Robert Reisch's Books

Screening Transcendence

Film under Austrofascism and the Hollywood Hope, 1933-1938

By: Robert Dassanowsky

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Screening Transcendence

Film under Austrofascism and the Hollywood Hope, 1933-1938

By: Robert Dassanowsky

During the 1930s, Austrian film production companies developed a process to navigate the competing demands of audiences in Nazi Germany and those found in broader Western markets. In Screening Transcendence, film historian Robert Dassanowsky explores how Austrian filmmakers during the Austrofascist period (1933–1938) developed two overlapping industries: "Aryanized" films for distribution in Germany, its largest market, and "Emigrantenfilm," which employed émigré and Jewish talent that appealed to international audiences. Through detailed archival research in both Vienna and the United States, Dassanowsky reveals what was culturally, socially, and politically at stake in these two simultaneous and overlapping film industries. Influenced by French auteurism, admired by Italian cinephiles, and ardently remade by Hollywood, these period Austrian films demonstrate a distinctive regional style mixed with transnational influences. Combining brilliant close readings of individual films with thoroughly informed historical and cultural observations, Dassanowsky presents the story of a nation and an industry mired in politics, power, and intrigue on the brink of Nazi occupation.

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595

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Indiana University Press

Published Date

ISBN 10

0253034248

ISBN 13

9780253034243

On Humbug

By: Robert Dessaix

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On Humbug

By: Robert Dessaix

With his trademark eloquence and humour, Robert Dessaix, one of Australia's eminent writers, tackles humbug in the modern world-the tide of mumbo jumbo where words fall short of what they mean and motivations are not always what they appear.

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Hachette Australia

Published Date

ISBN 10

0733643914

ISBN 13

9780733643910

The Nothing that Is

A Natural History of Zero

By: Robert Kaplan

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The Nothing that Is

A Natural History of Zero

By: Robert Kaplan

A symbol for what is not there, an emptiness that increases any number it's added to, an inexhaustible and indispensable paradox. As we enter the year 2000, zero is once again making its presence felt. Nothing itself, it makes possible a myriad of calculations. Indeed, without zero mathematics as we know it would not exist. And without mathematics our understanding of the universe would be vastly impoverished. But where did this nothing, this hollow circle, come from? Who created it? And what, exactly, does it mean? Robert Kaplan's The Nothing That Is: A Natural History of Zero begins as a mystery story, taking us back to Sumerian times, and then to Greece and India, piecing together the way the idea of a symbol for nothing evolved. Kaplan shows us just how handicapped our ancestors were in trying to figure large sums without the aid of the zero. (Try multiplying CLXIV by XXIV). Remarkably, even the Greeks, mathematically brilliant as they were, didn't have a zero--or did they? We follow the trail to the East where, a millennium or two ago, Indian mathematicians took another crucial step. By treating zero for the first time like any other number, instead of a unique symbol, they allowed huge new leaps forward in computation, and also in our understanding of how mathematics itself works. In the Middle Ages, this mathematical knowledge swept across western Europe via Arab traders. At first it was called "dangerous Saracen magic" and considered the Devil's work, but it wasn't long before merchants and bankers saw how handy this magic was, and used it to develop tools like double-entry bookkeeping. Zero quickly became an essential part of increasingly sophisticated equations, and with the invention of calculus, one could say it was a linchpin of the scientific revolution. And now even deeper layers of this thing that is nothing are coming to light: our computers speak only in zeros and ones, and modern mathematics shows that zero alone can be made to generate everything. Robert Kaplan serves up all this history with immense zest and humor; his writing is full of anecdotes and asides, and quotations from Shakespeare to Wallace Stevens extend the book's context far beyond the scope of scientific specialists. For Kaplan, the history of zero is a lens for looking not only into the evolution of mathematics but into very nature of human thought. He points out how the history of mathematics is a process of recursive abstraction: how once a symbol is created to represent an idea, that symbol itself gives rise to new operations that in turn lead to new ideas. The beauty of mathematics is that even though we invent it, we seem to be discovering something that already exists. The joy of that discovery shines from Kaplan's pages, as he ranges from Archimedes to Einstein, making fascinating connections between mathematical insights from every age and culture. A tour de force of science history, The Nothing That Is takes us through the hollow circle that leads to infinity.

