Innnovation thought-leder Robert Brads introduces readers to the best and most recent thinking of his international network and shows how to permanently implement a culture of innovation in one's work environment.
The corporate innovation guru shares a ten-step program for keeping your company competitive in today’s fast-changing marketplace. Let’s face it, whether you manage a multinational company or an entrepreneurial start-up—and whether you’re a manufacturer, distributor, service provider, supplier, retailer, or a not-for-profit—today’s pressure to excel is unprecedented. Robert’s Rules of Innovation introduces easy-to-implement, world-class guidance for starting, nurturing, and profiting from a culture of sustained innovation in the work environment. Robert’s Rules of Innovation chronicles decades of collective, invaluable experience contributed by Innovation guru Robert Brands and his international network of Innovate-For-Success experts. Much like Robert’s Rules of Order, which created order from chaos in meetings around the world, Robert’s Rules of Innovation sets a new standard for “doing” Innovation, equipping you with the principles needed to: Inspire, lead, and drive the process Build value for your Innovation Manage risk, without letting fear of failure kill innovation Create a formalized New Product Development (NPD) process—an absolute must Observe, measure, and track NPD results—essential to optimal ROI Convince others to work outside their comfort zone Properly hire and train staff in ways that support your company’s mindset Stay open to new ideas Grow profitably And more Get passionate about creativity. Prepare to unleash your team’s abilities. Create the next home-run new product. Do it all with the high-performance ideas found in Robert’s Rules of Innovation.
From a leader in innovation best practices, 10 simple and practical steps your business must take to achieve profitable growth, through innovation In this timely guide, innovation expert and former CEO Robert Brands presents the best practices for today's "innovate or die" world, in the form of 10 simple and practical steps your business must take to achieve growth through innovation. Robert's Rules of InnovationTM simply, intelligently, and entertainingly creates order from the chaos imposed by today's misguided mandate for "addition by subtraction" profitability. Concisely, Robert's Rules of InnovationTM Distills Robert Brands' wealth of experience as a leader of international product development teams Explains why innovation is imperative Provides the practical steps needed to deliver innovation Draws upon the wisdom of global business leaders and is filled with real world examples, anecdotes, and practices Timely, accessible, and indispensable, Robert's Rules of InnovationTM is a road map for success through sustainable innovation with a clear message: innovation is the lifeblood of business and the secret to outperforming your competition. Direct and practical, Robert's Rules of InnovationTM is a must-read for managers at all levels.
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