Robert H Loeffler's Books

A Guide to Preparing Cost-Effective Press Releases

By: William Winston,Robert H Loeffler

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A Guide to Preparing Cost-Effective Press Releases

By: William Winston,Robert H Loeffler

A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost. In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can “super charge” an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with: a diagrammed writing approach for clear structure a list of do's and don'ts to prevent common errors samples of the most common types of releases a step-by-step explanation of release production, so as not to overlook important tasks for completion suggestions on how to write related releases, such as tradeshow press kits Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing.

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Page Count

138

Publisher

Routledge

Published Date

ISBN 10

1317765346

ISBN 13

9781317765349

Church and Ministry Strategic Planning

From Concept to Success

By: William Winston,Robert E Stevens,David L Loudon,R Henry Migliore

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Church and Ministry Strategic Planning

From Concept to Success

By: William Winston,Robert E Stevens,David L Loudon,R Henry Migliore

Spiritual management is required for spiritual organization, and yet a ministry’s master plan should be the Master’s plan for that ministry. Church and Ministry Strategic Planning assists readers in developing a Biblically based blueprint for carrying out the many activities in which the church or ministry is involved. The authors show clearly how careful planning is inspired by the Scriptures (“Suppose one of you wants to build a tower. Will he not first sit down and estimate the cost to see if he has enough money to complete it?”--Luke 14:28) and how it improves making decisions today which ultimately affect the ministry’s effectiveness tomorrow. Church and Ministry Strategic Planning covers all areas of this type of planning and can be read and reviewed quickly. Through the use of a model of the strategic planning process, the authors show how to develop mission statements, define strategic objectives, develop strategy options and operating strategies, appraise performance, and monitor strategic planning. Readers are led step-by-step through these key areas of creating a strategic plan. Examples and worksheets at the end of each chapter enable pastors, administrators, and lay leaders to develop a strategic plan fitting to their specific ministry or church. The appendixes provide tools used in planning as well as a complete sample strategic plan for a large church. Put these concepts to immediate use in decisionmaking and pursue God’s purpose and vision for the church or ministry. If readers take the time and effort to study this book, apply its format, and prayerfully keep God in every step of the plan, here is what the authors believe plan administrators can expect: 1. A sense of enthusiasm in the church or ministry 2. A 5-year plan in writing to which everyone is committed 3. A sense of commitment by the entire church to its overall direction 4. Time for the leaders to do what they have been called to do 5. Clear job duties and responsibilities 6. Clear and evident improvement in the health and vitality of every member of the church staff 7. Measurable improvement in the personal lives of all those in responsible positions with time for vacations, family, and personal pursuits 8.The ability to measure very specifically, the growth and contribution made by senior pastors or evangelists at the close of their careers 9. Guaranteed leadership of the church or ministry because a plan is in place--in writing--and is understood. Even more importantly, a management team and philosophy will be in place to guide the church or ministry into its next era of growth Explore this Biblical perspective on planning and develop a strategic plan that is systematic and continuous and allows the church or ministry to assess its market position, establish goals, objectives, priorities, and strategies to be completed within specified time periods, achieve greater staff and member commitment and teamwork aimed at meeting challenges and solving problems, and muster its resources to meet these changes through anticipation.

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Page Count

167

Publisher

Routledge

Published Date

ISBN 10

1136583610

ISBN 13

9781136583612

Strategic Planning for Not-for-Profit Organizations

By: Robert E Stevens,David L Loudon,R Henry Migliore,Stanley G Williamson

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Strategic Planning for Not-for-Profit Organizations

By: Robert E Stevens,David L Loudon,R Henry Migliore,Stanley G Williamson

Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing environment. In this book, the authors describe a strategic planning process that will help readers bring direction and unity to their organizations and help create a sense of enthusiasm and anticipation as organizations’visions of what they can be begin to unfold. Strategic Planning for Not-For-Profit Organizations is both a tutorial and an easily accessible reference. It is packed with user-friendly information to help readers prepare their own strategic plans and evaluate plans created by others. The book presents essential concepts and techniques in a concise, readily usable form that readers can immediately use in decisionmaking. Worksheets and real-life examples throughout the book help readers in the step-by-step development of strategic plans for their own organizations. A set of appendixes includes a strategic plan outline and presents sample strategic plans so readers can see what one actually looks like and get a head start on theirs. A complete guide to strategic planning for not-for-profit organizations, this book covers everything from writing purpose or mission statements and setting goals to strategy development and evaluation and control procedures. Managers and administrators of not-for-profit organizations will find Strategic Planning for Not-For-Profit Organizations an extremely helpful guide for their planning duties. The book also serves as a valuable text or supplemental reading for college courses on managing not-for-profit organizations.