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294

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Oxford University Press

Published Date

ISBN 10

0199880891

ISBN 13

9780199880898

School Social Work

Practice, Policy, and Research

By: Michael S. Kelly,Carol Rippey Massat,Robert Constable

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School Social Work

Practice, Policy, and Research

By: Michael S. Kelly,Carol Rippey Massat,Robert Constable

School Social Work: Practice, Policy, and Research has been a foundational guide to the profession for over 40 years. Featuring 30 readings divided into five parts, this best-selling text reflects the many ways that school social work practice impacts academic, behavioral, and social outcomes for both youths and the broader school community. The essays include selections from both pioneers in the field and newcomers who address the remarkable changes and growing complexities of the profession. The ninth edition of School Social Work features a stronger focus on evidence informed practice and adds substantial new content related to antiracist practice and trauma-informed care. It retains the holistic model of school social work practice that has informed all previous editions of this cornerstone text, making it a relevant and vital resource for today's practitioners and students as schools grapple with how to deal with the COVID-19 pandemic and its aftermath.

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673

Publisher

Oxford University Press

Published Date

ISBN 10

0197530397

ISBN 13

9780197530399

Socially Just Practice in Groups

A Social Work Perspective

By: Robert M. Ortega,Charles D. Garvin

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Socially Just Practice in Groups

A Social Work Perspective

By: Robert M. Ortega,Charles D. Garvin

Socially Just Practice in Groups: A Social Work Perspective comprehensively covers all aspects of group practice in social work settings, integrating a unique social justice framework throughout. Drawing from their experience as group work practitioners, authors Robert Ortega and Charles D. Garvin walk readers through the basics of group practice, including getting started, doing group work, establishing the purpose, roles and tasks of the group, stages and phases of practice, and specific skills in assessment, monitoring, and evaluation. A social justice framework provides a fresh perspective during an era of widespread social change and provides social workers tools for effective group interventions. Chapters contain detailed case examples to illustrate concepts presented, as well as exercises to help students practice skills.

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321

Publisher

SAGE Publications

Published Date

ISBN 10

1483310183

ISBN 13

9781483310183

Computing Our Way to Paradise?

The Role of Internet and Communication Technologies in Sustainable Consumption and Globalization

By: Robert Rattle

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Computing Our Way to Paradise?

The Role of Internet and Communication Technologies in Sustainable Consumption and Globalization

By: Robert Rattle

Rattle's new book challenges key assumptions concerning the role of Internet and communication technologies (ICTs) in globalization processes. The author argues that while globalization is predicated upon a strong, extensive, and interconnected global ICT network of products, processes, and services, the real environmental and health benefits remain far from certain. ICTs have been promoted as the next economic wave with the potential to generate jobs, wealth, and prosperity to surpass that of the industrial era. It is assumed the environmental impacts will be negligible or even beneficial in this shift towards a service economy. Rattle investigates these current and expected trends in ICTs and their potential contribution to sustainable development. His book is an indispensable overview for researchers and instructors in globalization, Internet communication technologies, and environmental anthropology or sociology, as well as a resource for policy makers in environmental protection, sustainable development, sustainable consumption, and the social role of science and technology.

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248

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0759119333

ISBN 13

9780759119338

Aachen

The U.S. Army's Battle for Charlemagne's City in World War II

By: Robert W. Baumer

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Aachen

The U.S. Army's Battle for Charlemagne's City in World War II

By: Robert W. Baumer

By September 1944, the Allied advance across France and Belgium had turned into attrition along the German frontier. Standing between the Allies and the Third Reich's industrial heartland was the city of Aachen, once the ancient seat of Charlemagne's empire and now firmly entrenched within Germany's Siegfried Line fortifications. The city was on the verge of capitulating until Hitler forbade surrender. • Dramatic story of the American battle for Aachen, the first city on German soil to fall to the Allies in World War II. • Chronicles the six weeks of hard combat for the city, culminating in eight days of fighting in the streets • Details the involvement of some of the U.S. Army's finest units, including the 1st Infantry Division ("Big Red One"), the 30th Infantry Division ("Roosevelt's SS"), and the 2nd Armored Division ("Hell on Wheels")

