He was named by The Atlantic Monthly as "the most sought-after strategist in the Democratic party." He was targeted by National Review as the Democratic Party's "poet goon." From his unique perspective, Robert Shrum gives us an epic and personal story of the struggle for power in America during the past four decades. With wit and humor, rare candor, and a wealth of detail, he vividly recounts the real personalities and real forces that shaped the outcome of the closest and most important elections of our time. We are there with Shrum in the back rooms, on the planes, and in the motorcades with Ted Kennedy, Al Gore, John Kerry, John Edwards, and Bill and Hillary Clinton. Shrum reveals the manipulations and limitations of old and new forms of political persuasion, from the historic and sometimes controversial speeches he wrote to the negative ads he created for national and statewide candidates, from prepping presidential nominees for critical debates to the deployment of the new political weapon, the Internet. He lifts the curtain on decisive moments. Did John Kerry and John Edwards actually believe in the Iraq war they voted for? What was the real reason the Kerry campaign didn't respond faster to the Swift Boat attacks? Why didn't Al Gore let Bill Clinton campaign all-out in 2000? How did Clinton get through the first perilous week of the Lewinsky scandal? This is a provocative journey through recent history: George McGovern's antiwar campaign of 1972, the improbable rise of Jimmy Carter, Senate campaigns that made historic breakthroughs and shaped the presidential contests of the future, the gifts that made Bill Clinton a great politician -- and the circumstances and calculations that kept him from being a great president. As strategist, adviser, and often friend to the leaders he enlisted with, Shrum shows them as they are, with their strengths and human weaknesses -- as well as his own. Assailed as a populist who pushed the Democratic Party, in a phrase he coined, "to stand for the people, not the powerful," Shrum argues that unlike Republicans from Reagan on, Democrats fall short, politically or in office, when they trim their convictions and walk away from fundamental issues -- like universal health coverage. This is one of the most fascinating books ever written about the victories and defeats, the causes and candidates, the "flawed heroes" that drive the high drama of American politics.
New York Times Bestseller A landmark achievement The Prince of Darkness is not simply the stunningly candid memoir of one of the country’s most influential reporters but also a riveting history of the past half century in American politics.
Written by one of the foremost authorities in social cognition, Social Comprehension and Judgment examines how people process information encountered in their everyday lives. In the book, Dr. Wyer proposes a new theory about the way in which information acquired in everyday life is comprehended and represented in memory, and how it is later used as a basis for judgments and decisions. A major emphasis throughout is on the construction and use of narrative representations of knowledge and the way that visual images influence the comprehension of these narratives and the judgments based on them. The role of affective reactions in this cognitive activity is also discussed. Social Comprehension and Judgment is divided into three sections. Part I provides a conceptual overview by outlining the general theoretical framework focusing on assumptions about the storage and retrieval of information and reviews recent research on the impact of knowledge accessibility on judgments and decisions. Part II deals with the comprehension of information, and examines the role of these processes in impression formation, persuasion, and responses to humor. Part III describes the inferences that are based on information conveyed in social situations. This book is ideal for advanced students and researchers interested in the areas of social cognition or social information processing.
He was named by The Atlantic Monthly as "the most sought-after strategist in the Democratic party." He was targeted by National Review as the Democratic Party's "poet goon." From his unique perspective, Robert Shrum gives us an epic and personal story of the struggle for power in America during the past four decades. With wit and humor, rare candor, and a wealth of detail, he vividly recounts the real personalities and real forces that shaped the outcome of the closest and most important elections of our time. We are there with Shrum in the back rooms, on the planes, and in the motorcades with Ted Kennedy, Al Gore, John Kerry, John Edwards, and Bill and Hillary Clinton. Shrum reveals the manipulations and limitations of old and new forms of political persuasion, from the historic and sometimes controversial speeches he wrote to the negative ads he created for national and statewide candidates, from prepping presidential nominees for critical debates to the deployment of the new political weapon, the Internet. He lifts the curtain on decisive moments. Did John Kerry and John Edwards actually believe in the Iraq war they voted for? What was the real reason the Kerry campaign didn't respond faster to the Swift Boat attacks? Why didn't Al Gore let Bill Clinton campaign all-out in 2000? How did Clinton get through the first perilous week of the Lewinsky scandal? This is a provocative journey through recent history: George McGovern's antiwar campaign of 1972, the improbable rise of Jimmy Carter, Senate campaigns that made historic breakthroughs and shaped the presidential contests of the future, the gifts that made Bill Clinton a great politician -- and the circumstances and calculations that kept him from being a great president. As strategist, adviser, and often friend to the leaders he enlisted with, Shrum shows them as they are, with their strengths and human weaknesses -- as well as his own. Assailed as a populist who pushed the Democratic Party, in a phrase he coined, "to stand for the people, not the powerful," Shrum argues that unlike Republicans from Reagan on, Democrats fall short, politically or in office, when they trim their convictions and walk away from fundamental issues -- like universal health coverage. This is one of the most fascinating books ever written about the victories and defeats, the causes and candidates, the "flawed heroes" that drive the high drama of American politics.
