Robert M. Schwartz, Ph.d.'s Books

Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius

By: Dr. Robert C. Worstell

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Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius

By: Dr. Robert C. Worstell

There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.

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112

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Lulu.com

Published Date

ISBN 10

1387028081

ISBN 13

9781387028085

Holy Eating

The Spiritual Secret to Eternal Weight Loss

By: Robert M. Schwartz Ph.D.

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Holy Eating

The Spiritual Secret to Eternal Weight Loss

By: Robert M. Schwartz Ph.D.

?Imagine achieving your ideal weight and not regaining! ?Imagine growing spiritually while transforming your body! ?Imagine connecting with God each time you eat! ?Imagine Holy Eating making this process joyful! ????????????? Imagine achieving your optimal weight and not regaining. Imagine growing spiritually while transforming your body. Imagine connecting with God each time you eat. In Holy Eating: The Spiritual Secret to Eternal Weight Loss, author Dr. Robert M. Schwartz offers a powerful guide for transforming both your physical and spiritual selves. He presents practical strategies, applying wisdom from the Bible and spiritual practices from the Kabbalah to the universal struggle for weight loss. Holy Eating captures a simple, but unique message: God cares about how you eat and wants you to be holy, healthy, and trim. This guide will help you understand and internalize the concept of holy eating so it comes alive with spiritual force. Schwartz leads you through practical steps toward experiencing the ultimate pleasures of holy eating with its benefits of reduced shame and improved fitness, beauty, and health. Holy Eating is a God-help book because it relies less on self-focused motivation than on drawing strength and guidance from God. In the battle against obesity, personal power alone is not strong enough for most people to achieve lasting victory, but spiritual inspiration and practices can yield lifelong weight transformation. Praise for Healthy Eating Holy Eating is a unique approach that involves an overall shift towards a more spiritual life. Taken seriously, this method can yield not only sustained weight control, but also a happier and more purposeful life.Rabbi Abraham Twerski, MD, Author of more than sixty books on spirituality and self-improvement

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192

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iUniverse

Published Date

ISBN 10

1462063454

ISBN 13

9781462063451

Biological Regulation and Development

Hormone Action

By: Robert F. Goldberger,Keith R. Yamamoto

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Biological Regulation and Development

Hormone Action

By: Robert F. Goldberger,Keith R. Yamamoto

The motivation for us to conceive this series of volumes on regulation was mainly our belief that it would be fun, and at the same time productive, to approach the subject in a way that differs from that of other treatises. We thought it might be interesting and instructive for both author and reader-to examine a particular area of investigation in a framework of many different problems. Cutting across the traditional boundaries that have separated the subjects in past volumes on regulation is not an easy thing to do-not because it is difficult to think of what interesting topics should replace the old ones, but because it is difficult to find authors who are willing to write about areas outside those pursued in their own laboratories. Anyone who takes on the task of reviewing a broad area of interest must weave together its various parts by picking up the threads from many different laboratories, and attempt to produce a fabric with a meaningful design. Finding persons who are likely to succeed in such a task was the most difficult part of our job. In the first volume of this treatise, most of the chapters dealt with the mechanisms of The second volume involved a somewhat regulation of gene expression in microorganisms. broader area, spanning the prokaryotic-eukaryotic border. Topics ranged from phage mor phogenesis to the role of gradients in development. The last volume-Volume 3A-con cerned hormones, as does this volume-Volume 3B.

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318

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Springer Science & Business Media

Published Date

ISBN 10

1475746199

ISBN 13

9781475746198

Self-Help That Works

Resources to Improve Emotional Health and Strengthen Relationships

By: John C. Norcross Ph.D.,Linda F. Campbell Ph.D.,John M. Grohol PsyD,John W. Santrock Ph.D.,Florin Selagea M.S.,Robert Sommer Ph.D.

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Self-Help That Works

Resources to Improve Emotional Health and Strengthen Relationships

By: John C. Norcross Ph.D.,Linda F. Campbell Ph.D.,John M. Grohol PsyD,John W. Santrock Ph.D.,Florin Selagea M.S.,Robert Sommer Ph.D.

