Robert H Reiher's Books

What Kids Buy

The Psychology of Marketing to Kids

By: Robert H Reiher,Daniel Acuff

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What Kids Buy

The Psychology of Marketing to Kids

By: Robert H Reiher,Daniel Acuff

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things—why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick. What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including: Johnson & Johnson, Nike, Microsoft, Nestlé, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: · an innovative matrix for speedy, accurate product analysis and program development · a clear, step-by-step process for making decisions that increase your product's appeal to kids · tools and techniques for creating characters that kids love

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220

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Simon and Schuster

Published Date

ISBN 10

1439136335

ISBN 13

9781439136331

What Kids Buy

The Psychology of Marketing to Kids

By: Robert H Reiher,Daniel Acuff

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What Kids Buy

The Psychology of Marketing to Kids

By: Robert H Reiher,Daniel Acuff

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220

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Simon and Schuster

Published Date

ISBN 10

1439136335

ISBN 13

9781439136331

Neonatal Heart Disease

By: Robert M. Freedom,Leland N. Benson,Jeffrey F. Smallhorn

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Neonatal Heart Disease

By: Robert M. Freedom,Leland N. Benson,Jeffrey F. Smallhorn

As pediatric cardiology becomes more and more neonatal cardiology and even fetal cardiology, Neonatal Heart Disease by Robert M. Freedom, MO, Leland N. Benson, MD, and Jeffrey F. Smallhorn, MB is extraordinarily timely. Neonatal Heart Disease consists of 50 chapters by 25 distinguished contributors and is a worthy successor to The Neonate With Congenital Heart Disease by Richard D. Rowe, MD and his colleagues (1968 and 1981). The first ~dition of this book in 1968 established Richard D. Rowe, MD as the father of neonatal cardiology. As most pediatric cardiologists now know, Dick Rowe died on January 18, 1988 after a brief illness. It will therefore come as no surprise that the present volume is dedicated to this great and gentle man. Nor will it come as a surprise that I have been asked to devote this Foreword to Richard D. Rowe, MD, pioneering neonatal cardiologist and incomparable personal friend. What can one say about Dick Rowe? Well, there are at least two very different tales. There is Dick Rowe the public man -the factual account of Dick Rowe's achievements as a physician, educator, and research man - the Dick Rowe that virtually "everyone" knows. And then there is Dick Rowe the private man -the extraordinary human being who only his personal friends were privileged to know. I shall try to tell something of both stories. First, the public man - the factual account - is really quite amazing.

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Page Count

877

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1447118146

ISBN 13

9781447118145

Creasy and Resnik's Maternal-Fetal Medicine: Principles and Practice E-Book

By: Robert Resnik,Robert K. Creasy,Jay D. Iams,Charles J. Lockwood,Thomas Moore,Michael F Greene

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Creasy and Resnik's Maternal-Fetal Medicine: Principles and Practice E-Book

By: Robert Resnik,Robert K. Creasy,Jay D. Iams,Charles J. Lockwood,Thomas Moore,Michael F Greene

In your practice, you require advanced knowledge of the obstetrical, medical, genetic and surgical complications of pregnancy and their effects on the mother and fetus. With both basic science and clinical information, six new chapters, and an updated color design, you need look no further than the 6th edition of this long-time best seller. Includes both basic science and clinical information to give you comprehensive knowledge of the biology of pregnancy. Acts as an excellent resource for OB/GYNs studying for their Maternal-Fetal Medicine boards — and for practitioners who need quick access to practical information. Provides an updated and focused reference list to keep you up to date on the standards of care in maternal-fetal medicine today. Keeps you current with a new section: Disorders at the Maternal-Fetal Interface...and 6 new chapters: Biology of Parturition, Developmental Origins of Health and Disease, Intrapartum Assessment of Fetal Health, Pathogenesis of Pre-term Birth, Maternal and Fetal Infectious Disorders, and Benign Gynecological Conditions of Pregnancy. Features over 50% new authorship with increased focus on international perspectives. Includes the following hot topics in Maternal-Fetal Medicine: o Biology of Parturition o Fetal Growth o Prenatal Genetic Screening and Diagnosis o Fetal Cardiac Malformations and Arrhythmias o Thyroid Disease and Pregnancy o Management of Depression and Psychoses during Pregnancy and the Puerperium Focuses on evidence based medicine, the current best practice in MFM for diagnosing and treating high risk pregnancies. Includes new illustrations and an updated, color design.

