Robert F. Lewis II's Books

Smart Ball

Marketing the Myth and Managing the Reality of Major League Baseball

By: Robert F. Lewis II

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Smart Ball

Marketing the Myth and Managing the Reality of Major League Baseball

By: Robert F. Lewis II

Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its privileged position eroded eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad. Using a detailed marketing analysis and applying the principles of a "smart power" model, the author assesses MLB's progression as a global business brand that continues to appeal to a consumer's sense of an idyllic past in the midst of a fast-paced, and often violent, present.

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Page Count

248

Publisher

Univ. Press of Mississippi

Published Date

ISBN 10

1496800680

ISBN 13

9781496800688

Conquering the Valley

Stonewall Jackson at Port Republic

By: Robert K. Krick

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Conquering the Valley

Stonewall Jackson at Port Republic

By: Robert K. Krick

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Page Count

612

Publisher

LSU Press

Published Date

ISBN 10

0807127876

ISBN 13

9780807127872

Making It in America

A Sourcebook on Eminent Ethnic Americans

By: Elliott Robert Barkan

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Making It in America

A Sourcebook on Eminent Ethnic Americans

By: Elliott Robert Barkan

This collection of over 400 biographies of eminent ethnic Americans celebrates a wide array of inspiring individuals and their contributions to U.S. history. The stories of these 400 eminent ethnic Americans are a testimony to the enduring power of the American dream. These men and women, from 90 different ethnic groups, certainly faced unequal access to opportunities. Yet they all became renowned artists, writers, political and religious leaders, scientists, and athletes. Kahlil Gibran, Daniel Inouye, Zbigniew Brzezinski, Thurgood Marshall, Madeleine Albright, and many others are living proof that the land of opportunity sometimes lives up to its name. Alongside these success stories, as historian Elliot R. Barkan notes in his introduction to this volume, there have been many failures and many immigrants who did not stay in the United States. Nevertheless, the stories of these trailblazers, visionaries, and champions portray the breadth of possibilities, from organizing a nascent community to winning the Nobel prize. They also provide irrefutable evidence that no single generation and no single cultural heritage can claim credit for what America is.

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Page Count

486

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

157607529X

ISBN 13

9781576075296

Folk on the Delaware General Corporation Law

Fundamentals, 2022 Edition

By: Robert S. Saunders,Allison L. Land,Jennifer C. Voss,Cliff C. Gardner

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Folk on the Delaware General Corporation Law

Fundamentals, 2022 Edition

By: Robert S. Saunders,Allison L. Land,Jennifer C. Voss,Cliff C. Gardner

For quick access to Delaware Corporation Law when you're away from the office, here's a handy portable version of Folk you can easily carry to court in your briefcase. Adapted from the major 4-volume analysis of the Delaware General Corporation Law the Delaware Limited Liability Company Act that is constantly cited by courts and relied upon daily by corporate lawyers everywhere, Folk Fundamentals gives you: The complete text of the Delaware General Corporation Law The complete text of the Delaware Limited Liability Company Act The essential and most commonly used analytic elements of the larger set's commentary Take this convenient one-volume softcover "distillation" any place you need to refer to Folk on the spot. Organized for Quick and Easy Reference! Following the unique and convenient organizational format of the 4-volume set, Folk Fundamentals provides annotated commentary with each section of the statutes. Each section's commentary incorporates discussion of every significant court decision (including non-Delaware cases) that interprets the language and intent of that section, and adds the incisive analysis of Folk and his successor authors. This expert commentary synthesizes statutes, cases, and analysis into clear, up-to-date guidance that can be put to immediate use in any business activity or situation affected by Delaware Corporation Law or the Delaware Limited Liability Company Act. With Folk Fundamentals, you'll be able to: Locate any provision of the Delaware General Corporation Law--quickly Locate any provision of the Delaware Limited Liability Company Act--quickly Quote directly from the statutes or commentary in the office or the courtroom Support or counter arguments with Folk's proven analysis

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Page Count

1830

Publisher

Wolters Kluwer Law & Business

Published Date

ISBN 10

1543836682

ISBN 13

9781543836684

Chemistry in the Laboratory

By: James M. Postma,Julian L. Robert,J. Leland Hollenberg

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Chemistry in the Laboratory

By: James M. Postma,Julian L. Robert,J. Leland Hollenberg

This clearly written, class-tested manual has long given students hands-on experience covering all the essential topics in general chemistry. Stand alone experiments provide all the background introduction necessary to work with any general chemistry text. This revised edition offers new experiments and expanded information on applications to real world situations.

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Page Count

628

Publisher

Macmillan

Published Date

ISBN 10

0716796066

ISBN 13

9780716796060

The Theory of Information and Coding

A Mathematical Framework for Communication

By: Robert J. McEliece

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The Theory of Information and Coding

A Mathematical Framework for Communication

By: Robert J. McEliece

This is a self-contained introduction to the theory of information and coding. It can be used either for self-study or as the basis for a course at either the graduate or ,undergraduate level. The text includes dozens of worked examples and several hundred problems for solution.