Self-help is big business, but alas, not always a scientific one. Self-help books, websites, and movies abound and are important sources of psychological advice for millions of Americans. But how can you sift through them to find the ones that work? Self-Help That Works is an indispensable guide that enables readers to identify effective self-help materials and distinguish them from those that are potentially misleading or even harmful. Six scientist-practitioners bring careful research, expertise, and a dozen national studies to the task of choosing and recommending self-help resources. Designed for both laypersons and mental-health professionals, this book critically reviews multiple types of self-help resources, from books and autobiographies to films, online programs, support groups, and websites, for 41 different behavioral disorders and life challenges. The revised edition of this award-winning book now features online self-help resources, expanded content, and new chapters focusing on autism, bullying, chronic pain, GLB issues, happiness, and nonchemical addictions. Each chapter updates the self-help resources launched since the previous edition and expands the material. The final chapters provide key strategies for consumers evaluating self-help as well as for professionals integrating self-help into treatment. All told, this updated edition of Self-Help that Works evaluates more than 2,000 self-help resources and brings together the collective wisdom of nearly 5,000 mental health professionals. Whether seeking self-help for yourself, loved ones, or patients, this is the go-to, research-based guide with the best advice on what works.

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611

Publisher

Oxford University Press

Published Date

ISBN 10

019932364X

ISBN 13

9780199323647

The Postmodern Bible

By: George Aichele,Fred W. Burnett,Robert M. Fowler,David Job ling,Tina Pippin,Wilhelm Wuellner,Bible and Culture Collective

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The Postmodern Bible

By: George Aichele,Fred W. Burnett,Robert M. Fowler,David Job ling,Tina Pippin,Wilhelm Wuellner,Bible and Culture Collective

The burgeoning use of modern literary theory and cultural criticism in recent biblical studies has led to stimulating--but often bewildering--new readings of the Bible. This book, argued from a perspective shaped by postmodernism, is at once an accessible guide to and an engagement with various methods, theories, and critical practices transforming biblical scholarship today. Written by a collective of cutting-edge scholars--with each page the work of multiple hands--The Postmodern Bible deliberately breaks with the individualist model of authorship that has traditionally dominated scholarship in the humanities and is itself an illustration of the postmodern transformation of biblical studies for which it argues. The book introduces, illustrates, and critiques seven prominent strategies of reading. Several of these interpretive strategies--rhetorical criticism, structuralism and narratology, reader-response criticism, and feminist criticism--have been instrumental in the transformation of biblical studies up to now. Many--feminist and womanist criticism, ideological criticism, poststructuralism, and psychoanalytic criticism--hold promise for the continued transformation of these studies in the future. Focusing on readings from both the Hebrew Bible and the New Testament, this volume illuminates the current multidisciplinary debates emerging from postmodernism by exposing the still highly contested epistemological, political, and ethical positions in the field of biblical studies.

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418

Publisher

Yale University Press

Published Date

ISBN 10

0300068182

ISBN 13

9780300068184

Historical Dictionary of North American Environmentalism

By: Edward Robert Wells,Alan M. Schwartz

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Historical Dictionary of North American Environmentalism

By: Edward Robert Wells,Alan M. Schwartz

An attempt to capture the people, places, and events which have contributed to the development of environmentalism around the world, attempting to place each term used in the context of a developing movement. Although the focus of this volume is the history of North American environmentalism, entries that are not purely North American in scope have been included because they somehow helped to shape environmentalism on this continent.

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278

Publisher

Scarecrow Press

Published Date

ISBN 10

081083331X

ISBN 13

9780810833319

Handbook of Hydroxybenzophenones

By: Robert Martin

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Handbook of Hydroxybenzophenones

By: Robert Martin

Hydroxybenzophenones are most useful synthetic intermediates in the chemical industry, for example in pharmaceuticals, dyes, fragrances, agrochemicals, explosives and plastics. In this handbook, the diverse methods of obtaining over 1900 hydroxybenzophenones are described, and their physico-chemical properties and spectroscopic data references are indicated. Hence, ketones are classified methodically. They are thus easily accessible from three tables; the molecular formula index, the chemical abstracts registry numbers, and the usual names index. This work will prove to be a valuable tool for laboratory work and research and development departments. It is set to become the reference on hydroxybenzophenones. This handbook is particularly intended for engineers in chemical synthesis and academic as well as industrial researchers from various branches of chemistry.