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Page Count

1301

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1437721354

ISBN 13

9781437721355

The Climate Near the Ground

By: Rudolf Geiger,Robert H. Aron,Paul Todhunter

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The Climate Near the Ground

By: Rudolf Geiger,Robert H. Aron,Paul Todhunter

Das Grundlagenwerk "Das Klima der bodennahen Luftschicht" von Rudolf Geiger ist seit den 70er Jahren vergriffen; der Autor verstarb 1981. Auch die amerikanische Ausgabe bei Harvard University Press ist seit 1986 vergriffen. Das Buch ist in USA immer noch ein Standardwerk (in Deutschland gibt es ebenfalls kein vergleichbar gutes Buch), und so konnten zwei Wissenschaftler in USA gefunden werden, die die dringend notwendige Neuauflage mit Streichung überholter und Hinzufügung aktueller Kapitel/Abschnitte in Arbeit nehmen wollten. Sie belassen den bewährten Aufbau des Werks unverändert.This revised and updated version of Rudolf Geiger's classic microclimatology text is designed to introduce readers to the nature of the atmosphere and climate near the ground. It is especially aimed at those seeking a first introduction to the field of microclimatology and thus are in need of assistance in dealing with and understanding the seemingly and ever increasing literature on the subject. The Climate Near the Ground presents the literature in a well-organized and easily understood descriptive fashion. This book is designed not only as an introduction text for students in environmental science but also as a reference for environmental scientists desiring a basic understanding of the climate near the ground.

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Page Count

539

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3322865827

ISBN 13

9783322865823

Practical Functional Group Synthesis

By: Robert A. Stockland, Jr.

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Practical Functional Group Synthesis

By: Robert A. Stockland, Jr.

A practical handbook for chemists performing bond forming reactions, this book features useful information on the synthesis of common functional groups in organic chemistry. • Details modern functional group synthesis through carbon-heteroelement (N, O, P, S, B, halogen) bond forming reactions with a focus on operational simplicity and sustainability. • Summarizes key and recent developments – which are otherwise scattered across journal literature – into a single source • Contains over 100 detailed preparations of common functional groups • Included 25 troubleshooting guides with suggestions and potential solutions to common problems. • Complements the text in enhanced ebook editions with tutorial videos where the author provides an introduction to microwave assisted chemistry

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Page Count

697

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118612809

ISBN 13

9781118612804

Comprehensive Chiroptical Spectroscopy, Volume 1

Instrumentation, Methodologies, and Theoretical Simulations

By: Nina Berova,Prasad L. Polavarapu,Koji Nakanishi,Robert W. Woody

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Comprehensive Chiroptical Spectroscopy, Volume 1

Instrumentation, Methodologies, and Theoretical Simulations

By: Nina Berova,Prasad L. Polavarapu,Koji Nakanishi,Robert W. Woody

This book provides an introduction to the important methods of chiroptical spectroscopy in general, and circular dichroism (CD) in particular, which are increasingly important in all areas of chemistry, biochemistry, and structural biology. The book can be used as a text for undergraduate and graduate students and as a reference for researchers in academia and industry, with or without the companion volume in this set. Experimental methods and instrumentation are described with topics ranging from the most widely used methods (electronic and vibrational CD) to frontier areas such as nonlinear spectroscopy and photoelectron CD, as well as the theory of chiroptical methods and techniques for simulating chiroptical properties. Each chapter is written by one or more leading authorities with extensive experience in the field.

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Page Count

797

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118120175

ISBN 13

9781118120170

Mission to Berlin

The American Airmen Who Struck the Heart of Hitler's Reich

By: Robert F. Dorr

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Mission to Berlin

The American Airmen Who Struck the Heart of Hitler's Reich

By: Robert F. Dorr

From Hell Hawks! author Bob Dorr, Mission to Berlin takes the reader on a World War II strategic bombing mission from an airfield in East Anglia, England, to Berlin and back. Told largely in the veterans’ own words, Mission to Berlin covers all aspects of a long-range bombing mission including pilots and other aircrew, groundcrew, and escort fighters that accompanied the heavy bombers on their perilous mission.

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Page Count

336

Publisher

Zenith Press

Published Date

ISBN 10

1610602625

ISBN 13

9781610602624

Ellenberg & Rifkin's Diabetes Mellitus

By: Daniel Porte,Robert S. Sherwin,Alain Baron,Max Ellenberg,Harold Rifkin

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Ellenberg & Rifkin's Diabetes Mellitus

By: Daniel Porte,Robert S. Sherwin,Alain Baron,Max Ellenberg,Harold Rifkin

A comprehensive reference on diabetes mellitus, covering basic biochemistry, physiology, and pathogenesis, as well as clinical diagnosis and treatment. The Sixth Edition includes five new chapters, plus new material on the genetic basis of the disease, new hypoglycemic drugs, mechanisms of hormone action, and regulation of hormone secretion.

