They say there are three sides to every story. Yours, mine and the truth. In Before I Wake, debut novelist Robert J. Wiersema cleverly introduces a multitude of voices to tell this astonishing story of loss, redemption and forgiveness. And the truth? Well, when miracles start happening around Sherry Barrett, a three-year-old girl in a coma, explanations of a rational kind no longer seem important. Injured by a hit-and-run driver while crossing the street, Sherry Barrett lies in a hospital where her doctors say she will never wake up. Her distraught parents, Karen and Simon, make the painful decision to take her off life support. But when they do, Sherry spontaneously begins breathing on her own, the first of many miraculous events to occur. Henry Denton, the driver who struck Sherry, is haunted by the accident and attempts to take his own life, only to be saved by an unexplained force. Sherry’s nurse discovers that the little girl has the power to heal. When word of her gift leaks, the sick begin lining up to be saved and a mysterious stranger sets his sights on vanquishing the believers and the Barretts. Before I Wake delicately brings together grandiose leaps of faith with the fragility of every day moments. There’s a fly-on-the-wall quality in Wiersema’s observations, as his realistically flawed characters struggle with guilt, self-loathing and belief while they go about their daily lives. The novel’s fractured narrative style is propulsive and unexpected at every turn, and succeeds in raising questions about times of great faith, and what happens when they happen to the most unlikely of people. “I believe in miracles — we see them around us all the time,” Wiersema says. “I believe in not having the answers, in there being forces beyond our understanding.”
Following his bestselling debut, Before I Wake, Robert J. Wiersema returns with this exquisitely plotted blend of supernatural thriller and domestic drama. For novelist Christopher Knox, getting up early every morning to write isn’t bringing him the sense of fulfillment it once did. It’s been ten years since his first novel was published, to some acclaim, and he’s hit a wall in trying to write his next. His marriage to Jacqui isn’t doing much better, and it’s been months since he’s slept anywhere but his office above the detached garage. The part of Chris’s life that is going well, and brings him easy joy, is his relationship with his eleven-year-old son, David. While Chris may not make it to all of his son’s ball games, their nightly ritual of reading together at bedtime not only helps David overcome his struggles with reading, but is a calm within the storm for them both, when their days are so full of challenges. And what better way for a novelist to connect with his child than through their mutual love of books, and a bedtime story routine as unwavering as Chris’s love for his son. When Chris comes across a book by one of his favourite childhood authors in a local used bookstore, he knows it will be the perfect gift for David’s birthday. To the Four Directions is not one Chris has read before, but he knows that Lazarus Took’s adventurous, magical stories of young heroes and other realms would be just the thing for David, as they were for him. David is less than thrilled to receive a book he’s never heard of before, however – he’d been hoping for The Lord of the Rings – and Jacqui is quick to see it as yet another sign of Chris’s detachment from David’s life. But once they start reading the novel together, David is completely enthralled, to the extent that he truly cannot put the book down. The story, of a young peasant boy who is plucked from his home by castle guards and sent on a quest for a mysterious Sunstone, makes David feel like he is right there, in the action. Even after his parents have to take the book away from him, he can’t help but sneak it back to his room. As David is reading alone that night, he suffers an inexplicable seizure and falls into a state of unconsciousness. Doctors perform a barrage of tests, but cannot determine what’s wrong. And as David’s seizure recurs every night, his father learns that only one thing will calm it: being read to from his strange new book. True to his nature, as someone with an inherent belief in the power of words, Chris becomes convinced that the secret of David’s collapse lies within the pages of To the Four Directions. After failed attempts to find out more about Lazarus Took from his estate, Chris traverses the continent in search of the truth. Meanwhile, David wakes up within the story he has been reading – as the boy he has been reading about – and finds himself facing perils unimaginable, in a world that he soon realizes was created to capture the hearts and souls of children like him. Because he’s not alone as he takes over the hunt for the Sunstone, but accompanied by those boys who have come before him. And as the quests of father and son lead them toward a fateful collision of worlds, David realizes that while he’s not the first to fall victim to the book’s horrific spell, perhaps he can prove himself strong enough to be the last.
