The book blends readability and accessibility common to undergraduate control systems texts with the mathematical rigor necessary to form a solid theoretical foundation. Appendices cover linear algebra and provide a Matlab overivew and files. The reviewers pointed out that this is an ambitious project but one that will pay off because of the lack of good up-to-date textbooks in the area.
This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations. Vintage Marketing Differentiation describes real life, innovative, outside-the-box solutions. It explains a marketing differentiation process and emphasizes the critical nature of the perception of trends and timely action. Profiles of over 30 companies and brands depict nearly 20 categories of the first marketing strategies ever to be used. These powerful strategies ignited competitive advantages and help explain why most of these companies are still in business today!
From the deadly shores of North Africa to the invasion of Sicily to the fierce jungle hell of the Pacific, the contribution of the World War II Ranger Battalions far outweighed their numbers. They were ordinary men on an extraordinary mission, experiencing the full measure of the fear, exhaustion, and heroism of combat in nearly every major invasion of the war. Whether spearheading a landing force or scouting deep behind enemy lines, these highly motivated, highly trained volunteers led the way for other soldiers -- they were Rangers. With first-person interviews, in-depth research, and a complete appendix naming every Ranger known to have served, author Robert Black, a Ranger himself, has made the battles of WWII come to life through the struggles of the men who fought to win the greatest war the world has ever seen.
Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors' extensive experience, this book includes case studies, and personal anecdotes that help teach you how to: - choose a design field - obtain and keep clients - garner referrals - market and position your business - bid competitively on projects - manage sales - organize a budget - manage start-up costs and cash flow - promote your business - branch out into product and architectural design - design within a retail environment - set pricing guidelines - sell to your target demographic - set up your office. Readers will find a history of the business side of interior design as well as various career tracks available to today’s budding entrepreneur. Any early career interior designer or student looking for practical advice on the ins and outs of running a design firm will need this one-stop guide. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
This book, The History of Black Psychologists: Profiles of Outstanding Black Psychologists is about the origins and development of African/Black psychology. It is essentially a sequel to Robert Guthrie's book Even the Rat Was White: a historical view of psychology (1976). Whereas Guthrie's book contains the history of early Black Psychologists (as Drs. Francis Cecil Sumner, Kenneth Clark, and Martin Jenkins to name a few) from 1920 to 1950, this book contains valuable information from the 60's through 2000 about why, where, and when the Association of Black Psychologists (ABPsi) was organized and developed. In addition, the book includes the autobiographical and biographical profiles of the lives, achievements and contributions of nearly 50 outstanding Black psychologists. There are many hard working, dedicated, and educated black men and women professionals whose success stories have not been told. Although their peers and colleagues respect many of these professionals, only a select few have been reported as "outstanding." What is it, then, that qualifies one as being exceptional, above the ordinary and outstanding? It is hard to define in terms of human traits and accomplishments. What is easier is to provide examples rather than explanations of what it means to be outstanding. Such individuals who exemplify the definition of outstanding are many unknown Black Psychologists. This book will present some of these Scholar Activists. It is apparent that the majority of the Black psychologists made it against the odds. Many of these psychologists were born in southern states and had to migrate to northern states to receive a graduate education. For Black achievement is invariably a triumph over odds, a victory over struggle. In order to receive graduate education these psychologists report how they had to overcome the destructive effects of racism. Frequently, they were the only Black students in the graduate program. But they still made
A fully updated and expanded edition of the bestselling guide on toxicology and its practical application • Covers the diverse chemical hazards encountered in the modern work and natural environment, and provides a practical understanding of these hazards • New chapters cover the emerging areas of toxicology such as omics, computational toxicology, and nanotoxicology • Provides clear explanations and practical understanding of the fundamentals necessary for an understanding of the effects of chemical hazards on human health and ecosystems • Includes case histories and examples from industry demonstrate the application of toxicological principles • Supplemented with numerous illustrations to clarify and summarize key points, annotated bibliographies, and a comprehensive glossary of toxicological terms
First published in 1961, Early Midwestern Travel Narratives records and describes first-person records of journeys in the frontier and early settlement periods which survive in both manuscript and print. Geographically, it deals with the states once part of the Old Northwest Territory-Ohio, Indiana, Michigan, Illinois, Wisconsin, and Minnesota-and with Missouri, Iowa, Kansas, and Nebraska. Robert Hubach arranged the narratives in chronological order and makes the distinction among diaries (private records, with contemporaneously dated entries), journals (non-private records with contemporaneously dated entries), and "accounts," which are of more literary, descriptive nature. Early Midwestern Travel Narratives remains to this day a unique comprehensive work that fills a long existing need for a bibliography, summary, and interpretation of these early Midwestern travel narratives.