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Page Count

1090

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0838521789

ISBN 13

9780838521786

Fishman's Pulmonary Diseases and Disorders, 2-Volume Set, Sixth Edition

By: Michael A. Grippi,Danielle E. Antin-Ozerkis,Charles S. Dela Cruz,Robert Kotloff,Camille N. Kotton,Allan I. Pack

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Fishman's Pulmonary Diseases and Disorders, 2-Volume Set, Sixth Edition

By: Michael A. Grippi,Danielle E. Antin-Ozerkis,Charles S. Dela Cruz,Robert Kotloff,Camille N. Kotton,Allan I. Pack

The definitive guide to the clinical and scientific aspects of pulmonary medicine―fully updated with the latest advances in the field A Doody's Core Title for 2023! Fishman’s Pulmonary Diseases and Disorders delivers unparalleled coverage of pulmonary medicine. With nearly 2500 illustrations, 60 videos, and 22,000 references, this peerless, two-volume resource provides a comprehensive overview of the scientific basis of lung function in health and disease. You’ll find detailed coverage of the broad array of disorders affecting the respiratory system, including obstructive and restrictive diseases, pulmonary vascular disorders, sleep-disordered breathing, lung neoplasms, respiratory infections, and respiratory failure. In addition, you’ll learn about all the latest advances, including molecular development of the lung, stem cells and respiratory disease, the genetics of pulmonary disease, the growth of personalized medicine, technical advances in lung transplantation, and much more. Notable new content in the 6th edition includes discussion of the respiratory effects of vaping, detailed consideration of the idiopathic interstitial pneumonitides, state-of the-art discussion of lung nodules, a summary of the use of immunotherapy in the treatment of lung cancer, COVID-19-related lung disease and its management, and a comprehensive discussion of noninvasive ventilation, including its use in ambulatory and ICU settings. In addition, new chapters on cystic lung disease, lung cancer screening, the lung microbiome, developmental lung disorders, nocardiosis and actinomycosis, and application of ECMO are included.

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Page Count

2773

Publisher

McGraw Hill Professional

Published Date

ISBN 10

1260474062

ISBN 13

9781260474060

Parallel Processing, 1980 to 2020

By: Robert Kuhn,David Padua

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Parallel Processing, 1980 to 2020

By: Robert Kuhn,David Padua

This historical survey of parallel processing from 1980 to 2020 is a follow-up to the authors’ 1981 Tutorial on Parallel Processing, which covered the state of the art in hardware, programming languages, and applications. Here, we cover the evolution of the field since 1980 in: parallel computers, ranging from the Cyber 205 to clusters now approaching an exaflop, to multicore microprocessors, and Graphic Processing Units (GPUs) in commodity personal devices; parallel programming notations such as OpenMP, MPI message passing, and CUDA streaming notation; and seven parallel applications, such as finite element analysis and computer vision. Some things that looked like they would be major trends in 1981, such as big Single Instruction Multiple Data arrays disappeared for some time but have been revived recently in deep neural network processors. There are now major trends that did not exist in 1980, such as GPUs, distributed memory machines, and parallel processing in nearly every commodity device. This book is intended for those that already have some knowledge of parallel processing today and want to learn about the history of the three areas. In parallel hardware, every major parallel architecture type from 1980 has scaled-up in performance and scaled-out into commodity microprocessors and GPUs, so that every personal and embedded device is a parallel processor. There has been a confluence of parallel architecture types into hybrid parallel systems. Much of the impetus for change has been Moore’s Law, but as clock speed increases have stopped and feature size decreases have slowed down, there has been increased demand on parallel processing to continue performance gains. In programming notations and compilers, we observe that the roots of today’s programming notations existed before 1980. And that, through a great deal of research, the most widely used programming notations today, although the result of much broadening of these roots, remain close to target system architectures allowing the programmer to almost explicitly use the target’s parallelism to the best of their ability. The parallel versions of applications directly or indirectly impact nearly everyone, computer expert or not, and parallelism has brought about major breakthroughs in numerous application areas. Seven parallel applications are studied in this book.

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Page Count

166

Publisher

Springer Nature

Published Date

ISBN 10

3031017684

ISBN 13

9783031017681

The Significance of Exemplars for the Interpretation of the Letter of James

By: Robert J. Foster

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The Significance of Exemplars for the Interpretation of the Letter of James

By: Robert J. Foster

What was the function of the four characters from Jewish history and tradition in the Letter of James? Robert J. Foster analyses James' use of these characters and argues that despite each of them being tested to the extreme they all remained wholly-committed to God"--

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Page Count

268

Publisher

Mohr Siebeck

Published Date

ISBN 10

3161532635

ISBN 13

9783161532634

Next Generation Quantum Theory of Atoms in Molecules

From Stereochemistry to Photochemistry and Molecular Devices

By: Samantha Jenkins,Steven Robert Kirk

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Next Generation Quantum Theory of Atoms in Molecules

