for Phools therefore strikes a radically new direction in economics, based on the intuitive idea that markets both give and take away. Akerlof and Shiller bring this idea to life through dozens of stories that show how phishing affects everyone, in almost every walk of life. We spend our money up to the limit, and then worry about how to pay the next month's bills. The financial system soars, then crashes. We are attracted, more than we know, by advertising. Our political system is distorted by money. We pay too much for gym memberships, cars, houses, and credit cards. Drug companies ingeniously market pharmaceuticals that do us little good, and sometimes are downright dangerous. Phishing for Phools explores the central role of manipulation and deception in fascinating detail in each of these areas and many more. It thereby explains a paradox: why, at a time when we are better off than ever before in history, all too many of us are leading lives of quiet desperation. At the same time, the book tells stories of individuals who have stood against economic trickery—and how it can be reduced through greater knowledge, reform, and regulation.

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296

Publisher

Princeton University Press

Published Date

ISBN 10

0691173028

ISBN 13

9780691173023

Why Religion is Natural and Science is Not

By: Robert N. McCauley

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Why Religion is Natural and Science is Not

By: Robert N. McCauley

A comparison of the cognitive foundations of religion and science and an argument that religion is cognitively natural and that science is cognitively unnatural.

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Page Count

352

Publisher

Oxford University Press

Published Date

ISBN 10

0199341540

ISBN 13

9780199341542

Simultaneous Structure in Phonology

By: D. Robert Ladd

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Simultaneous Structure in Phonology

By: D. Robert Ladd

This book surveys the range of well-known non-sequential phonological phenomena that are problematic for the traditional one-dimensional idealization of language. It makes a valuable contribution to phonology and phonetics, focusing on the role of these simultaneous features in the relation between phonological representations and the speech signal

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Page Count

199

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0199670978

ISBN 13

9780199670970

Valuing Specific Assets in Divorce

By: Robert D. Feder

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Valuing Specific Assets in Divorce

By: Robert D. Feder

This newly updated guide for matrimonial lawyers and accountants is the companion publication for Feder's Valuation Strategies in Divorce. In individual chapters, detailed information is provided on how to evaluate specific types of marital assets; the particular accounting and financial conventions that affect the owner's income from the asset and the value of the asset; and the rules, regulations and issues peculiar to the particular asset. The reader is also provided with checklists of documents needed to appraise the asset, sources of industry information, lists of trade associations and journals, a bibliography, and a case study and report. Part I on closely-held corporations contains chapters devoted to automobile dealerships, media companies, high-tech companies, property and casualty insurance companies, construction companies, and small businesses such as bars, restaurants and gas stations. Part II covers the evaluation of various professional practices, and Part III discusses the valuation of different types of real estate assets. Federal civil service pensions, military pensions and the pensions provided by Fortune 500 corporations are examined in Part IV. The methodologies for evaluating personal property, such as gems, jewelry, and oriental rugs are found in Part V. Besides aiding attorneys and accountants, this publication will be of great assistance to appraisers, actuaries, and pension experts.

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Page Count

1521

Publisher

Wolters Kluwer

Published Date

ISBN 10

0735513597

ISBN 13

9780735513594

Selling Change

How Successful Leaders Use Impact, Influence, and Consistency to Transform Their Organizations

By: Robert E. Smith

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Selling Change

How Successful Leaders Use Impact, Influence, and Consistency to Transform Their Organizations

By: Robert E. Smith

A global auto manufacturer rapidly flattens its leadership team to achieve unprecedented success. A retailer on the ropes financially manages to turn a profit in less than a year. A fast, casual restaurant has multiple cross-country cases of sick patrons, but sales bounce back a year later. How did they do it? By effectively selling the need for change to the people and teams in their organizations. As an agile change leader, you will own multiple disruptive, strategic, and operational challenges on your watch. Will you be able to sell your team on the need for change? Will you be able to generate the levels of buy-in and commitment required to transform your organization across multiple often misaligned stakeholder groups? In Selling Change, change leader and former management consultant Robert E. Smith, PhD, provides a practical and sustainable playbook to tackle one of the most difficult challenges facing leaders today: generating commitment and buy-in to organizational change. Selling Change shows how leaders can prepare for and transition through operational shifts by generating highly engaged commitment to change. The principles of effective commitment and buy-in are distilled into the 2IsC model (impact, influence, and consistency) that lays out a practical and road-tested process for crafting commitment-focused change communications. Smith outlines approaches leaders must embrace to overcome emotional, behavioral, and mental resistance to change by addressing the following questions: Why change? Why now? Why you? Why your change? Without clear answers to these questions, organizational transformation efforts flounder. Effective change leaders have transformed organizations in a variety of sectors including health care, manufacturing, retail, and technology, redistributing billions of dollars of value. Building on leading research, lessons learned, and proven frameworks, this book gives change leaders everything they need to lead their teams through the journey of creating the next version of their organizations, allowing them to create the future rather than being disrupted by change resistance.

