Robert V. Friedenberg's Books

Notable Speeches in Contemporary Presidential Campaigns

By: Robert V. Friedenberg

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Notable Speeches in Contemporary Presidential Campaigns

By: Robert V. Friedenberg

Though many studies of contemporary campaigns focus on brief political advertisements and the growing impact of technology on contemporary campaigns, the definitive statements of most candidates are still made in public addresses. Friedenberg examines the first public address made by an American presidential candidate on his own behalf. The circumstances giving rise to William Henry Harrison's 1840 address, and the themes that he developed in that address are strikingly contemporary, serving as an appropriate prelude to the examinations of contemporary political speaking that follow. Those examinations focus on notable campaign speeches by John F. Kennedy, Barry Goldwater, Richard Nixon, Ronald Reagan, Bill and Hillary Clinton, and George W. Bush. Each study examines a key event that foreshadowed the speech studied. Each study presents a rhetorical biography of the speaker including a discussion of the speechwriting team and preparation techniques utilized by the speaker. Each study presents a thorough study of the campaign context in which the speeches were presented. Each also presents a close reading and rhetorical analysis of the speech itself and observations on the impact of the speech. Cumulatively, Friedenberg's studies help to illustrate how, even in today's high-tech political environment of 30-second ads and candidate Web sites, public speeches continue to play a crucial role in political campaigning. Of particular interest to scholars and students involved with political communication and political American campaigning.

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282

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313010579

ISBN 13

9780313010576

Rhetorical Studies of National Political Debates

1960–1992

By: Robert V. Friedenberg

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Rhetorical Studies of National Political Debates

1960–1992

By: Robert V. Friedenberg

This revised and updated edition remains the only book-length rhetorical analysis of national political debates from 1960 to the present. The contributors, all rhetorical critics, answer important questions about political debating in the United States, including: Why is the press involved in political debates? Why are debates likely to be an enduring part of our presidential campaigns? Why are some candidates successful as debaters while others are not? Chapter authors offer insight into the goals commonly shared by political debaters and the rhetorical strategies most frequently used by national political debaters. By providing an overall analysis of a variety of debate practices, this book demonstrates how debates have become more than just campaign spectacles, but rather complex, calculated political events with significant consequences. Predebate, debate, and postdebate strategies are considered in depth in these microanalyses. Scholars and students of speech communication, particularly those concerned with political communication, will find this volume noteworthy, as will those in the related disciplines of political science, history, and journalism.

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289

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313390797

ISBN 13

9780313390791

Political Campaign Communication

Principles and Practices

By: Judith S. Trent,Robert V. Friedenberg,Robert E. Denton Jr.

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Political Campaign Communication

Principles and Practices

By: Judith S. Trent,Robert V. Friedenberg,Robert E. Denton Jr.

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.

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Page Count

460

Publisher

Rowman & Littlefield Publishers

Published Date

ISBN 10

144220673X

ISBN 13

9781442206731

Political Campaign Communication

Principles and Practices

By: Robert E. Denton,Judith S. Trent,Robert V. Friedenberg

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Political Campaign Communication

Principles and Practices

By: Robert E. Denton,Judith S. Trent,Robert V. Friedenberg

Political Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. Through historical and contemporary examples, this book offers readers a realistic understanding of the strategic and tactical communication choices candidates and their managers make as they wage the campaign. Updates to The Ninth Edition Include: Two completely new chapters – Chapter 6 and Chapter 13 – discuss ethical considerations of political campaign communication and the practice of contemporary journalism in today’s campaigns. Political campaign communication from the ground-breaking 2016 presidential election. Expanded material on use and tactics of social media, new platforms and communication technologies. One of the most comprehensive and consistently updated volumes available on the subject, the ninth edition of Political Campaign Communication: Principles and Practice traces political communication from its roots in public speeches and campaign whistle-stops to the current explosion of information in the viral hothouse of social media, making it essential reading for students in communication and political science courses.

