Hilarious. Incredible. Bizarre. Witty. Deliciously malicious! Where There's a Will is an absorbing collection of odd and curious wills from many countries and many times. The vindictive wills, revealing wills, wills written on nurses petticoats, eggshells, tractor fenders and wills found in a bottle at sea included in the book reflect the full range of man's virtues and vices. The colorful individuals whose Last Will and Testament grace the pages of this book give more than their money away - they give themselves away. They use their wills to get back at obnoxious relatives, to maintain control beyond the grave, to reward, to punish, to defy those who say you can't take it with you. And to have the last word. Among the famous and the infamous whose wills are featured are: George Bernard Shaw, W.C. Fields, Patrick Henry, Janis Joplin, Napoleon, Jack Kelly, Howard Hughes, William Shakespeare, Ian Fleming, Billy Rose, Picasso, Marilyn Monroe, Aristotle Onassis. . . and many more.
The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.
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