The model that truly launched BMW into the performance arena in the United States were the second generation of 3-series cars. Today, the E30 family of BMWs are both readily affordable, and are popular with enthusiasts wanting to personalize them.
The Second Edition of this classic text is completely up-to-date with new chapters, new information on diseases, updated citations, and revised taxonomy and terminology of the fungi, bacteria, and other organisms that affect trees. Field and Laboratory Guide to Tree Pathology presents field and laboratory techniques as well as basic information for students, foresters, plant scientists, and arboriculturalists on tree disease pathology. The revised edition includes expanded historical documentation, updated taxonomy and terminology for both pests and diseases, an entirely new introduction, new chapters on tree biology, general control strategies, and diagnostic techniques. A new section of color plates will help readers in the identification of tree pathogens. All the references have been comprehensively updated, and the exercises included for students have been revised, making this guide a useful tool for students, teachers, and practitioners interested in tree disease. - Contains new chapters on tree biology, general control strategies, and diagnostic techniques - Includes additional information on the histories of disease - Provides thoroughly updated citations - Contains comprehensively revised taxonomy and terminology
This book is one of the only texts to cover the history, methodology, and practice of bioethics. Compiling articles from well-established bioethical thinkers, Jecker et al. have created an edited volume unique in its scope of topics addressed. Bioethics will find use for both graduate students and professional students in law, medicine, nursing or other health-related fields who will face bioethical issues in future careers.
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)
Encyclopedia of Plant and Crop Science is the first-ever single-source reference work to inclusively cover classic and modern studies in plant biology in conjunction with research, applications, and innovations in crop science and agriculture. From the fundamentals of plant growth and reproduction to developments in agronomy and agricultural science, the encyclopedia's authoritative content nurtures communication between these academically distinct yet intrinsically related fields-offering a spread of clear, descriptive, and concise entries to optimally serve scientists, agriculturalists, policy makers, students, and the general public.
This is an abridged version of a casebook (previously published in two volumes) on admiralty and maritime law. Nine chapters cover: admiralty jurisdiction and procedure; federalism and admiralty jurisdiction; admiralty remedies; carriage of goods; charter parties; personal injury and death claims; collision and other accidents; maritime liens; and
Richmond County wills are extant only from 1699, but the compiler of this useful work has bridged the gap by substituting information from Order Books, 1692-1699, thereby extending the possibilities for genealogical enquiry. The entries, which consist mainly of abstracts of wills and inventories and refer to about 8,000 persons, are arranged throughout the work in chronological order.
This book is about how plants get diseases, from the origins and evolution of parasites to how the great plant epidemics developed. The basic premise of the book is that the conditions favouring disease are inherent in agriculture and that diseases become destructive because of human activities. It also deals with how people have dealt with plant diseases in history. Included in the book are the natural histories of some of the most damaging plant diseases, worldwide, with discussions of why each became destructive. Diseases are grouped according to the most significant factors in the development of epidemics: in every case this is due to a human factor. Discussion of each model disease proceeds from observable facts to more complex concepts; thus, the reader with little knowledge of plant pathology should find the book easily understandable.
The long-awaited follow-up to the perennially bestselling writers' guide Story, from the most sought-after expert in the art of storytelling. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Oscars runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now, in Dialogue, McKee offers the same in-depth analysis for how characters speak on the screen, on the stage, and on the page in believable and engaging ways. From Macbeth to Breaking Bad, McKee deconstructs key scenes to illustrate the strategies and techniques of dialogue. Dialogue applies a framework of incisive thinking to instruct the prospective writer on how to craft artful, impactful speech. Famous McKee alumni include Peter Jackson, Jane Campion, Geoffrey Rush, Paul Haggis, the writing team for Pixar, and many others.
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