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434

Publisher

Stackpole Books

Published Date

ISBN 10

0811714829

ISBN 13

9780811714822

Poorly Understood

What America Gets Wrong About Poverty

By: Mark Robert Rank,Lawrence M. Eppard,Heather E. Bullock

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Poorly Understood

What America Gets Wrong About Poverty

By: Mark Robert Rank,Lawrence M. Eppard,Heather E. Bullock

What if the idealized image of American societya land of opportunity that will reward hard work with economic successis completely wrong? Few topics have as many myths, stereotypes, and misperceptions surrounding them as that of poverty in America. The poor have been badly misunderstood since the beginnings of the country, with the rhetoric only ratcheting up in recent times. Our current era of fake news, alternative facts, and media partisanship has led to a breeding ground for all types of myths and misinformation to gain traction and legitimacy. Poorly Understood is the first book to systematically address and confront many of the most widespread myths pertaining to poverty. Mark Robert Rank, Lawrence M. Eppard, and Heather E. Bullock powerfully demonstrate that the realities of poverty are much different than the myths; indeed in many ways they are more disturbing. The idealized image of American society is one of abundant opportunities, with hard work being rewarded by economic prosperity. But what if this picture is wrong? What if poverty is an experience that touches the majority of Americans? What if hard work does not necessarily lead to economic well-being? What if the reasons for poverty are largely beyond the control of individuals? And if all of the evidence necessary to disprove these myths has been readily available for years, why do they remain so stubbornly pervasive? These are much more disturbing realities to consider because they call into question the very core of America's identity. Armed with the latest research, Poorly Understood not only challenges the myths of poverty and inequality, but it explains why these myths continue to exist, providing an innovative blueprint for how the nation can move forward to effectively alleviate American poverty.

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376

Publisher

Oxford University Press

Published Date

ISBN 10

0190881399

ISBN 13

9780190881399

Polyurethane Sealants

Technology & Applications

By: Robert M. Evans

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Polyurethane Sealants

Technology & Applications

By: Robert M. Evans

Polyurethane sealants are used in many high-volume applications such as construction and automotive. This volume provides an in-depth, illustrated survey of both the technology and applications. The detailed information will be useful to all those involved in the research, development, processing, evaluation and use of sealants for high-volume applications.

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199

Publisher

CRC Press

Published Date

ISBN 10

1482249332

ISBN 13

9781482249330

All These Things into Position

What Theology Can Learn From Radiohead

By: Robert Cady Saler

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All These Things into Position

What Theology Can Learn From Radiohead

By: Robert Cady Saler

Radiohead is simultaneously one of the most experimental and most successful rock bands on the planet. While their lyrics rarely reference religion, in this book Robert Saler argues that the discipline of Christian theology has a great deal to learn from the band when it comes to unflinching engagement with the world's brokenness and its longing for redemption. Market dynamics, the influence of capitalism on art, ecological theology, aesthetics, and Christology all come together as Saler asks what it might mean for Radiohead to "soundtrack" a theology of defiance against the forces that create death in our daily lives.

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Wipf and Stock Publishers

Published Date

ISBN 10

153260680X

ISBN 13

9781532606809

School Social Work

Practice, Policy, and Research

By: Carol Rippey Massat,Robert Constable

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School Social Work

Practice, Policy, and Research

By: Carol Rippey Massat,Robert Constable

History and general perspectives in school social work -- The policy context for school social work practice -- Assessment and practice-based research in school social work -- Policy practice -- Tier 1 Interventions -- Tier 2 Interventions in schools: working with at-risk students -- Tier 3 Interventions in schools.

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712

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0190615621

ISBN 13

9780190615628

The Soviet Concept of 'Limited Sovereignty' from Lenin to Gorbachev

The Brezhnev Doctrine

By: Robert A. Jones

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The Soviet Concept of 'Limited Sovereignty' from Lenin to Gorbachev

The Brezhnev Doctrine

By: Robert A. Jones

The book examines the origins, development and contemporary significance of the Soviet doctrine of 'limited sovereignty' ('Brezhnev Doctrine'), with particular reference to the Doctrine's implications for the Soviet Union's relations with Eastern Europe. The author identifies and considers the multiple functions served by the Soviet Union's essentially dualistic or 'bi-axial' approach to sovereignty, which embraces notions derived from both general international law and from Soviet Marxist-Leninist doctrine. The book also includes a comparative analysis of the US 'Monroe Doctrine'. The author argues that, although in the Gorbachev era of 'new thinking', the Soviet doctrine of sovereignty may be developing a 'third axis', Western predictions of the imminent or actual demise of the 'Brezhnev Doctrine' are premature.

