Robert M. Vogel's Books

Business Innovation Insights (Collection)

By: Luke M. Williams,Deepa Prahalad,Robert Brunner,Ravi Sawhney,Jonathan M. Cagan,Craig M. Vogel

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Business Innovation Insights (Collection)

By: Luke M. Williams,Deepa Prahalad,Robert Brunner,Ravi Sawhney,Jonathan M. Cagan,Craig M. Vogel

An up-to-the-minute collection of techniques for jumpstarting innovation in any market, product, service, or process Hot new ideas for supercharging business innovation in any market, right now: 4 extraordinary books from world-renowned pioneers in all facets of innovation! This 4-book package brings together today’s fastest, most powerful, most realistic solutions for jumpstarting innovation -- whatever you sell, whatever industry you’re in! You’ll discover how to change the playing field, leverage your customers’ insights and expertise, uncover huge unmet needs, craft great customer experiences, and make innovation repeatable throughout your organization. In Predictable Magic, veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce a breakthrough approach for systematically creating deep emotional connections between consumers and brands… seamlessly integrating corporate strategy with design… transcending the utilitarian (or even the “beautiful”) to build products that powerfully connect, touch, and move people... again and again! Next, in Do You Matter?, legendary industrial designer Robert Brunner (who laid the groundwork for Apple’s brilliant design language) and Stewart Emery help you use design to consistently create products, services, and experiences that matter to customers’ lives -- and thereby drive powerful, sustainable improvements in business performance. Through case studies from leaders like Nike, Apple, BMW and IKEA, they introduce design-driven techniques for managing your entire experience chain… defining effective design strategies and languages… managing design… using (and not abusing) research… extending design values into marketing and manufacturing… encouraging design innovations that open entirely new markets! Then, in Disrupt: Think the Unthinkable to Spark Transformation in Your Business, frog design’s Luke Williams shows how to start generating (and executing on) a steady stream of disruptive strategies and unexpected solutions. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that’s indispensable to business success. The result: a simple yet complete five-stage process for imagining a powerful market disruption, and transforming it into a reality that catches your entire industry by surprise. Finally, in the highly-anticipated Second Edition of Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation, Jonathan Cagan and Craig Vogel offer an indispensable roadmap for uncovering new opportunities, identifying what customers really value today, and building products and services that transform markets. This edition contains brand-new chapters on service design and global innovation, new insights and best practices, and new case studies ranging from Navistar’s latest long-haul truck to P&G’s reinvention of Herbal Essence. You know how crucial innovation has become… this 4 book package will help you infuse it throughout your entire organization! From world-renowned business innovation experts Deepa Prahalad, Ravi Sawhney, Robert Brunner, Stewart Emery, Russ Hall, Luke Williams, Jonathan Cagan, and Craig M. Vogel

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Page Count

874

Publisher

FT Press

Published Date

ISBN 10

0133457958

ISBN 13

9780133457957

The Definitive Guide to Effective Innovation (Collection)

By: Tony Davila,Marc Epstein,Robert Shelton,Andy Bruce,David M. Birchall,Luke Williams,Jonathan M. Cagan,Craig M. Vogel

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The Definitive Guide to Effective Innovation (Collection)

By: Tony Davila,Marc Epstein,Robert Shelton,Andy Bruce,David M. Birchall,Luke Williams,Jonathan M. Cagan,Craig M. Vogel

A brand new collection of state-of-the-art guides to business innovation and transformation 4 authoritative books help you infuse innovation throughout everything your business does: not just once, but constantly! This extraordinary collection shows how to make breakthrough, high-profit innovation happen – again and again. Start with the recently updated edition of Making Innovation Work: a formal innovation process proven to help ordinary managers drive top and bottom line growth from innovation. This guidebook draws on unsurpassed innovation consulting experience, and the most thorough review of innovation research ever performed. It shows what works, what doesn’t, and how to use management tools and metrics to dramatically increase the payoff of innovation investments. You’ll learn to define the right strategy for effective innovation; structure organizations, management systems, and incentives for innovation, and much more. Next, Innovation: Fast Track to Success helps you get six key things right about innovation: planning, pipeline, process, platform, people, and performance. You’ll learn how to deeply integrate innovation throughout team structure, so you can move from buzzwords to achievement. Then, in Disrupt: Think the Unthinkable to Spark Transformation in Your Business, frog design’s Luke Williams shows how to start generating (and executing on) a steady stream of disruptive strategies and unexpected solutions. Williams combines the fluid creativity of “disruptive thinking” with the analytical rigor that’s indispensable to business success. The result: a simple yet complete five-stage process for imagining a powerful market disruption, and transforming it into reality that can catch an entire industry by surprise. Finally, in the highly-anticipated Second Edition of Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation, Jonathan Cagan and Craig Vogel offer an indispensable roadmap for uncovering new opportunities, identifying what customers really value today, and building products and services that redefine (or create entirely new) markets. This edition contains brand-new chapters on service design and global innovation, new insights and best practices, and new case studies ranging from Navistar’s latest long-haul truck to P&G’s reinvention of Herbal Essence. With even more visual maps and illustrations, it’s even more intuitive, accessible, and valuable! From world-renowned business innovation and transformation experts Tony Davila, Marc Epstein, Robert Shelton, Andy Bruce, David Birchall, Luke Williams, Jonathan Cagan, and Craig Vogel