Reflections on, and interviews with, US presidents from Nixon to George W. Bush, from “one of the best reporters of our time” (Joan Didion, New York Times–bestselling author of The White Album). Robert Scheer’s interviews with and profiles of US presidents have shaped journalism history. Scheer developed close journalistic relationships with Richard Nixon, Jimmy Carter, Ronald Reagan, Bill Clinton, and George H. W. Bush, and his reporting on them had a tangible impact on national debate—with examples including the famed 1976 Playboy interview in which then-candidate Jimmy Carter admitted to have lusted in his heart; and the 1980 interview with the Los Angeles Times during which the senior Bush confessed to Scheer his dream of a “winnable nuclear war.” In Playing President, Robert Scheer offers an unparalleled insight into the presidential mind, analyzing administrations from Nixon to George W. Bush, offering insights that will surprise the reader—particularly those with rigid preconceptions about the decision-making processes of our leaders. Also included are reprints of Scheer’s famous presidential interviews, along with previously unpublished interview transcripts and select writings.
At 8:00 p.m. eastern standard time on election night 1988, NBC news anchor Tom Brokaw informed the country that they would soon know more about the outcome of "one of the longest, bloodiest presidential campaigns that anyone can remember." It was a landslide victory for George H. W. Bush over Michael Dukakis, and yet Bush would serve only one term, forever overshadowed in history by the man who made him vice president, by the man who defeated him, and even by his own son. The 1988 presidential race quickly receded into history, but it was marked by the beginning of the modern political sex scandals, the first major African American presidential candidacy, the growing power of the religious right, and other key trends that came to define the elections that followed. Bush's campaign tactics clearly illustrated the strategies and issues that allowed Republicans to control the White House for most of the 1970s and 1980s, and the election set the stage for the national political advent of both Joe Biden and Donald Trump. Robert L. Fleegler's narrative history of the 1988 election draws from untapped archival sources and revealing oral history interviews to uncover just how consequential this moment was for American politics. Identifying the seeds of political issues to come, Fleegler delivers an engaging review of an election that set a template for the political dynamics that define our lives to this day
Rather than approach debate primarily as a form of interscholastic competition, this unique book identifies it as an activity that occurs in many settings: scientific conferences, newspaper op-ed pages, classrooms, courts of law, and everyday domestic life. Debate is discussed as an integral part of academic inquiry in all disciplines. As in all fields of study, various competing views are advanced and supported; Debate and Critical Analysis is designed to better prepare the student to assess and engage them. This text posits four characteristics of true debate -- argument development, clash, extension, and perspective -- which form the basic structure of the book. Each concept or aspect of argument covered is illustrated by an example drawn from contemporary or historical sources, allowing the reader to actually see the techniques and strategies at work. All popular forms of competitive debate, including "policy," "Lincoln-Douglas," "value-oriented," and "parliamentary," are discussed in detail -- as embedded in the actual topical controversies with which they are concerned. In this way, the student can learn the structures, reasoning processes, and strategies that may be employed, as well as the practical affairs of debating, from brief-writing to the flowsheet.
Software Project Management: Measures for Improving Performance focuses on more than the mechanics of project execution. By showing the reader how to identify and solve real world problems that put schedule, cost, and quality at risk, this guide gets to the heart of improving project control and performance. • Identify measurement needs and goals • Determine what measures to use to maximize the value of data • Interpret data and report the results • Diagnose quality and productivity issues • Use metrics data to solve real problems This is a must-read for project managers and engineering managers working in organizations where deadlines are tight, the workload is daunting, and daily crises are the rule rather than the exception. The text provides simple run rate data through progressively advanced measures, as well as: • Examples that show you how to combine measures to solve complex problems • Exercises that guide you through best practices for metric program development and implementation From beginning to end, Software Project Management: Measures for Improving Performance guides you to improved project performance — long before you turn the last page!