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657

Publisher

Springer Science & Business Media

Published Date

ISBN 10

9401143471

ISBN 13

9789401143479

Kaplan and Sadock's Comprehensive Text of Psychiatry

By: Robert Boland,Marcia L. Verduin

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Kaplan and Sadock's Comprehensive Text of Psychiatry

By: Robert Boland,Marcia L. Verduin

The gold standard reference for all those who work with people with mental illness, Kaplan & Sadock's Comprehensive Textbook of Psychiatry, edited by Drs. Robert Boland and Marcia L. Verduin, has consistently kept pace with the rapid growth of research and knowledge in neural science, as well as biological and psychological science. This two-volume eleventh edition offers the expertise of more than 600 renowned contributors who cover the full range of psychiatry and mental health, including neural science, genetics, neuropsychiatry, psychopharmacology, and other key areas.

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13606

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1975175743

ISBN 13

9781975175740

Policing the Poor in Eighteenth-Century France

By: Robert M. Schwartz

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Policing the Poor in Eighteenth-Century France

By: Robert M. Schwartz

Robert Schwartz examines the French government's attempts to suppress mendicity from the reign of Louis XIV to the Revolution. His study provides a rich account of the evolution of poverty, the varied and shifting attitudes toward the delinquent poor, and the government's efforts to control mendicity by strengthening the state's repressive machinery during the eighteenth century. As Schwartz demonstrates, popular conceptions of the mendicant poor in the ancient regime increasingly focused on the threat that they presented to the rest of society, thereby opening the way for the central state to augment its authority and enhance its credibility by acting as the agent protecting the majority of the populace from its threat to public security. Government efforts to control the activity of the "unworthy poor" -- those of sound mind and body who were seen to prefer idleness over productive work -- were most pronounced during two periods of repressive policing, one in the early eighteenth century and the other in the last two decades before the Revolution. From 1724 to 1733 beggars were interned in hopitaux, existing municipal institutions intended for the care of the "worthy poor," including orphans, the infirm, and the aged. But from 1768 until the outbreak of the Revolution, more stringent measures were taken. Sturdy beggars and vagrants were confined apart from the worthy poor on specially established, royal workhouses called depots de mendicite, and in the case of some repeat offenders, were sentenced to the galleys. This stepped-up level of policing arose not only from royal administrators' long-standing view of mendicity as criminal activity; it was also made possible because the propertied classes had likewise come to believe the mendicant poor were a danger rather than a nuisance. Economic and demographic conditions combined to swell the ranks of paupers and vagrants, especially in the 1760s and 1770s, and social tensions, along with calls for government action, multiplied in proportion to their numbers. As villagers came to call upon the improved royal police for help, a popular mental association of the state with public security began to take root. In arriving at these conclusions, Schwartz concentrates on law enforcement in a single area, Lower Normandy, but continually provides a perspective on local events by putting them in the context of national trends and realities. He tells the story of the poor in eighteenth-century France in sympathetic terms, giving a human face to poverty and to the men who policed its effects. Originally published in 1987. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

