Robert Leaf is the father of modern international public relations and this is the memoir of a man who has been at the forefront of the PR industry for almost 50 years The Art of Perception is the memoir of Robert Leaf, the man who is considered to be the all-time leader in the field of international public relations. As the international CEO of Burson-Marsteller, which became the world's largest PR firm during his tenure, he was the first executive to bring PR to the Soviet Union during the Cold War and established the first official Chinese government PR firm. He started the first international PR firm in the Middle East and opened offices throughout the world. He has advised governments, major corporations, and leading individuals, and has been involved in some of the biggest news stories of the time. Now, in a changing world of 24-hour news cycles in which global disasters are shared on the most personal levels and events make it from smartphone to headline news in seconds, the need to manage perceptions has never been more essential for corporations and individuals. In a memoir that is as entertaining as it is informative, Leaf shares his unique experiences in a book that is essential reading for communicators, business professionals, and anyone who would like to improve their skills in the art of managing perceptions.
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Biology: How Life Works was written in response to recent and exciting changes in biology, education, and technology with the goal of helping students to think like biologists. The text, visual program, and assessments were developed together to provide students with the best resources to gain an understanding of modern biology. Content is selected carefully, is integrated to illustrate the connections between concepts, and follows six themes that are crucial to biology: the scientific method, chemical and physical principles, cells, evolution, ecological systems, and human impact. The second edition continues this approach, but includes expanded coverage of ecology, new in-class activities to assist instructors in active teaching, new pedagogical support for visual synthesis maps, and expanded and improved assessment.
Our thought lives have incredible power over our mental, emotional, and even physical well-being. In fact, our thoughts can either limit us to what we believe we can do or release us to experience abilities well beyond our expectations. When we choose a mindset that extends our abilities rather than placing limits on ourselves, we will experience greater intellectual satisfaction, emotional control, and physical health. The only question is . . . how? Backed by up-to-date scientific research and biblical insight, Dr. Caroline Leaf empowers readers to take control of their thoughts in order to take control of their lives. In this practical book, readers will learn to use - The 5-step Switch on Your Brain Learning Program, to build memory and learn effectively - The Gift Profile, to discover the unique way they process information - The Mindfulness Guide, to optimize their thought life and find their inner resilience Dr. Leaf shows readers how to combine these powerful tools in order to improve memory, learning, cognitive and intellectual performance, work performance, physical performance, relationships, emotional health, and most importantly a meaningful life well lived. Each of us has significant psychological resources at our fingertips that we can use in order to improve our overall well-being. Dr. Leaf shows us how to harness those resources to unlock our hidden potential.
For ten editions, Organic Chemistry has been designed to meet the needs of the "mainstream," two-semester, undergraduate organic chemistry course. This best-selling text gives students a solid understanding of organic chemistry by stressing how fundamental reaction mechanisms function and reactions occur.
Treatment Marshes for Runoff and Polishing represents the most comprehensive and up-date-date resource for the design, construction, and operation of marsh treatment systems. This new edition represents a complete rewrite of the surface flow sections of previous editions of Treatment Wetlands. It is based on the performance hundreds of treatment marshes over the past 40 years. Treatment Marshes focuses on urban and agricultural runoff, river and lake water improvement, and highly treated municipal effluents. New information from the past dozen years is used to improve data interpretation and design concepts. Topics included in this book are Diversity of marsh vegetation Analyses of the human use of treatment marshes New concepts of underground processes and functions Spectrum of marsh values spanning mitigation, restoration, enhancement, and water quality improvement Improved methods for calculation of evapotranspiration and wetland water temperatures Hydraulics of surface and subsurface flows in marshes Analysis of long track records for deterministic and probabilistic behavior Consideration of integrated microbial and vegetative contaminant removals via mass balances Uptake and emission of gases Performance of urban and agricultural wetlands Design procedures for urban and agricultural wetlands Reduction of trace metals, pesticides, pharmaceuticals, endocrine disruptors, and trace organics Updated capital and O&M economics, and valuation of ancillary benefits An updated list of over 1900 references
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