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Page Count

1873

Publisher

FT Press

Published Date

ISBN 10

0133448584

ISBN 13

9780133448580

How to Become Innovative

By: Tony Davila,Marc Epstein,Robert Shelton,Jonathan M. Cagan,Craig M. Vogel

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How to Become Innovative

By: Tony Davila,Marc Epstein,Robert Shelton,Jonathan M. Cagan,Craig M. Vogel

Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation, how to structure an organization to innovate best, how to implement management systems to assess ongoing innovation, how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout. ¿ For years, Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets -- or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding brand-new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new second edition presents: Revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation: choosing between them, and making either one work More coverage of Value Opportunity Analysis and ethnography New case studies ranging from Navistar's latest long-haul truck to P+G's reinvention of Herbal Essences, plus updates to existing cases New coverage of the emerging environment of product-service ecosystems Additional visual maps and illustrations that make the book more intuitive and accessible Readers will find new insights into identifying Product Opportunity Gaps that can lead to enormous success, navigating the "Fuzzy Front End" of product development, and leveraging contributions from diverse product teams -- while staying relentlessly focused on their customers' values and lifestyles, from strategy through execution.

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Page Count

807

Publisher

FT Press

Published Date

ISBN 10

0133742628

ISBN 13

9780133742626

The MD Anderson Manual of Medical Oncology

By: Hagop M. Kantarjian,Robert A. Wolff,Charles A. Koller

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The MD Anderson Manual of Medical Oncology

By: Hagop M. Kantarjian,Robert A. Wolff,Charles A. Koller

The MD Anderson Manual of Medical Oncology was designed to fill an important void in oncology reference material by serving as a hands-on resource for the practicing oncologist. It was written exclusively by MD Anderson faculty and fellows with the idea of presenting a bird's eye view of medical oncology as it is currently practiced at that institution. While definitely written from the perspective of the medical oncologist, this book clearly emphasizes MD Anderson's multidisciplinary approach to cancer care. Furthermore, while evidence-based rationales are given for patient care strategies, no apologies are offered for articulating the unique perspectives and biases as they apply to cancer biology and therapy as practiced at this top-rated cancer center. The rationales for ongoing clinical trials are clearly articulated as well as the importance of ongoing clinical investigation. The authors have filled the book with tables, graphics, relevant pathology figures, and other illustrative images, making it visually stimulating. Flowchart and diagrammatic algorithms are supplied to provide readers with a practical guide to the diagnostic and therapeutic strategies used at MD Anderson. Numerous chapters address important palliative and supportive measures, such as oncologic emergencies, infections, endocrine manifestations of non-endocrine tumors, palliation, and long-term followup.

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Page Count

1168

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071487255

ISBN 13

9780071487252

High Altitude Medicine and Physiology

By: James S Milledge,John B West,Robert B Schoene

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High Altitude Medicine and Physiology

By: James S Milledge,John B West,Robert B Schoene

More than half a century has passed since man first stood on the summit of Mount Everest, and the story of man's attempts to climb higher and higher unaided is one of the more colourful and exciting in medicine and physiology. The past few decades have seen an explosion in the interest in mountain pursuits in general, as increasing numbers of peopl

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Page Count

485

Publisher

CRC Press

Published Date

ISBN 10

1444113682

ISBN 13

9781444113686

Book's by Robert M. Vogel

Business Innovation Insights (Collection)

Business Innovation Insights (Collection)

The Definitive Guide to Effective Innovation (Collection)

The Definitive Guide to Effective Innovation (Collection)

How to Become Innovative

How to Become Innovative

The MD Anderson Manual of Medical Oncology

The MD Anderson Manual of Medical Oncology

High Altitude Medicine and Physiology

High Altitude Medicine and Physiology

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