The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
A comprehensive overview of persuasion theory" "Persuasion: Social Influence and Compliance Gaining" first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats -- print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning GoalsUpon completing this book, readers will be able to: Understand how persuasion works Discuss the impact culture has on persuasion Understand and identify key differences among persuasion, propaganda, and manipulation 0205956254 / 9780205956258 Persuasion: Social Inflence and Compliance Gaining Plus MySearchLab with eText -- Access Card Package Package consists of 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card 0205912966 / 9780205912964 Persuasion: Social Influence and Compliance Gaining
Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.
Arguing, Reasoning, and Thinking Well offers an engaging and accessible introduction to argumentation and critical thinking. With a pro-social focus, the volume encourages readers to value civility when engaged in arguing and reasoning. Authors Gass and Seiter, renowned for their friendly writing style, include real-world examples, hypothetical dialogues, and editorial cartoons to invite readers in. The text includes a full chapter devoted to the ethics of argument, as well as content on refutation and formal logic. It is designed for students in argumentation and critical thinking courses in communication, philosophy, and psychology departments, and is suitable for students and general education courses across the curriculum.
The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
In a world of matter, how can we express what matters? When the explanations of the natural sciences become powerfully precise and authoritative, what is the status of our highest words, the languages that articulate our norms and orient our lives? The Matter of High Words examines a constellation of American writers who in the decades since World War II have posed these questions in distinctive ways. Walker Percy, Marilynne Robinson, Ralph Ellison, Stanley Cavell, and David Foster Wallace are all self-consciously post-WWII authors, attuned to the fragmentation and skepticism that have defined so much of the literary and critical culture of the last century and more. Yet they also attempt to reach back to older forms of thought and writing that are often thought to have dried up-the traditions of prophecy, of wisdom literature, of the sage. Working within this dual inheritance, these authors are drawn equally to both art and argument, "showing" and "telling," shifting continually between narrative and discursive genres. In their essays they act as moralists, promoting the broad, abstract concepts that might inspire action in the face of naturalistic reduction: community, family, courage, fraternity, marriage, friendship, temperance, judgment. In their narratives, they offer particular lives in particular settings, thick descriptions that give flesh to such high words. Rarely do these movements between genres generate a tidy equilibrium; where their essays speak of cooperation and redemption, their narratives display alienation, loss, and failure. But in pursuing such risky, unorthodox strategies, these postwar sages are not only able to challenge some of the dominant naturalistic theories of the last several decades: cognitive science, neo-Darwinian theory, social science, the fact-value divide in analytic philosophy. Through five chapters of detailed analysis and close reading, Chodat explores the question of whether vocabularies of ought and ought-not can still emerge today, and how these concepts might be embodied, and whether such ideas might be found in things.
Pricksongs & Descants, originally published in 1969, is a virtuoso performance that established its author - already a William Faulkner Award winner for his first novel - as a writer of enduring power and unquestionable brilliance, a promise he has fulfilled over a stellar career. It also began Coover's now-trademark riffs on fairy tales and bedtime stories. In these riotously word-drunk fictional romps, two children follow an old man into the woods, trailing bread crumbs behind and edging helplessly toward a sinister end that never comes; a husband walks toward the bed where his wife awaits his caresses, but by the time he arrives she's been dead three weeks and detectives are pounding down the door; a teenaged babysitter's evening becomes a kaleidoscope of dangerous erotic fantasies-her employer's, her boyfriend's, her own; an aging, humble carpenter marries a beautiful but frigid woman, and after he's waited weeks to consummate their union she announces that God has made her pregnant. Now available in a Grove paperback, Pricksongs & Descants is a cornerstone of Robert Coover's remarkable career and a brilliant work by a major American writer.
Arguing, Reasoning, and Thinking Well offers an engaging and accessible introduction to argumentation and critical thinking. With a pro-social focus, the volume encourages readers to value civility when engaged in arguing and reasoning. Authors Gass and Seiter, renowned for their friendly writing style, include real-world examples, hypothetical dialogues, and editorial cartoons to invite readers in. The text includes a full chapter devoted to the ethics of argument, as well as content on refutation and formal logic. It is designed for students in argumentation and critical thinking courses in communication, philosophy, and psychology departments, and is suitable for students and general education courses across the curriculum.
