Robert Naud's Books

Lights, Camera, Madison Avenue

The Golden Age of Advertising

By: Robert Naud

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Lights, Camera, Madison Avenue

The Golden Age of Advertising

By: Robert Naud

This inside look at the production of 20th century television commercials begins with a review of advertising's beginnings going through the 1960s and early 1970s. The author, a career "Mad man," recounts lightheartedly his experiences on commercial productions--both live and film--in theaters and studios in New York City, at LBJ's ranch, on the White House lawn, along Rome's Appian Way, in Lady Astor's dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.

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207

Publisher

McFarland

Published Date

ISBN 10

1476622566

ISBN 13

9781476622569

Re-visions of Shakespeare

Essays in Honor of Robert Ornstein

By: Robert Ornstein

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Re-visions of Shakespeare

Essays in Honor of Robert Ornstein

By: Robert Ornstein

Re-Visions of Shakespeare: Essays in Honor of Robert Ornstein is a tribute to one of the most prominent Shakespeareans in the last half of the twentieth century, past president of the Shakespeare Association of America, and author of Shakespeare's Comedies: From Roman Farce to Romantic Mystery, and Other texts. Twelve original contributions by an international group of scholars, including some of the most prominent working in Shakespeare studies today, use a variety of theoretical perspectives to address issues of contemporary import in the dramatic texts. Janus-like, the collection suggests the directions of Shakespeare studies at the outset of the new millennium while considering their roots in the last.

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318

Publisher

University of Delaware Press

Published Date

ISBN 10

0874138558

ISBN 13

9780874138559

Parades and Politics at Vichy

By: Robert O. Paxton

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Parades and Politics at Vichy

By: Robert O. Paxton

In June 1940 the French Army that Europe had known and feared since Louis XIV vanished in the most overwhelming defeat ever suffered by the military force of a modern nation. This is the story of what really happened to that army. Originally published in 1966. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

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491

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Princeton University Press

Published Date

ISBN 10

140087839X

ISBN 13

9781400878390

Preventing Illness Among People with Coronary Heart Disease

By: John D. Piette,Robert M. Kaplan,Joseph R. Ferrari

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Preventing Illness Among People with Coronary Heart Disease

By: John D. Piette,Robert M. Kaplan,Joseph R. Ferrari

Preventing Illness Among People With Coronary Heart Disease brings together researchers from a variety of disciplines who address subjects relevant to secondary and tertiary preventive care for patients with Coronary Heart Disease (CHD). Readers gain invaluable knowledge as they read of three related studies about the effects of mental health on CHD patients' physical health, the effects of CHD on patients' mental health and quality of life, and the role of formal behavioral interventions in promoting health among patients with CHD. This authoritative book stimulates readers to do further research about the interplay of mental health, physical health, and behavioral intervention for CHD patients.

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213

Publisher

Psychology Press

Published Date

ISBN 10

0789000067

ISBN 13

9780789000064

A Blues Bibliography

By: Robert Ford

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A Blues Bibliography

By: Robert Ford

A Blues Bibliography, Second Edition is a revised and enlarged version of the definitive blues bibliography first published in 1999. Material previously omitted from the first edition has now been included, and the bibliography has been expanded to include works published since then. In addition to biographical references, this work includes entries on the history and background of the blues, instruments, record labels, reference sources, regional variations and lyric transcriptions and musical analysis. The Blues Bibliography is an invaluable guide to the enthusiastic market among libraries specializing in music and African-American culture and among individual blues scholars.

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2397

Publisher

Routledge

Published Date

ISBN 10

1135865078

ISBN 13

9781135865078

Saunders Nursing Drug Handbook 2022 E-Book

By: Robert Kizior,Keith Hodgson

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Saunders Nursing Drug Handbook 2022 E-Book