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Page Count

142

Publisher

Xlibris Corporation

Published Date

ISBN 10

198453372X

ISBN 13

9781984533722

Human Memory

Paradigms and Paradoxes

By: Robert L. Greene

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Human Memory

Paradigms and Paradoxes

By: Robert L. Greene

The fact that cognitive psychology has become largely concerned with a handful of laboratory tasks has brought expressions of concern and suggestions about how to place the field on a more solid footing. The view expressed here, however, is that the classic cognitive paradigms have become fascinating puzzles on which some of the best minds in the field have labored. An examination of the development of research in these areas yields many examples of the scientific method at its most sophisticated, as well as impressive examples of how theories and data can interact. Covering the whole temporal range of memory experiences, this volume provides a review of the major paradigms that have been used by experimental psychologists to study human memory.

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Page Count

238

Publisher

Psychology Press

Published Date

ISBN 10

131778281X

ISBN 13

9781317782810

Language Development Over the Lifespan

By: Kees de Bot,Robert W. Schrauf

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Language Development Over the Lifespan

By: Kees de Bot,Robert W. Schrauf

Language Development Over the Lifespan is a reference resource for those conducting research on language development and the aging process, as well as a supplementary textbook for courses in applied linguistics/bilingualism programs that focus on language attrition/aging and adult literacy development in second languages. It offers an integrative approach to language development that examines changes in language over a lifetime, organized by different theoretical perspectives, which are presented by well-known international scholars.

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Page Count

320

Publisher

Routledge

Published Date

ISBN 10

1135839395

ISBN 13

9781135839390

Lonely Planet South Africa, Lesotho & Swaziland

By: Lonely Planet,James Bainbridge,Jean-Bernard Carillet,Lucy Corne,Anthony Ham,Simon Richmond,Ashley Harrell,Robert Balkovich,Shawn Duthie

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Lonely Planet South Africa, Lesotho & Swaziland

By: Lonely Planet,James Bainbridge,Jean-Bernard Carillet,Lucy Corne,Anthony Ham,Simon Richmond,Ashley Harrell,Robert Balkovich,Shawn Duthie

Lonely Planet: The world's leading travel guide publisher Lonely Planet's South Africa, Lesotho & Swaziland is your passport to the most relevant, up-to-date advice on what to see and skip, and what hidden discoveries await you. Fill your days with beaches and wineries in Cape Town, spot wildlife galore in Kruger National Park, and hike past majestic mountains in the Drakensberg region - all with your trusted travel companion. Get to the heart of South Africa, Lesotho & Swaziland and begin your journey now! Inside Lonely Planet's South Africa, Lesotho & Swaziland: Colour maps and images throughout Highlights and itineraries help you tailor your trip to your personal needs and interests Insider tips to save time and money and get around like a local, avoiding crowds and trouble spots Essential info at your fingertips - hours of operation, phone numbers, websites, transit tips, prices Honest reviews for all budgets - eating, sleeping, sightseeing, going out, shopping, hidden gems that most guidebooks miss Cultural insights provide a richer, more rewarding travel experience - covering history, people, music, landscapes, wildlife, cuisine, politics Covers Cape Town, Western Cape, Eastern Cape, KwaZulu-Natal, Free State, Johannesburg & Gauteng, Mpumalanga, Kruger National Park, Limpopo, North West Province, Northern Cape, Lesotho, Swaziland The Perfect Choice: Lonely Planet's South Africa, Lesotho & Swaziland is our most comprehensive guide to South Africa, Lesotho & Swaziland, and is perfect for discovering both popular and offbeat experiences. Looking for wider coverage? Check out Lonely Planet's Southern Africa. About Lonely Planet: Lonely Planet is a leading travel media company and the world's number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveller since 1973. Over the past four decades, we've printed over 145 million guidebooks and grown a dedicated, passionate global community of travellers. You'll also find our content online, and in mobile apps, video, 14 languages, nine international magazines, armchair and lifestyle books, ebooks, and more. 'Lonely Planet guides are, quite simply, like no other.' - New York Times 'Lonely Planet. It's on everyone's bookshelves, it's in every traveller's hands. It's on mobile phones. It's on the Internet. It's everywhere, and it's telling entire generations of people how to travel the world.' - Fairfax Media (Australia) eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.

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1095

Publisher

Lonely Planet

Published Date

ISBN 10

1788681525

ISBN 13

9781788681520

Shattered Dreams

Anna’s Town Book Ii

By: Robert Coleman

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Shattered Dreams

Anna’s Town Book Ii

By: Robert Coleman

It has been nearly four years since the Calloway family moved to Tupelo, Mississippi. While his father, A.C., labors at the lumber mill and his brother, Willy, works on making his dream to become a pilot come true, seventeen-year-old Zack Calloway focuses his time and energy on his job at a law firm and studying for the bar exam. Although his busy life leaves little time for romance, Zack is still smitten with the beautiful and intelligent Annabelle Owens. But as they innocently make plans for their future together, the young couple soon realizes that life rarely unfolds as planned. After his father receives a letter that transforms the dynamics of the Calloway family, Annabelle is assaulted. As their plans begin to unravel, Zack must now determine whether Annabelle’s heart is in the right place. Even as he does his best to press forward, Zack has no idea that his challenges are just beginning. In this continuing historical tale, a young Mississippian and his beloved attempt to carve out a future together that is soon mired by one obstacle after another.

