Robert L. Williams, Jr.'s Books

Vintage Marketing Differentiation

The Origins of Marketing and Branding Strategies

By: Robert L. Williams, Jr.,Helena A. Williams

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Vintage Marketing Differentiation

The Origins of Marketing and Branding Strategies

By: Robert L. Williams, Jr.,Helena A. Williams

This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations. Vintage Marketing Differentiation describes real life, innovative, outside-the-box solutions. It explains a marketing differentiation process and emphasizes the critical nature of the perception of trends and timely action. Profiles of over 30 companies and brands depict nearly 20 categories of the first marketing strategies ever to be used. These powerful strategies ignited competitive advantages and help explain why most of these companies are still in business today!

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Page Count

270

Publisher

Springer

Published Date

ISBN 10

1137387211

ISBN 13

9781137387219

Lives Out of Letters

Essays on American Literary Biography and Documentation in Honor of Robert N. Hudspeth

By: Robert N. Hudspeth

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Lives Out of Letters

Essays on American Literary Biography and Documentation in Honor of Robert N. Hudspeth

By: Robert N. Hudspeth

Though the efficacy of literary biography has been widely contested by academic theorists, artention to the lives of authors remains an enduring fact of our literary history. Dedicated to Robert N. Hudspeth, editor of the Letters of Margaret Fuller and the Correspondence of Henry David Thoreau, the eleven essays in this collection address from a practitioner's perspective the relationship between American literary biography, documentation, and interpretation.

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292

Publisher

Fairleigh Dickinson Univ Press

Published Date

ISBN 10

0838640052

ISBN 13

9780838640050

History of the Association of Black Psychologists

Profiles of Outstanding Black Psychologists

By: Robert L. Williams

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History of the Association of Black Psychologists

Profiles of Outstanding Black Psychologists

By: Robert L. Williams

This book, The History of Black Psychologists: Profiles of Outstanding Black Psychologists is about the origins and development of African/Black psychology. It is essentially a sequel to Robert Guthrie's book Even the Rat Was White: a historical view of psychology (1976). Whereas Guthrie's book contains the history of early Black Psychologists (as Drs. Francis Cecil Sumner, Kenneth Clark, and Martin Jenkins to name a few) from 1920 to 1950, this book contains valuable information from the 60's through 2000 about why, where, and when the Association of Black Psychologists (ABPsi) was organized and developed. In addition, the book includes the autobiographical and biographical profiles of the lives, achievements and contributions of nearly 50 outstanding Black psychologists. There are many hard working, dedicated, and educated black men and women professionals whose success stories have not been told. Although their peers and colleagues respect many of these professionals, only a select few have been reported as "outstanding." What is it, then, that qualifies one as being exceptional, above the ordinary and outstanding? It is hard to define in terms of human traits and accomplishments. What is easier is to provide examples rather than explanations of what it means to be outstanding. Such individuals who exemplify the definition of outstanding are many unknown Black Psychologists. This book will present some of these Scholar Activists. It is apparent that the majority of the Black psychologists made it against the odds. Many of these psychologists were born in southern states and had to migrate to northern states to receive a graduate education. For Black achievement is invariably a triumph over odds, a victory over struggle. In order to receive graduate education these psychologists report how they had to overcome the destructive effects of racism. Frequently, they were the only Black students in the graduate program. But they still made

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Page Count

654

Publisher

AuthorHouse

Published Date

ISBN 10

1434396630

ISBN 13

9781434396631

Comprehensive Chiroptical Spectroscopy, Volume 1

Instrumentation, Methodologies, and Theoretical Simulations

By: Nina Berova,Prasad L. Polavarapu,Koji Nakanishi,Robert W. Woody

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Comprehensive Chiroptical Spectroscopy, Volume 1

Instrumentation, Methodologies, and Theoretical Simulations

By: Nina Berova,Prasad L. Polavarapu,Koji Nakanishi,Robert W. Woody

This book provides an introduction to the important methods of chiroptical spectroscopy in general, and circular dichroism (CD) in particular, which are increasingly important in all areas of chemistry, biochemistry, and structural biology. The book can be used as a text for undergraduate and graduate students and as a reference for researchers in academia and industry, with or without the companion volume in this set. Experimental methods and instrumentation are described with topics ranging from the most widely used methods (electronic and vibrational CD) to frontier areas such as nonlinear spectroscopy and photoelectron CD, as well as the theory of chiroptical methods and techniques for simulating chiroptical properties. Each chapter is written by one or more leading authorities with extensive experience in the field.