By: Robert Kizior,Keith Hodgson

The go-to guide for students and nurses alike to promote better patient care! Saunders Nursing Drug Handbook 2022 provides you with essential information on more than 1,000 generic and 4,000 trade name drugs. This handy, user-friendly guide features updated Black Box Alerts and comprehensive coverage of IV drug administration, side effects and adverse reactions, fixed combinations, and nursing considerations. It uniquely guides you through clinical priorities in the practice setting and is organized alphabetically by generic drug name for quick reference. New drug monographs cover 28 new FDA-approved drugs! - Over 1,000 generic name drugs, encompassing over 4,000 trade name drugs, are organized alphabetically with A-to-Z tabs for quick and easy access. - Detailed information for each drug distinguishes side effects and adverse reactions to help you identify which are most likely to occur. - Highlighting of high-alert drugs helps promote safe administration of drugs that pose the greatest risk for patient harm; an appendix includes drug names that sound alike or look alike. - UNIQUE! Herbal information is included in the appendix and on the Evolve companion website, covering the interactions and effects of commonly encountered herbs. - Classifications section features an overview of actions and uses for drug families. - Top 100 Drugs list helps you easily identify the most frequently administered drugs. - Nursing considerations are organized in a functional nursing process framework and include headings for baseline assessment, intervention/evaluation, and patient/family teaching. - Information on lifespan and disorder-related dosage variations equips you with special considerations for pediatric, geriatric, hepatic, and immune- or renal-compromised patients. - Extensive IV content features IV compatibilities/IV incompatibilities and breaks down key information with headings on reconstitution, rate of administration, and storage. - Fixed combinations are included in dosages of each combined drug directly within the individual monographs, to help you understand different drug dose options for specific diseases. - Cross-references to the 400 top U.S. brand-name drugs are located throughout the book for easy access. - Customizable and printable monographs for 100 of the most commonly used drugs are located on Evolve, along with quarterly drug updates. - Therapeutic and toxic blood level information promotes safe drug administration. - Comprehensive IV Compatibility Chart foldout arms you with compatibility information for 65 intravenous drugs. - List of newly approved drugs in the front of the book makes it easy to locate the latest drugs. - Callouts in a sample drug monograph highlight key features to help you understand how to use the book more efficiently. - NEW! Drug monographs for 28 new FDA-approved drugs equip you with the most current drug information. - NEW! Updated monographs include new interactions, precautions, alerts, patient teaching instructions, and other need-to-know information to help prevent medication dispensing errors.

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1568

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323798918

ISBN 13

9780323798914

Dissimilarity Representation For Pattern Recognition, The: Foundations And Applications

By: Robert P W Duin,Elzbieta Pekalska

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Dissimilarity Representation For Pattern Recognition, The: Foundations And Applications

By: Robert P W Duin,Elzbieta Pekalska

This book provides a fundamentally new approach to pattern recognition in which objects are characterized by relations to other objects instead of by using features or models. This 'dissimilarity representation' bridges the gap between the traditionally opposing approaches of statistical and structural pattern recognition.Physical phenomena, objects and events in the world are related in various and often complex ways. Such relations are usually modeled in the form of graphs or diagrams. While this is useful for communication between experts, such representation is difficult to combine and integrate by machine learning procedures. However, if the relations are captured by sets of dissimilarities, general data analysis procedures may be applied for analysis.With their detailed description of an unprecedented approach absent from traditional textbooks, the authors have crafted an essential book for every researcher and systems designer studying or developing pattern recognition systems.

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Page Count

634

Publisher

World Scientific

Published Date

ISBN 10

9814479144

ISBN 13

9789814479141

The Business of Enlightenment

a publishing history of the Encyclopédie, 1775-1800

By: Robert DARNTON,Robert Darnton

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The Business of Enlightenment

a publishing history of the Encyclopédie, 1775-1800

By: Robert DARNTON,Robert Darnton

A great book about an even greater book is a rare event in publishing. Darnton's history of the Encyclopedie is such an occasion. The author explores some fascinating territory in the French genre of histoire du livre, and at the same time he tracks the diffusion of Enlightenment ideas. He is concerned with the form of the thought of the great philosophes as it materialized into books and with the way books were made and distributed in the business of publishing. This is cultural history on a broad scale, a history of the process of civilization. In tracing the publishing story of Diderot's Encyclopedie, Darnton uses new sources--the papers of eighteenth-century publishers--that allow him to respond firmly to a set of problems long vexing historians. He shows how the material basis of literature and the technology of its production affected the substance and diffusion of ideas. He fully explores the workings of the literary market place, including the roles of publishers, book dealers, traveling salesmen, and other intermediaries in cultural communication. How publishing functioned as a business, and how it fit into the political as well as the economic systems of prerevolutionary Europe are set forth. The making of books touched on this vast range of activities because books were products of artisanal labor, objects of economic exchange, vehicles of ideas, and elements in political and religious conflict. The ways ideas traveled in early modern Europe, the level of penetration of Enlightenment ideas in the society of the Old Regime, and the connections between the Enlightenment and the French Revolution are brilliantly treated by Darnton. In doing so he unearths a double paradox. It was the upper orders in society rather than the industrial bourgeoisie or the lower classes that first shook off archaic beliefs and took up Enlightenment ideas. And the state, which initially had suppressed those ideas, ultimately came to favor them. Yet at this high point in the diffusion and legitimation of the Enlightenment, the French Revolution erupted, destroying the social and political order in which the Enlightenment had flourished. Never again will the contours of the Enlightenment be drawn without reference to this work. Darnton has written an indispensable book for historians of modern Europe.