Software Security Engineering draws extensively on the systematic approach developed for the Build Security In (BSI) Web site. Sponsored by the Department of Homeland Security Software Assurance Program, the BSI site offers a host of tools, guidelines, rules, principles, and other resources to help project managers address security issues in every phase of the software development life cycle (SDLC). The book’s expert authors, themselves frequent contributors to the BSI site, represent two well-known resources in the security world: the CERT Program at the Software Engineering Institute (SEI) and Cigital, Inc., a consulting firm specializing in software security. This book will help you understand why Software security is about more than just eliminating vulnerabilities and conducting penetration tests Network security mechanisms and IT infrastructure security services do not sufficiently protect application software from security risks Software security initiatives should follow a risk-management approach to identify priorities and to define what is “good enough”–understanding that software security risks will change throughout the SDLC Project managers and software engineers need to learn to think like an attacker in order to address the range of functions that software should not do, and how software can better resist, tolerate, and recover when under attack
Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, and research findings that drive the communication discipline. Robert L. Heath and Jennings Bryant have added a chapter on new communication technologies and have increased depth throughout the volume, particularly in the areas of social meaning, critical theory and cultural studies, and organizational communication. The chapters herein are arranged to provide insight into the breadth of studies unique to communication, acknowledging along the way the contributions of researchers from psychology, political science, and sociology. Heath and Bryant chart developments and linkages within and between ways of looking at communication. The volume establishes an orientation for the social scientific study of communication, discussing principles of research, and outlining the requirements for the development and evaluation of theories. Appropriate for use in communication theory courses at the advanced undergraduate and graduate level, this text offers students insights to understanding the issues and possible answers to the question of what communication is in all forms and contexts.
From Empty-World Economics to Full-World EconomicsEcological economics explores new ways of thinking about how we manage our lives and our planet to achieve a sustainable, equitable, and prosperous future. Ecological economics extends and integrates the study and management of both "nature's household" and "humankind's household"-An Introduction to
Understanding Audiences helps readers to recognize the important role that media plays in their lives and suggests ways in which they may use media constructively. Author Robert H. Wicks considers the relationship between the producers and the receivers of media information, focusing on how messages shape perceptions of social reality. He analyzes how contemporary media--including newspapers, film, television, and the Internet--vie for the attention of the audience members, and evaluates the importance of message structure and content in attracting and maintaining the attention of audiences. Wicks also examines the principles associated with persuasive communication and the ways in which professional communicators frame messages to help audiences construct meaning about the world around them. Among other features, this text: * describes the processes associated with human information processing; * presents an analysis of the principles associated with social learning in children and adults and explores the possibility that media messages may cultivate ideas, attitudes, and criticisms of this perspective; * explains how most media messages are framed to highlight or accentuate specific perspectives of individuals or organizations--challenging the notion of objectivity in media information messages; * considers the effects of media exposure, such as whether the contemporary media environment may be partially responsible for the recent rash of school violence among young people; * analyzes the Internet as an interactive medium and considers whether it has the potential to contribute to social and civic disengagement as it substitutes for human interaction; and * evaluates the principles of the uses and gratifications approach as they apply to the new media environment, including traditional media as well as popular genres like talk shows and developing media systems such as the Internet. Intended for upper-level undergraduate and graduate students who need to understand the nature of the media and how they interact with these messages, Understanding Audiences promotes the development of media literacy skills and helps readers to understand the processes associated with engaging them in media messages. It also offers them tools to apply toward the shaping of media in a socially constructive way.
Psychology of Sustainability: An Applied Perspective examines the many psychological factors that lead to human behavioral effects on the environment. Each chapter will apply elements from a basic research area into the context of criteria specific to sustainability. Increased interest has led many universities to offer courses on "Psychology of Sustainability." This book is the perfect text to provide an introduction to the subject. Throughout the book, readers will find new ways of framing questions related to human adaptability and evolutionary psychology. Psychology of Sustainability is ideal for students or professionals who are looking to contribute to the conversation.