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Page Count

824

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118012933

ISBN 13

9781118012932

Alfalfa Bill

A Life in Politics

By: Robert L. Dorman

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Alfalfa Bill

A Life in Politics

By: Robert L. Dorman

In this masterful biography, Robert L. Dorman traces the career of William H. “Alfalfa Bill” Murray from his hardscrabble childhood in post–Civil War Texas to his remarkable ascendancy as a nationally known political figure in the mid-twentieth century. The first comprehensive portrait of Murray to be published in fifty years, Alfalfa Bill is both the exploration of a larger-than-life personality and an illuminating account of the birth of political conservatism in Oklahoma. As Dorman reveals, no political label readily fit Murray. The core conservatism of his Texas years was caught up in the ferment of three major periods of American reform—the Populist uprising, the Progressive Era, and the New Deal. Over his long career, Murray strongly advocated for states’ rights, limited government, and strict constitutionalism, yet he was also a consistent foe of corporations and concentrated wealth. The society he sought was small-scale, decentralized, agrarian—and racially segregated. Although he claimed to represent high principles, Murray as a politician was an opportunist, loved a good fight, had a flair for the theatrical, and hungered for power. Dorman depicts Murray from his days as a political operative in the Chickasaw Nation to his leadership of the Oklahoma Constitutional Convention, and from the Speaker’s chair of the Oklahoma legislature to the halls of Congress. The book follows Murray’s quixotic attempt to found an agricultural colony in Bolivia, and chronicles his amazing Oklahoma comeback in the 1930 gubernatorial election. The final chapters detail Murray’s legendary term as state governor, his failed candidacy for president, and his emergence as a fierce critic of New Deal liberalism and racial desegregation. Unlike earlier biographies of Murray, Alfalfa Bill brings issues of race, class, and gender to the forefront, often in surprising ways. On the surface, the Murray saga was an American success story, yet his rise came at a price for Murray himself, his family, and the people of the state he helped to create. An indelible portrait emerges of an ambitious, domineering, relentless, and unapologetically racist figure whose tarnished legacy seems painfully relevant in America’s current political climate.

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Page Count

433

Publisher

University of Oklahoma Press

Published Date

ISBN 10

0806162201

ISBN 13

9780806162201

Northern Central Railway

By: Robert L. Williams

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Northern Central Railway

By: Robert L. Williams

The Northern Central Railway (NCR), completed to Sunbury in 1858, was a Class 1 railroad that connected Baltimore City, Maryland, to Sunbury, Pennsylvania. In 1861, the Pennsylvania Railroad acquired controlling interest in the railway. It became such a vital transportation link during the Civil War that it had to be guarded constantly by Union forces. In June 1972, Tropical Storm Agnes heavily damaged much of the NCR right-of-way in Pennsylvania and all but destroyed the right-of-way in Maryland. Then under control of Penn Central, it was decided to repair only the tracks in Pennsylvania and abandon the Maryland section from Cockeysville to the Maryland state line. The majority of the route in Maryland is now the Torrey C. Brown Rail Trail in Baltimore County, and the portion in York County, Pennsylvania, is now the Heritage Rail Trail. The extreme southern end of the line from Baltimore City to Cockeysville in Maryland is now used by MTA-Baltimore Light Rail system.

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Page Count

160

Publisher

Arcadia Publishing

Published Date

ISBN 10

1467103446

ISBN 13

9781467103442

Rangers in Korea

The War the World Didn't Want to Remember, Fought by the Men the World Will Never Forget

By: Robert W. Black

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Rangers in Korea

The War the World Didn't Want to Remember, Fought by the Men the World Will Never Forget

By: Robert W. Black

A generation before Vietnam, the war for Korea raged. It was as rough and dirty a war as has ever been fought—a war small in history, but very large to the men who waged it. . . . In the Korean War, one group above all others distinguished itself, a small elite band who volunteered for action behind enemy lines. They were the men of the U. S. Army’s legendary Rangers. They succeeded in making the first combat jump in Ranger history, destroying enemy headquarters, and inflicting the first defeat on Communist Chinese forces while suffering a disproportionate number of casualties. This is their story, told here for the first time—based on military records, interviews with survivors, and the author’s personal experiences as an American Ranger in the Korean War.

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Page Count

369

Publisher

Ballantine Books

Published Date

ISBN 10

030776155X

ISBN 13

9780307761552

Rangers in World War II

By: Robert W. Black

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Rangers in World War II

By: Robert W. Black

From the deadly shores of North Africa to the invasion of Sicily to the fierce jungle hell of the Pacific, the contribution of the World War II Ranger Battalions far outweighed their numbers. They were ordinary men on an extraordinary mission, experiencing the full measure of the fear, exhaustion, and heroism of combat in nearly every major invasion of the war. Whether spearheading a landing force or scouting deep behind enemy lines, these highly motivated, highly trained volunteers led the way for other soldiers -- they were Rangers. With first-person interviews, in-depth research, and a complete appendix naming every Ranger known to have served, author Robert Black, a Ranger himself, has made the battles of WWII come to life through the struggles of the men who fought to win the greatest war the world has ever seen.

