Straight Talk About Public Relations is for those who want to learn the essentials of PR, including how to write a compelling press release, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, engage audiences with powerful content marketing, and measure PR success. Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations. Public relations is the persuasion business. It’s about convincing the media, potential customers, the public – someone – to do something the reader wants – write about their firm or client, purchase their service or product, support their ideas. The book is perfect for entrepreneurs, small business owners, students, and those new to the PR business. It differs dramatically from the competition in that it separates fact from fiction, reality from fantasy. Readers will learn that there are no easy solutions and quick results (in spite of what many authors say). Persuading people to buy products or services or support causes is difficult. But there are tactics that work, and readers will find them in this book. They’ll learn: What PR really is . . . and isn’t, why it works, and why advertising doesn't Proven techniques for performing the essential PR functions needed to effectively promote products, services, and causes Where the media get their stories as well as secrets about how to reach and influence them Why most social media is a waste of time, but how some social media strategies for PR really work How to use self-published posts, articles, videos, and other forms of content marketing to support their PR efforts Why the five best PR campaigns of all time succeeded Techniques to gauge the impact of their PR efforts Bottom line: readers will learn that how well they write and deliver their messages are the keys to PR success. And this book will offer them those keys – the essential tools they need to know and will soon be able to master.
Bittersweet Jesus in the First Person turns the basic premise of Christ's life on its head. Yahweh is in trouble; Christ is his instrument and man his salvation. Extrapolated from Answer to Job by Carl Jung, Bittersweet Jesus in the First Person is fictionalized version of the life of Christ. It addresses his missing years while making Mary a God, Judas a saint, Moses a visionary, Allah and Romulus contemporaries and the Jews heroic. Through the story's characters it weaves pagan, Christian, Islamic, Greek, Chinese and Hindu influences into Christ's experiences. The book, written in dialogue, reveals Christ's life through counseling sessions between the ex-priest counselor and his messianic patient. The shallowness of indoctrination, the dubious rationale behind skepticism and the fundamental premise of Christian thought are viewed through the prism of this ostensibly, psychologically handicapped man.
In 2005, famed civil rights leader and education activist Robert Moses invited one hundred prominent African American and Latino intellectuals and activists to meet to discuss a proposal for a campaign to guarantee a quality education for all children as a constitutional right—a movement that would “transform current approaches to educational inequity, all of which have failed miserably to yield results for our children.” The response was passionate, and the meeting launched a movement. This book—emerging directly from that effort—reports on what has happened since and calls for a new scale of organizing, legal initiatives, and public definitions of what a quality education is. Essays include · Robert Moses’s historically rooted call for citizens, especially young people, to make the demand for quality education · Ernesto Cortés’s view from decades of work organizing Latino communities in Texas · Charles Payne’s interview with students from the Baltimore Algebra Project, who organized to make historic demands on their district · Legal scholar Imani Perry’s nuanced analysis of the prospects of making a case for quality education as a right guaranteed by the Constitution · Perspectives from scholars Lisa Delpit and Joan T. Wynne, and by teachers Alicia Caroll and Kim Parker, who provide examples of what quality education is, describing its goal, and how to guide practice in the meantime
Beware the buried skull underfoot and watch out for children with fur on their backs... Blood on Satan's Claw is widely regarded as part of the ‘unholy trinity’ of cult classics which gave birth to the film genre that would become known as folk horror. Along with The Wicker Man and Witchfinder General, it found new ways to terrify audiences using elements of superstition and folklore. Now, fifty years after its release, readers can experience the unearthing of this terror in the film’s first official novelisation: a compelling and frightening retelling of the fate of unfortunate villagers sacrificed by their own children as devil worship infiltrates their rural existence. Written by the film’s original screenwriter Robert Wynne-Simmons and featuring haunting new illustrations from Richard Wells, it is an atmospheric and defining cult classic in the making.
Trieste Publishing has a massive catalogue of classic book titles. Our aim is to provide readers with the highest quality reproductions of fiction and non-fiction literature that has stood the test of time. The many thousands of books in our collection have been sourced from libraries and private collections around the world.The titles that Trieste Publishing has chosen to be part of the collection have been scanned to simulate the original. Our readers see the books the same way that their first readers did decades or a hundred or more years ago. Books from that period are often spoiled by imperfections that did not exist in the original. Imperfections could be in the form of blurred text, photographs, or missing pages. It is highly unlikely that this would occur with one of our books. Our extensive quality control ensures that the readers of Trieste Publishing's books will be delighted with their purchase. Our staff has thoroughly reviewed every page of all the books in the collection, repairing, or if necessary, rejecting titles that are not of the highest quality. This process ensures that the reader of one of Trieste Publishing's titles receives a volume that faithfully reproduces the original, and to the maximum degree possible, gives them the experience of owning the original work.We pride ourselves on not only creating a pathway to an extensive reservoir of books of the finest quality, but also providing value to every one of our readers. Generally, Trieste books are purchased singly - on demand, however they may also be purchased in bulk. Readers interested in bulk purchases are invited to contact us directly to enquire about our tailored bulk rates.
From small ports to large ports, from rivers to creeks, from lakes to lagoons, water routes have been essential to Florida's development as a commercial, recreational, agricultural, and cultural entity. With more than 30,000 lakes and ponds and some 1,700 rivers, creeks, and streams, Florida ranks second in the list of wettest states in the USA. Native Americans used the rivers, creeks, and lakes as routes to various locales within the peninsula while harvesting fish and other aquatic edibles to sustain their daily lives. Early European settlers followed suit and supplemented their diets with the bounty from the oceans and fresh water sources. Into statehood, settlers relied on the same sources for food while using fresh water to make the land productive for food and cash crops. By the early decades of the 20th Century, water became a marketable attraction to lure millions of tourists to Florida for recreation and sports. The trend continues today. Join a trio of authors on this look at the immense impact water and maritime activities have played in the development of Florida.
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