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346

Publisher

Springer

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ISBN 10

1349204919

ISBN 13

9781349204915

The A to Z of German Cinema

By: Robert C. Reimer,Carol J. Reimer

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The A to Z of German Cinema

By: Robert C. Reimer,Carol J. Reimer

German film is diverse and multi-faceted; its history includes five distinct German governments (Wilhelmine Germany, the Weimar Republic, the Third Reich, the Federal Republic of Germany, and the German Democratic Republic), two national industries (Germany and Austria), and a myriad of styles and production methods. Paradoxically, the political disruptions that have produced these distinct film eras, as well as the natural inclination of artists to rebel and create new styles, allow for the construction of a narrative of German film. While the disjuncture generates distinct points of separation, it also highlights continuities between the ruptures. Outlining the richness of German film, The A to Z of German Cinema covers mainstream, alternative, and experimental film from 1895 to the present through a chronology, introductory essay, appendix of the 100 most significant German films, a bibliography, and hundreds of cross-referenced dictionary entries on directors, actors, films, cinematographers, composers, producers, and major historical events that greatly affected the direction and development of German cinema. The book's broad canvas will lead students and scholars of cinema to appreciate the complex nature of German film.

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524

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0810876116

ISBN 13

9780810876118

Historical Dictionary of German Cinema

By: Robert C. Reimer,Carol J. Reimer

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Historical Dictionary of German Cinema

By: Robert C. Reimer,Carol J. Reimer

The History of German film is diverse and multi-faceted. This volume can only suggest the richness of a film tradition that includes five distinct German governments [Wilhelmine Germany, the Weimar Republic, the Third Reich, the Federal Republic of Germany (West Germany), and the German Democratic Republic (East Germany), s well as a reunited Germany], two national industries (Germany and Austria), and a myriad of styles and production methods. Paradoxically, the political disruptions that have produced these distinct film eras, as well as and the natural inclination of artists to rebel and create new styles, allow for construction of a narrative of German film. Disjuncture generates distinct points of separation, and yet also highlights continuities between the ruptures. This second edition of Historical Dictionary of German Cinema contains a chronology, an introduction, appendixes and an extensive bibliography. The dictionary section has over 200 cross-referenced entries on directors, actors, films, cinematographers, composers, producers, and major historical events that greatly affected the direction and development of German cinema. This book is an excellent resource for students, researchers, and anyone wanting to know more about German cinema.

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547

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Rowman & Littlefield

Published Date

ISBN 10

1538119404

ISBN 13

9781538119402

Polish Film

A Twentieth Century History

By: Charles Ford,Robert Hammond

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Polish Film

A Twentieth Century History

By: Charles Ford,Robert Hammond

When the Lumiere brothers introduced the motion picture in 1895, Poland was a divided and suffering nation--yet Polish artists found their way into the new world of cinema. Boleslaw Matuszewski created his first documentary films in 1896, and Poland's first movie house was established in 1908. Despite war and repression, Polish cinema continued to grow and to reach for artistic heights. The twentieth century closed with new challenges, but a new generation of Polish filmmakers stood ready to meet them. Here is a complete history of the Polish cinema through the end of the twentieth century, with special attention to political and economic contexts.

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369

Publisher

McFarland

Published Date

ISBN 10

1476608032

ISBN 13

9781476608037

Austrian Cinema

A History

By: Robert von Dassanowsky

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Austrian Cinema

A History

By: Robert von Dassanowsky

Austria, the multicultural crossroad of the European continent, has been the genesis of many artistic concepts. Just as late 19th and early 20th century Austria gave influential modernism to the world in the fields of medicine, urban planning, architecture, design, literature, music, and theater, so its film industry created a significant national cinema that seeded talents and concepts internationally. Nevertheless, the value of Austrian cinema to international film has been long obscured. Austria's important bond with American film is also underappreciated because of the lack of accessible English language scholarship on the early careers of Austro-Hollywood artists and on influential developments in Austrian film history. This first comprehensive English survey of Austrian film introduces more than a century of cinema, following the development of the industry chronologically through the nation's various transformations since 1895. Important industry movements, genres and films are highlighted with sociopolitical, cultural and aesthetic details. An analysis of the economic trends that have influenced Austrian film is also provided. The survey considers the directors, actors, producers, writers, cinematographers, editors, composers and other film artists who have been essential to the development and influence of Austrian cinema. The closing chapter anticipates new faces of the Austrian film industry in the 21st century.