A gripping, genre-bending novel from a master storyteller Sixteen-year-old runaway Cassie Weathers is utterly alone, living on the streets of Victoria as winter sets in. She meets Skylark, a girl who draws her into a community of street dwellers, a rag tag group led by the charismatic Brother Paul. Cassie begins to find friendship and a tentative sense of belonging within the group, though everyone is on edge when the city is rocked by the news that a number of young prostitutes have been murdered. Cassie is haunted by dreams and the secrets that she fled from at home. What is real from her past and what exists only in her night terrors? How did the darkness of her dreams slip into her life back then, and why does it seem to be happening again? Under the spectre of a serial killer and questioning her own violent nature, Cassie spirals into complex dreamworlds where her past blurs with her present and nothing can be trusted. Reminiscent of the works of Stephen King, Charles de Lint and Neil Gaiman, Black Feathers is a mythic thriller that carries you in its grip right until its heart-stopping conclusion.
In his debut collection Seven Crow Stories, best-selling novelist Robert J. Wiersema draws on myth and folktale, ghost stories, and fairy tales to share a glimpse of the worlds bordering our own. With his short fiction, Wiersema explores the mysterious realms of the shadows, the mirrorlands where time runs strange.
Readers all over the world are discovering the works of Robert Stanek. Filled with mystery, intrigue, adventure, and magic the books transport readers to a world unlike any other. In this insightful book, you get the real scoop on Robert Stanek. From his childhood days to his recent success with the Ruin Mist books, this outstanding book sheds new light on his life and his struggle to excel as a writer. His story is a story of hope and dreams, and in many ways, reading this book is like visiting with an old friend. You'll laugh and you'll cry and you'll be enchanted. And that's just the beginning. You also get a complete collector's guide to the Ruin Mist books, complete rules for playing King's Mate, and more.
Now at least 250,000 strong, the Dutch in greater Chicago have lived for 150 years "below the radar screens" of historians and the general public. Here their story is told for the first time. In Dutch Chicago Robert Swierenga offers a colorful, comprehensive history of the Dutch Americans who have made their home in the Windy City since the mid-1800s. The original Chicago Dutch were a polyglot lot from all social strata, regions, and religions of the Netherlands. Three-quarters were Calvinists; the rest included Catholics, Lutherans, Unitarians, Socialists, Jews, and the nominally churched. Whereas these latter Dutch groups assimilated into the American culture around them, the Dutch Reformed settled into a few distinct enclaves -- the Old West Side, Englewood, and Roseland and South Holland -- where they stuck together, building an institutional infrastructure of churches, schools, societies, and shops that enabled them to live from cradle to grave within their own communities. Focusing largely but not exclusively on the Reformed group of Dutch folks in Chicago, Swierenga recounts how their strong entrepreneurial spirit and isolationist streak played out over time. Mostly of rural origins in the northern Netherlands, these Hollanders in Chicago liked to work with horses and go into business for themselves. Picking up ashes and garbage, jobs that Americans despised, spelled opportunity for the Dutch, and they came to monopolize the garbage industry. Their independence in business reflected the privacy they craved in their religious and educational life. Church services held in the Dutch language kept outsiders at bay, as did a comprehensive system of private elementary and secondary schools intended to inculcate youngsters with the Dutch Reformed theological and cultural heritage. Not until the world wars did the forces of Americanization finally break down the walls, and the Dutch passed into the mainstream. Only in their churches today, now entirely English speaking, does the Dutch cultural memory still linger. Dutch Chicago is the first serious work on its subject, and it promises to be the definitive history. Swierenga's lively narrative, replete with historical detail and anecdotes, is accompanied by more than 250 photographs and illustrations. Valuable appendixes list Dutch-owned garbage and cartage companies in greater Chicago since 1880 as well as Reformed churches and schools. This book will be enjoyed by readers with Dutch roots as well as by anyone interested in America's rich ethnic diversity.