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293

Publisher

iUniverse

Published Date

ISBN 10

1532099878

ISBN 13

9781532099878

Declared Defective

Native Americans, Eugenics, and the Myth of Nam Hollow

By: Robert Jarvenpa

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Declared Defective

Native Americans, Eugenics, and the Myth of Nam Hollow

By: Robert Jarvenpa

Declared Defective is the anthropological history of an outcaste community and a critical reevaluation of The Nam Family, written in 1912 by Arthur Estabrook and Charles Davenport, leaders of the early twentieth-century eugenics movement. Based on their investigations of an obscure rural enclave in upstate New York, the biologists were repulsed by the poverty and behavior of the people in Nam Hollow. They claimed that their alleged indolence, feeble-mindedness, licentiousness, alcoholism, and criminality were biologically inherited. Declared Defective reveals that Nam Hollow was actually a community of marginalized, mixed-race Native Americans, the Van Guilders, adapting to scarce resources during an era of tumultuous political and economic change. Their Mohican ancestors had lost lands and been displaced from the frontiers of colonial expansion in western Massachusetts in the late eighteenth century. Estabrook and Davenport’s portrait of innate degeneracy was a grotesque mischaracterization based on class prejudice and ignorance of the history and hybridic subculture of the people of Guilder Hollow. By bringing historical experience, agency, and cultural process to the forefront of analysis, Declared Defective illuminates the real lives and struggles of the Mohican Van Guilders. It also exposes the pseudoscientific zealotry and fearmongering of Progressive Era eugenics while exploring the contradictions of race and class in America.

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Page Count

257

Publisher

U of Nebraska Press

Published Date

ISBN 10

1496206606

ISBN 13

9781496206602

Anna’s Town

By: Robert Coleman

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Anna’s Town

By: Robert Coleman

When the Calloway family moves to Tupelo in the1950’s and enroll their sons in school, the Calloway brothers immediately run into trouble with two of the meanest boys in Tupelo. When the boys meet the trouble head on, it impresses the whole school and in particular, the beautiful Annabelle Owens. Love blooms quickly.

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234

Publisher

iUniverse

Published Date

ISBN 10

1532069642

ISBN 13

9781532069642

Memory

By: Elizabeth Ligon Bjork,Robert A. Bjork

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Memory

By: Elizabeth Ligon Bjork,Robert A. Bjork

Memory conveys the state of knowledge regarding human memory. This book is composed of seven parts beginning with a discussion on different memory structures and the processes that regulate the flow of information between those structures. A chapter follows on the distinction between explicit and implicit memory. Other chapters address the different aspects of storing information in long-term memory; how information in long-term memories is accessed; and the controlling and monitoring of such storage and retrieval processes. How memory capacities and characteristics vary as a function of individual differences and aging, as well as the implications of memory research for two real-world domains of strong interest: witness interrogation and testimony and the long-term retention of skills and knowledge, are also addressed. This handbook will be an important resource for students of human memory.

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Page Count

609

Publisher

Elsevier

Published Date

ISBN 10

0080536190

ISBN 13

9780080536194

How Memory Works--and How to Make It Work for You

By: Robert Madigan

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How Memory Works--and How to Make It Work for You

By: Robert Madigan

Do you wish you could recall the names of people you just met? What if birthdays, important errands, and online passwords rarely slipped your mind? Psychologist Robert Madigan is an expert in the "memory arts"--practical, proven methods for improving the ability to retain and use information. Like taking the stairs instead of the elevator, it's important to exercise memory in simple ways every day. That's where this science-based guide can help. Dr. Madigan explains how memory works and presents innovative mnemonic devices and visualization techniques that will help you sharpen your mental skills; avoid embarrassing lapses; and remember faces, appointments, facts, numbers, lists, and much more. Reclaim your brain--this book shows how.

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289

Publisher

Guilford Publications

Published Date

ISBN 10

1462509258

ISBN 13

9781462509256

Perceptual Modification

Adapting to Altered Sensory Environments

By: Robert B. Welch

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Perceptual Modification

Adapting to Altered Sensory Environments

By: Robert B. Welch

Perceptual Modification: Adapting to Altered Sensory Environments is about the study of human perception using a particular research strategy: the systematic alteration of vision or audition. It is assumed that by observing how the sensory apparatus copes with this disturbance it will be possible to formulate valuable hypotheses about the structure and development of ""normal"" perception and perceptual-motor coordination. The specific goals of this book are, first, to organize the vast and confusing literature on adaptation to perceptual rearrangement and, second, to assess its contribution to the understanding of ""normal"" perception and perceptual learning. The book begins with discussions of adaptation to small prism-induced displacements of the visual field. Separate chapters follow on the proposition that adaptation to prismatic displacement and other forms of rearrangement is actually a form of learning; adaptation to inverted and reversed vision; optical tilt; illusory motions of the visual field; size-depth distortions; and distortions of form. Subsequent chapters deal with studies of auditory rearrangement; examine individual and interspecies differences in adaptability; and the study of adaptation to the visual distortions encountered by the underwater observer. The book is written for researchers and graduate students in experimental psychology. It will be of value and interest whether the reader is a specialist in the area of perceptual modification, or indeed a generalist.

