Experience the growth multiplier effect through transforming the distribution and sales network Selling Through Someone Else tackles new opportunities to drive company growth by taking a fresh look at the customer smart distribution and sales process. The authors, from Accenture, one of the world's largest consulting companies, explain how companies can be smarter about what their customers truly want and maximize the return on investment from all available resources for growth opportunities by exploring creative distribution options, including leveraging partners, online outlets, iPads/tablets, your traditional sales force, and more. Selling Through Someone Else demonstrates that traditional approaches are no longer effective and how, by capitalizing on converging forces, companies can transform their "sales" approaches to grow revenue, and enhance customer and brand loyalty. Explores how globalization, new competitors, and low-cost threats are reshaping the way sales is happening today, and how to prepare your company to be successful in this new dynamic and iterative selling model Shows how analytics, the shift to digital selling and mobile sales tools, and new approaches to sales operations can reshape the entire sales function Demonstrates how new ecosystems of partners are created, managed, and incented to drive greater sales and profitability Accenture has helped numerous clients collaborate across IT, Sales, and Marketing to dramatically grow distribution and adapt to the different "playing field" of today. Selling through Someone Else applies the trends and lessons learned from Fortune 500 and Global 500 companies to mid-sized enterprises and small-medium businesses owners.
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
Experience the growth multiplier effect through transforming the distribution and sales network Selling Through Someone Else tackles new opportunities to drive company growth by taking a fresh look at the customer smart distribution and sales process. The authors, from Accenture, one of the world's largest consulting companies, explain how companies can be smarter about what their customers truly want and maximize the return on investment from all available resources for growth opportunities by exploring creative distribution options, including leveraging partners, online outlets, iPads/tablets, your traditional sales force, and more. Selling Through Someone Else demonstrates that traditional approaches are no longer effective and how, by capitalizing on converging forces, companies can transform their "sales" approaches to grow revenue, and enhance customer and brand loyalty. Explores how globalization, new competitors, and low-cost threats are reshaping the way sales is happening today, and how to prepare your company to be successful in this new dynamic and iterative selling model Shows how analytics, the shift to digital selling and mobile sales tools, and new approaches to sales operations can reshape the entire sales function Demonstrates how new ecosystems of partners are created, managed, and incented to drive greater sales and profitability Accenture has helped numerous clients collaborate across IT, Sales, and Marketing to dramatically grow distribution and adapt to the different "playing field" of today. Selling through Someone Else applies the trends and lessons learned from Fortune 500 and Global 500 companies to mid-sized enterprises and small-medium businesses owners.
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
This fourth edition of the first true textbook on the death penalty engages the reader with a full account of the arguments and issues surrounding capital punishment. The book begins with the history of the death penalty from colonial to modern times, and then examines the moral and legal arguments for and against capital punishment. It also provides an overview of major Supreme Court decisions and describes the legal process behind the death penalty. In addressing these issues, the author reviews recent developments in death penalty law and procedure, including ramifications of newer case law, such as that regarding using lethal injection as a method of execution. The author’s motivation has been to understand what motivates the "deathquest" of the American people, leading a large percentage of the public to support the death penalty. The book will educate readers so that whatever their death penalty opinions are, they are informed ones. Comprehensive, unbiased review of developments in death penalty law and procedure, including new case law on death-eligible crimes and execution by lethal injection Current data on costs, miscarriages of justice, discriminatory application, religion, and death penalty public opinion Analysis of new research regarding the effectiveness of the death penalty in terms of deterrence, retribution, and incapacitation
Make quick and accurate diagnoses and treatment decisions at the point of care with this bestselling guide! The 5-Minute Clinical Consult 2017 is a practical and useful resource for primary care clinicians, as well as those in family medicine, emergency medicine, nursing, and pediatrics. Using a three-column, bulleted format, the print edition provides rapid access to diagnosis, treatment, medications, follow-up, and associated factors for more than 800 diseases and conditions, plus 225 diagnostic and therapeutic algorithms.