The new edition of this classic text covers the latest developments in American gun policy, including shooting incidents plaguing the American landscape - especially Sandy Hook, the Colorado theatre shootings and the tragic death of Trayvon Martin - placing them in context with similar recent events. The incidents described in the book sparked a wave of gun control legislation at local, state and national levels, some of which was successful, some doomed and all controversial. At the national level, President Obama put his political capital on the line to push for new gun control measures, only to see them shot down by Congress. Robert J. Spitzer has long been a recognised authority on gun control and gun policy. His even-handed treatment of the issue - as both a member of the NRA and the Brady Center - continues to compel national and international interest, including interviews by the likes of Terry Gross, Tom Ashbrook and Diane Rehm. This sixth edition of The Politics of Gun Control provides the reader with up-to-date data and coverage of gun ownership, gun deaths, school shootings, border patrols and new topics including social media, stand-your-ground laws, magazine regulation, and shooting-related mental health initiatives.
Endosonography—by Drs. Robert H. Hawes, Paul Fockens, and Shyam Varadarjulu—is a rich visual guide that covers everything you need to effectively perform EUS, interpret your findings, diagnose accurately, and choose the best treatment course. World-renowned endosonographers help beginners apply endosonography in the staging of cancers, evaluating chronic pancreatitis, and studying bile duct abnormalities and submucosal lesions. Practicing endosonographers can learn cutting-edge techniques for performing therapeutic interventions such as drainage of pancreatic pseudocysts and EUS-guided anti-tumor therapy. This updated 2nd edition features online access to the fully searchable text, videos detailing various methods and procedures, and more at www.expertconsult.com. You’ll have a complete overview of all aspects of EUS, from instrumentation to therapeutic procedures. Gain a detailed visual understanding on how to perform EUS using illustrations and high-quality images. Understand the role of EUS with the aid of algorithms that define its place in specific disease states. Locate information quickly and easily through a consistent chapter structure, with procedures organized by body system. Access the fully searchable text online at www.expertconsult.com, along with 60 procedural video clips, 300 downloadable PowerPoint slides, and 400 downloadable images, and regular updates reflecting the latest findings. Stay abreast of the most recent studies thanks to downloadable tables that summarize new information, updated on a quarterly basis. Master the technique of systematically performing EUS, then download the hundreds of slides and videos available online to teach and train the newer generation of endoscopists. Find coverage relevant to your needs with detailed chapters, illustrations, and videos on how to perform EUS for the beginner; a new section on international EUS and technical tips on how to handle difficult FNAs for the advanced user; a totally revised chapter on cytopathology for the pathologist; and a chapter on EBUS and EUS dedicated to the mediastinum for the pulmonologist. Get a clear overview of everything you need to know to establish an endoscopic practice, from what equipment to buy to providing effective cytopathology service. Tap into the expertise of world-renowned leaders in endosonography, Drs. Robert H. Hawes, Paul Fockens, and Shyam Varadarajulu.