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Page Count

329

Publisher

McFarland

Published Date

ISBN 10

1476621470

ISBN 13

9781476621470

Film Quotations

11,000 Lines Spoken on Screen, Arranged by Subject, and Indexed

By: Robert A. Nowlan,Gwendolyn W. Nowlan

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Film Quotations

11,000 Lines Spoken on Screen, Arranged by Subject, and Indexed

By: Robert A. Nowlan,Gwendolyn W. Nowlan

Certain lines define a movie. Marlene Dietrich in Morocco: “Anyone who has faith in me is a sucker.” Too, there are lines that fit actor and character. Mae West in I’m No Angel: “I’m very quick in a slow way.” Jane Fonda in California Suite: “Fit? You think I look fit? What an awful shit you are. I look gorgeous.” From the classics to the grade–B slasher movies, over 11,000 quotes are arranged by over 900 subjects, like accidents, double entendres, eyes (and other body parts!), ice cream, luggage, parasites, and ugliness. Each quote gives the movie title, production company, year of release, speaker of the line, and, when appropriate, a comment putting the quote in context.

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776

Publisher

McFarland

Published Date

ISBN 10

147662058X

ISBN 13

9781476620589

How Trade with China Threatens Western Institutions

The Economic Roots of a Political Crisis

By: Robert Gmeiner

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How Trade with China Threatens Western Institutions

The Economic Roots of a Political Crisis

By: Robert Gmeiner

This book evaluates the institutional environments of China and the United States, and the West more broadly, and how they affect their trading relationship, with specific emphasis on intellectual property theft and other allegations of unfair competition. The economic and political characteristics of the two countries affect the balance of power in their trading relationship, with ramifications far beyond jobs and output. The major theme is China’s ability to free ride on Western institutions through intellectual property theft and extortion. This free riding is far more than just infringing patents and reaping profits; it creates a combination of incentives for political pressures in the West that diminish the free market and liberal Western values. The result is the classic result of free riding – underprovision, or degeneration, of the Western institutions that made the West prosperous and free. At the same time, China’s economic might, military prowess, and global soft power increase, often with deleterious effects for freedom and free markets. This book is distinctive because it integrates public choice ideas about economic institutions, state action, and strategic behavior into international trade. It also takes account of the economic characteristics of China and the West and explains why they present a situation that is fundamentally different from other trade disputes. Institutions and political influence are central to this book’s analysis of trade, which can be more dangerous and more disguised than the welfare gains from trade. Providing a concise and lucid distillation of pressing issues, this book is critical reading for scholars studying trade with China and its effects on both global and Western innovation, economic output, soft power, and freedom more broadly.

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293

Publisher

Springer Nature

Published Date

ISBN 10

3030747093

ISBN 13

9783030747091

The Savvy Sphinx

How Garbo Conquered Hollywood

By: Robert Dance

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The Savvy Sphinx

How Garbo Conquered Hollywood

By: Robert Dance

Named a 2022 Richard Wall Award Finalist by the Theatre Library Association From the late 1920s through the thirties, Greta Garbo (1905–1990) was the biggest star in Hollywood. She stopped making films in 1941, at only thirty-six, and thereafter sought a discreet private life. Still, her fame only increased as the public and press clamored for news of the former actress. At the time of her death, forty-nine years later, photographers continued to stalk her, and her death was reported on the front pages of newspapers worldwide. In The Savvy Sphinx: How Garbo Conquered Hollywood, Robert Dance traces the strategy a working-class Swedish teenager employed to enter motion pictures, find her way to America, and ultimately become Hollywood’s most glorious product. Brilliant tactics allowed her to reach Hollywood’s upper-most echelon and made her one of the last century’s most famous people. Garbo was discovered by director Mauritz Stiller, who saw promise in her nascent talent and insisted that she accompany him when he was lured to America by an MGM contract. By twenty she was a movie star and the epitome of glamour. Soon Garbo was among the highest-paid performers, and in many years she occupied the number one position. Unique among studio players, she quickly insisted on and was granted final authority over her scripts, costars, and directors. But Garbo never played the Hollywood game, and by the late twenties her unwillingness to grant interviews, attend premieres, or meet visiting dignitaries won her the sobriquet the Swedish Sphinx. The Savvy Sphinx, which includes over a hundred beautiful images, charts her rise and her long self-imposed exile as the queen who abdicated her Hollywood throne. Garbo was the paramount star produced by the Hollywood studio system, and by the time of her death her legendary status was assured.