From Stereochemistry to Photochemistry and Molecular Devices

By: Samantha Jenkins,Steven Robert Kirk

This book begins by providing a simplified version of the computational quantum chemistry sufficient to calculate the wavefunctions that are the basic input of NG-QTAIM. Enough basic (scalar) QTAIM theory is provided to understand the later chapters. In addition, our developments of scalar QTAIM are presented and activities at various levels of difficulty are provided for the readership to facilitate understanding. The topological origins of Quantum Theory of Atoms in Molecules (QTAIM) before explaining the highlights and consequences of the developments of Next-Generation QTAIM (NG-QTAIM) that is a 3-D vector-based realization of QTAIM. The book compiles all developments and extensions of Next-Generation QTAIM in one place for easy reference for those engaged in theoretical/computational chemistry. Essential insights into molecular switch functioning not available from the energy barrier or any scalar measures are presented along with a new measure to assess the efficiency of rotary molecular motors. The book also discusses how the treatment of external forces such as electric fields and laser irradiation is included in NG-QTAIM. This book benefits theoretical/computational chemists/physics/engineers, students (graduate and undergraduate) and chemical/pharmaceutical industry researchers who carry out chemical computations in universities and industries. Where appropriate, Target Learning Outcomes and Further Reading are provided along with a list of the scientific goals to be addressed in addition to a glossary table in the summary sections. Where applicable each chapter concludes by outlining benefits, limitations and suggestions for further investigations. All our NG-QTAIM publications are available as pre-prints in the form of .pdf files along with the corresponding supplementary materials at our BEACON website www.beaconresearch.org.

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Page Count

237

Publisher

Springer Nature

Published Date

ISBN 10

9819903297

ISBN 13

9789819903290

Jagdgeschwader 7 ‘Nowotny’

By: Robert Forsyth

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Jagdgeschwader 7 ‘Nowotny’

By: Robert Forsyth

An illustrated account of the infamous Me 262 and its pilots in the dark days of 1945, containing previously unseen photographs. ALSO AVAILABLE AS AN EBOOK When the revolutionary Messerschmitt Me 262 jet fighter first appeared in the skies over northwest Europe in mid-1944, it represented one of the greatest challenges to Allied air superiority. The first group to solely fly jet fighters, Jagdgeschwader 7 was tasked with wrestling back command of the skies. Put almost immediately into action, despite fuel shortages, poor training and problems with the jet engine, victories quickly followed against both US and British aircraft. By the end of the war, the Jagdgeschwader had claimed nearly 200 enemy aircraft destroyed in daylight bomber raids during 1945. This book follows the history of the JG 7 unit, examining how their courage, determination and the most advanced aircraft in the world were simply not enough to ensure victory. In the final section of the book Robert Forsyth details how JG 7 were eventually defeated by gradual losses, restricted operating conditions, lack of fuel and overwhelming Allied fighter strength.

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Page Count

130

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1846037948

ISBN 13

9781846037948

The Theory of Information and Coding

A Mathematical Framework for Communication

By: Robert J. McEliece

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The Theory of Information and Coding

A Mathematical Framework for Communication

By: Robert J. McEliece

This is a self-contained introduction to the theory of information and coding. It can be used either for self-study or as the basis for a course at either the graduate or ,undergraduate level. The text includes dozens of worked examples and several hundred problems for solution.

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Page Count

236

Publisher

Westview Press

Published Date

ISBN 10

0201135027

ISBN 13

9780201135022

Book's by Robert H Reiher

What Kids Buy

What Kids Buy

What Kids Buy

What Kids Buy

Neonatal Heart Disease

Neonatal Heart Disease

Creasy and Resnik's Maternal-Fetal Medicine: Principles and Practice E-Book

Creasy and Resnik's Maternal-Fetal Medicine: Principles and Practice E-Book

The Climate Near the Ground

The Climate Near the Ground

Practical Functional Group Synthesis

Practical Functional Group Synthesis

Comprehensive Chiroptical Spectroscopy, Volume 1

Comprehensive Chiroptical Spectroscopy, Volume 1

Mission to Berlin

Mission to Berlin

Ellenberg & Rifkin's Diabetes Mellitus

Ellenberg & Rifkin's Diabetes Mellitus

Fishman's Pulmonary Diseases and Disorders, 2-Volume Set, Sixth Edition

Fishman's Pulmonary Diseases and Disorders, 2-Volume Set, Sixth Edition

Parallel Processing, 1980 to 2020

Parallel Processing, 1980 to 2020

The Significance of Exemplars for the Interpretation of the Letter of James

The Significance of Exemplars for the Interpretation of the Letter of James

Next Generation Quantum Theory of Atoms in Molecules

Next Generation Quantum Theory of Atoms in Molecules

Jagdgeschwader 7 ‘Nowotny’

Jagdgeschwader 7 ‘Nowotny’

The Theory of Information and Coding

The Theory of Information and Coding

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