Following his bestselling debut, Before I Wake, Robert J. Wiersema returns with this exquisitely plotted blend of supernatural thriller and domestic drama. For novelist Christopher Knox, getting up early every morning to write isn’t bringing him the sense of fulfillment it once did. It’s been ten years since his first novel was published, to some acclaim, and he’s hit a wall in trying to write his next. His marriage to Jacqui isn’t doing much better, and it’s been months since he’s slept anywhere but his office above the detached garage. The part of Chris’s life that is going well, and brings him easy joy, is his relationship with his eleven-year-old son, David. While Chris may not make it to all of his son’s ball games, their nightly ritual of reading together at bedtime not only helps David overcome his struggles with reading, but is a calm within the storm for them both, when their days are so full of challenges. And what better way for a novelist to connect with his child than through their mutual love of books, and a bedtime story routine as unwavering as Chris’s love for his son. When Chris comes across a book by one of his favourite childhood authors in a local used bookstore, he knows it will be the perfect gift for David’s birthday. To the Four Directions is not one Chris has read before, but he knows that Lazarus Took’s adventurous, magical stories of young heroes and other realms would be just the thing for David, as they were for him. David is less than thrilled to receive a book he’s never heard of before, however – he’d been hoping for The Lord of the Rings – and Jacqui is quick to see it as yet another sign of Chris’s detachment from David’s life. But once they start reading the novel together, David is completely enthralled, to the extent that he truly cannot put the book down. The story, of a young peasant boy who is plucked from his home by castle guards and sent on a quest for a mysterious Sunstone, makes David feel like he is right there, in the action. Even after his parents have to take the book away from him, he can’t help but sneak it back to his room. As David is reading alone that night, he suffers an inexplicable seizure and falls into a state of unconsciousness. Doctors perform a barrage of tests, but cannot determine what’s wrong. And as David’s seizure recurs every night, his father learns that only one thing will calm it: being read to from his strange new book. True to his nature, as someone with an inherent belief in the power of words, Chris becomes convinced that the secret of David’s collapse lies within the pages of To the Four Directions. After failed attempts to find out more about Lazarus Took from his estate, Chris traverses the continent in search of the truth. Meanwhile, David wakes up within the story he has been reading – as the boy he has been reading about – and finds himself facing perils unimaginable, in a world that he soon realizes was created to capture the hearts and souls of children like him. Because he’s not alone as he takes over the hunt for the Sunstone, but accompanied by those boys who have come before him. And as the quests of father and son lead them toward a fateful collision of worlds, David realizes that while he’s not the first to fall victim to the book’s horrific spell, perhaps he can prove himself strong enough to be the last.
With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy. The text takes a 'resource-based' approach, which requires the examining of a firm's unique bundling of its internal resources. This text is appropriate for upper-level undergrad, usually third year; post grad in Masters courses.
The authors of "The Balanced Scorecard" and "The Strategy-Focused Organization" present a blueprint any organization can follow to align processes, people, and information technology for superior performance.
NEW! Combined Text & Cases Version Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive style. Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students. Full teachings notes to the cases will be available upon publication at the companion website www.contemporarystrategyanalysis.com Contemporary Strategy Analysis 7th Edition is also available in a text only version – ISBN: 9780470747100
Explore the interplay between corporate governance and strategic decision-making in this startling new resource In Understanding and Managing Strategic Governance, strategy and management experts Dr. Wei Shi and Robert E. Hoskisson deliver an insightful exploration of the influence that governance actors, like the board of directors, activist investors, institutional investors, and securities analysts, have on important strategic decisions. Based on surveying the latest research and analyzing unique datasets compiled by the authors, the book explains the impact that governance actors have on a firm’s strategic choices and the quality of such choices as well as the unintended consequences of that impact. The authors also describe how executives can manage the conflicting interests of multiple governance actors and leverage the influence of these actors to make effective strategic decisions. In this book, you’ll discover: How to avoid the strategic pitfalls that arise from governance actor influence and harm firms’ long-term competitiveness The effect that governance actors can have on corporate strategy, competitive strategy, corporate innovation strategy, global strategy, stakeholder strategy, and more The latest trends in corporate governance and their implications for managers, regulators, and policy makers in this area Perfect for C-level executives, board of directors, and institutional investors as well as students of corporate governance and strategy, Understanding and Managing Strategic Governance is a revealing and original examination of the interplay between corporate governance and firm strategy and how to manage that interplay to create sustainable competitive advantages.
This text explains how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustained competitive advantage. The text integrates the resource-based view of the firm with the more traditional model.
Resourceful companies today must successfully manage the entire supply flow, from the sources of the firm, through the value-added processes of the firm, and on to the customers of the firm. The fourteenth Global Edition of Operations and Supply Chain Management provides well-balanced coverage of managing people and applying sophisticated technology to operations and supply chain management.
