Robert J. Morais's Books

Advertising and Anthropology

Ethnographic Practice and Cultural Perspectives

By: Timothy de Waal Malefyt,Robert J. Morais

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Advertising and Anthropology

Ethnographic Practice and Cultural Perspectives

By: Timothy de Waal Malefyt,Robert J. Morais

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

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Page Count

193

Publisher

Routledge

Published Date

ISBN 10

100018949X

ISBN 13

9781000189490

The Language of Branding

Theory, Strategies, and Tactics

By: Dawn Lerman,Robert J. Morais,David Luna

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The Language of Branding

Theory, Strategies, and Tactics

By: Dawn Lerman,Robert J. Morais,David Luna

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence – and sales – of a brand. The book covers the fundamentals of brand language and applications for an array of marketing initiatives. Readers will learn why brand language matters, how language is used in marketing, and how to build a brand strategy that capitalizes on the richness and complexity of language. This book includes real-world case histories that demonstrate vividly how brand language is created and exercises that enable both students of marketing and marketing professionals to apply the book’s concepts and stimulate class discussion. The Language of Branding: Theory, Strategies and Tactics can be used in a number of courses, including consumer behavior, branding, advertising, linguistics, and communications.

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Page Count

165

Publisher

Routledge

Published Date

ISBN 10

1136494324

ISBN 13

9781136494321

New Orleans Architecture

The University Section

By: Friends of the Cabildo,Robert J. Cangelosi,Dorothy G. Schlesinger

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New Orleans Architecture

The University Section

By: Friends of the Cabildo,Robert J. Cangelosi,Dorothy G. Schlesinger

This section of Uptown New Orleans gets its name from the various colleges and universities that have existed within its boundaries. Loyola and Tulane are two architecturally diverse universities that line St. Charles Avenue in this historic section. The architecture of this area ranges from the Gothic universities to the grand mansions that also line St. Charles Avenue to the modest shotgun homes and cottages scattered around the perimeter of the section.The New Orleans Architecture Series (see page 21) celebrated its 25th anniversary in 1996. From the beginning, the Friends of the Cabildo have had as their mission to promote history and to establish and protect New Orleans architecture and make it the best documented in the entire United States.

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Page Count

236

Publisher

Pelican Publishing

ISBN 10

1455609390

ISBN 13

9781455609390

Applying Genomic and Proteomic Microarray Technology in Drug Discovery

By: Robert S. Matson

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Applying Genomic and Proteomic Microarray Technology in Drug Discovery

By: Robert S. Matson

Microarrays play an increasingly significant role in drug discovery. The commercial landscape has changed dramatically over the past few years and researchers have made great advancements with regard to construction and use. Now in its second edition, Applying Genomic and Proteomic Microarray Technology in Drug Discovery highlights, describes, and

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Page Count

313

Publisher

CRC Press

Published Date

ISBN 10

1439855641

ISBN 13

9781439855645

Global Change and the Earth System

A Planet Under Pressure

By: Will Steffen,Regina Angelina Sanderson,Peter D. Tyson,Jill Jäger,Pamela A. Matson,Berrien Moore III,Frank Oldfield,Katherine Richardson,Hans-Joachim Schellnhuber,Billie L. Turner,Robert J. Wasson

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Global Change and the Earth System

A Planet Under Pressure

Global Change and the Earth System describes what is known about the Earth system and the impact of changes caused by humans. It considers the consequences of these changes with respect to the stability of the Earth system and the well-being of humankind; as well as exploring future paths towards Earth-system science in support of global sustainability. The results presented here are based on 10 years of research on global change by many of the world's most eminent scholars. This valuable volume achieves a new level of integration and interdisciplinarity in treating global change.

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Page Count

346

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3540266070

ISBN 13

9783540266075

Advertising and Anthropology

Ethnographic Practice and Cultural Perspectives

By: Timothy de Waal Malefyt,Robert J. Morais

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Advertising and Anthropology

Ethnographic Practice and Cultural Perspectives

By: Timothy de Waal Malefyt,Robert J. Morais

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

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Age

Page Count

201

Publisher

Taylor & Francis

Published Date

ISBN 10

0857852035

ISBN 13

9780857852038

Book's by Robert J. Morais

Advertising and Anthropology

Advertising and Anthropology

The Language of Branding

The Language of Branding

New Orleans Architecture

New Orleans Architecture

Applying Genomic and Proteomic Microarray Technology in Drug Discovery

Applying Genomic and Proteomic Microarray Technology in Drug Discovery

Global Change and the Earth System

Global Change and the Earth System

Advertising and Anthropology

Advertising and Anthropology

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