Living in a segregated society, white Americans learn about African Americans not through personal relationships but through the images the media show them. The Black Image in the White Mind offers the most comprehensive look at the intricate racial patterns in the mass media and how they shape the ambivalent attitudes of Whites toward Blacks. Using the media, and especially television, as barometers of race relations, Robert Entman and Andrew Rojecki explore but then go beyond the treatment of African Americans on network and local news to incisively uncover the messages sent about race by the entertainment industry-from prime-time dramas and sitcoms to commercials and Hollywood movies. While the authors find very little in the media that intentionally promotes racism, they find even less that advances racial harmony. They reveal instead a subtle pattern of images that, while making room for Blacks, implies a racial hierarchy with Whites on top and promotes a sense of difference and conflict. Commercials, for example, feature plenty of Black characters. But unlike Whites, they rarely speak to or touch one another. In prime time, the few Blacks who escape sitcom buffoonery rarely enjoy informal, friendly contact with White colleagues—perhaps reinforcing social distance in real life. Entman and Rojecki interweave such astute observations with candid interviews of White Americans that make clear how these images of racial difference insinuate themselves into Whites' thinking. Despite its disturbing readings of television and film, the book's cogent analyses and proposed policy guidelines offer hope that America's powerful mediated racial separation can be successfully bridged. "Entman and Rojecki look at how television news focuses on black poverty and crime out of proportion to the material reality of black lives, how black 'experts' are only interviewed for 'black-themed' issues and how 'black politics' are distorted in the news, and conclude that, while there are more images of African-Americans on television now than there were years ago, these images often don't reflect a commitment to 'racial comity' or community-building between the races. Thoroughly researched and convincingly argued."—Publishers Weekly "Drawing on their own research and that of a wide array of other scholars, Entman and Rojecki present a great deal of provocative data showing a general tendency to devalue blacks or force them into stock categories."—Ben Yagoda, New Leader Winner of the Frank Luther Mott Award for best book in Mass Communication and the Robert E. Lane Award for best book in political psychology.
This textbook acquaints readers with the major federal statutes and regulations that control management and employment practices in the American workplace. The material is presented from the perspective that the human resource professional is the employer's representative and is, therefore, responsible for protecting the employer's interests and reducing the employer's exposure to litigation through monitoring activities and viable employee policies. The book is designed as a tool for today's business and management professionals, and unlike some other texts in the field, maintains a pro-business or pro-management approach. The authors have skilfully crafted Employment Regulation in the Workplace to be an effective learning tool. Each chapter opens with learning objectives and an example scenario, and each chapter contains plenty of illustrative figures, boxes, and diagrams. Chapters conclude with a listing of key terms, questions for discussion, and two case exercises. The book also includes a comprehensive bibliography.
City and regional planners talk constantly about the things of the world—from highway interchanges and retention ponds to zoning documents and conference rooms—yet most seem to have a poor understanding of the materiality of the world in which they’re immersed. Too often planners treat built forms, weather patterns, plants, animals, or regulatory technologies as passively awaiting commands rather than actively involved in the workings of cities and regions. In the ambitious and provocative Planning Matter, Robert A. Beauregard sets out to offer a new materialist perspective on planning practice that reveals the many ways in which the nonhuman things of the world mediate what planners say and do. Drawing on actor-network theory and science and technology studies, Beauregard lays out a framework that acknowledges the inevitable insufficiency of our representations of reality while also engaging more holistically with the world in all of its diversity—including human and nonhuman actors alike.
An evaluation of the relationships between modern presidents and their speechwriters also offers insight into the agendas behind some of history's most famous addresses, in an account that traces the careers of such figures as Ted Sorensen, Peggy Noonan, and William Safire. Reprint. 50,000 first printing.
Meaning and Moral Order goes beyond classical, neoclassical, and poststructural theories of culture in its attempt to move away from problems of meaning to a more objective concept of culture. Innovative, controversial, challenging, it will compel scholars to rethink many of the assumptions on which the study of ideology, ritual, religion, science, and culture have been based.
With a New Foreword In So Damn Much Money, veteran Washington Post editor and correspondent Robert Kaiser gives a detailed account of how the boom in political lobbying since the 1970s has shaped American politics by empowering special interests, undermining effective legislation, and discouraging the country’s best citizens from serving in office. Kaiser traces this dramatic change in our political system through the colorful story of Gerald S. J. Cassidy, one of Washington’s most successful lobbyists. Superbly told, it’s an illuminating dissection of a political system badly in need of reform.
The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence – and sales – of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language. This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the book’s concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications.
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