This book offers a health-oriented, integrative approach to adolescent group therapy. George R. Holmes and his associates believe that promoting social competency in each adolescent group member is central to successful therapy. The enablement of interpersonal skills neutralizes the environmentally sponsored psychopathology that adolescents use to survive. The authors also emphasize the co-therapy relationship. They offer recommendations for supervising trainee therapists and for applying their model to other contexts, such as high schools. The authors discuss strategies developed in their clinical work, covering such issues as scapegoating, silence, and withdrawal. They explore how processes, roles, and meaningful issues change over the life of the group. Social competency should be the main focus, they argue: it is essential to nurturing self-parenting skills and a healthy identity. The co-therapy relationship--the interaction between co-therapists and among co-therapists and group members--also greatly determines therapeutic change. The book includes recommendations for supervising trainee therapists and for applying this model to other contexts, such as high schools. Adolescent Group Therapy will be of interest to students and to teachers and professionals in psychology, counseling, vocational rehabilitation, social work, nursing, education, and child and adolescent psychiatry.
Authorial Ethics is a normative study that deals with the many ways in which writers abuse their commitment to truth and integrity. It is divided by academic discipline and includes chapters on journalism, history, literature, art, psychology, and science, among others. Robert Hauptman offers generalizations and theoretical remarks exemplified by specific cases. Two major abrogations are inadvertent error and purposeful misconduct, which is subdivided into falsification, fabrication, and plagiarism. All of these problems appear in most disciplines, although their negative impact is felt most potently in biomedical research and publication. Professor Mary Lefkowitz, the classicist, provides an incisive foreword.
The working tools of the physical sciences, expertly organized into one volume Covering the basic concepts and working tools in the physical sciences, this reference is a unique, indispensable guide for students and researchers in chemistry, physics, and related disciplines. Everyone from novices to experienced researchers can turn to this book to find the essential equations, theories, and working tools needed to conduct and interpret contemporary research. Expertly organized, the book. Summarizes the core theories common to chemistry and physics Introduces topics and techniques that lay the foundations of instrumentation Discusses basic as well as advanced instrumentation and experimental methods Guides readers from crystals to nanoparticles to single molecules Readers gain access to not only the core concepts of the physical sciences, but also the underlying mathematics. Among the topics addressed are mechanics, special relativity, electricity and magnetism, quantum chemistry, thermodynamics, electrochemistry, symmetry, solid state physics, and electronics. The book also addresses energy and electrical sources, detectors, and algorithms. Moreover, it presents state-of-the-technology instrumentation and techniques needed to conduct successful experiments. Each chapter includes problems and exercises ranging from easy to difficult to help readers master core concepts and put them into practice. References lead to more specialized texts so that readers can explore individual topics in greater depth. The Physical Chemist's Toolbox is recommended not only as a general reference, but also as a textbook for two-semester graduate courses in physical and analytical chemistry.
Unique in its focus, methodology, and impact, Strategic Leadership Across Cultures: The GLOBE Study of CEO Leadership Behavior and Effectiveness in 24 Countries is a must-have for those studying or practicing in the fields of global leadership, cross-cultural leadership, and organization studies. Reporting on research obtained during the third phase of the ten-year GLOBE project, the book examines strategic leadership effectiveness for executive and top-level management based on data from more than 1,000 CEOs and over 6,000 top management team members in 24 countries. Authors Robert J. House, Mary Sully de Luque, Peter Dorfman, Mansour Javidan, and Paul L. Hanges offer a series of propositions about executive leadership based on the unified theory —developed after the publication of the first GLOBE book—and empirically test these propositions. They provide evidence that leadership matters, executive leadership matters greatly, and that societal cultures influence the kind of leadership that is expected and effective.