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Page Count

236

Publisher

Westview Press

Published Date

ISBN 10

0201135027

ISBN 13

9780201135022

Pharmacotherapy

A Pathophysiologic Approach, Eighth Edition

By: Joseph T. DiPiro,Robert L. Talbert,Gary C. Yee,Gary R. Matzke,Barbara G. Wells,L. Michael Posey

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Pharmacotherapy

A Pathophysiologic Approach, Eighth Edition

By: Joseph T. DiPiro,Robert L. Talbert,Gary C. Yee,Gary R. Matzke,Barbara G. Wells,L. Michael Posey

The landmark text on how to achieve optimal patient outcomes through evidence-based medication therapy Pharmacotherapy: A Pathophysiologic Approach is written to help you advance the quality of patient care through evidence-based medication therapy derived from sound pharmacotherapeutic principles. The scope of this trusted classic goes beyond drug indications and dosages to include the initial selection, proper administration, and monitoring of drugs. You will find everything you need to provide safe, effective drug therapy across the full range of therapeutic categories. This edition is enriched by more than 300 expert contributors, and every chapter has been revised and updated to reflect the latest in evidence-based information and recommendations. Important features such as Key Concepts at the beginning of each chapter, Clinical Presentation tables that summarize disease signs and symptoms, and Clinical Controversies boxes that examine the complicated issues faced by students and clinicians in providing drug therapy make this text an essential learning tool for students, patient-focused pharmacists, and other health care providers. NEW TO THIS EDITION A section on personalized pharmacotherapy appears in most sections All diagnostic flow diagrams, treatment algorithms, dosing guideline recommendations, and monitoring approaches have been updated in full color to clearly distinguish treatment pathways New drug monitoring tables have been added Most of the disease-oriented chapters have incorporated evidence-based treatment guidelines that when available, include ratings of the level of evidence to support the key therapeutic approaches Twenty-four online-only chapters

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Page Count

2705

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071784993

ISBN 13

9780071784993

Hurst's the Heart, 13th Edition: Two Volume Set

By: Valentin Fuster,Richard Walsh,Robert A. Harrington

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Hurst's the Heart, 13th Edition: Two Volume Set

By: Valentin Fuster,Richard Walsh,Robert A. Harrington

The trusted landmark cardiology resource—thoroughly updated to reflect the latest clinical perspectives Includes DVD with image bank A Doody's Core Title ESSENTIAL PURCHASE for 2011! 5 STAR DOODY'S REVIEW! "This is an outstanding choice for those who strive for a firm foundation in cardiovascular medicine, as well as an up-to-date and user-friendly source that addresses every discipline in the field. The updates and enhancements to this edition have made the book easier to use."--Doody's Review Service Through thirteen editions, Hurst’s the Heart has always represented the cornerstone of current scholarship in the discipline. Cardiologists, cardiology fellows, and internists from across the globe have relied on its unmatched authority, breadth of coverage, and clinical relevance to help optimize patient outcomes. The thirteenth edition of Hurst’s the Heart continues this standard-setting tradition with 19 new chapters and 59 new authors, each of whom are internationally recognized as experts in their respective content areas. Featuring an enhanced, reader-friendly design, the new edition covers need-to-know clinical advances, as well as issues that are becoming increasingly vital to cardiologists worldwide. As in previous editions, you will find the most complete overview of cardiology topics available—plus a timely new focus on evidence-based medicine, health outcomes, and health quality. New Features 1548 full-color illustrations and 578 tables Companion DVD with image bank includes key figures and tables from the text The Cardiovascular Disease: Past, Present, and Future section includes a new chapter on assessing and improving quality of care in cardiovascular medicine The section on the scientific foundations of cardiovascular medicine has been thoroughly revised 2 new chapters in the section on the evaluation of the patient detail the process of effective diagnostic decision making based on technology, clinical trials, and practice guidelines A new chapter in the section on heart failure details cardiac transplantation The sections on primary heart disease include new chapters on topics such as preventive strategies for coronary artery disease and updated pharmacologic strategies for acute coronary syndromes The section on cardiopulmonary disease features new chapters on chronic cor pulmonale and sleep disorder breathing and its relationship to cardiovascular disease The section on valvular heart disease has four of the six chapter completely rewritten by new authors who are authorities in the field The final six sections feature new chapters on the environment and heart disease, surgical treatment of carotid and peripheral vascular disease and cost effective strategies in cardiology

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Page Count

2558

Publisher

McGraw Hill Professional

Published Date

ISBN 10

007163648X

ISBN 13

9780071636483

America's Best Bed and Breakfasts

Over 2000 Delightful Places to Stay in All 50 States

By: Fodor's,Robert J. Edelmann,Fodor's Travel Publications, Inc. Staff

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America's Best Bed and Breakfasts

Over 2000 Delightful Places to Stay in All 50 States

By: Fodor's,Robert J. Edelmann,Fodor's Travel Publications, Inc. Staff

Over 2,000 delightful places to stay in all 50 states.

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Page Count

648

Publisher

Fodor's

Published Date

ISBN 10

0679025669

ISBN 13

9780679025665

Book's by Robert F. Lewis II

Smart Ball

Smart Ball

Conquering the Valley

Conquering the Valley

Making It in America

Making It in America

Folk on the Delaware General Corporation Law

Folk on the Delaware General Corporation Law

Chemistry in the Laboratory

Chemistry in the Laboratory

The Theory of Information and Coding

The Theory of Information and Coding

Pharmacotherapy

Pharmacotherapy

Hurst's the Heart, 13th Edition: Two Volume Set

Hurst's the Heart, 13th Edition: Two Volume Set

America's Best Bed and Breakfasts

America's Best Bed and Breakfasts

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