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344

Publisher

UNC Press Books

Published Date

ISBN 10

1469639882

ISBN 13

9781469639888

Visions of Paradise

Primordial Titles and Mesoamerican History in Cuernavaca

By: Robert Stephen Haskett

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Visions of Paradise

Primordial Titles and Mesoamerican History in Cuernavaca

By: Robert Stephen Haskett

Cuernavaca, often called the “Mexican Paradise” or “Land of Eternal Spring,” has a deep, rich history. Few visitors to this modern resort city near Mexico City would guess from its Spanish architecture and landmarks that it was governed by its Tlalhuican residents until the early nineteenth century. Formerly called Cuauhnahuac, the city was renamed by the Spanish in the sixteenth century when Hernando Cortés built his stone palacio on its main square and thrust Cuernavaca into the colonial age. In Visions of Paradise, Robert Haskett presents a history of Cuernavaca, basing his account on an important body of late-seventeenth-century historical records known as primordial titles, written by still unknown members of the Native population. Until comparatively recently, these indigenous-language documents have been dismissed as “false” or “forged” land records. Haskett, however, uses these Nahuatl texts to present a colorful portrait of how the Tlalhuicas of Cuernavaca and its environs made intellectual sense of their place in the colonial scheme, conceived of their relationship to the sacred worlds of both their native religion and Christianity, and defined their own history. Surveying the local history of Cuernavaca from precontact observations by the Aztecs through postclassic times to the present, with a concentration on early colonial times, Haskett finds that the Native authors of the primordial titles crafted a celebratory history proclaiming themselves to be an enduringly autonomous, essentially unconquered people who triumphed over the rigors of the Spanish colonial system.

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438

Publisher

University of Oklahoma Press

Published Date

ISBN 10

0806135867

ISBN 13

9780806135861

Before Equal Suffrage

Women in Partisan Politics from Colonial Times to 1920

By: Robert J. Dinkin

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Before Equal Suffrage

Women in Partisan Politics from Colonial Times to 1920

By: Robert J. Dinkin

Dispelling the myth that women became involved in partisan politics only after they obtained the vote, this study uses contemporary newspaper sources to show that women were active in the party struggle long before 1920. Although their role was initially limited to attending rallies and hosting picnics, they gradually began to use their pens and voices to support party tickets. By the late 19th century, women spoke at party functions and organized all-female groups to help canvass neighborhoods and get out the vote. In the early suffrage states of the West, they voted in increasing numbers and even held a few offices. Women were particularly active, this book shows, in the minor reformist parties—Populist, Prohibitionist, Socialist, and Progressive—but eventually came to play a role in the major parties as well. Prominent suffrage leaders, such as Elizabeth Cady Stanton and Susan B. Anthony, entered the partisan arena in order to promote their cause. By the time the suffrage amendment was ratified, women were deeply involved in the mainstream political process.

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Page Count

176

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313031428

ISBN 13

9780313031427

Hormone Action

By: Robert F. Goldberger,Keith R. Yamamoto

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Hormone Action

By: Robert F. Goldberger,Keith R. Yamamoto

The motivation for us to conceive this series of volumes on regulation was mainly our belief that it would be fun, and at the same time productive, to approach the subject in a way that differs from that of other treatises. We thought it might be interesting and instructive for both author and reader-to examine a particular area of investigation in a framework of many different problems. Cutting across the traditional boundaries that have separated the subjects in past volumes on regulation is not an easy thing to do-not because it is difficult to think of what interesting topics should replace the old ones, but because it is difficult to find authors who are willing to write about areas outside those pursued in their own laboratories. Anyone who takes on the task of reviewing a broad area of interest must weave together its various parts by picking up the threads from many different laboratories, and attempt to produce a fabric with a meaningful design. Finding persons who are likely to succeed in such a task was the most difficult part of our job. In the first volume of this treatise, most of the chapters dealt with the mechanisms of regulation of gene expression in microorganisms. The second volume involved a somewhat broader area, spanning the prokaryotic-eukaryotic border. Topics ranged from phage morphogenesis to the role of gradients in development. This third volume-Volume 3A concerns hormones, as does the forthcoming companion volume-Volume 3B.

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Page Count

332

Publisher

Springer

Published Date

ISBN 10

0306409259

ISBN 13

9780306409257

Syndromes of the Head and Neck

By: Robert J. Gorlin,M. Michael Cohen Jr., D.M.D., Ph.D.,Raoul C.M. Hennekam M.D., Ph.D.

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Syndromes of the Head and Neck

By: Robert J. Gorlin,M. Michael Cohen Jr., D.M.D., Ph.D.,Raoul C.M. Hennekam M.D., Ph.D.