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Page Count

365

Publisher

Elsevier

Published Date

ISBN 10

1483274780

ISBN 13

9781483274782

Accelerated Expertise

Training for High Proficiency in a Complex World

By: Robert R. Hoffman,Paul Ward,Paul J. Feltovich,Lia DiBello,Stephen M. Fiore,Dee H. Andrews

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Accelerated Expertise

Training for High Proficiency in a Complex World

By: Robert R. Hoffman,Paul Ward,Paul J. Feltovich,Lia DiBello,Stephen M. Fiore,Dee H. Andrews

Speed in acquiring the knowledge and skills to perform tasks is crucial. Yet, it still ordinarily takes many years to achieve high proficiency in countless jobs and professions, in government, business, industry, and throughout the private sector. There would be great advantages if regimens of training could be established that could accelerate the achievement of high levels of proficiency. This book discusses the construct of ‘accelerated learning.’ It includes a review of the research literature on learning acquisition and retention, focus on establishing what works, and why. This includes several demonstrations of accelerated learning, with specific ideas, plans and roadmaps for doing so. The impetus for the book was a tasking from the Defense Science and Technology Advisory Group, which is the top level Science and Technology policy-making panel in the Department of Defense. However, the book uses both military and non-military exemplar case studies. It is likely that methods for acceleration will leverage technologies and capabilities including virtual training, cross-training, training across strategic and tactical levels, and training for resilience and adaptivity. This volume provides a wealth of information and guidance for those interested in the concept or phenomenon of "accelerating learning"— in education, training, psychology, academia in general, government, military, or industry.

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Page Count

385

Publisher

Psychology Press

Published Date

ISBN 10

1135083304

ISBN 13

9781135083304

Why Athletes Get into so Much Trouble and How We Can Stop It

By: Robert Williams

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Why Athletes Get into so Much Trouble and How We Can Stop It

By: Robert Williams

This book will highlight adverse athletic behavior as a global societal problem, backed up with key discussions among coaches, athletic directors, and, of course, the athletes themselves. Readers will find case studies of adverse athletic behavior through the lives of individuals such as Lance Armstrong, O. J. Simpson, and Ray Rice. There are also tough but necessary truths to be discovered about educational institutions, concussions, and the internal operations of athletic organizations like the NFL and NCAA.

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Page Count

262

Publisher

AuthorHouse

Published Date

ISBN 10

1524696307

ISBN 13

9781524696306

Pitman's Measure of Closeness

A Comparison of Statistical Estimators

By: Jerome P. Keating,Robert L. Mason,Pranab K. Sen

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Pitman's Measure of Closeness

A Comparison of Statistical Estimators

By: Jerome P. Keating,Robert L. Mason,Pranab K. Sen

This book provides a thorough introduction to the methods and known results associated with PMC.

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241

Publisher

SIAM

Published Date

ISBN 10

1611971578

ISBN 13

9781611971576

Social Comprehension and Judgment

The Role of Situation Models, Narratives, and Implicit Theories

By: Robert S. Wyer, Jr.

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Social Comprehension and Judgment

The Role of Situation Models, Narratives, and Implicit Theories

By: Robert S. Wyer, Jr.

Written by one of the foremost authorities in social cognition, Social Comprehension and Judgment examines how people process information encountered in their everyday lives. In the book, Dr. Wyer proposes a new theory about the way in which information acquired in everyday life is comprehended and represented in memory, and how it is later used as a basis for judgments and decisions. A major emphasis throughout is on the construction and use of narrative representations of knowledge and the way that visual images influence the comprehension of these narratives and the judgments based on them. The role of affective reactions in this cognitive activity is also discussed. Social Comprehension and Judgment is divided into three sections. Part I provides a conceptual overview by outlining the general theoretical framework focusing on assumptions about the storage and retrieval of information and reviews recent research on the impact of knowledge accessibility on judgments and decisions. Part II deals with the comprehension of information, and examines the role of these processes in impression formation, persuasion, and responses to humor. Part III describes the inferences that are based on information conveyed in social situations. This book is ideal for advanced students and researchers interested in the areas of social cognition or social information processing.

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Page Count

500

Publisher

Psychology Press

Published Date

ISBN 10

1135636176

ISBN 13

9781135636173

The Pilgrim Art

Cultures of Porcelain in World History

By: Robert Finlay

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The Pilgrim Art

Cultures of Porcelain in World History

By: Robert Finlay

Illuminating one thousand years of history, The Pilgrim Art explores the remarkable cultural influence of Chinese porcelain around the globe. Cobalt ore was shipped from Persia to China in the fourteenth century, where it was used to decorate porcelain for Muslims in Southeast Asia, India, Persia, and Iraq. Spanish galleons delivered porcelain to Peru and Mexico while aristocrats in Europe ordered tableware from Canton. The book tells the fascinating story of how porcelain became a vehicle for the transmission and assimilation of artistic symbols, themes, and designs across vast distances—from Japan and Java to Egypt and England. It not only illustrates how porcelain influenced local artistic traditions but also shows how it became deeply intertwined with religion, economics, politics, and social identity. Bringing together many strands of history in an engaging narrative studded with fascinating vignettes, this is a history of cross-cultural exchange focused on an exceptional commodity that illuminates the emergence of what is arguably the first genuinely global culture.

