Robert R. Ulmer's Books

Effective Crisis Communication

Moving From Crisis to Opportunity

By: Robert R. Ulmer,Timothy L. Sellnow,Matthew W. Seeger

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Effective Crisis Communication

Moving From Crisis to Opportunity

By: Robert R. Ulmer,Timothy L. Sellnow,Matthew W. Seeger

This book provides readers with practical advice on how to effectively manage and overcome a crisis. The authors offer guidelines for taking the many challenges that crisis present and turning those challenges into opportunities.--[book cover].

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Page Count

216

Publisher

SAGE

Published Date

ISBN 10

1412914191

ISBN 13

9781412914192

Effective Risk Communication

A Message-Centered Approach

By: Timothy L. Sellnow,Robert R. Ulmer,Matthew W. Seeger,Robert Littlefield

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Effective Risk Communication

A Message-Centered Approach

By: Timothy L. Sellnow,Robert R. Ulmer,Matthew W. Seeger,Robert Littlefield

Coordination of risk assessments and risk communication strategies requires information sharing and establishing networks of working relationships between groups and agencies. Establishing these relationships necessitates overcoming - stitutional, cultural, and political boundaries. Signi?cant barriers exist between r- ulatory agencies and industry groups. Traditionally, these groups have mistrusted one another, and cooperation and collaboration, including sharing information, c- respondingly has been limited. The adoption of radio frequency identi?cation te- nology for tracking livestock, for example, has been met with signi?cant resistance due in part to mistrust between regulatory agencies and producers (Veil, 2006). In the food industry, the need for coordination has been enhanced by industry in- gration and globalization of both markets and production. In the case of GM foods discussed earlier, disagreements between U. S. , European Union, and Canadian r- ulatory agencies fueled the debate over the safety of GM crops. Overcoming institutional and cultural barriers, and mistrust is necessary to create consistency in risk messages. Open communication and information sharing can help clarify where risk perceptions diverge and identify points of convergence. The outcome may not be universal agreement about risks, but convergence around the general parameters of risk. Summary These best practice strategies of risk communication are not designed to function as distinct steps or isolated approaches. Rather than being mutually exclusive, they serve to complement one another and create a coherent approach to confronting risk communication problems.

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Page Count

185

Publisher

Springer Science & Business Media

Published Date

ISBN 10

0387797270

ISBN 13

9780387797274

Effective Crisis Communication

Moving From Crisis to Opportunity

By: Robert R. Ulmer,Timothy L. Sellnow,Matthew W. Seeger

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Effective Crisis Communication

Moving From Crisis to Opportunity

By: Robert R. Ulmer,Timothy L. Sellnow,Matthew W. Seeger

In this fully updated Second Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides 15 in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, “What now?” and explains how organizations can and should emerge from crisis.

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Age

Page Count

265

Publisher

SAGE Publications

Published Date

ISBN 10

1412980348

ISBN 13

9781412980340

Book's by Robert R. Ulmer

Effective Crisis Communication

Effective Crisis Communication

Effective Risk Communication

Effective Risk Communication

Effective Crisis Communication

Effective Crisis Communication

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