Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.
Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.
At a time when online surveillance and cybercrime techniques are widespread, and are being used by governments, corporations, and individuals, Cyber Reconnaissance, Surveillance and Defense gives you a practical resource that explains how these activities are being carried out and shows how to defend against them. Expert author Rob Shimonski shows you how to carry out advanced IT surveillance and reconnaissance, describes when and how these techniques are used, and provides a full legal background for each threat. To help you understand how to defend against these attacks, this book describes many new and leading-edge surveillance, information-gathering, and personal exploitation threats taking place today, including Web cam breaches, home privacy systems, physical and logical tracking, phone tracking, picture metadata, physical device tracking and geo-location, social media security, identity theft, social engineering, sniffing, and more. Understand how IT surveillance and reconnaissance techniques are being used to track and monitor activities of individuals and organizations Find out about the legal basis of these attacks and threats — what is legal and what is not — and how to defend against any type of surveillance Learn how to thwart monitoring and surveillance threats with practical tools and techniques Real-world examples teach using key concepts from cases in the news around the world
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The simplicity of using one data set in addressing the relationship of single variables to mortality distinguishes Living and Dying in the USA from other recent investigations of mortality. The authors use the recently released National Health Interview Survey and the National Death Index to make a definitive statement about demographics and mortality. By surveying demographic and sociocultural characteristics associated with mortality, socioeconomic effects, health-related conditions, and health status, they reveal connections among several factors related to mortality chances. Easily understood and cited, their study emphasizes the statistical methods underlying their revelations and invites readers to duplicate their results. Comprehensive coverage of US adult mortality differentials Based on a new and innovative data set Includes factors rarely examined in related mortality research Not only documents mortality differentials, but explores explanations for them Extensive list of references associated with each chapter Consistent, straightforward methodology used throughout aids readers in both understanding the content and in comparing results from chapter to chapter
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