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369

Publisher

Univ. Press of Mississippi

Published Date

ISBN 10

1496836561

ISBN 13

9781496836564

How History Matters to Philosophy

Reconsidering Philosophy’s Past After Positivism

By: Robert C. Scharff

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How History Matters to Philosophy

Reconsidering Philosophy’s Past After Positivism

By: Robert C. Scharff

In recent decades, widespread rejection of positivism’s notorious hostility toward the philosophical tradition has led to renewed debate about the real relationship of philosophy to its history. How History Matters to Philosophy takes a fresh look at this debate. Current discussion usually starts with the question of whether philosophy’s past should matter, but Scharff argues that the very existence of the debate itself demonstrates that it already does matter. After an introductory review of the recent literature, he develops his case in two parts. In Part One, he shows how history actually matters for even Plato’s Socrates, Descartes, and Comte, in spite of their apparent promotion of conspicuously ahistorical Platonic, Cartesian, and Positivistic ideals. In Part Two, Scharff argues that the real issue is not whether history matters; rather it is that we already have a history, a very distinctive and unavoidable inheritance, which paradoxically teaches us that history’s mattering is merely optional. Through interpretations of Dilthey, Nietzsche, and Heidegger, he describes what thinking in a historically determinate way actually involves, and he considers how to avoid the denial of this condition that our own philosophical inheritance still seems to expect of us. In a brief conclusion, Scharff explains how this book should be read as part of his own effort to acknowledge this condition rather than deny it.

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379

Publisher

Routledge

Published Date

ISBN 10

1134626800

ISBN 13

9781134626809

Directors in British and Irish Cinema

A Reference Companion

By: Robert Murphy

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Directors in British and Irish Cinema

A Reference Companion

By: Robert Murphy

A guide to directors who have worked in the British and Irish film industries between 1895 and 2005. Each of its 980 entries on individuals directors gives a resume of the director's career, evaluates their achievements and provides a complete filmography. It is useful for those interested in film-making in Britain and Ireland.

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1560

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1838715320

ISBN 13

9781838715328

The Random Factor

How Chance and Luck Profoundly Shape Our Lives and the World around Us

By: Prof. Mark Robert Rank

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The Random Factor

How Chance and Luck Profoundly Shape Our Lives and the World around Us

By: Prof. Mark Robert Rank

Upending notions of predictability and rugged individualism to reveal how truly random the world is. It’s comforting to think that we can be successful because we work hard, climb ladders, and get what we deserve, but each of us has been profoundly touched by randomness. Chance is shown to play a crucial role in shaping outcomes across history, throughout the natural world, and in our everyday lives. In The Random Factor, Mark Robert Rank draws from a wealth of evidence, including interviews and research, to explain how luck and chance play out and reveals how we can use these lessons to guide our personal lives and public policies. The Random Factor traverses luck from macro to micro, from events like the Cuban Missile Crisis to our personal encounters and relationships. From his perspective as a scholar of poverty, Rank also delves into the class and race dynamics of chance, emphasizing the stark disparities it brings to light. This transformative book prompts a new understanding of the twists and turns in our daily lives and encourages readers to fully appreciate the surprising world of randomness in which we live.

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302

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Univ of California Press

Published Date

ISBN 10

0520390970

ISBN 13

9780520390973

Consumer Behaviour

Applications in Marketing

By: Robert East,Malcolm Wright,Marc Vanhuele

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Consumer Behaviour

Applications in Marketing

By: Robert East,Malcolm Wright,Marc Vanhuele

A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.