Part One identifies common principles that underlie sound performance and rewards management. Chapter One sets the stage for defining these principles by describing how a human resource management strategy is derived from the organizational context and strategy. Chapter Two presents common principles for effectively managing performance. Chapter Three develops principles that should be incorporated into rewards management strategies. Part Two explores the development and execution of "local" performance and rewards management strategies, which can be utilized for different segments of the workforce. The segments of the workforce addressed here are: Executives (Chapter Four), Sales Personnel (Chapter Five), Professionals (Chapter Six), Operating & Administrative Support Personnel (Chapter Seven), Teams (Chapter Eight) and global workforces (Chapter Nine). Part Three addresses how programs to support the local strategies can be developed and how they can be integrated to produce alignment. Guidelines for effective implementation, administration and evaluation are presented. Chapter Ten examines some of the contextual and environmental factors that impact performance and rewards management for public sector and not-for-profit organization workforces. Chapter Eleven focuses on integrating local strategies and executing strategies through program development, implementation and administration. Chapter Twelve provides a model for strategy and program evaluation.
In this latest edition of Supply Chain Excellence, the authors provide tools for measuring financial gains linked to value chain optimisation. (Business Digest, March 2012). To keep your sales, manufacturing, distribution, and inventory moving in perfect synchronization, you need a flawless, repeatable supply chain improvement approach that maximizes process efficiency, eliminates dysfunction, and aligns disparate organizations-globally.
What is a disability? What is a learning disability? -- Research on learning disabilities in adults -- Research on ADHD in adults -- Research-informed assessment of learning disabilities and ADHD -- Client feedback and documentation -- Accommodations and interventions -- Case illustrations
Packed with practical tools, this authoritative manual offers a complete guide to implementing the evidence-based Community Reinforcement and Family Training (CRAFT) program. Jane Ellen Smith and Robert J. Meyers have spent decades developing and refining their approach for helping concerned significant others (CSOs) of treatment-refusing individuals with substance use problems. Structured yet flexible, CRAFT teaches loved ones to change their behavior with the identified patient to encourage treatment entry and enhance their own well-being. The volume features step-by-step implementation guidelines, case examples, sample dialogues, troubleshooting tips, and 28 reproducible forms and handouts that can be downloaded and printed in a convenient 8 1/2" x 11" size.
The Behavioral Science of Firearms focuses on applying behavioral science principles and knowledge to inform and improve firearm-related policy, practice, and research. The authors provide comprehensive coverage of relevant case law and legal statutes, as well as issues pertaining to violence, suicide, and gun safety. Additional topics include civilian firearm ownership suitability; considerations for relevant professions (such as the military, law enforcement, and corrections); self-care; and more. Concepts are presented via a best-practices model that promotes empirically-supported decision-making. Drawing on a range of arenas such as psychology, sociology, criminal justice, and law, The Behavioral Science of Firearms is an essential resource for a wide readership, including practitioners, institutional and law enforcement personnel, legislators, and academicians and students in fields such as psychology, criminal justice, and public health.
The editors include a wide range of contemporary and classic articles from North America and the UK on key information systems management themes, including IT developments in business and outsourcing information systems services.
The second edition of Fleisher & Ludwig’s 5-Minute Pediatric Emergency Medicine Consult helps anyone working in a busy emergency or urgent care setting diagnose, treat and manage over 500 diseases and common pediatric conditions. You’ll instantly find clear answers—summarized succinctly—on clinical orientation, differential diagnosis, medications, management, discharge criteria and more. Practice guidelines are evidence-based, and the book is formatted for quick reference, double-checking or a 5-minute refresher.