The quadricentenary of Hugo Grotius’ Mare liberum (1609-2009) offered the opportunity to publish a reliable critical edition – combined with a revised English translation – of Grotius’ first publication in the field of international law. Starting from a comparison with the autographic manuscript, Robert Feenstra undertook a verification of the text of the first and only authorised edition – in particular of the numerous marginal references – resulting in many corrections and further annotations. In his ‘Editor’s Introduction’, he explains the history of the later editions of the Latin text and the translations of Mare liberum. Jeroen Vervliet’s ‘General Introduction’ aims at providing a better understanding of the circumstances in which Hugo Grotius wrote this work; it elucidates the legal argument used by Grotius, and the reaction of his contemporary opponents.
This updated third edition offers day hikes for all skill levels and abilities, including an underground hike through an old gold mine and a climb to the top of the highest peak along the Blue Ridge Parkway. The mountain ranges of North Carolina—from the Blue Ridge and Great Smokies to the southern foothills—are distinguished by steep gorges, spectacular waterfalls, lush forests, open vistas and temperate weather, making them a popular hiking destination in every season. This updated third edition offers day hikes for all skill levels and abilities, including an underground hike through an old gold mine and a climb to the top of the highest peak along the Blue Ridge Parkway. In addition to trailhead directions, hiking distances and times, safety tips, and topographic maps, you’ll also find folk stories, historical anecdotes, and natural history information.
This updated third edition offers day hikes for all skill levels and abilities, including an underground hike through an old gold mine and a climb to the top of the highest peak along the Blue Ridge Parkway. The mountain ranges of North Carolina—from the Blue Ridge and Great Smokies to the southern foothills—are distinguished by steep gorges, spectacular waterfalls, lush forests, open vistas and temperate weather, making them a popular hiking destination in every season. This updated third edition offers day hikes for all skill levels and abilities, including an underground hike through an old gold mine and a climb to the top of the highest peak along the Blue Ridge Parkway. In addition to trailhead directions, hiking distances and times, safety tips, and topographic maps, you’ll also find folk stories, historical anecdotes, and natural history information.
Noted for its picturesque historic districts and venerable homes, the village of Montgomery is nestled into northern Orange County, bounded by the Wallkill River in the shadow of the Comfort Hills. Filled with rare photographs dating from the 1870s to the present, Village of Montgomery focuses on the history of the hamlet and its churches, roads, businesses, schools, and cemeteries, providing insight into how village residents lived, worked, and played in years past. The insightful text accompanying each photograph reveals intriguing and little-known facts about the village and its people.
This book provides detailed, state-of-the-art information and guidelines on the latest developments, innovations, and clinical procedures in image-guided and adaptive radiation therapy. The first section discusses key methodological and technological issues in image-guided and adaptive radiation therapy, including use of implanted fiducial markers, management of respiratory motion, image-guided stereotactic radiosurgery and stereotactic body radiation therapy, three-dimensional conformal brachytherapy, target definition and localization, and PET/CT and biologically conformal radiation therapy. The second section provides practical clinical information on image-guided adaptive radiation therapy for cancers at all common anatomic sites and for pediatric cancers. The third section offers practical guidelines for establishing an effective image-guided adaptive radiation therapy program.
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