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Page Count

224

Publisher

Routledge

Published Date

ISBN 10

1135022852

ISBN 13

9781135022853

Marketing Planning in a Total Quality Environment

By: William Winston,John L Stanton,Robert E Linneman

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Marketing Planning in a Total Quality Environment

By: William Winston,John L Stanton,Robert E Linneman

Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, Marketing Planning in a Total Quality Environment, is the product of what they've learned over the years from working with these diverse corporations and their executives. The authors provide readers with each step in the total quality planning process, complete with check sheets and plan formats. After readers finish the book, they can prepare a quality-driven marketing plan that will be used and followed throughout the year--instead of becoming a shelf item.This book is for you and the many other marketing professionals who are faced with one or more of these situations: You're doing a good job, but you'd like to do even better. You're spending valuable time putting out fires. You lack time to do the things that need to be done. You're always having a hard time coordinating major marketing programs. You're faced with a major discrepancy between where you are and where you'd like to be; you've got a planning gap. You realize that you've got to offer your customers more quality if you're going to be competitive in the new market environment. You'd like to have a professional annual marketing plan--one that will be well received by management and will also keep you and your staff focused throughout the year. Because each step on how to develop a marketing plan is covered, Marketing Planning in a Total Quality Environment is ideal for presidents of smaller firms, marketing directors and planners, product managers, and planning specialists. The authors include a sample fact book which can be used to store and analyze data, planning forms which help convert data into information, and marketing plan formats which ensure that the plan will get used.

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Page Count

483

Publisher

Routledge

Published Date

ISBN 10

1317939069

ISBN 13

9781317939061

Fetal and Neonatal Eye Pathology

By: Robert M. Verdijk,Martina C. Herwig-Carl

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Fetal and Neonatal Eye Pathology

By: Robert M. Verdijk,Martina C. Herwig-Carl

This richly illustrated book discusses the fetal eye, offering a brief introduction to the topic and discussing its development and treatment. The high-quality reference images allow the morphological fetal age to be determined, and the authors provide examples of artifacts and real-world findings to simplify histopathological diagnosis. The book also discusses findings in fetal eyes, presenting typical examples of common malformations, including clinical and histological pictures as well as additional findings from other specialties (such as neuropathology, genetics). In addition, it covers non-specific ocular malformations. It particularly addresses documentation and interpretation of cases of suspected Shaken-Baby Syndrome, which is of forensic importance. In the context of retinopathy of prematurity, histopathological and clinical findings are correlated. The book provides reference images of fetal development and guidelines on grossing and handling fetal eyes, and also explores the complicated topic of artifacts, including case illustrations with comprehensive information concerning other specialties. Lastly it discusses clinically and forensically relevant findings in newborns. It guides ophthalmic and pediatric pathologists in the interpretation of ocular findings, helping to narrow down differential diagnoses in fetal pathology, while at the same time serving as a valuable tool for specialists who do not have a great deal of experience in the examination of fetal eyes.

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Page Count

181

Publisher

Springer Nature

Published Date

ISBN 10

3030360792

ISBN 13

9783030360795

Managed Service Restructuring in Health Care

A Strategic Approach in a Competitive Environment

By: William Winston,Robert L Goldman,Sanjib K Mukherjee

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Managed Service Restructuring in Health Care