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461

Publisher

Univ of California Press

Published Date

ISBN 10

0520945387

ISBN 13

9780520945388

A Country I Do Not Recognize

The Legal Assault on American Values

By: Robert H. Bork

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A Country I Do Not Recognize

The Legal Assault on American Values

By: Robert H. Bork

During the past forty years, activists have repeatedly used the court system to accomplish substantive policy results that could not otherwise be obtained through the ordinary political processes of government, both in the United States and abroad. In five insightful essays, the contributors to this volume show how these legal decisions have undermined America's sovereignty and values. They reveal how international law challenges American beliefs and interests and exposes U.S. citizens to legal and economic risks, how the "right to privacy" poses a serious threat to constitutional self-government, how the Supreme Court's religion decisions have done serious damage to our religious freedom, and more.

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236

Publisher

Hoover Press

Published Date

ISBN 10

0817946039

ISBN 13

9780817946036

Clinical Neuropsychology of Alcoholism

By: Robert G Knight,Barry E. Longmore

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Clinical Neuropsychology of Alcoholism

By: Robert G Knight,Barry E. Longmore

Alcohol abuse is a major health problem in most parts of the world. This book focuses on the way in which alcohol affects the brain, with the aim of describing advances in the neuropsychology of alcoholism in a way that makes this work accessible to clinicians from a variety of backgrounds who treat people with alcohol-related problems.; The book is divided into four parts. Part One provides an introduction to the medical and neurological conditions that can result from alcoholism, and to the process of neuropsychological assessment. The problems involved in conducting research in this area are also considered. In Part Two, research that focuses directly on changes to the nervous system is surveyed. This includes studies of both the short-term and the chronic neurological changes in the brain caused by alcohol. In Part Three, studies of the neuropsychological effects of acute intoxication, social drinking and alcohol abuse are described. Finally, in Part Four, the implications of neuropsychological research for the assessment and management of patients with alcohol problems are considered. The objective of this book is to collate the range of research work that is relevant to understanding how alcohol affects the brain. This includes both the acute and the chronic effects, at both the biological and physiological levels.

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Page Count

460

Publisher

Psychology Press

Published Date

ISBN 10

1134833776

ISBN 13

9781134833771

Cognition

From Memory to Creativity

By: Robert W. Weisberg,Lauretta M. Reeves

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Cognition

From Memory to Creativity

By: Robert W. Weisberg,Lauretta M. Reeves

From memory to creativity—a complete and current presentation of the field of cognition The process of cognition allows us to function in life; it translates inputs from the world so we can recognize the sound of the alarm clock, remember the day of the week, and decide which clothes to wear. Cognition: From Memory to Creativity provides readers with a clear, research-based, and well-illustrated presentation of the field, starting with memory—the most accessible starting point—to more complex functions and research in information processing. Authors Robert Weisberg and Lauretta Reeves include the newest neurological findings that help us understand the human processes that allow for cognition. Unique in its organization, Cognition incorporates both classical and modern research and provides demonstration experiments for students to conduct with simple materials. Cognition explores: Models of memory and memory systems Encoding and retrieval Forgetting vs. false memory Visual cognition Attention and imagery Sounds, words, and meaning Logical thinking and decision making Problem solving and creative thinking

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Page Count

924

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118233603

ISBN 13

9781118233603

Engines Of Tomorrow

How The Worlds Best Companies Are Using Their Research Labs To Win The Future

By: Robert Buderi

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Engines Of Tomorrow

How The Worlds Best Companies Are Using Their Research Labs To Win The Future

By: Robert Buderi

The U.S. economy is the envy of the world, and the key to its success is technological innovation. In this fascinating and in-depth account reported from three continents, Robert Buderi turns the spotlight on corporate research and the management of innovation that is helping drive the economy's robust growth. Here are firsthand communiqués from inside the labs of a reborn IBM, resurgent GE and Lucent, research upstarts Intel and Microsoft, and other leading American firms -- as well as top European and Japanese competitors. It was only a few years ago that competitiveness experts -- U.S. well-wishers and naysayers alike -- concluded that America had lost its business and technological edge. The nation's companies, they asserted, couldn't match the development and manufacturing efficiency of overseas rivals. Yet now the nation is humming along, riding an unparalleled wave of innovation. Buderi tells us this turnaround has come on many fronts -- in marketing, sales, manufacturing, and the creation of start-up companies. But Engines of Tomorrow deals with a central element that has gone largely unexamined: corporate research. It's the research process that provides the technologies that spur growth. Research is behind the renaissance of IBM, the stunning growth of Lucent, and much of the steamrolling American recovery. Focusing on the fast-moving communications-computer-electronics sector, Buderi profiles some of the world's leading thinkers on innovation, talks with top inventors, and describes the exciting technologies coming down the pike -- from information appliances to electronic security and quantum computing. In the process, he examines the vital strategic issues in which central labs play a determining role, including: How IBM's eight labs around the world figure in Lou Gerstner's plans to achieve consistent double-digit growth -- and to join GE as a $100 billion concern. Why Xerox's famed Palo Alto Research Center is vying to resuscitate its company's lagging fortunes by sending anthropologists into the field to study the hidden ways people really work. What Hewlett-Packard will do without its original instrument business, recently spun off as Agilent Technologies. The business was central to HP Labs' MC2 philosophy of merging research expertise in measurement, computation, and communication -- and its departure removed a lot that was unique about HP. How the November 1999 federal court finding that Microsoft operates a monopoly hinders the Seattle giant's acquisition plans and makes it increasingly vital for nine-year-old Microsoft Research to lead the way in innovating from within. Could this be the next great lab for the twenty-first century? With authority and undaunted optimism about the underlying vitality of the research process, Buderi discusses these issues and reveals the future of some of the world's best and most powerful companies.

