Arguing, Reasoning, and Thinking Well offers an engaging and accessible introduction to argumentation and critical thinking. With a pro-social focus, the volume encourages readers to value civility when engaged in arguing and reasoning. Authors Gass and Seiter, renowned for their friendly writing style, include real-world examples, hypothetical dialogues, and editorial cartoons to invite readers in. The text includes a full chapter devoted to the ethics of argument, as well as content on refutation and formal logic. It is designed for students in argumentation and critical thinking courses in communication, philosophy, and psychology departments, and is suitable for students and general education courses across the curriculum.
Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
The year 1867 was a turbulent one on the Plains. Union Pacific Railroad construction approached the Rocky Mountains and on the Bozeman Trail, thousands of Sioux braves besieged Fort Phil Kearny. Ellis Dodd, hunter for the U.P. Directors, and Buck Terpning, railroad worker, throw in together and head up the Bozeman with a small column of soldiers and miners, along with seductive Mary Reynolds, wife of an Illinois farmer. Ellis, tired of the corrupt barons, wants to find his Sioux wife and child and resume life with them up in the gulches. Buck gladly seeks adventure, hoping to find a wife. From the rugged plains to the peaks of the Bighorn Mountains, these unlikely partners fight Indians, outlaws, and sometimes each other in this realistic historical novel.
A comprehensive overview of persuasion theory" "Persuasion: Social Influence and Compliance Gaining" first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats -- print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning GoalsUpon completing this book, readers will be able to: Understand how persuasion works Discuss the impact culture has on persuasion Understand and identify key differences among persuasion, propaganda, and manipulation 0205956254 / 9780205956258 Persuasion: Social Inflence and Compliance Gaining Plus MySearchLab with eText -- Access Card Package Package consists of 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card 0205912966 / 9780205912964 Persuasion: Social Influence and Compliance Gaining
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