Robert S. Littlefield's Books

Integrated Marketing Communications in Risk and Crisis Contexts

A Culture-Centered Approach

By: Robert S. Littlefield,Deanna D. Sellnow,Timothy L. Sellnow

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Integrated Marketing Communications in Risk and Crisis Contexts

A Culture-Centered Approach

By: Robert S. Littlefield,Deanna D. Sellnow,Timothy L. Sellnow

Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.

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Page Count

211

Publisher

Rowman & Littlefield

Published Date

ISBN 10

179361878X

ISBN 13

9781793618788

Stories from the Heart: Lions Serving the World One Person at a Time

By: Robert S. Littlefield

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Stories from the Heart: Lions Serving the World One Person at a Time

By: Robert S. Littlefield

This is a book about why people volunteer and what motivates them to continue their commitment to serve the needs of others. The designation in the title—from the heart—was chosen purposely because it identifi es a place of origin. Using stories from the heart creates understanding about how service transforms lives. These stories create a greater appreciation for the role that service can have on an individual’s sense of purpose. Focusing on stories from the heart was the right choice for a book about Lions International because of the association’s impact on the world for more than 100 years of humanitarian service. Through the stories and comments included in this book comes a clearer understanding of what service to others has meant for those who have chosen to give of themselves to make life better for those in need.

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Page Count

185

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AuthorHouse

Published Date

ISBN 10

1546219501

ISBN 13

9781546219507

Forensics in America

A History

By: Michael Bartanen,Robert Littlefield

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Forensics in America

A History

By: Michael Bartanen,Robert Littlefield

Here is the story of the process by which competitive speech and debate evolved in the United States during the 20th Century. This authoritative history shows how forensics, as practiced in the United States, was an uneasy fusion of contradictory premises that began as a significant part of the tradition of American public address: The need for preparing students to participate in democratic governance in conflict with a student’s need to express personal and competitive impulses. Forensics represented a push and pull between an activity simultaneously considered to be both a public and a private good. The book: identifies the themes and trends of American forensics within an overarching chronological framework; reveals the impact of American forensics on the communication discipline, as well as America’s social and educational systems; concentrates on the elements of social history that contributed to organizational development, leadership, and politics; and, provides a base line reflecting the influences of both American culture in particular, and western culture in general, for cross-cultural comparisons between processes and effects of forensics as a form of education. While intrinsically valuable as part of a comprehensive understanding of the history of higher education in the United States in the 20th Century, Forensics in America: A History is significant in providing a context for understanding the role forensics may play in the 21st Century. The book expands the study of American public address, focuses on the pedagogy of forensics training, and explores cultural dimensions of forensics activities.

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Page Count

335

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1442226218

ISBN 13

9781442226210

Effective Risk Communication

A Message-Centered Approach

By: Timothy L. Sellnow,Robert R. Ulmer,Matthew W. Seeger,Robert Littlefield

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Effective Risk Communication

A Message-Centered Approach

By: Timothy L. Sellnow,Robert R. Ulmer,Matthew W. Seeger,Robert Littlefield

Coordination of risk assessments and risk communication strategies requires information sharing and establishing networks of working relationships between groups and agencies. Establishing these relationships necessitates overcoming - stitutional, cultural, and political boundaries. Signi?cant barriers exist between r- ulatory agencies and industry groups. Traditionally, these groups have mistrusted one another, and cooperation and collaboration, including sharing information, c- respondingly has been limited. The adoption of radio frequency identi?cation te- nology for tracking livestock, for example, has been met with signi?cant resistance due in part to mistrust between regulatory agencies and producers (Veil, 2006). In the food industry, the need for coordination has been enhanced by industry in- gration and globalization of both markets and production. In the case of GM foods discussed earlier, disagreements between U. S. , European Union, and Canadian r- ulatory agencies fueled the debate over the safety of GM crops. Overcoming institutional and cultural barriers, and mistrust is necessary to create consistency in risk messages. Open communication and information sharing can help clarify where risk perceptions diverge and identify points of convergence. The outcome may not be universal agreement about risks, but convergence around the general parameters of risk. Summary These best practice strategies of risk communication are not designed to function as distinct steps or isolated approaches. Rather than being mutually exclusive, they serve to complement one another and create a coherent approach to confronting risk communication problems.

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Page Count

185

Publisher

Springer Science & Business Media

Published Date

ISBN 10

0387797270

ISBN 13

9780387797274

Taking Sides Reference Library

By: Robert Ted D Delcampo,Scholastic Library Publishing

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Taking Sides Reference Library

By: Robert Ted D Delcampo,Scholastic Library Publishing

Examines both sides of the issues of childhood and society. Includes working mothers, older women as parents, transracial adoption, gender differences, early childhood, spanking, only children, divorce, television, middle childhood, boys vs. girls, latcheky children, home schooling, adolescence, bilingual education, values, abstinence education in sex education, gangs and more.

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Page Count

424

Publisher

Grolier Educational Corporation

Published Date

ISBN 10

0717291162

ISBN 13

9780717291168

Stories from the Heart

Lions Serving the World One Person at a Time: A Centennial Legacy Project

By: Robert S. Littlefield

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Stories from the Heart

Lions Serving the World One Person at a Time: A Centennial Legacy Project

By: Robert S. Littlefield

This is a book about stories from the heart. The designation "from the heart" was carefully chosen because it identifies a place of origin. Using stories from the heart--to relay how service to those in need transforms lives and creates a greater appreciation for the role that helping others can have on an individual's sense of purpose--was the right choice for a book about Lions Clubs International and its impact on the world over the past one hundred years. Through the stories and comments included in this book, readers gain a better understanding of what service to others has meant to those who have chosen to heed the call to give of themselves in order to make life better for those in need.

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Page Count

206

Published Date

ISBN 10

1546219528

ISBN 13

9781546219521

Book's by Robert S. Littlefield

Integrated Marketing Communications in Risk and Crisis Contexts

Integrated Marketing Communications in Risk and Crisis Contexts

Stories from the Heart: Lions Serving the World One Person at a Time

Stories from the Heart: Lions Serving the World One Person at a Time

Forensics in America

Forensics in America

Effective Risk Communication

Effective Risk Communication

Taking Sides Reference Library

Taking Sides Reference Library

Stories from the Heart

Stories from the Heart

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