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448

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Simon and Schuster

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ISBN 10

0743212487

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9780743212489

From Perception to Pleasure

The Neuroscience of Music and Why We Love It

By: Robert J. Zatorre

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From Perception to Pleasure

The Neuroscience of Music and Why We Love It

By: Robert J. Zatorre

Our species has been making music most likely for as long as we've been human. It seems to be an indelible a part of us. The oldest known musical instruments date back to the upper paleolithic period, some 40,000 years ago. Among the most intriguing of these are delicate bone flutes, seen in Figure 1.1, found in what is now southern Germany. (Conard et al. 2009). These discoveries testify to the advanced technology that our ancestors applied to create music: the finger holes are carefully bevelled to allow the musician's fingers to make a tight seal; and the distances between the holes appear to have been precisely measured, perhaps to correspond to a specific musical scale. This time period corresponds to the last glaciation episode in the northern hemisphere -- life could not have been easy for people living at that time. Yet time, energy, and the skills of craftworkers were expended for making abstract sounds "of the least use ... to daily habits of life". So, music must have been very meaningful and important for them. Why would that be?"--

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369

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Oxford University Press

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0197558283

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9780197558287

Management Fundamentals

Concepts, Applications, and Skill Development

By: Robert N. Lussier

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Management Fundamentals

Concepts, Applications, and Skill Development

By: Robert N. Lussier

Praised as the greatest source of quality and quantity of application and skill development experiential learning! Packed with experiential exercises, self-assessments, and group activities, the Eighth Edition of Management Fundamentals helps students develop essential management skills they can use in their personal and professional lives. Bestselling author Robert N. Lussier uses the most current cases and examples to illustrate management concepts in today’s ever-changing business world. This fully updated new edition provides in-depth coverage of key AACSB topics such as diversity, ethics, technology, and globalization. New to This Edition New case studies highlight contemporary challenges and opportunities facing managers at well-known organizations such as Whole Foods, Wells Fargo, and the Chicago Cubs. The book is completely updated with hundreds of new references and examples. Expanded and updated Trends and Issues sections explore timely topics such as the changing nature of work, managing multiple generations, and virtual teams. All of the Applying the Concept boxes are new and engage students in applying the concepts to their own experiences and provide situational analysis opportunities to develop critical thinking skills.

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1367

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SAGE Publications

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1506389368

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9781506389363

Culture and Cognition

The Boundaries of Literary and Scientific Inquiry

By: Ronald Schleifer,Robert Con Davis,Nancy Mergler

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Culture and Cognition

The Boundaries of Literary and Scientific Inquiry

By: Ronald Schleifer,Robert Con Davis,Nancy Mergler

This groundbreaking book challenges the disciplinary boundaries that have traditionally separated scientific inquiry from literary inquiry. It explores scientific knowledge in three subject areas—the natural history of aging, literary narrative, and psychoanalysis. In the authors' view, the different perspectives on cognition afforded by Anglo-American cognitive science, Greimassian semiotics, and Lacanian psychoanalysis help us to redefine our very notion of culture. Part I historically situates the concepts of meaning and truth in twentieth-century semiotic theory and cognitive science. Part II contrasts the modes of Freudian case history to the general instance of Einstein's relativity theory and then sets forth a rhetoric of narrative based on the discourse of the aged. Part III examines in the context of literary studies an interdisciplinary concept of cultural cognition. Culture and Cognition will be essential reading for literary theorists, historians and philosophers of science; semioticians; and scholars and students of cultural studies, the sociology of literature, and science and literature.

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395

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Cornell University Press

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ISBN 10

1501746731

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9781501746734

Gaining Control

How human behavior evolved

By: Robert Aunger,Valerie Curtis

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Gaining Control

How human behavior evolved

By: Robert Aunger,Valerie Curtis

Gaining control' tells the story of how human behavioral capacities evolved from those of other animal species. Exploring what is known about the psychological capacities of other groups of animals, the authors reconstruct a fascinating history of our own mental evolution. In the book, the authors see mental evolution as a series of steps in which new mechanisms for controlling behavior develop in different species - starting with early representatives of this kingdom, and leading to a species - us - that can engage in a large number of different types of behavioral control. Key to their argument is the idea that each of these steps -- from reflexes to instincts, drives, emotions, and cognitive planning - can be seen as a novel type of psychological adaptation in which information is 'inherited' by an animal from its own behavior through new forms of learning - a form of major evolutionary transition. Thus the mechanisms that result from these steps in increasingly complex behavioral control can also be seen as the fundamental building blocks of psychology. Such a perspective on behaviour has a number of implications for practitioners in fields ranging from experimental psychology to public health. Short, provocative, and insightful, this book will be of great interest and use to evolutionary psychologists and biologists, anthropologists and the scientific community as a whole.