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Page Count

448

Publisher

Presidio Press

Published Date

ISBN 10

0307776158

ISBN 13

9780307776150

The Biological Basis of Cancer

By: Robert G. McKinnell

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The Biological Basis of Cancer

By: Robert G. McKinnell

A new textbook, designed for undergraduates taking a cancer course, covering everything from the molecular to the clinical aspects of the subject.

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404

Publisher

Cambridge University Press

Published Date

ISBN 10

0521596955

ISBN 13

9780521596954

Principles of Toxicology

Environmental and Industrial Applications

By: Stephen M. Roberts,Robert C. James,Phillip L. Williams

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Principles of Toxicology

Environmental and Industrial Applications

By: Stephen M. Roberts,Robert C. James,Phillip L. Williams

A fully updated and expanded edition of the bestselling guide on toxicology and its practical application • Covers the diverse chemical hazards encountered in the modern work and natural environment, and provides a practical understanding of these hazards • New chapters cover the emerging areas of toxicology such as omics, computational toxicology, and nanotoxicology • Provides clear explanations and practical understanding of the fundamentals necessary for an understanding of the effects of chemical hazards on human health and ecosystems • Includes case histories and examples from industry demonstrate the application of toxicological principles • Supplemented with numerous illustrations to clarify and summarize key points, annotated bibliographies, and a comprehensive glossary of toxicological terms

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496

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470907916

ISBN 13

9780470907917

Negroes with Guns

By: Robert Franklin Williams

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Negroes with Guns

By: Robert Franklin Williams

A southern black community's struggle to defend itself against racist groups.

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132

Publisher

Wayne State University Press

Published Date

ISBN 10

0814327141

ISBN 13

9780814327142

Village of Montgomery

By: Robert L. Williams,Marc Newman,Mayor Stephen Brescia

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Village of Montgomery

By: Robert L. Williams,Marc Newman,Mayor Stephen Brescia

Noted for its picturesque historic districts and venerable homes, the village of Montgomery is nestled into northern Orange County, bounded by the Wallkill River in the shadow of the Comfort Hills. Filled with rare photographs dating from the 1870s to the present, Village of Montgomery focuses on the history of the hamlet and its churches, roads, businesses, schools, and cemeteries, providing insight into how village residents lived, worked, and played in years past. The insightful text accompanying each photograph reveals intriguing and little-known facts about the village and its people.

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132

Publisher

Arcadia Publishing

Published Date

ISBN 10

1439638705

ISBN 13

9781439638705

Hypnosis and Imagination

By: Robert Kunzendorf,Nicholas Spanos,Benjamin Wallace

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Hypnosis and Imagination

By: Robert Kunzendorf,Nicholas Spanos,Benjamin Wallace

The book's first three chapters-by Sheehan and Robertson; Wagstaff; Council, Kirsch, and Grant - conclude that three different factors turn imagination into hypnosis. The next three chapters-by Lynn, Neufeld, Green, Rhue, and Sandberg; Rader, Kunzendorf, and Carrabino; and Barrett-explore the hypnotic and the clinical significance of absorption in imagination. Three subsequent chapters-by Coe; Gwynn and Spanos; and Gorassini-examine the role of compliance and imagination in various hypnotic phenomena. Pursuing the possibility that some hypnotic hallucinations are experienced differently from normal images, the following two chapters-by Perlini, Spanos, and Jones; and Kunzendorf and Boisvert-focus on negative hallucinating, which reportedly "blocks out" perceptual reality. The remaining three chapters-by Wallace and Turosky; Crawford; and Persinger-pursue other physiological differences, and possible physiological connections, between hypnosis and imagination.

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Page Count

213

Publisher

Routledge

Published Date

ISBN 10

1351843699

ISBN 13

9781351843690

Book's by Robert L. Williams, Jr.

Vintage Marketing Differentiation

Vintage Marketing Differentiation

Lives Out of Letters

Lives Out of Letters

History of the Association of Black Psychologists

History of the Association of Black Psychologists

Comprehensive Chiroptical Spectroscopy, Volume 1

Comprehensive Chiroptical Spectroscopy, Volume 1

Alfalfa Bill

Alfalfa Bill

Northern Central Railway

Northern Central Railway

Rangers in Korea

Rangers in Korea

Rangers in World War II

Rangers in World War II

The Biological Basis of Cancer

The Biological Basis of Cancer

Principles of Toxicology

Principles of Toxicology

Negroes with Guns

Negroes with Guns

Village of Montgomery

Village of Montgomery

Hypnosis and Imagination

Hypnosis and Imagination

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