Using classification, diagrams and crystallography elements, we describe in this book the bonds in the crystals using the basic patterns. The use of various criteria such as ionicity character of the bonds, the use of hard sphere models, the Pauling rules and the spatial availability of ions all together make it possible to better understand the spatial organization of typical crystals. Through original representations, the structure and the nature of the bonds in binary crystals of MX- and MX2- types as well as the ternary crystals of the perovskite and spinel type are studied.
The 5-Minute Clinical Consult Standard 2016, 24th Edition, provides rapid-access in a quick-reference print format. It delivers diagnosis, treatment, medications, follow-up, and associated factors for a broad range of diseases and conditions. Organized alphabetically by diagnosis, this best-selling clinical reference continues to present brief, bulleted information on disease topics in a consistent and reader-friendly three-column format. The 5-Minute Clinical Consult Standard 2016, 24th Edition provides: 650+ commonly encountered diseases and disorders 150+ Treatment and diagnostic algorithms ICD10 Codes Current evidence-based designations highlighted in each topic A revised and updated Health Maintenance section The Health Maintenance 1-page summaries, based on the US Preventive Services Task Force recommendations
Comprehensive in scope and thoroughly up to date, Wintrobe’s Clinical Hematology, 15th Edition, combines the biology and pathophysiology of hematology as well as the diagnosis and treatment of commonly encountered hematological disorders. Editor-in-chief Dr. Robert T. Means, Jr., along with a team of expert section editors and contributing authors, provide authoritative, in-depth information on the biology and pathophysiology of lymphomas, leukemias, platelet destruction, and other hematological disorders as well as the procedures for diagnosing and treating them. Packed with more than 1,500 tables and figures throughout, this trusted text is an indispensable reference for hematologists, oncologists, residents, nurse practitioners, and pathologists.
Widely recognized as the definitive text in pediatric cardiology, Moss and Adams' Heart Disease in Infants, Children, and Adolescents provides the authoritative, state-of-the-art information you need when caring for young patients with heart disease. The editorial team, led by Dr. Robert Shaddy, from Children's Hospital Los Angeles and the University of Southern California, ensures that you are kept fully up to date with recent advances in this complex and fast-changing field. This award-winning title, now in its Tenth Edition, continues to be the reference of choice for today’s cardiology fellows, pediatric cardiologists, and cardiology practitioners worldwide.
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
From Nobel Prize-winning work in atomic physics to community concerns over radiation leaks, Brookhaven National Laboratory's ups and downs track the changing fortunes of "big science" in the United States since World War II. But Brookhaven is also unique; it was the first major national laboratory built specifically for basic civilian research. In Making Physics, Robert P. Crease brings to life the people, the instruments, the science, and the politics of Brookhaven's first quarter-century.
The eighth edition provides a streamlined, up-to-date presentation of classic and contemporary theories of persuasion. For more than three decades, the authors have guided readers through the cultural, psychological, and sociological forces influencing why, how, and when humans change their minds. Exploring the complexities and subtleties of persuasive attempts from interpersonal interactions to political advertising is essential for making informed judgments about the value of increasingly pervasive messages. The practice of persuasion is no longer limited to a select few and formal audiences. Online networks with unprecedented reach extend opportunities for multiple persuaders and peer-to-peer influence. Woodward and Denton acknowledge the opportunities and challenges posed by social media and various digital platforms. The final chapter emphasizes visual communication and core strategies for the construction of short messages tailored for digital and commercial media. Engaging descriptions and multiple examples illustrate the dynamic, interactive nature of persuasion. Short sidebars in every chapter suggest interesting applications of key ideas. Becoming responsible, ethical, and credible persuaders and/or critical consumers of messages is an intriguing, and sometimes surprising, journey.