This classic text, one of the true anchors of our clinical genetics publishing program, covers over 700 different genetic syndromes involving the head and neck, and it has established itself as the definitive, comprehensive work on the subject. The discussion covers the phenotype spectrum, epidemiology, mode of inheritance, pathogenesis, and clinical profile of each condition, all of which is accompanied by a wealth of illustrations. The authors are recognized leaders in the field, and their vast knowledge and strong clinical judgment will help readers make sense of this complex and burgeoning field. Dr. Gorlin retires as editor in this edition and co-editor Raoul Hennekam takes over. Dr. Hennekam is regarded as one of the top dysmorphologists--and indeed one of the top clinical geneticists--in the world. Judith Allanson is new to the book but is a veteran OUP author and a widely respected geneticist, and Ian Krantz at Penn is a rising star in the field. Dr. Gorlin's name has always been closely associated with the book, and it has now become part of the title. As in all fields of genetics, there has been an explosion in the genetics of dysmorphology syndromes, and the author has undertaken a complete updating of all chapters in light of the discoveries of the Human Genome Project and other ongoing advances, with some chapters requiring complete rewriting. Additional material has been added both in terms of new syndromes and in updating information on existing syndromes. The book will appeal to clinical geneticists, pediatricians, neurologists, head and neck surgeons, otolarynologists, and dentists. The 4th edition, which published in 2001, has sold 2,600 copies.

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1332

Publisher

Oxford University Press

Published Date

ISBN 10

0199747725

ISBN 13

9780199747726

Holy Eating

The Spiritual Secret to Eternal Weight Loss

By: Robert M. Schwartz, Ph.d.

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Holy Eating

The Spiritual Secret to Eternal Weight Loss

By: Robert M. Schwartz, Ph.d.

Imagine achieving your ideal weight and not regaining! ?Imagine growing spiritually while transforming your body! ?Imagine connecting with God each time you eat! ?Imagine Holy Eating making this process joyful! ? Imagine achieving your optimal weight and not regaining. Imagine growing spiritually while transforming your body. Imagine connecting with God each time you eat. In Holy Eating: The Spiritual Secret to Eternal Weight Loss, author Dr. Robert M. Schwartz offers a powerful guide for transforming both your physical and spiritual selves. He presents practical strategies, applying wisdom from the Bible and spiritual practices from the Kabbalah to the universal struggle for weight loss. Holy Eating captures a simple, but unique message: God cares about how you eat and wants you to be holy, healthy, and trim. This guide will help you understand and internalize the concept of holy eating so it comes alive with spiritual force. Schwartz leads you through practical steps toward experiencing the ultimate pleasures of holy eating with its benefits of reduced shame and improved fitness, beauty, and health. Holy Eating is a "God-help book" because it relies less on self-focused motivation than on drawing strength and guidance from God. In the battle against obesity, personal power alone is not strong enough for most people to achieve lasting victory, but spiritual inspiration and practices can yield lifelong weight transformation. Praise for Healthy Eating "Holy Eating is a unique approach that involves an overall shift towards a more spiritual life. Taken seriously, this method can yield not only sustained weight control, but also a happier and more purposeful life."--Rabbi Abraham Twerski, MD, Author of more than sixty books on spirituality and self-improvement

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Page Count

192

Published Date

ISBN 10

1462063446

ISBN 13

9781462063444

Holy Eating

The Spiritual Secret to Eternal Weight Loss

By: Robert M. Schwartz Ph.D.

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Holy Eating

The Spiritual Secret to Eternal Weight Loss

By: Robert M. Schwartz Ph.D.

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192

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iUniverse

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1462063454

ISBN 13

9781462063451

Book's by Robert M. Schwartz, Ph.d.

Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius

Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius

Holy Eating

Holy Eating

Biological Regulation and Development

Biological Regulation and Development

Self-Help That Works

Self-Help That Works

The Postmodern Bible

The Postmodern Bible

Historical Dictionary of North American Environmentalism

Historical Dictionary of North American Environmentalism

Handbook of Hydroxybenzophenones

Handbook of Hydroxybenzophenones

Kaplan and Sadock's Comprehensive Text of Psychiatry

Kaplan and Sadock's Comprehensive Text of Psychiatry

Policing the Poor in Eighteenth-Century France

Policing the Poor in Eighteenth-Century France

Visions of Paradise

Visions of Paradise

Before Equal Suffrage

Before Equal Suffrage

Hormone Action

Hormone Action

Syndromes of the Head and Neck

Syndromes of the Head and Neck

Holy Eating

Holy Eating

Holy Eating

Holy Eating

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