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639

Publisher

Harvard University Press

Published Date

ISBN 10

0674030184

ISBN 13

9780674030183

National Road in Maryland, The

By: Robert P. Savitt

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National Road in Maryland, The

By: Robert P. Savitt

The 200-year-old National Road (also known as The National Pike, Cumberland Road, US 40, and Baltimore-Cumberland Turnpike) is often referred to as 'The Main Street of America.' It was the nation's first federally funded highway and eventually passed through more than 25 cities and towns in Maryland. The 33-mile Maryland portion of the original road was linked with privately constructed turnpikes to extend it to 170 miles in the state. In its early days, the National Road thrived as it helped to open the American West to settlement and commerce. With the rise of railroad transportation in the 1850s, the turnpike became almost obsolete and deteriorated significantly. But the road was rescued in the early 1900s as the increasing popularity of automobile travel led to its revival. In recent years, some of the original structures along the road have been restored, including restaurants, inns, and other commercial establishments. Hostelries and eateries such as the Casselman Inn in Grantsville, the South Mountain Inn between Middletown and Boonsboro, and the Vintage restaurant in New Market draw on their links to the old National Road to attract travelers. Through exhibits and lectures, local civic groups and historical societies continue to memorialize and celebrate the rich history of America's main street--the National Road"--

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128

Publisher

Arcadia Publishing

Published Date

ISBN 10

1467103853

ISBN 13

9781467103855

Abolition

One Man’s Battle Against the Death Penalty

By: Robert Badinter

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Abolition

One Man’s Battle Against the Death Penalty

By: Robert Badinter

The English translation of a behind-the-scenes account of the abolition of the death penalty in France

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252

Publisher

UPNE

Published Date

ISBN 10

1555536921

ISBN 13

9781555536923

Textbook of Cosmetic Dermatology

By: Robert Baran,Howard I. Maibach

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Textbook of Cosmetic Dermatology

By: Robert Baran,Howard I. Maibach

This text examines the concept of cosmetology and developments in surgical and clinical techniques in cosmetic skin care.

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Page Count

800

Publisher

CRC Press

Published Date

ISBN 10

1853174785

ISBN 13

9781853174780

Circuit Breaking

Using Neuroscience-Informed Psychotherapy to Treat Substance Abuse

By: Robert Youdin

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Circuit Breaking

Using Neuroscience-Informed Psychotherapy to Treat Substance Abuse

By: Robert Youdin

Circuit Breaking presents a comprehensive guide for clinicians to help people eliminate their substance abuse problems. Readers will learn that substance abuse is not caused by a disease, but is the consequence of their brains being chronically exposed to psychoactive substances that over time create brain circuits that drive compulsive substance abuse.

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257

Publisher

Oxford University Press

Published Date

ISBN 10

0197575021

ISBN 13

9780197575024

Old and High

A Guide to Understanding the Neuroscience and Psychotherapeutic Treatment of Baby-Boom Adults' Substance Use, Abuse, and Misuse

By: Robert Youdin

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Old and High

A Guide to Understanding the Neuroscience and Psychotherapeutic Treatment of Baby-Boom Adults' Substance Use, Abuse, and Misuse

By: Robert Youdin

Despite the stereotype of older adults primarily abusing alcohol, clinical practice insights indicate that the baby-boom generation frequently abuses the same substances as younger adults-including alcohol, benzodiazepines/z-drugs, cannabis, opioids, tobacco (nicotine), and neurostimulants. Old and High exposes this hidden epidemic and emphasizes the importance of understanding psychotropic substance abuse as a community health problem. Further, the book identifies the unique cultural values, social values, and risks that baby-boom adults have with respect to substance abuse and misuse to give students and clinical professionals in psychology, social work, gerontology, nursing, and medicine a foundation for working with this population. Readers will learn how to integrate current neuroscience findings with contemporary psychotherapy techniques and harm-reduction interventions to help older adults achieve successful recovery from substance abuse problems. Considering that we will likely observe an increase in rates of substance abuse as the baby-boom generation continues to age-and live longer than previous groups-there will be a major need to better understand the unique risk factors and treatment approaches for working with older adults.

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Page Count

297

Publisher

Oxford University Press

Published Date

ISBN 10

0190672900

ISBN 13

9780190672904

Modeling Neural Circuits Made Simple with Python

By: Robert Rosenbaum

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Modeling Neural Circuits Made Simple with Python