This introduction to the concepts and methods of quantum mechanics employs the analysis of one-dimensional problems to offer students a quantitative understanding of atomic, molecular, solid-state, and nuclear physics. Applications of these concepts and methods help answer the most intriguing questions of modern physics: What holds matter together? Holds it apart? How does the variety of chemical properties of different elements arise? How do electrons move through solids? Why do nuclei that occur in nature possess only certain combinations of protons and neutrons? The text presents meaningful problems by topic — supplemented by ample illustrations, applications, and exercises — that address the most intriguing questions of modern physics. Answers to selected problems appear in the appendix. Geared toward science and engineering majors, this volume is also appropriate for independent study by those who have completed a general physics course.
The Atlas of Oral and Maxillofacial Histopathology is a quick, user-friendly diagnostic reference text on Oral and Maxillofacial Histopathology for general pathologists, dermatopathologists, and ENT pathologists regarding oral and maxillofacial disorders. Comprised of six compact chapters, the Atlas contains the most common as well as unusual entities that are submitted by surgeons working in this anatomic area. The defining diagnostic histopathology is presented by means of carefully selected images and captions, in addition to a brief outline of the demographic information and histopathologic differential diagnoses. Pitfall problems in diagnosis are also discussed and resolved. A free companion web site features interactive text and an image bank.
The names, we sometimes say, have been changed "to protect the innocent". As regards those agents in KGB networks in the U.S. during and following World War II, their presence and their deeds (or misdeeds) were known, but their names were not. The FBI-KGB War is the exciting, true (which often really is stranger than fiction), and authentic story of how those names became known and how the not-so-innocent persons to whom those names belonged were finally called to account. Following World War II, FBI Special Agent Robert J. Lamphere set out to uncover the extensive American networks of the KGB. Lamphere used a large file of secret Russian messages intercepted during the war. The FBI-KGB War is the detailed (but never boring) story of how those messages were finally decoded and made to reveal their secrets, secrets that led to persons with such now-infamous names as Judith Coplon, Klaus Fuchs, Harry Gold, and Ethel and Julius Rosenberg.
In your practice, you require advanced knowledge of the obstetrical, medical, genetic and surgical complications of pregnancy and their effects on the mother and fetus. With both basic science and clinical information, six new chapters, and an updated color design, you need look no further than the 6th edition of this long-time best seller. Includes both basic science and clinical information to give you comprehensive knowledge of the biology of pregnancy. Acts as an excellent resource for OB/GYNs studying for their Maternal-Fetal Medicine boards — and for practitioners who need quick access to practical information. Provides an updated and focused reference list to keep you up to date on the standards of care in maternal-fetal medicine today. Keeps you current with a new section: Disorders at the Maternal-Fetal Interface...and 6 new chapters: Biology of Parturition, Developmental Origins of Health and Disease, Intrapartum Assessment of Fetal Health, Pathogenesis of Pre-term Birth, Maternal and Fetal Infectious Disorders, and Benign Gynecological Conditions of Pregnancy. Features over 50% new authorship with increased focus on international perspectives. Includes the following hot topics in Maternal-Fetal Medicine: o Biology of Parturition o Fetal Growth o Prenatal Genetic Screening and Diagnosis o Fetal Cardiac Malformations and Arrhythmias o Thyroid Disease and Pregnancy o Management of Depression and Psychoses during Pregnancy and the Puerperium Focuses on evidence based medicine, the current best practice in MFM for diagnosing and treating high risk pregnancies. Includes new illustrations and an updated, color design.
Now in its Fifth Edition, Clinical Epidemiology: The Essentials is a comprehensive, concise, and clinically oriented introduction to the subject of epidemiology. Written by expert educators, this text introduces students to the principles of evidence-based medicine that will help them develop and apply methods of clinical observation in order to form accurate conclusions. The Fifth Edition includes more complete coverage of systematic reviews and knowledge management, as well as other key topics such as abnormality, diagnosis, frequency and risk, prognosis, treatment, prevention, chance, studying cases and cause.