A Strategic Approach in a Competitive Environment

By: William Winston,Robert L Goldman,Sanjib K Mukherjee

Survival in the growing managed care environment requires the integration of financial analysis, market appraisal, and administrative management. The authors of Managed Service Restructuring in Health Care provide a unique tool for readers to enable them to make these successful management decisions in restructuring services. The unique approach in this book assists health care managers and prospective managers as they seek to solve the problem of how to deal with health care services that appear to be no longer productive. In Managed Service Restructuring in Health Care, the authors provide a solid theoretical base for what they have developed in MSR (Managed Service Restructuring)--a conscious--not crisis--management tool. They prepare readers for implementing MSR techniques by describing them in detail for their application to readers’situations. MSR approaches to planned health care management, as introduced in this book, help administrators channel scarce resources to the services the community wants and needs most. Facts and cases are offered as examples of when and how MSR techniques have been applied successfully. The authors also include failure cases where, if MSR techniques had been followed, health care providers would have survived in several communities. Incorporate the information in this book to enhance long-range planning and prevent closure of health care services needed by the community. Along with financial and marketing tools necessary for long-range planning, Goldman and Mukherjee list warning signals that alert professionals to the need to review the services and products offered. They also fully explore these areas: Product Life Cycle Boston Consulting Group’s Portfolio of Business (Growth Share Matrix) Product Development Product Planning Public Service of Health Care Providers Centers of Excellence Service Diversification/Consolidation Investment/Disinvestment Criteria Marketing in Competitive Environment for Health Services Health care managers, hospital administrators, and students in health services management programs can benefit from the focus on conscious planning in Managed Service Restructuring in Health Care. While many of the examples take place within acute care hospitals, the MSR approach and this book are designed to assist any health care administrator or manager. With knowledge of when and how services can be prolonged, professionals can more effectively lead their health care provider into a more competitive environment. The analyses used in the book should enhance many readers’knowledge of basic marketing and financial principles and theories important to restructuring and providing health services today.

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Page Count

126

Publisher

Routledge

Published Date

ISBN 10

1317939085

ISBN 13

9781317939085

Market Analysis

Assessing Your Business Opportunities

By: William Winston,Robert E Stevens,Philip K Sherwood,John Paul Dunn

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Market Analysis

Assessing Your Business Opportunities

By: William Winston,Robert E Stevens,Philip K Sherwood,John Paul Dunn

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings. Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information. Translated into Chinese!

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Page Count

262

Publisher

Routledge

Published Date

ISBN 10

1317765133

ISBN 13

9781317765134

Wintrobe's Clinical Hematology

By: John P. Greer,Daniel A. Arber,Bertil Glader,Alan F. List,Robert T. Means,Frixos Paraskevas,George M. Rodgers

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Wintrobe's Clinical Hematology

By: John P. Greer,Daniel A. Arber,Bertil Glader,Alan F. List,Robert T. Means,Frixos Paraskevas,George M. Rodgers

With the 13th edition, Wintrobe’s Clinical Hematology once again bridges the gap between the clinical practice of hematology and the basic foundations of science. Broken down into eight parts, this book provides readers with a comprehensive overview of: Laboratory Hematology, The Normal Hematologic System, Transfusion Medicine, Disorders of Red Cells, Hemostasis and Coagulation; Benign Disorders of Leukocytes, The Spleen and/or Immunoglobulins; Hematologic Malignancies, and Transplantation. Within these sections, there is a heavy focus on the morphological exam of the peripheral blood smear, bone marrow, lymph nodes, and other tissues. With the knowledge about gene therapy and immunotherapy expanding, new, up-to-date information about the process and application of these therapies is included. Likewise, the editors have completely revised material on stem cell transplantation in regards to both malignant and benign disorders, graft versus host disease, and the importance of long-term follow-up of transplantation survivors.

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Page Count

3094

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1469846225

ISBN 13

9781469846224

Biochemistry and Physiology of Polyamines in Plants

By: Robert D. Slocum,Hector E. Flores

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Biochemistry and Physiology of Polyamines in Plants

By: Robert D. Slocum,Hector E. Flores

Biochemistry and Physiology of Polyamines in Plants provides a comprehensive introduction to commonly used methods in polyamine research and the problems unique to plant studies. Topics discussed include polyamine metabolism in plants, the functions of polyamines in plant growth and development, and an examination of analytical methods for polyamines and enzymes of polyamine metabolism. Agronomists, plant physiologists, and biochemists interested in polyamines in plants will find this book to be a valuable reference resource.

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Page Count

290

Publisher

CRC Press

Published Date

ISBN 10

0849368650

ISBN 13

9780849368653

Book's by Robert H Loeffler

A Guide to Preparing Cost-Effective Press Releases

A Guide to Preparing Cost-Effective Press Releases

Church and Ministry Strategic Planning

Church and Ministry Strategic Planning

Strategic Planning for Not-for-Profit Organizations

Strategic Planning for Not-for-Profit Organizations

Marketing Planning in a Total Quality Environment

Marketing Planning in a Total Quality Environment

Fetal and Neonatal Eye Pathology

Fetal and Neonatal Eye Pathology

Managed Service Restructuring in Health Care

Managed Service Restructuring in Health Care

Market Analysis

Market Analysis

Wintrobe's Clinical Hematology

Wintrobe's Clinical Hematology

Biochemistry and Physiology of Polyamines in Plants

Biochemistry and Physiology of Polyamines in Plants

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