By: Robert Rosenbaum

An accessible undergraduate textbook in computational neuroscience that provides an introduction to the mathematical and computational modeling of neurons and networks of neurons. Understanding the brain is a major frontier of modern science. Given the complexity of neural circuits, advancing that understanding requires mathematical and computational approaches. This accessible undergraduate textbook in computational neuroscience provides an introduction to the mathematical and computational modeling of neurons and networks of neurons. Starting with the biophysics of single neurons, Robert Rosenbaum incrementally builds to explanations of neural coding, learning, and the relationship between biological and artificial neural networks. Examples with real neural data demonstrate how computational models can be used to understand phenomena observed in neural recordings. Based on years of classroom experience, the material has been carefully streamlined to provide all the content needed to build a foundation for modeling neural circuits in a one-semester course. Proven in the classroom Example-rich, student-friendly approach Includes Python code and a mathematical appendix reviewing the requisite background in calculus, linear algebra, and probability Ideal for engineering, science, and mathematics majors and for self-study

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Page Count

169

Publisher

MIT Press

Published Date

ISBN 10

0262378752

ISBN 13

9780262378758

The Bomb Maker's Son

A Parker Stern Novel

By: Robert Rotstein

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The Bomb Maker's Son

A Parker Stern Novel

By: Robert Rotstein

A fugitive from justice shows up on Parker Stern’s doorstep, seeking representation. Ian Holzner—better known as the Playa Delta Bomber—is about to be arrested for allegedly planting a bomb that killed four people in 1975. Parker turns down the case, until the revelation of a startling secret from Parker’s estranged mother all but forces him, against his better judgment, to change his mind. As media attention swirls around the reemerged Playa Delta Bomber, a bomb explodes and other violent acts occur. Is Holzner the mastermind behind these new attacks? At great personal risk, Parker tries to uncover the truth, all while discovering long-hidden, painful realities about his family and his own past. From the Trade Paperback edition.

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353

Publisher

Simon and Schuster

Published Date

ISBN 10

1633880451

ISBN 13

9781633880450

Solve It with Supplements

The Best Herbal and Nutritional Supplements to Help Prevent and Heal More than 100 Common Health Problems

By: Robert Schulman,Carolyn Dean

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Solve It with Supplements

The Best Herbal and Nutritional Supplements to Help Prevent and Heal More than 100 Common Health Problems

By: Robert Schulman,Carolyn Dean

Solve It with Supplements offers supplement solutions to a wide variety of health problems make this comprehensive, easy-to-use reference an indispensable addition to every home self-care library. The evidence is in: Herbal and nutritional supplements have the therapeutic power to help treat and prevent disease. But how does someone know which ones to take and in what amounts? The answers can be found in this authoritative reference, which presents the best supplements to prevent or heal more than 100 common health problems. Every recommendation in this book has undergone thorough medical review by two respected physicians who specialize in complementary and alternative therapies. In addition to precise dosage instructions, the authors provide vital information on contraindications and potential interactions with medications, foods, and other supplements; examine the science and skepticism behind controversial supplements such as bee pollen, creatine, DHEA, and vitamin E; and warn about conditions for which readers should seek professional medical care before self-treating.

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Page Count

674

Publisher

Rodale Books

Published Date

ISBN 10

1623362652

ISBN 13

9781623362652

A Comparative Grammar of the Dravidian

By: Robert Caldwell

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A Comparative Grammar of the Dravidian

By: Robert Caldwell

Reprint of the original, first published in 1856.

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542

Publisher

BoD – Books on Demand

Published Date

ISBN 10

3375175981

ISBN 13

9783375175986

Entropy and Information Theory

By: Robert M. Gray

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Entropy and Information Theory

By: Robert M. Gray

This book is an updated version of the information theory classic, first published in 1990. About one-third of the book is devoted to Shannon source and channel coding theorems; the remainder addresses sources, channels, and codes and on information and distortion measures and their properties. New in this edition: Expanded treatment of stationary or sliding-block codes and their relations to traditional block codes Expanded discussion of results from ergodic theory relevant to information theory Expanded treatment of B-processes -- processes formed by stationary coding memoryless sources New material on trading off information and distortion, including the Marton inequality New material on the properties of optimal and asymptotically optimal source codes New material on the relationships of source coding and rate-constrained simulation or modeling of random processes Significant material not covered in other information theory texts includes stationary/sliding-block codes, a geometric view of information theory provided by process distance measures, and general Shannon coding theorems for asymptotic mean stationary sources, which may be neither ergodic nor stationary, and d-bar continuous channels.

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Page Count

430

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1441979700

ISBN 13

9781441979704

Mind, Brain, and Adaptation in the Nineteenth Century

Cerebral Localization and Its Biological Context from Gall to Ferrier

By: Robert Maxwell Young

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Mind, Brain, and Adaptation in the Nineteenth Century

Cerebral Localization and Its Biological Context from Gall to Ferrier

By: Robert Maxwell Young

The author examines ideas of the nature and localization of the functions of the brain in the light of the philosophical constraints at work in the sciences of mind and brain in the 19th century. Particular attention is paid to phrenology, sensory-motor physiology and associationist psychology.

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Page Count

310

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0195063899

ISBN 13

9780195063899

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