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Page Count

417

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1538112612

ISBN 13

9781538112618

Communication Consultants in Political Campaigns

Ballot Box Warriors

By: Robert V. Friedenberg

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Communication Consultants in Political Campaigns

Ballot Box Warriors

By: Robert V. Friedenberg

We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning votes have in recent years been amplified by consultants who have shown how cable networks, videocassettes, modems, faxes, focus groups, and other means of communication can be put to partisan use. In this book, Robert V. Friedenberg examines all of the communication techniques used in contemporary political campaigning. After providing a history of political consulting, Friedenberg examines the principal communication specialities used in contemporary campaigns. Throughout, political consultants discuss their approaches and evaluate the benefits and shortcomings of these methods. An invaluable text for what is arguably the most rapidly changing field of applied communication, this work is must reading for students and researchers of American politics, applied communication, and contemporary political theory.

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Page Count

248

Publisher

Greenwood Publishing Group

Published Date

ISBN 10

027595207X

ISBN 13

9780275952075

A Manual of Practice in the Courts of the United States

By: Robert Desty

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A Manual of Practice in the Courts of the United States

By: Robert Desty

Reprint of the original, first published in 1877.

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Page Count

470

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3368719858

ISBN 13

9783368719852

Political Campaign Communication

Principles and Practices

By: Robert E. Denton,Judith S. Trent,Robert V. Friedenberg

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Political Campaign Communication

Principles and Practices

By: Robert E. Denton,Judith S. Trent,Robert V. Friedenberg

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417

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Rowman & Littlefield

Published Date

ISBN 10

1538112612

ISBN 13

9781538112618

Communication Consultants in Political Campaigns

Ballot Box Warriors

By: Robert V. Friedenberg

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Communication Consultants in Political Campaigns

Ballot Box Warriors

By: Robert V. Friedenberg

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Page Count

238

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313018766

ISBN 13

9780313018763

Notable Speeches in Contemporary Presidential Campaigns

By: Robert V. Friedenberg

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Notable Speeches in Contemporary Presidential Campaigns

By: Robert V. Friedenberg

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282

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Bloomsbury Publishing USA

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ISBN 10

0313010579

ISBN 13

9780313010576

Rhetorical Studies of National Political Debates--1996

By: Robert V. Friedenberg

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Rhetorical Studies of National Political Debates--1996

By: Robert V. Friedenberg

Seventeen of the most widely seen and heard speakers in history all have one thing in common: they were all seen and heard while engaged in national political debates as they sought the two highest offices Americans can bestow upon their countrymen. This book focuses on the most recent four of these individuals—Clinton, Dole, Gore, and Kemp—and the rhetorical centerpieces of their respective campaigns, the 1996 political campaign debates. This text explores the factors motivating the candidates to debate, the goals of each candidate in debating, the rhetorical strategies, and the effects of particular debates. The volume ends with insights into the patterns and trends of national political debating. This is an invaluable text for students and researchers of American political campaigns, the presidency, and rhetoric.

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Page Count

119

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313019037

ISBN 13

9780313019036

Rhetorical Studies of National Political Debates

1960–1992

By: Robert V. Friedenberg

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Rhetorical Studies of National Political Debates

1960–1992

By: Robert V. Friedenberg

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289

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Bloomsbury Publishing USA

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ISBN 10

0313390797

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9780313390791

Book's by Robert V. Friedenberg

Notable Speeches in Contemporary Presidential Campaigns

Notable Speeches in Contemporary Presidential Campaigns

Rhetorical Studies of National Political Debates

Rhetorical Studies of National Political Debates

Political Campaign Communication

Political Campaign Communication

Political Campaign Communication

Political Campaign Communication

Communication Consultants in Political Campaigns

Communication Consultants in Political Campaigns

A Manual of Practice in the Courts of the United States

A Manual of Practice in the Courts of the United States

Political Campaign Communication

Political Campaign Communication

Communication Consultants in Political Campaigns

Communication Consultants in Political Campaigns

Notable Speeches in Contemporary Presidential Campaigns

Notable Speeches in Contemporary Presidential Campaigns

Rhetorical Studies of National Political Debates--1996

Rhetorical Studies of National Political Debates--1996

Rhetorical Studies of National Political Debates

Rhetorical Studies of National Political Debates

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