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195

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OUP Oxford

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ISBN 10

0191002852

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9780191002854

Cell and Muscle Motility

By: Robert M. Dowben,Jerry W. Shay

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Cell and Muscle Motility

By: Robert M. Dowben,Jerry W. Shay

Motility is a fundamental property of living systems, from the cytoplasmic streaming of unicellular organisms to the most highly differentiated and devel oped contractile system of higher organisms, striated muscle. Research on var ious aspects of motile systems in muscle and undifferentiated or non muscle cells has been developing at an ever more rapid pace in the laboratories of investiga tors with a wide variety of backgrounds using methodologies varying from me chanics to the most sophisticated physical measurements. Significant contri butions to our understanding of motility are coming from the disciplines of cell biology, biochemistry, pharmacology, molecular biology, biophysics, and physiology. The findings have relevance not only to basic scientists but to clinicians in such diverse fields as cardiology and neurology and to scientists in the more traditional physical sciences. Cell and Muscle Motility is a new multivolume series of essays by distinguished research workers in various fields whose work has a common thread of dealing with one aspect or another of motility. The essays are meant to focus on topics of current interest, to be critical rather than exhaustive, and to indicate the current trends of research efforts. The series is intended to foster an interchange of concepts among various workers in the field and to serve as a reference for students and workers who wish to familiarize themselves with the most current progress in motility.

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405

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Springer Science & Business Media

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ISBN 10

1468481967

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9781468481969

Environmental Aspects of Zoonotic Diseases

By: Robert Armon,Uta Cheruti

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Environmental Aspects of Zoonotic Diseases

By: Robert Armon,Uta Cheruti

Environmental Aspects of Zoonotic Diseases provides a definitive description, commentary and research needs of environmental aspects related to zoonotic diseases. There are many interrelated connections between the environment and zoonotic diseases such as: water, soil, air and agriculture. The book presents investigations of these connections, with specific reference to environmental processes such as: deforestation, floods, draughts, irrigation practices, soil transfer and their impact on bacterial, viral, fungal, and parasitological spread. Environmental aspects such as climate (tropical, sub-tropical, temperate, arid and semi-arid), developed and undeveloped countries, animal (domestic and wild) traffic animal border crossing, commercial animal trade, transportation, as well geography and weather on zoonosis, are also discussed and relevant scientific data is condensed and organized in order to give a better picture of interrelationship between the environment and current spread of zoonotic diseases. Altogether, the book presents a remarkable and a vast amount of potential future research directions based on the link: environment-vectors-pathogens-humans. The most up-to-date source of information on this increasingly important cross-disciplinary subject, Environmental Aspects of Zoonotic Diseases will be invaluable for environmentalists, veterinarians, medical staff, environmental engineers, government agencies and consultants working in this field. Authors: Prof. Robert Armon, Technion (Israel Institute of Technology), Haifa, Israel, Dr. Uta Cheruti, Technion (Israel Institute of Technology), Haifa, Israel

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517

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IWA Publishing

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ISBN 10

184339085X

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9781843390855

Practical Medical Microbiology for Clinicians

By: Frank E. Berkowitz,Robert C. Jerris

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Practical Medical Microbiology for Clinicians

By: Frank E. Berkowitz,Robert C. Jerris

Infectious diseases constitute a major portion of illnesses worldwide, and microbiology is a main pillar of clinical infectious disease practice. Knowledge of viruses, bacteria, fungi, and parasites is integral to practice in clinical infectious disease. Practical Medical Microbiology is an invaluable reference for medical microbiology instructors. Drs. Berkowitz and Jerris are experienced teachers in the fields of infectious diseases and microbiology respectively, and provide expert insight into microorganisms that affect patients, how organisms are related to each other, and how they are isolated and identified in the microbiology laboratory. The text also is designed to provide clinicians the knowledge they need to facilitate communication with the microbiologist in their laboratory. The text takes a systematic approach to medical microbiology, describing taxonomy of human pathogens and consideration of organisms within specific taxonomic groups. The text tackles main clinical infections caused by different organisms, and supplements these descriptions with clinical case studies, in order to demonstrate the effects of various organisms. Practical Medical Microbiology is an invaluable resource for students, teachers, and researchers studying clinical microbiology, medical microbiology, infectious diseases, and virology.

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480

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John Wiley & Sons

Published Date

ISBN 10

1119066743

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9781119066743

Television and the Quality of Life

How Viewing Shapes Everyday Experience

By: Robert Kubey,Mihalyi Csikszentmihalyi

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Television and the Quality of Life

How Viewing Shapes Everyday Experience

By: Robert Kubey,Mihalyi Csikszentmihalyi

Employing a unique research methodology that enables people to report on their normal activities as they occur, the authors examine how people actually use and experience television -- and how television viewing both contributes to and detracts from the quality of everyday life. Studied within the natural context of everyday living, and drawing comparisons between television viewing and a variety of other daily activities and leisure pursuits, this unusual book explores whether television is a boon or a detriment to family life; how people feel and think before, during, and after television viewing; what causes television habits to develop; and what causes heavy viewing -- and what heavy viewing causes -- in the short and long term. Television and the Quality of Life also compares the viewing experience cross-nationally using samples from the United States, Italy, Canada, and Germany -- and then interprets the findings within a broad theoretical and historical framework that considers how information use and daily activity contribute to individual, familial, societal, and cultural development.