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345

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SAGE

Published Date

ISBN 10

1446241858

ISBN 13

9781446241851

Gudenus Cave: The Earliest Humans of Austria

By: Robert G. Bednarik

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Gudenus Cave: The Earliest Humans of Austria

By: Robert G. Bednarik

Summarising 60 years of research by the author at the earliest human occupation site known in Austria (1962 to 2021), this book describes the strategies and methods of studying a Pleistocene cave site that had been regarded as fully excavated, and their long-term applications.

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Page Count

189

Publisher

Archaeopress Publishing Ltd

Published Date

ISBN 10

1803273852

ISBN 13

9781803273853

Simple Things Won't Save the Earth

By: J. Robert Hunter

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Simple Things Won't Save the Earth

By: J. Robert Hunter

We drive cars with "Save the Whales" bumper stickers, buy aerosol sprays that advertise "no chlorofluorocarbons," and wear T-shirts made from organically grown cotton. All of these "earth friendly" choices and products convince us that we are "thinking globally, acting locally" and saving the planet. But are we really? In this provocative book, J. Robert Hunter asserts that using catchy slogans and symbols to sell the public on environmental conservation is ineffective, misleading, and even dangerous. Debunking the Fifty Simple Things You Can Do to Save the Earth approach, Hunter shows that there are no simple solutions to major environmental problems such as species extinction, ozone depletion, global warming, pollution, and non-renewable resource consumption. The use of slogans and symbols, Hunter argues, simply gives the public a false sense that "someone" is solving the environmental crisis—while it remains as serious now as when the environmental movement began. Writing in plain yet passionate prose for general readers, he here opens a national debate on what is really required to preserve the earth as a habitat for the human species.

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Page Count

218

Publisher

University of Texas Press

Published Date

ISBN 10

0292731132

ISBN 13

9780292731134

The Great Garbo

By: Robert Payne

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The Great Garbo

By: Robert Payne

This lavishly-illustrated tour through the film career of Greta Garbo (1905-1990) provides a biographical background of the star and an analysis of her very special mystique. Payne describes how Garbo's timeless beauty worked its magic in such films as Flesh and the Devil, Anna Christie, Mata Hari, Grand Hotel, Queen Christina, Camille, and Ninotchka. Remarkable photos show the transformation of working-class girl Greta Gustafsson into a Hollywood bit player, and later into an icon of cinema glamour.

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Page Count

299

Publisher

Cooper Square Press

Published Date

ISBN 10

1461664527

ISBN 13

9781461664529

No Safe Route

By: Robert H. Linders

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No Safe Route

By: Robert H. Linders

It takes a gifted speaker to turn the philosophical into the practical, the theological into themes for daily living. Author Robert H. Linders has done just that for more than thirty-five years as the pastor of St. Paul's Lutheran Church in Doylestown, Pennsylvania. In No Safe Route, he shares a collection of his sermons and other essays gathered from throughout his career. For Linders, most subjects are fair game, providing spiritual guidance on everything from novels, fathers of the Church, poetry, popular movies, a visit to his college-town diner, and the current political landscape. In these sermons, the Bible and today's news sit side by side, and humor illuminates ancient biblical truths. "Bob Linders addresses the concerns of living in a world that tries to do without God." -Donald Mathews, former librarian and preaching instructor at Gettysburg Theological Seminary "In the Land of Linders, Bible hermeneutics meet today's news, and memorable jokes confront philosophical wisdom in such rapid succession that one needs at least a good week of conversation at home to sort them out." -Robert C. Williams (PhD, Harvard), Pulitzer Prize Nominee in Russian History Lovell, Maine.

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113

Publisher

iUniverse

Published Date

ISBN 10

1475968892

ISBN 13

9781475968897

Fragile Families, Fragile Solutions

A History of Supportive Services for Families in Poverty

By: Robert Halpern

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Fragile Families, Fragile Solutions

A History of Supportive Services for Families in Poverty

By: Robert Halpern

This book presents a historical perspective on one of the central components of the U.S. social welfare network--family services--and provides a unique look at the advances this service network has achieved, problems it has confronted, and how it is likely to develop in the future.

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Page Count

308

Publisher

Columbia University Press

Published Date

ISBN 10

023110667X

ISBN 13

9780231106672

Book's by Robert Reisch

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