In this unique, well-illustrated book, readers learn how fifty financial corporations came to dominate the U.S. banking system and their impact on the nation's political, social, and economic growth. A story that spans more than two centuries of war, crisis, and opportunity, this account reminds readers that American banking was never a fixed enterprise but has evolved in tandem with the country. More than 225 years have passed since Alexander Hamilton created one of the nation's first commercial banks. Over time, these institutions have changed hands, names, and locations, reflecting a wave of mergers, acquisitions, and other restructuring efforts that echo changes in American finance. Some names, such as Bank of America and Wells Fargo, will be familiar to readers. The origins of others, including Zions Bancorporation, founded by Brigham Young and owned by the Mormon Church until 1960, are surprising. Exploring why some banks failed and others thrived, this book wonders, in light of the 2008 financial crisis, whether recent consolidations have reached or even exceeded economically rational limits. A key text for navigating the complex terrain of American finance, this volume draws a fascinating family tree for projecting the financial future of a nation.
A disturbing package leads Detective Cormoran Strike and his assistant Robin Ellacott to investigate four dangerous murder suspects in this "magnetic" British mystery (Michiko Kakutani, New York Times) that inspired the acclaimed HBO Max series C.B. Strike. When Robin Ellacott opens an unexpected delivery, she is horrified to discover that it contains a woman's severed leg. Her boss, private detective Cormoran Strike, is less surprised but just as alarmed. He suspects that four people from his past could be responsible -- and any one of them is capable of sustained and unspeakable brutality. With the police focusing on the one suspect Strike has essentially ruled out, he and Robin take matters into their own hands and delve into the dark and twisted worlds of the other three men. But as more horrendous acts occur, time is running out for the two of them . . . Career of Evil is the third in J. K. Rowling's highly acclaimed series featuring private detective Cormoran Strike and his assistant Robin Ellacott. A fiendishly clever mystery with unexpected twists around every corner, Career of Evil is also a gripping story of a man and a woman at a crossroads in their personal and professional lives.
The principles of sound human resource management are generally understood, but too often practitioners believe the same policies and programs will work in all contexts. The effectiveness of any system is highly dependent on the context within which it must function. And due to globalization and increased workforce diversity, the contexts across and even within organizations have become more varied. The Most Important Asset is a story about new graduates entering the human resources field, encountering and dealing with workforce management challenges and issues and developing their own professional competence through experience. Principles are presented and alternative solutions to problems are explored, providing the reader with a roadmap for analyzing situations and making decisions as to how to act. Placing the characters in different types of organizations provides insights into how different contexts call for different strategies. Alternative strategies for staffing an organization, developing its people, defining, measuring and rewarding performance are used to illustrate how what is done should be compatible with the mission, culture, organizational strategy, and internal and external realities.
Foundations of Strategy, second edition is a concise text aimed at both undergraduate and Masters students. Written in an accessible style with the needs of these students in mind, the latest edition has a clear, comprehensive approach, underlined by sound theoretical depth. The content has been fully revised and updated to reflect recent developments in the business environment and strategy research. Features of the text include: 10 chapters covering all the topics in a typical one-semester course. Concise and integrated treatment of strategy implementation focusing on strategy in practice. Integration of the not-for-profit sector. Opening and closing chapter case studies covering a range of real-world, global examples. Featured Example and Case Insight boxes throughout chapters to give an additional dimension to the subject matter. An extensive range of learning and teaching materials accompany this text including instructor manual, case teaching notes, test bank and PowerPoint slides, for instructors. Resources for students include self-test quizzes and glossary flashcards to check understanding.
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.
A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon
This collection highlights the most important ideas and concepts from Robert S. Kaplan and David P. Norton, authors of The Balanced Scorecard, a revolutionary performance measurement system that allows organizations to quantify intangible assets such as people, information, and customer relationships. Also included are Strategy Maps, which enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible; The Execution Premium, which describes a multistage system to help companies to gain measurable benefits from carefully formulated business strategy; and The Strategy-Focused Organization, which introduces a new approach to make strategy a continuous process owned not just by top management, but by everyone.
The Talent Powered Organization" shows how businesses and organizations must treat talent as a strategic issue so that their operations are focused on growing the workforce talent on which they depend.
Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making.
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