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320

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Routledge

Published Date

ISBN 10

1136691464

ISBN 13

9781136691461

Stretching the Imagination

Representation and Transformation in Mental Imagery

By: Cesare Cornoldi,Robert H. Logie,Maria A. Brandimonte,Geir Kaufmann,Daniel Reisberg

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Stretching the Imagination

Representation and Transformation in Mental Imagery

By: Cesare Cornoldi,Robert H. Logie,Maria A. Brandimonte,Geir Kaufmann,Daniel Reisberg

This is the first volume in the Counterpoints Series, which explores the issues being debated in psychology, child development, linguistics, and neuroscience. Each volume consists of the presentation of three or four extensive chapters by researchers representing key points of view on the issue. This text examines one of the liveliest areas of debate in psychology today, the relationship between perception and mental imagery. A variety of recent studies have pointed to the existence of a strong relationship between memory and mental representation, while others have shown that images are open to reinterpretation and manipulation, and are therefore not merely static impressions or mental representations of memories. Three core chapters by researchers in the midst of this debate--Maria Brandimonte, Geir Kaufmann, and Dan Reisberg--make up the central portion of this text. The first chapter is a historical overview of the problem as well as a review of the research in psychology and the argument as it has developed in related fields, such as philosophy and artificial intelligence. The last chapter pulls together all of the positions and points to new areas of research which may help uncover an explanation for the apparent contradictions in the research. Students and researchers in psychology and cognitive psychology will benefit from this comprehensive look at this heated debate.

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208

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Oxford University Press

Published Date

ISBN 10

0198026005

ISBN 13

9780198026006

Choosing and Using a News Alert Service

By: Robert Berkman

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Choosing and Using a News Alert Service

By: Robert Berkman

There are dozens of competing firms that offer an e-mail-based news alert service. But how to know which one is best? This comprehensive new guide explains how these tools work and then identifies, compares, and evaluates more than two dozen free, inexpensive, and fee-based alert services. It not only helps you pick the right one, but also advises how to get the most out of the news alert once you begin the service. A detailed appendix also compares specific news source coverage for the major news alert vendors.

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132

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Information Today, Inc.

Published Date

ISBN 10

1573872245

ISBN 13

9781573872249

Attention

Theory and Practice

By: Addie Johnson,Robert W. Proctor

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Attention

Theory and Practice

By: Addie Johnson,Robert W. Proctor

Attention: Theory and Practice provides a balance between a readable overview of attention and an emphasis on how theories and paradigms for the study of attention have developed. The book highlights the important issues and major findings while giving sufficient details of experimental studies, models, and theories so that results and conclusions are easy to follow and evaluate. Rather than brushing over tricky technical details, the authors explain them clearly, giving readers the benefit of understanding the motivation for and techniques of the experiments in order to allow readers to think through results, models, and theories for themselves. Attention is an accessible text for advanced undergraduate and graduate students in psychology, as well as an important resource for researchers and practitioners interested in gaining an overview of the field of attention.

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489

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SAGE

Published Date

ISBN 10

0761927611

ISBN 13

9780761927617

Statistical Methods for Groundwater Monitoring

By: Robert D. Gibbons,Dulal K. Bhaumik,Subhash Aryal

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Statistical Methods for Groundwater Monitoring

By: Robert D. Gibbons,Dulal K. Bhaumik,Subhash Aryal

A new edition of the most comprehensive overview of statistical methods for environmental monitoring applications Thoroughly updated to provide current research findings, Statistical Methods for Groundwater Monitoring, Second Edition continues to provide a comprehensive overview and accessible treatment of the statistical methods that are useful in the analysis of environmental data. This new edition expands focus on statistical comparison to regulatory standards that are a vital part of assessment, compliance, and corrective action monitoring in the environmental sciences. The book explores quantitative concepts useful for surface water monitoring as well as soil and air monitoring applications while also maintaining a focus on the analysis of groundwater monitoring data in order to detect environmental impacts from a variety of sources, such as industrial activity and waste disposal. The authors introduce the statistical properties of alternative approaches, such as false positive and false negative rates, that are associated with each test and the factors related to these error rates. The Second Edition also features: An introduction to Intra-laboratory Calibration Curves and random-effects regression models for non-constant measurement variability Coverage of statistical prediction limits for a gamma-distributed random variable, with a focus on estimation and testing of parameters in environmental monitoring applications A unified treatment of censored data with the computation of statistical prediction, tolerance, and control limits Expanded coverage of statistical issues related to laboratory practice, such as detection and quantitation limits An updated chapter on regulatory issues that outlines common mistakes to avoid in groundwater monitoring applications as well as an introduction to the newest regulations for both hazardous and municipal solid waste facilities Each chapter provides a general overview of a problem, followed by statistical derivation of the solution and a relevant example complete with computational details that allow readers to perform routine application of the statistical results. Relevant issues are highlighted throughout, and recommendations are also provided for specific problems based on characteristics such as number of monitoring wells, number of constituents, distributional form of measurements, and detection frequency. Statistical Methods for Groundwater Monitoring, Second Edition is an excellent supplement to courses on environmental statistics at the upper-undergraduate and graduate levels. It is also a valuable resource for researchers and practitioners in the fields of biostatistics, engineering, and the environmental sciences who work with statistical methods in their everyday work.

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402

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470549920

ISBN 13

9780470549926

Book's by Robert Zacks

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