Neoplastic mimics or "pseudotumors" can simulate neoplasms on all levels of analysis- clinical, radiologic, and pathologic--and thus represent particular diagnostic pitfalls for the pathologist that can ultimately lead to therapeutic misdirection. This book provides the pathologist with detailed morphologic descriptions and diagnostic guidance in recognizing these neoplastic mimics as they occur in the genitourinary system. In addition, descriptions and diagnostic guidance are provided for the range of genitourinary lesions tumors that may mimic benign masses but are in fact neoplastic. Throughout the book comparisons of neoplastic mimics with true neoplasms are provided, at clinical, gross, and histologic levels. In the presentation of every entity, the points that contribute to differential diagnosis are emphasized. More than 500 color images and this analysis of diagnostic mimics guide the pathologist through recognizing and distinguishing the unusual variants, morphologic anomalies and misleading features that may easily lead to an inaccurate interpretation and missed diagnosis. Since many of entities described are uncommon Neoplastic Mimics in Genitourinary emphasizes imaging and clinical correlations throughout to support the pathologist as consultant to the entire diagnostic and clinical management team. Every pathologist who sees genitourinary cases will find this book an invaluable working tool to ensure accurate diagnosis. Neoplastic Mimics in Genitourinary Pathology features: Over 500 high-quality images showing the full range of neoplastic mimics in the genitourinary tract Concise, specific text descriptions make the book easy to use as a visual reference Expert authors guide the reader to recognizing and distinguishing misleading specimens
The 5-Minute Clinical Consult provides rapid-access information on the diagnosis, treatment, medications, follow-up, and associated conditions of more than 700 medical conditions. Organized alphabetically by diagnosis, this best-selling clinical reference continues to present brief, bulleted points on disease topics in a consistent templated format.
Murray and Nadel’s Textbook of Respiratory Medicine has long been the definitive and comprehensive pulmonary disease reference. Robert J. Mason, MD now presents the fifth edition in full color with new images and highlighted clinical elements. The fully searchable text is also online at www.expertconsult.com, along with regular updates, video clips, additional images, and self-assessment questions. This new edition has been completely updated and remains the essential tool you need to care for patients with pulmonary disease. Consult this title on your favorite e-reader, conduct rapid searches, and adjust font sizes for optimal readability. Compatible with Kindle®, nook®, and other popular devices. Master the scientific principles of respiratory medicine and its clinical applications. Work through differential diagnosis using detailed explanations of each disease entity. Learn new subjects in Pulmonary Medicine including Genetics, Ultrasound, and other key topics. Grasp the Key Points in each chapter. Search the full text online at expertconsult.com, along with downloadable images, regular updates, more than 50 videos, case studies, and self-assessment questions. Consult new chapters covering Ultrasound, Innate Immunity, Adaptive Immunity, Deposition and Clearance, Ventilator-Associated Pneumonia. Find critical information easily using the new full-color design that enhances teaching points and highlights challenging concepts. Apply the expertise and fresh ideas of three new editors—Drs. Thomas R. Martin, Talmadge E. King, Jr., and Dean E. Schraufnagel. Review the latest developments in genetics with advice on how the data will affect patient care.
NEW! Updated information in all chapters includes new special tests, as well as photos, line drawings, boxes, tables, and references. NEW! Head and Face chapter features updated information on concussion management. NEW! Enhanced Diagnostic Ultrasound Imaging section added to applicable chapters, along with new photos and diagnostic images. NEW! Updated psychometric tables for special tests list reliability, sensitivity, specificity, and + and – likelihood ratios when available. NEW! More case studies present real-life scenarios to help you develop assessment and diagnostic skills using information from the chapter. NEW! Additional functional assessment forms (e-tools) have been incorporated. NEW! Video clips demonstrate special tests to give you a clearer understanding of how to perform musculoskeletal assessment. NEW! Enhanced ebook version, included with print purchase, provides access to all of the text, figures, and references from the book on a variety of devices.
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