The instant New York Times bestseller “Excellent…Outstanding for its breadth of research, the liveliness of the writing, and the depth of humanity it conveys.” – Wall Street Journal One of our great behavioral scientists, the bestselling author of Behave, plumbs the depths of the science and philosophy of decision-making to mount a devastating case against free will, an argument with profound consequences Robert Sapolsky’s Behave, his now classic account of why humans do good and why they do bad, pointed toward an unsettling conclusion: We may not grasp the precise marriage of nature and nurture that creates the physics and chemistry at the base of human behavior, but that doesn’t mean it doesn’t exist. Now, in Determined, Sapolsky takes his argument all the way, mounting a brilliant (and in his inimitable way, delightful) full-frontal assault on the pleasant fantasy that there is some separate self telling our biology what to do. Determined offers a marvelous synthesis of what we know about how consciousness works—the tight weave between reason and emotion and between stimulus and response in the moment and over a life. One by one, Sapolsky tackles all the major arguments for free will and takes them out, cutting a path through the thickets of chaos and complexity science and quantum physics, as well as touching ground on some of the wilder shores of philosophy. He shows us that the history of medicine is in no small part the history of learning that fewer and fewer things are somebody’s “fault”; for example, for centuries we thought seizures were a sign of demonic possession. Yet, as he acknowledges, it’s very hard, and at times impossible, to uncouple from our zeal to judge others and to judge ourselves. Sapolsky applies the new understanding of life beyond free will to some of our most essential questions around punishment, morality, and living well together. By the end, Sapolsky argues that while living our daily lives recognizing that we have no free will is going to be monumentally difficult, doing so is not going to result in anarchy, pointlessness, and existential malaise. Instead, it will make for a much more humane world.
From the author of 'A Man without Qualities,' a novel about spirituality in the modern world. Agathe is the sister of Ulrich, the restless and elusive “man without qualities” at the center of Robert Musil’s great, unfinished novel of the same name. For years Agathe and Ulrich have ignored each other, but when brother and sister find themselves reunited over the bier of their dead father, they are electrified. Each is the other’s spitting image, and Agathe, who has just separated from her husband, is even more defiant and inquiring than Ulrich. Beginning with a series of increasingly intense “holy conversations,” the two gradually enlarge the boundaries of sexuality, sensuality, identity, and understanding in pursuit of a new, true form of being that they are seeking to discover. Robert Musil’s The Man Without Qualities is perhaps the most profoundly exploratory and unsettling masterpiece of twentieth-century fiction. Agathe, or, The Forgotten Sister reveals with new clarity a particular dimension of this multidimensional book—the dimension that meant the most to Musil himself and that inspired some of his most searching writing. The outstanding translator Joel Agee captures the acuity, audacity, and unsettling poetry of a book that is meant to be nothing short of life-changing.
For six decades, writer and editor Robert A. Parker has followed up each book he reads, mainly novels, with an evaluation of that book. His comments are informed by an independent critical view that balances a moral and literary sensibility. In this second of six volumes, the authors covered range from Henri Daniel-Rops to Jose Maria Gironalla. They include Don DeLillo, Peter Dexter, E. L. Doctorow, Umberto Eco, Shusaku Endo, Louise Erdrich, William Faulkner, F. Scott Fitzgerald, John Fowles, E. M. Forster, Carlos Fuentes, and Gabriel Garcia Marquez, as well as a few mystery authors and historians. The commentaries are listed alphabetically by author, and the books by the date of publication for each author. The writers here represent a broad range of writing styles, cultural influences, and moral philosophies. And all are rated on their literary achievement, the effectiveness of plot, character, and setting, plus their recognition of the moral, ethical, and spiritual values of mankind.
The French film director Robert Bresson was one of the great artists of the twentieth century and among the most radical, original, and radiant stylists of any time. He worked with nonprofessional actors—models, as he called them—and deployed a starkly limited but hypnotic array of sounds and images to produce such classic works as A Man Escaped, Pickpocket, Diary of a Country Priest, and Lancelot of the Lake. From the beginning to the end of his career, Bresson dedicated himself to making movies in which nothing is superfluous and everything is always at stake. Notes on the Cinematograph distills the essence of Bresson’s theory and practice as a filmmaker and artist. He discusses the fundamental differences between theater and film; parses the deep grammar of silence, music, and noise; and affirms the mysterious power of the image to unlock the human soul. This book, indispensable for admirers of this great director and for students of the cinema, will also prove an inspiration, much like Rilke’s Letters to a Young Poet, for anyone who responds to the claims of the imagination at its most searching and rigorous.
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